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- Fuzzy AHP based Decision-Heating Methodology for Reliable Product Development -  

Seo Kwang Kyu (상명대학교 산업정보시스템공학과)
Publication Information
Journal of the Korea Safety Management & Science / v.6, no.3, 2004 , pp. 275-285 More about this Journal
Abstract
This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.
Keywords
Decision Making; Fuzzy AHP; Customer Requirement; Product Development;
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