• 한국전자거래학회지
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• 제7권2호
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• pp.113-128
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• 2002

This paper proposes a public oriented e-Marketplace that induces strategic coalition using database in which detail information about each firm is contained. A public oriented e-Marketplace links each firm through the type of Internet business model and constructs a trading community. We introduce a design methodology of public oriented e-Marketplace called as social network analysis. Social network analysis helps each firm's network easily visualized and completely modeled. Additionally, this paper tries to analyze the relationship among the level of competition, potential of strategic coalition, and financial performance. We demonstrate the firm to easily accept various strategic coalitions can make higher financial performance under the more competitive condition. This implies that strategic coalition through public oriented e-Marketplace provide the each firm with various opportunities.

• 한국정보시스템학회지:정보시스템연구
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• 제28권2호
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• pp.1-23
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• 2019

Purpose This study exploratory investigated the effects of the fit between forms of knowledge management(KM) strategy and types of information technology(IT) capability on the kinds of innovations such as product and process innovations. In this study, the openness of innovations that affects the innovations of a firm is considered. Design/methodology/approach For this empirical study, 104 manufacturing firms' data were finally collected through field survey. For the analysis of the data, cluster analysis and multiple regression analysis were employed. Findings This study demonstrated that when a system-oriented KM strategy is adopted, IT flexibility, which supports the implementation of a system-oriented strategy, is highly employed and utilized. It was also found that under a dynamic KM strategy, both IT integration and IT flexibility are highly employed. For the innovation of a firm, it was found that when a system-oriented strategy is employed and the flexibility of IT is highly adopted, the levels of product innovation are enhanced. Under a dynamic strategy, when the degrees of IT integration and IT flexibility are high, high levels of product and process innovations were empirically found. The impact of innovation openness on the innovations of a firm were partially demonstrated. Finally, the positive impact of the innovations on the improvement of performance in manufacturing firms were demonstrated.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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• pp.179-182
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• 1996

Database management systems are now used in almost every organization to maintain and utilize important collections of information. Relational DBMSs have a firm theoretical base. However, it lacks important features needed for representing certain critical aspects of an entity. One alternatives to remedy this problem is to adopt the object-oriented approach to the data model development process. In this paper, we tried to show the advantages of object-oriented data model design process for the development of extended relational database schema needed for the integrated plant information system at H. Heavy Industry Co.

• 복식
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• 제67권1호
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• pp.74-94
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• 2017

The purpose of this research was to assess the trends in research and curriculum of college education program in fashion marketing, and to suggest the implications for the research and education of fashion marketing business. The data extracted from the articles published in JKSC/IJCF and the college education curricula from 2006 to 2015 were examined to compare the result with the trend for the last 30 years of JKSC/IJCF research trend and education curricular based on the previous research. The results indicated that more than 70% of research was focused on consumer- oriented subject, such as consumer decision making process and consumer behavior, while more than 70% of education program was directed on firm-oriented subject, such as merchandising and marketing management. These results implied a slight shift for the academic research from consumer to firm oriented when comparing the result with the last 30 years of data, although the education was reclined conversely. The academic research and education program should be related in order to provide fashion industries with well educated human resources.

• 한국CDE학회논문집
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• 제9권1호
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• pp.77-91
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• 2004

Integrating computer-aided design with computer-aided fabrication and construction will fundamentally redefine the relationship between design and construction. Rapid prototyping(RP) is evaluated as one of the integration method available but it has been regarded as very expensive and complex design evaluation tool and is only suitable for large mechanical design shops in automobile and aerospace industry. However current status of rapid prototyping is changing since the new generation of RP equipment, less expensive and more user-friendlier, now can be installed and use in design firms. Simultaneously increasing use of 3D CAAD software is also helping to use rapid prototyping widely. It is crucial to acknowledge rapid prototyping technologies are not only for avant-garde architect such as Frank O. Gehry but ordinary 90% architects, who can have benefit from fast and cost-effective technology. With its fast development and adaptation in architectural industry, it is quite necessary to include rapid prototyping education in regular CAAD courses either undergraduate or graduate level.

• 유통과학연구
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• 제22권2호
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• pp.95-102
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• 2024

Purpose: This study systematically examined the concept of digital selling readiness of salespeople. Additionally, this study empirically confirms the sequential mediating roles of digital literacy and salesperson self-efficacy in the impact of digital selling readiness on customer-oriented behavior. Research design, data, and methodology: We collected data from salespeople at a Bank and Financial Service firm in South Korea. A total of 254 salespeople were invited to participate, with 154 surveys returned. After removing the questionnaires with missing values, 150 complete surveys were employed for the analysis. Results: The empirical analysis indicates that digital selling readiness positively affects digital literacy. Digital literacy, in turn, is positively associated with self-efficacy, leading to increased customer-oriented behaviors among salespersons. This study also confirms the sequential mediating effects of digital literacy and self-efficacy in the impact of salespeople's digital selling readiness on customer-oriented behavior. Conclusions: Our research deepens the understanding of how digital selling readiness fosters customer-oriented behavior through the sequential mediating effects of digital literacy and self-efficacy. This study extends the previous model by sequentially involving digital literacy and self-efficacy to better understand the psychological processes of digital selling. The results highlight the role of digital selling readiness in preparing salespeople for digital sales.

• 산경연구논집
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• 제8권1호
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• pp.5-13
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• 2017

Purpose - In this article, a dynamic model like a VAR is an appropriate choice for estimating the possible interrelationship between ownership structure and firm performance as a dynamic process. Research design, data, and methodology - Data of this work are collected from Chinese stock exchange including 350 Chinese-listed firms during the period of 1999-2012. We hypothesize that this interrelationship dynamically exists between ownership structure and firm performance. To examine the correlation, a panel Vector Auto-regression (PVAR) approach generated by GMM method is utilized to test the possible dynamic relation embedded in corporate governance. Another two dynamic analysis solutions such as orthogonalized impulse-response function and variance decomposition are also used simultaneously. Results - Findings of this study indicate the evidence that dynamically endogenous relationship exists between ownership structure and firm performance. Further, there is a dynamical correlation between investment and performance. Impulse response and variance decomposition illustrate that impact of a shock to variables themselves is the main source for their variability. Conclusions - The conclusion in this study is that there is a bidirectional and inter-temporal effect between proportion of ownership and corporate performance for a long run in accordance with impulse response function. Overall, our results suggest that corporate governance in China is more market oriented.

• 통상정보연구
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• 제5권2호
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• pp.3-17
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• 2003

This paper examined a e-Business utility of on-line shopping mall firms. Based on the literature review and cases study, the following results were found. First, in e-business policy, it was found that partnership between government and market are very important to e-business utility. Second, e-CRM of on-line shopping mall firms should be considered web site design based on commodity, cafe based on experience and information shares, and transaction confirm service. Third, B2C e-commerce model should be contained firm-specific force, customer oriented force, social force, and technology force.

• 한국정보시스템학회지:정보시스템연구
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• 제13권2호
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• pp.225-240
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• 2004

The most critical problem of MIS evaluation is the lack of the systematic framework to cover various factors and viewpoints. To solve this problem, this study takes the multi-level and contingent approach to performance evaluation, composed of three levels: evaluating the contribution of MIS to an organization [strategy level]; evaluating the activities of MIS department or MIS function as an organizational sub-function through the overall MIS lifecycle [function level]; and evaluating the quality or productivity of the application systems as MIS outputs [system level]. Ideal MIS evaluation should include all three levels of the hierarchy with balanced importance. However, MIS evaluationcanbedividedintothreetypes,suchasstrategy-oriented, function-oriented and system-oriented evaluation, depending on the focus and emphasis of evaluation. The usage pattern of each evaluation type is analyzed according to contingent variables of MIS evaluation such as MIS maturity, information intensity and firm size, and top management's intent. It is also found that the firms of higher MIS maturity and top management's intent use the strategy-oriented evaluation type, and the firms with strategy-oriented evaluation type show a higher MIS performance. Further, MIS maturity and top management's intent show contingent effects between evaluation type and MIS performance. Some managerial implications can be drawn based on the results of the study. First, strategy-oriented evaluation of MIS is more important as many firms more often use information technology as a strategic weapon. Second, MIS performance varies with evaluation type. Therefore, the design of MIS evaluation framework should be done carefully in the strategic and managerial contexts. Third, firms are recommend to use a different evaluation type according to organizational characteristics such as MIS maturity and information intensity.

• 한국정보시스템학회지:정보시스템연구
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• 제28권4호
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• pp.131-153
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• 2019

Purpose This study examines the roles of firm-level IT competence in the relationship between marketing orientation and marketing performance in the context of Chinese SMEs. To achieve this goal, this study presents and empirically tests a model of how competitor orientation and customer orientation can be exploited to positively influence marketing performance through IT competence. Design/methodology/approach The competitor orientation and customer orientation are based on the market orientation construct developed by Trainor et al. (2011). IT competence re based on the market orientation construct developed by Reitz et al. 2018) and the marketing performance are based on the performance construct developed by Hooley et al., (2005). To complete the investigation, we conducted a survey in China from February 2019 to April 2019. Randomly contacted 150 Chinese SMEs, including SMEs of all sizes and types. To test our hypotheses, partial least squares (PLS) method was employed. Findings The findings indicate that customer orientation is antecedent to IT competence, while competitor orientation has no significant relationship with IT competence. This study provides a better understanding of the connection between IT competence and firm performance. So companies should focus on shaping customer-oriented culture and training IT competence.