• Journal of Korean Society of Industrial and Systems Engineering
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• v.33 no.1
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• pp.17-23
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• 2010

The corporate R&D(Research and Development) has a primary role of new product development and its potential is the most crucial factor to estimate corporate future value. However, its systemic inadequacies and inefficiencies, the shorten product life-cycle to satisfy customer needs, the global operations by outsourcing strategy, and the reduction of product cost, are starting to expose to R&D business processes. The three-phased execution strategy for R&D innovation is introduced to establish master plan for new R&D model. From information technology point of view, PLM(Product Life-cycle Management) is one of the business total solutions in product development area. It is not a system, but the strategic business approach that collaboratively manage the product from beginning stage to end of life in all business areas PLM functions and capabilities are usually used as references to re-design new R&D process. BPA(Business Process Assessment) and 5DP(Design Parameters) in PI6sigma developed by Samsung SDS Consulting division are introduced to establish R&D master plan and re-design process respectively. This research provides a case study for R&D process innovation. How process assessment and PMM(Process Maturity Model) can be applied in business processes, and also it explains process re-design by 5DP method.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.1
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• pp.102-110
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• 2009

Concurrent Engineering(CE) has presented new possibilities for successful product development by incorporating various product life-cycle functions from the earlier stage of design. In the product design, geometric representation is vital not only in its traditional role as a means of communicating design information but also in its role as a means of externalizing designer's thought process by visualizing the design product. During the last dozens of years, there has been extraordinary development of computer-aided tools intended to generate, present or communicate 3D models. However, there has not been comparable progress in the development of 3D-CAD systems intended to represent and manipulate a variety of product life-cycle information in a consistent manner. This paper proposes a novel concept, Minus Volume (MV), to incorporate various design information relevant to product lift-cycle functions. MV is a functional shape that is extracted from a design object within a bounding box. A prototype 3D-CAD system is implemented based on the MV concept and illustrated with the successful implementation of concurrent design and manufacturing.

• Journal of Distribution Science
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• v.19 no.8
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• pp.69-80
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• 2021

Purpose: This study's purpose is to explore the relationship between entrepreneurial marketing orientation on new product development performance via marketing and innovation capabilities. Research design, data, and methodology: This research has applied a survey method which involved 159 respondents from food retailers among Michelin Guide Restaurants in Thailand. The literature's existing measurement scales were used to operationalize the constructs proposed in this study. The analyses were conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the hypotheses. Results: The results have shown that new product development performance received positive and direct impacts from entrepreneurial marketing orientation, particularly in three dimensions: customer value orientation, opportunity-driven initiatives, and leveraged resources. Likewise, new product development performance received a positive, indirect impact from opportunity-driven initiatives, risk management, customer value orientation, and innovation that is focused on marketing and innovation capabilities. Conclusions: The results are useful for Thai food retailers as to strategy formulation in order to attract tourists from all over the world to tourist destinations in Thailand. Therefore, this empirical study is extremely important for domestic economic development and the international economy. These findings provide theoretical and managerial contributions for developing competitive strategies which will lead to sustainable business practices, as well as for providing future research directions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.8
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• pp.4784-4789
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• 2014

This paper evaluated the structural improvements and new product development of cleaning machines. A cleaning machine was redesigned for structural improvements and new product development using a 3-D design program CATIA. In addition, structural analysis was conducted on the modeled cleaning machine using the ANSYS program. The total deformation, stress and strain were obtained by the pressure change. This result was applied to the new product development of cleaning machines.

• Proceedings of the KSR Conference
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• 2011.05a
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• pp.606-612
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• 2011

At the product design and development stage, the main criteria selecting a design alternative were performance aspect as well as cost aspect of a product. Ongoing new paradigm shifts such as low carbon green growth, climate change mitigation, sustainable society development urged considering environmental aspect of a product at the product design and development stage. Up to recently, only cost aspect except performance of a product was considered at the railway vehicle design process. Therefore, it is needed to develop a method that may consider environmental aspect of a product at the railway vehicle design process. Lee (2011) proposed that a method of an integration assessment of environmental aspect and cost aspect based on GHG emission instead of based on monetary value. This study conducted that apply the method of Lee (2011) to design alternative selection process of a railway vehicle. From the integrated view of environmental and cost aspect, the reference product and design alternatives are assessed and compared.

• Korean Journal of Computational Design and Engineering
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• v.9 no.1
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• pp.62-76
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• 2004

Many customers are no longer satisfied with mass-produced goods. They are demanding customization and rapid delivery of innovative products. Many companies are now realizing that the best way to reduce life cycle costs is to evolve a more effective product development paradigm using Internet and web based technologies. Yet there remains a gap between current market demands and product development paradigms. The existing CAD systems require that product developers possess all the design analysis tools in-house making it impractical to employ all the needed and newest tools. Hence, this paper addresses how assembly operation analysis can be embedded transparently and remotely into a service-oriented collaborative assembly design environment. A new assembly operation analysis framework is introduced and a relevant architecture and tools are developed to realize the framework. Instead of the current sequential process for verifying and validating an assembly design, a new Virtual Assembly Analysis (VAA) method is introduced in the paper to predict the various effects of joining during actual collaborative design. As a case study, arc welding and riveting processes are investigated. New service-oriented VAA architecture and its VAA components are proposed and implemented on prototype mechanical assemblies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.4
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• pp.169-177
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• 2009

Concurrent Engineering (CE) has presented new possibilities for successful product development by incorporating various product life-cycle functions from the earlier stage of design. In the product design, geometric representation is vital not only in its traditional role as a means of communicating design information but also in its role as a means of externalizing designer's thought process by visualizing the design product. During the last dozens of years, there has been extraordinary development of computer-aided tools intended to generate, present or communicate 3D models. However, there has not been comparable progress in the development of 3D-CAD systems intended to represent and manipulate a variety of product life-cycle information in a consistent manner. In the previous research, the authors proposed a novel concept called Minus Volume (MV) to incorporate various design information relevant to product life-cycle functions. This paper proposes the use of the MV concept for the collaborative design environment, where many team members are geographically distributed over the networked environment, including Internet, Intranet, WWW, etc. A prototype 3D-CAD system is implemented based on the MV concept and illustrated with the successful implementation of collaborative design example.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.135-145
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• 2012

This study is a research development case study on the free-standing Network based camera video recording DVR. The DVR devices till now have recorded data by converting and compressing analogue video to digital, but in the future, digital videos will be recorded directly through the network camera. Also, digital compressing methods are progressing from MPEG-4, MJPEG, to H.264 method, with products considering high definition compression efficiency, minimized data size, network compatibility, and fast pending time. According to this, in 2012, it is predicted that network camera and video devices throughout the world will outrun the current analogue devices. With this transition of technological environment and fast product pending speed, a new, quality focused design is required for product development including technical realization, reliability, high-definition, compression technology, will be essential. Manufacturers are researching a new direction for the product appearance. This study considers the actual end-users as the design target and through consumer survey on preferences, design needs and required elements necessary in the design development process are extracted. Furthermore, usability and preferred images were explored through literature study and market research. Through this research process, appropriate forms for the network based DVR were analyzed, and applied into the design development process. This product will take into consideration its competitiveness and the significance of USP(Unique Selling Proposition) which is the design supremacy and professional technical skills.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.191-198
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• 2017

This study offers the possibility of a new integrated product of video technology and public culture content. The Development of 'the Urinal of Emotional Type with Screen' will introduce a new sanitary pottery product and it will be a new attempt to combine hygiene pottery product with high-tech electronic product. It is a product development idea that presents the new marketability of the sanitary pottery product with the improvement of awareness of the restroom and the idea of wit through public information notification and advertisement effect. For the commercialization of the product, the prototype will be made through a separate production process with the design of this project, through 3D rendering, 3D mockup and so on. Various product expansions can be consulted with manufacturers after that. It is a new approach of image making with high quality and differentiated pricing strategy, that targeting small-scale business, such as franchise coffee shops and liquor stores with high quality and differentiated pricing strategy, and it will lead the market trend with various marketing availability through differentiated video contents.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.8 no.2
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• pp.53-59
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• 2009

The analysis of injection molding process by CAE is widely used in development of plastic products. That comes from the fact that CAE analysis can reduce trial and error based on optimized design. On this study, by use of MOLDFLOW, the causes of product defects were found and solved by trade-off study. CAE analysis includes Flow-Cool-Warpage Analyses and finally a new mold-die design with better product quality was suggested. On injection molding of round-shaped plastic fan, new mold-die system with 4-tunnel gates located on the edge of a fan disc shows better quality rather than pin-point gate located on the center of a disc. That was effective in terms of flow mark removal and flatness improvement of the product.