• Title/Summary/Keyword: Design and New Product Development

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A Study of Product Design Process Model for Digital Environment (디지털 환경에서의 제품 디자인 프로세스 모형 연구)

  • 조성근
    • Journal of the Korean Professional Engineers Association
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    • v.35 no.5
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    • pp.78-84
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    • 2002
  • From designers' viewpoint, today, the major environmental change can be found in the digital environment. Especially, more than the development of physical product which can be characterized as the backup of old function and realization of new function in the field of product design, as the digital product development of program style that exists without substance is deepened, the development of the digital design media has been accelerating. However, it is the recent matter that the link with educational system about the added value which could be embodied by digitech, and the interdisciplinary research about producing goods become regular. The construction of the industrial design development process based on the digital environment must be the major research object. Therefore, the goal of my research is to present the concept of the product design process model required in the digital environment.

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The Effectiveness of Virtual R&D Teams in SMEs: Experiences of Malaysian SMEs

  • Ale Ebrahim, Nader;Abdul Rashid, Salwa Hanim;Ahmed, Shamsuddin;Taha, Zahari
    • Industrial Engineering and Management Systems
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    • v.10 no.2
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    • pp.109-114
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    • 2011
  • The number of small and medium enterprises (SMEs), especially those involved with research and development (R&D) programs and employed virtual teams to create the greatest competitive advantage from limited labor are increasing. Global and localized virtual R&D teams are believed to have high potential for the growth of SMEs. Due to the fast-growing complexity of new products coupled with new emerging opportunities of virtual teams, a collaborative approach is believed to be the future trend. This research explores the effectiveness of virtuality in SMEs' virtual R&D teams. Online questionnaires were emailed to Malaysian manufacturing SMEs and 74 usable questionnaires were received, representing a 20.8 percent return rate. In order to avoid biases which may result from pre-suggested answers, a series of open-ended questions were retrieved from the experts. This study was focused on analyzing an open-ended question, whereby four main themes were extracted from the experts' recommendations regarding the effectiveness of virtual teams for the growth and performance of SMEs. The findings of this study would be useful to product design managers of SMEs in order to realize the key advantages and significance of virtual R&D teams during the new product development (NPD) process. This is turn, leads to increased effectiveness in new product development's procedure.

Educational Framework for Interactive Product Prototyping

  • Nam Tek-Jin
    • Archives of design research
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    • v.19 no.3 s.65
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    • pp.93-104
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    • 2006
  • When the design profession started, design targets were mainly static hardware centered products. Due to the development of network and digital technologies, new products with dynamic and software-hardware hybrid interactive characteristics have become one of the main design targets. To accomplish the new projects, designers are required to learn new methods, tools and theories in addition to the traditional design expertise of visual language. One of the most important tools for the change is effective and rapid prototyping. There have been few researches on educational framework for interactive product or system prototyping to date. This paper presents a new model of educational contents and methods for interactive digital product prototyping, and it's application in a design curricula. The new course contents, integrated with related topics such as physical computing and tangible user interface, include microprocessor programming, digital analogue input and output, multimedia authoring and programming language, sensors, communication with other external devices, computer vision, and movement control using motors. The final project of the course was accomplished by integrating all the exercises. Our educational experience showed that design students with little engineering background could learn various interactive digital technologies and its' implementation method in one semester course. At the end of the course, most of the students were able to construct prototypes that illustrate interactive digital product concepts. It was found that training for logical and analytical thinking is necessary in design education. The paper highlights the emerging contents in design education to cope with the new design paradigm. It also suggests an alterative to reflect the new requirements focused on interactive product or system design projects. The tools and methods suggested can also be beneficial to students, educators, and designers working in digital industries.

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Understanding and Reducing Performance Variation in New Product Development Using Paper Helicopter Experiment (종이 헬리콥터 실험을 통한 개발단계 성능변동의 이해와 개선)

  • Shin, Byung-Cheol;Kim, Si-Ung;Jeong, Sun Min;Byun, Jai-Hyun;Nam, Yong-Seog
    • Journal of Korean Society for Quality Management
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    • v.43 no.4
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    • pp.589-606
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    • 2015
  • Purpose: In developing new products, reducing performance variation is important for competitiveness factors such as quality, cost, and delivery. This paper aims at evaluating three performance variations; measurement, performance evaluation, and manufacturing variations, and then improving product and process design, focused on paper helicopter making case study. Methods: For measurement system analysis, gage R&R (repeatability and reproducibility), linearity, stability are evaluated. Since gage R&R are not satisfactory, the measurement system is improved by adopting voice memos application of iPhone and providing standard measurement procedure. To evaluate performance variation, product deterioration and environment factor (wind speed) is considered. Since the existing design is sensitive to these noise factors, a new product design is developed, which is proven to be robust to the noise factors. Finally, manufacturing variations are evaluated with five factors which can cause variation in flight time. To reduce the impact of three significant factors, three improvement methods are applied. Results: Three performance variations are evaluated and robust paper helicopter design is presented. Conclusion: To reduce measurement and process variations, improved measurement method and paper helicopter making procedure are proposed. A new product design is also presented which is robust to deterioration and environmental variation. This paper is expected to benefit students and practitioners who want to have hands-on knowledge on new product quality improvement.

Practical Application of Reliability Growth in Automotive New Product Cycle (자동차 개발에 있어서 심리팽창이론의 적용방법)

  • Jung, Won
    • IE interfaces
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    • v.12 no.1
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    • pp.158-165
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    • 1999
  • One solution to the estimation of product reliability during the development phase is to measure reliability improvement over time and compare this improvement to previous product development progress. This paper presents the reliability growth theory and applies it to some subsystems of vehicles during their design, development and prototype testing. The data presented illustrates explicitly the prediction of the reliability growth in the product development cycle. The application of these techniques is a part of the product assurance function that plays an important role in product reliability improvement.

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A Study on The Application Concurrent Engineering Concept in Industrial Design Practice - With emphasis on The Building of Design Prototype- (산업디자인 프로세스상의 실체화 단계를 위한 동시공학 개념 도입에 관한 연구 - 디자인 프로토 타입 제작을 중심으로)

  • 김관명;임창영
    • Archives of design research
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    • v.13
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    • pp.27-42
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    • 1996
  • With the rapid development of nowadays technologies, the environment of product development is experiencing structural changes than ever. Manufacturers are put under never-experienced pressures to launch their products in the market both faster and less expensively than their competitors while continuously improving product quality These pressures have given birth to so-called, Concurrent Engineering which is a systematic approach to the integrated, concurrent design of products and their related processes, including manufacture and support. Most manufactiring companies now recognize the importance of concurrent engineering and put heavy emphasis on the research and impementation of concurrent engineering. However, with this fundamental change in the process of product development, designers rarely pay attention to this newly demanding process. Designers still stay in the middle of process, satisfying their roles in dealing with aesthetic points of product. Designers badly need to incorporate the concept of concurrent engineering to design to design process and to adapt to this new environment. With these backgrounds, the study sets the objective to understand the nature of concurrent engineering and explore the possibility of it's application to industrial design. Particularly this study focuses on how the concept of concurrent engineering can be applied from the stage of form development to prototyping. At first, background, objectives, and scope of the study are discussed as an introductory part. It is followed by reviewing theories of concurrent engineering such as definition, history, technologies, examples, state of art and so on. Subsequently industrial design is viewed in terms of concurrent engineering and problems in industrial design are identified. Base on the findinss of precedent part of study, new process of industrial design incorporating concurrent engineering is developed. For the demonstration of new process, a case study of design of palm-top printer is introduced. Case study shows how the sketch, and forms can be transformed into prototyping with the simultaneous cooperation with engineering and other related specialists. Finally the study in summarized and future studies are prospected.

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- Fuzzy AHP based Decision-Heating Methodology for Reliable Product Development - (신뢰성 있는 제품개발을 위한 퍼지 AHP 기반의 의사결정방법론)

  • Seo Kwang Kyu
    • Journal of the Korea Safety Management & Science
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    • v.6 no.3
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    • pp.275-285
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    • 2004
  • This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

The Impacts of IT Infrastructure Flexibility on New Product Competitive Advantages (정보기술 기반구조의 유연성이 신제품 경쟁우위에 미치는 영향)

  • Jung, Seung-Min;Kim, Joon-S.;Im, Kun-Shin
    • Asia pacific journal of information systems
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    • v.17 no.2
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    • pp.1-28
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    • 2007
  • The success of new product development is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, market orientation, and competitive environment as the key success factors of new product development. Recently, the role of IT infrastructure in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT infrastructure are lacking. The purpose of this study is to empirically exam the impacts of IT infrastructure on new product competitive advantage. In this study, IT infrastructure is conceptualized as the flexibility of IT infrastructure. Based on previous research, a conceptual model is established by incorporating the direct impact of IT infrastructure flexibility and its indirect impact through the key success factors on new product development. To empirically test the research model, data are surveyed from a pair of IS department and Marketing department of 92 consumer goods manufacturers. By employing PLS technique, the measurement reliability and reliability of research variables are tested and the path analysis is conducted to do the hypothesis testing. The path analysis shows that IT infrastructure flexibility has no direct effect on new product advantage, However, the indirect effect of IT infrastructure is found, which is mediated by marketing capability, manufacturing technical capability, cross-functional integration, and market orientation respectively. Hence, The flexible IT infrastructure increases cross-functional integration (H1), market orientation (H3), marketing capability (H5), and manufacturing technical capability (H6). All success factors of new product development excepts for competitive environment have a positive association with new product competitive advantages (from H10 to H14). Finally, the path from IT infrastructure flexibility to cross-functional integration, to market orientation, to market knowledge capability, and to new product advantage is found as the strongest path. These results indicate that the flexible IT infrastructure enhances information sharing with multiple departments and collaboration within a distributed innovation environment. The collaboration among departments positively affects the level of customer and competitor intelligence. The ability to obtain knowledge about customers and competitors makes firms to adapt to a changing environment quickly and to respond to customers' demands adequately. The flexible IT infrastructure also enhances the capability of organization to more rapidly respond to the changes in product design resulting in faster product development and reduced costs. In addition to, it enhances marketing capability by the two-way communications with customers and the analyses of various kinds of customer data. In brief, the finding of this study suggests that the flexible IT infrastructure allows many firms to pursue sustained new product competitive advantages. This study advances research on IT infrastructure in two important aspects. First, by Integrating marketing research and IS research, this study develops a conceptual model on the role of IT infrastructure in enhancing new product advantage. Second, it empirically finds the indirect impacts of IT infrastructure on new product advantage, which confirms the potential for the IS field to contribute to new product development research. The limitations of this study are also discussed to provide research directions for future research.

Development of a STEP-compliant Web RPD Environment (STEP표준과 Web을 이용한 RPD환경 구축)

  • 강석호;김민수;김영호
    • Korean Journal of Computational Design and Engineering
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    • v.5 no.1
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    • pp.23-32
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    • 2000
  • In this paper, we present a Web-enabled product data sharing system for the support of RPD (Rapid Product Development) process by incorporating STEP (STandard for the Exchange of Product model data) with Web technology such as VRML (Virtual Reality Markup Language), SGML (Structured Generalized Markup Language) and Java. Extreme competition makes product life cycle short by incessantly deprecating current products with a brand-new one, and thus urges enterprises to devise a new product faster than ever. In this environment, an RPD process with effective product data sharing system is essential to outstrip competitors by speeding up the development process. However, the diversity of product data schema and heterogeneous systems make it difficult to exchange the product data. We chose STEP as a neutral product data schema and Web as an independent exchange environment to overcome these problems. While implementing our system, we focused on the support of STEP AP 203 UoF (Units of Functionality) views to efficiently employ STEP data models that are maximally normalized, and therefore very cumbersome to handle. Our functionality-oriented UoF view approach can increase users'appreciation since it facilitates the modular usage of STEP data models. This can also enhance the accuracy of product data. We demonstrate that our view approach is applicable to the configuration control of mechanical assemblies.

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A Study for Imitation stone quality improvement for Mix-proportions of design (Based on Product spot of 'D' business of industry) (배합설계법에 의한 인조석 품질 개선 연구 (D업체의 생산 현장을 중심으로))

  • 박주식;김길동;강경식
    • Journal of the Korea Safety Management & Science
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    • v.2 no.3
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    • pp.141-150
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    • 2000
  • This study aim is analysis device development for design of experiment with calcium chloride relation used a hardener to search cause of product crack, product reliability improvement building data-base program for computer system of mixture rate, product improvement, and new product development.

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