Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
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Trends of Research and College Education Program in Fashion Marketing: An Analysis of JKSC & IJCF, 2006-2015

패션마케팅 분야의 연구경향 및 대학 교과과정 특성 분석 - 최근 10년간의 변화와 『복식』지의 연구경향을 중심으로 -

  • 지혜경 (한성대학교 패션학부) ;
  • 이수진 (동덕여자대학교 패션디자인학과)
  • Received : 2016.10.31
  • Accepted : 2017.01.12
  • Published : 2017.01.31
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Abstract

The purpose of this research was to assess the trends in research and curriculum of college education program in fashion marketing, and to suggest the implications for the research and education of fashion marketing business. The data extracted from the articles published in JKSC/IJCF and the college education curricula from 2006 to 2015 were examined to compare the result with the trend for the last 30 years of JKSC/IJCF research trend and education curricular based on the previous research. The results indicated that more than 70% of research was focused on consumer- oriented subject, such as consumer decision making process and consumer behavior, while more than 70% of education program was directed on firm-oriented subject, such as merchandising and marketing management. These results implied a slight shift for the academic research from consumer to firm oriented when comparing the result with the last 30 years of data, although the education was reclined conversely. The academic research and education program should be related in order to provide fashion industries with well educated human resources.

Keywords

References

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