• 자연과학논문집
• /
• 제9권1호
• /
• pp.131-143
• /
• 1997

본 연구는 서울 및 대전에 거주하는 20대 초반 여대생 352명을 대상으로 의복구매동기와 의복구매행동을 연구하였다. 여대생들의 의복구매동기를 요인분석한 결과, 유행 및 개성추구요인, 경제적요인, 지위요인, 광고 및 충동구매요인등 4개요인으로 분류되었으며, 여대생들의 의복구매행동을 요인분석한 결과, 정보원사용요인은 인적요인, 전파요인, 광고 및 관찰정보요인 3개 요인으로, 의복선택기준은 실용성요인, 디자인요인, 마케팅요인, 유행 및 지위요인등 4개요인으로, 점포선택기준은 상품요인, 서비스요인, 2개 요인으로 분류되었다. 또한 의복구매동기와 의복구매행동 상호간에서 상관이 있는 것으로 나타났으며, 용돈과 전공에 따라서도 의복구매동기와 의복구매행동에 차이가 있는 것으로 나타났다.

• 한국의상디자인학회지
• /
• 제4권1호
• /
• pp.173-183
• /
• 2002

The orchid has a very elegant color and various forms in the nature or the ground for human life and the mother of life, The purpose of this study is to express some creative formative art by using the orchid as motive, and thereby, suggest the possibility of an artistic modern costume design by reviewing the texture of the materials. The results of this study can be summarized as follows; First, it was confirmed through this study that the orchid with diverse forms and colors can be used as design motive in almost infinitely diverse ways, and that all the artificial forms or structures contain the elements of natural beauty. Second, the luxurious and rich sense of orchid‘s color can be maximized by using the complementary contrast effect of the dyeing technique and the color gradation effect through harmony among similar colors. Third, a high value-added costume can be created to meet modern men’s aesthetic desire by using such embroidery techniques as crochet, weaving, dyeing, beads embroidery and art flower. Fourth, different effects of texture can be rendered by using different materials of various textures and characteristics. In addition, the possibility of creative expression for costume as formative art can be enhanced by expanding the expressions of the materials.

• 패션비즈니스
• /
• 제24권2호
• /
• pp.119-135
• /
• 2020

The purpose of this thesis was to design and develop restaurant uniforms for Yeosu and Suncheon-City using local cultural resources by investigating the present situation of restaurant uniforms. The study was conducted through literature review and practical research on uniform designs. The practical research included investigating and analyzing the recent uniform designs of 60 spots in both cities and the preference of local cultural resources, finally suggesting eight restaurant uniform designs and four original samples. It was found that most workers in both cities wore shirts and pants or aprons as uniforms and also that the restaurant uniforms had many problems, such as poor designs, functionality, and the lack of local characteristics. According to these results, a design concept called 'Colorful Night Sea' was built for Yeosu using a design motive of a Yeosu Expo symbol, a Big-O Show shape, and Dolsan Gat flowers. For Suncheon-city, a design concept called 'A Rural Landscape' was built using a design motive of Nagan Eupseong and a field of reeds in Suncheon Bay. The restaurant uniform items included a top (shirt or blouse), pants, apron, and headdress in both cities. This study is meaningful as it helped improve the local image and economic situation, by proposing distinct uniforms designed by using local cultural resources.

• 대한설비공학회지:설비저널
• /
• 제7권2호
• /
• pp.73-79
• /
• 1978

This paper presents the experimental study on the design conditions of pressure between booster ejector and air ejector in the steam-jet water-vapour refrigeration system. In this experiment, the motive steam of booster ejector and ai. ejector was dry saturated from 6 ata to 8 ata and flash chamber pressure were about $10\∼540mmHg$ higher than mixing section in booster ejector. The investigation of air on the pressure of booster ejector was performed by changing the condenser pressure. The experimental results show that flash chamber vacuum and condenser pressure of steam-jet refrigeration cycle increased in accordance with the increase of motive steam Pressure. Among the several nozzle sires tested, No.4 nozzle were best in term of evaporator vacuum under the constant operating conditions of air ejector in condenser.

• 콘크리트학회지
• /
• 제19권4호
• /
• pp.16-19
• /
• 2007

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2004년도 추계학술발표대회 논문집
• /
• pp.181-184
• /
• 2004

The Presentation show the Interior Design for Environmental Early Age, with Motive Montessori Method that 'Environmetal Prepared'. there is Concentral System in Architecture from PEDAGOGIA. in the Class, students can application for ' Casa dei Bambini' through historical architecture from nothen Italy and the matter needs consideration about Planning interior for Environmetal Childhood. as presented on Pannel with Graphic, there are four major motives of Design Process ; Activities classwork, understanding Method Montessori, Design exterior from Concentral System and the Interior Design.

• 복식
• /
• 제60권4호
• /
• pp.18-29
• /
• 2010

For the Gwangyang Ume Flower Festival, this study sought to develop competitive fashion culture goods design and to activate regional culture festival by reinterpreting ume flower image in accordance with current trends, manufacturing motive patterns, and applying them to neckties, scarves, and T-shirts. In terms of method, four basic motives were set that showed new figurative images of ume flowers using Adobe Illustrator 10. The repetitive units of each motive we combined with the ume flower motives and the geometrical patterns, such as quadrangle, triangle, and circle. The basic direction of design was set so that color and texture could have colorful, modern, and natural images using pastel tone and gradation. The set patterns were applied to the repetition, the repetition of the transformed patterns of 45 angle, and the strife patterns, making it possible to display various images in the fashion items such as neckties, scarves, handkerchiefs, or T-shirts. The development of such fashion culture goods seems to be more significant, since they can be easily accessed by general festival participants. Accordingly, the Gwangyang Ume Flower Festival seems to develop not into food-led festival, but into a cultural festival that can publicize more various programs and create profits.

• 디지털융복합연구
• /
• 제11권8호
• /
• pp.321-330
• /
• 2013

본 연구에서는 소비자의 능동성이 확대되고 있는 현재의 광고환경에서 상호작용성을 기반으로 하는 뉴미디어 광고인 IPTV 광고를 대상으로 소비자의 광고 이용동기를 파악하였다. 이와 더불어 이러한 IPTV 광고 이용동기가 IPTV 광고 이용행동에 미치는 영향을 파악함으로써 새로운 광고환경에서 광고 이용동기의 중요성을 알아보고자 하였다. IPTV 광고 이용동기를 파악하기 위하여 이용동기 항목 추출을 위한 사전조사를 거쳐 설문조사를 실시하였다. 수집된 자료를 바탕으로 요인분석을 실시한 결과, IPTV 광고 이용동기로'경제', '정보', '광고', '습관'의 4개 요인이 추출되었다. 추출된 IPTV 광고 이용동기가 IPTV 광고 이용행동에 미치는 영향을 파악해본 결과, 각각의 이용동기가 각각의 IPTV 광고 이용행동에 차별적으로 영향을 미치는 것으로 나타났다.

• 한국조리학회지
• /
• 제23권6호
• /
• pp.99-109
• /
• 2017

This study aims to investigate the impacts of marketing motive (public- vs. firm-interest) and ad appeal (soft- vs. hard-sell) types on consumers' ad attitudes and behavioral intention in hotels' green advertising. From 711 US respondents, a multivariate analysis of covariance (MANCOVA) was employed to test main effects of marketing motive and ad appeal types on ad recipients' affective and cognitive ad attitudes, while controlling their environmental consciousness. Further, the study conducted a multiple regressions analysis to examine the influence of ad attitudes on respondents' intention to visit the hotel. The study found that a public-serving claim can yield more positive affective ad attitude than a firm-interested claim, regardless of ad image type (soft- or hard-sell image). The result also revealed that a soft-sell ad image can elicit more positive affective ad attitude than a hard-sell one. On the other hand, the study showed that consumers' affective and cognitive ad attitudes are significant predictors of behavioral intention (i.e., visit intention). The study provided theoretical and managerial implications for hospitality researchers and hotel marketers to effectively design hotels' green advertising to ultimately increase consumers' visit intention.

• 대한가정학회지
• /
• 제43권4호
• /
• pp.49-63
• /
• 2005

The Purposes of this study were to segment Chinese consumers by clothing Purchase motive, and then to analyze and compare the clothing purchasing behavior among the segmented groups. The subjects were 655 career women of middle and high class in their 20's and 30's living in Benjing, Shanghai, Shenzhen, and Changchun. A total of 655 questionnaires were analyzed by using frequency, mean, factor analysis, ANOVA, Duncan's multiple range test, cluster analysis, and X^2 _ test. The results were as follows: 1. Chinese consumers were segmented into clothing high-involvement group, fashion pursuing group, practicality pursuing group, and characterless group. 2. The clothing purchase behavior variables such as purchasing motive, using informants, clothing selection standards, store selection standards, purchasing place, satisfaction after purchasing clothes, price of purchase, shopping time, shopping companion, and paying method were significantly different among the 4 segmented groups. 3. The demographic variables such as a city, marriage, total monthly income, and average monthly expenditure on clothing were significantly different among the 4 segmented groups.