• The International Journal of Costume Culture
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• 제8권2호
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• pp.105-110
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• 2005

This paper documents a dress design process to demonstrate the theory that form follows intent. It includes a statement of the design context as a venue where the conceptual intent originated. The dragon icon became the subject, form, and content of the design project. The author's designerly endeavor is discussed with focus on reconfiguration of formal characteristics shown in the visual reference of the eastern dragon symbol into a dress design with the consideration of utilitarian, expressive, and symbolic issues. Throughout the process, the author was an active agent who created formal characteristics, manifested a thought into an object, and imbued a meaning to the dress, demonstrating the notion that form follows intent.

• 패션비즈니스
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• 제16권4호
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• pp.75-87
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• 2012

This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

• 한국의상디자인학회지
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• 제18권2호
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• pp.65-78
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• 2016

The purpose of the study was to investigate differences in job satisfaction, organizational commitment and intent to leave the job according to the characteristics of employees of korean fashion companies. For the study, the questionnaire was developed by the authors and distributed to 350 employees of Korean fashion companies. A total of 315 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, independent sample T-test, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. First, men showed higher scores in job satisfaction and organizational commitment, and lower score in intent to leave their jobs than women. Second, those who were in their fifties or older had higher job satisfaction and organizational commitment and lower intent to leave their job than those who were in their twenties. Third, those who work in the sales department or merchandising department had higher job satisfaction and organizational commitment and lower intent to leave their job than designers. Fourth, managers and executives had higher job satisfaction and organizational commitment and lower intent to leave their job than lower position employees. Fifth, those with 15 years or longer job experience had higher job satisfaction and organizational commitment and lower intent to leave their job than those with less than three years. Finally, those who had a monthly income of three million won or more had higher job satisfaction and organizational commitment and lower intent to leave their job than those who had a monthly income of less than one million won.

• 한국의상디자인학회지
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• 제24권3호
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• pp.97-109
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• 2022

The purpose of this study is to examine the structural relationship among the pursuit benefits in clothing materials, the attitude toward natural dyeing products, and the purchase intent among consumers interested in natural dyeing products. For this study, 489 men and women in their 20s to 60s were surveyed, and the data was analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of the analysis were as follows. First, of the pursuit benefits in clothing materials, function and originality factors had a significant and positive impact on the purchase intent of natural dyeing products. Second, of the pursuit benefit of clothing materials, functions, sustainability, and originality significantly and positively impacted the emotional and cognitive attitude toward natural dyeing products. Third, the emotional and cognitive attitude toward natural dyeing products had a significantly positively impacted the purchase intent. Fourth, in the relationship between the pursuit benefits in clothing materials and the purchase intent of natural dyeing products, the emotional and cognitive attitudes toward natural dyeing products were shown to have partial mediating effects.

• 패션비즈니스
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• 제22권3호
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• pp.1-15
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• 2018

The purpose of this study is to address marketing strategies for the brand extension of university-licensed merchandise by investigating influences on intent to purchase a new university-licensed merchandise line, tartan. A survey questionnaire was developed and administered online to the major target market for university-licensed merchandise. Four hundred and fifty students and alumni from a US Midwestern university completed the survey. Respondents were asked to answer questions on university identification, perceived university prestige, perceived value of the university-licensed merchandise, intent to purchase a brand extension in university-licensed merchandise, and demographics. It was hypothesized that university identification (H1) and perceived university prestige (H2) are positively related to the perceived value of the university-licensed merchandise and that perceived value of the university-licensed merchandise is positively related to intent to purchase a brand extension in university-licensed merchandise (H3). The difference between students and alumni was also tested. Consumers with high university identification and high perceived university prestige highly valued the university-licensed merchandise. Consumers who perceived a high value of the current university-licensed merchandise displayed a strong intent to purchase a brand extension in university-licensed merchandise. There was no structural difference between the two groups. The study builds on existing research on the influences of attitudes toward the university and university-licensed merchandise on purchasing university-licensed merchandise, specifically investigating intent to purchase a brand extension in university-licensed merchandise. This study also extends previous brand-extension research into university-licensed merchandise.

• Asian Journal of Business Environment
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• 제4권1호
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• pp.37-40
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• 2014

Purpose - This objective of this study is to analyze the factors that impact Chinese consumers' purchasing intent for high-tech products. The study examines smart phones'features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers' purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.

• 산업경영시스템학회지
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• 제40권2호
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• pp.145-149
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• 2017

One of the challenges facing precision manufacturers is the increasing feature complexity of tight tolerance parts. All engineering drawings must account for the size, form, orientation, and location of all features to ensure manufacturability, measurability, and design intent. Geometric controls per ASME Y14.5 are typically applied to specify dimensional tolerances on engineering drawings and define size, form, orientation, and location of features. Many engineering drawings lack the necessary geometric dimensioning and tolerancing to allow for timely and accurate inspection and verification. Plus-minus tolerancing is typically ambiguous and requires extra time by engineering, programming, machining, and inspection functions to debate and agree on a single conclusion. Complex geometry can result in long inspection and verification times and put even the most sophisticated measurement equipment and processes to the test. In addition, design, manufacturing and quality engineers are often frustrated by communication errors over these features. However, an approach called profile tolerancing offers optimal definition of design intent by explicitly defining uniform boundaries around the physical geometry. It is an efficient and effective method for measurement and quality control. There are several advantages for product designers who use position and profile tolerancing instead of linear dimensioning. When design intent is conveyed unambiguously, manufacturers don't have to field multiple question from suppliers as they design and build a process for manufacturing and inspection. Profile tolerancing, when it is applied correctly, provides manufacturing and inspection functions with unambiguously defined tolerancing. Those data are manufacturable and measurable. Customers can see cost and lead time reductions with parts that consistently meet the design intent. Components can function properly-eliminating costly rework, redesign, and missed market opportunities. However a supplier that is poised to embrace profile tolerancing will no doubt run into resistance from those who would prefer the way things have always been done. It is not just internal naysayers, but also suppliers that might fight the change. In addition, the investment for suppliers can be steep in terms of training, equipment, and software.

• 디자인융복합연구
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• 제14권4호
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• pp.277-292
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• 2015

TV홈쇼핑 시장은 최근 성숙기에 접어들며 동종업체간 경쟁이 더욱 치열해지고 있는 상황이다. 소비자의 구매를 이끌어 내는 전략으로 본 연구에서는 배경음악의 장르와 템포에 따른 소비자의 구매의사를 상품 유형 별로 나누어 분석하였다. 이를 위해 TV홈쇼핑과 배경음악에 대한 문헌연구를 진행하였고, 상품 유형 별로 실제 TV홈쇼핑 방송사에서 선곡하고 있는 배경음악의 장르와 템포를 파악하였다. 마지막으로 설문조사를 통해 스포츠웨어, 생활가전, 신선/가공식품 세 가지 상품 유형 별로 구매의사가 높은 배경음악의 장르와 템포를 분석하였다. 본 연구는 TV홈쇼핑 분야에서 배경음악과 관련한 연구가 미진한 상황에서 홈쇼핑 배경음악이 소비자 구매의사에 미치는 영향을 조사하였다. 또한 상품의 유형과 음악의 변수(장르, 템포)를 세분화하여 구매의사를 고찰하였다는 점에서 의의가 있다.

• 유통과학연구
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• 제18권8호
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• pp.113-125
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• 2020

Purpose: The purpose of this paper is to investigate the effect of interaction between product category (fresh vs. indulgent product) and shopping options (shipping charge and delivery time) on customer satisfaction and purchase intent in an e-commerce context. When ordering groceries online, consumers begin to allocate a larger share of their grocery budget toward product categories that generally contain healthier items at the expense of product categories that generally contain more indulgent products. Moreover, customers are extremely sensitive to shipping options such as shipping charges and delivery time. Therefore, this research investigates the issue at a more segmented level to focus on the impact that one dimension of logistics service quality - product category, shipping charge, and delivery time have on customer satisfaction and purchase intent. Research design, data, and methodology: To test the theoretically derived priori hypotheses concerning product category, shipping charges, delivery time, satisfaction, and purchase intent, this research presented a scenario-based experiment. Eight treatment groups were assigned by the method of product category (fresh produce vs. indulgent product), shipping charge (free vs. paid), and delivery time (one-day vs. two to three days). A total of 240 subjects were divided into groups and exposed to one of the eight scenarios. Participant's purchase intention was the dependent variable, and ANOVA and L-matrix were used to analyze for main and interactive effects between factors. Conclusions: Results indicated that in tests 1 and 2, free shipping and fast delivery time increased consumer satisfaction as well as purchase intent, and fast delivery moderated the impact of free shipping on consumer satisfaction and purchase intent. Test 3 showed that the effect of free shipping on consumer satisfaction and purchase intent moderated by fast delivery for indulgent products. In contrast, fast delivery for fresh products moderated the effect of paid shipping on consumer satisfaction and purchase intent. Consistent with this proposed mechanism, the relative importance of fresh produce versus indulgent products highlights the effect of shipping options on consumer satisfaction and purchase intent when ordering the target product in an e-commerce context. We conclude with a discussion of the theoretical and practical implications of our findings.

• 한국CDE학회논문집
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• 제4권2호
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• pp.139-152
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• 1999

This paper presents a feature-based approach to extracting machining features fro a feature-based design model. In the approach, a design feature to machining feature conversion process incrementally converts each added design feature into a machining feature or a set of machining features. The proposed approach an efficiently handle protrusion features and interacting features since it takes advantage of design feature information, design intent, and functional requirements during feature extraction. Protrusion features cannot be directly mapped into machining features so that the removal volumes surrounding protrusion features are extracted and converted it no machining features. By utilizing feature information as well as geometry information during feature extraction, the proposed approach can easily overcome inherent problems relating to feature recognition such as feature interactions and loss of design intent. In addition, a feature extraction process can be simplified, and a large set of complex part can be handled with ease.