• The Research Journal of the Costume Culture
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• v.17 no.6
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• pp.1021-1033
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• 2009

This study aimed to analyze the expression of Hybrid in Contemporary Hair Design that is one kind of total fashion. In this research, by background of the hybrid characteristics of the messes culture art, the hybrid characteristics of the hair design has been defined as characters which is the mixture of timeless spaces, styles, sexes, unsuitable elements and cultures. The results of analysis by the expression of the hybrid hair design after 2000 is like this. As the researching, the hybrid characteristics of the hair design by the mixture of unsuitable elements and styles have been presented the highest. The result of the frequency of the apparition in the hair design molding elements according to the expression of the hybrid hair design, the hybrid characteristics of the unsuitable elements and style has been presented ideological form and the artificial form was the highest. The case of the hybrid of the activated texture, the unsuitable elements, style and timeless space has been presented excellently one after another. In the color tone, the mixture of the style, the unsuitable elements and timeless space has been presented one by one. The case of the hybrid of the image, the unsuitable elements that is the highest the frequency of the apparition was presented the image of the avant-garde, the fantastic and humor one after another.

• Proceedings of the Korea Society of Design Studies Conference
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• 1995.11a
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• pp.30-31
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• 1995

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.46-47
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• 2002

• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.69-79
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• 2005

The purpose of this study was to determine restaurant patrons' preference differences in interior design style of restaurants according to their lifestyles. Written questionnaires were handed out to 500 adults in Seoul and surroundings and the results were sampled by convenience sampling. The questionnaire was composed of respondents' general characteristics, lifestyles, and preference for 10 types of interior design style. A total of 415 questionnaires were usable for data analysis, resulting in a response rate of $83\%$. To analyze the collected data, frequency, factor, reliability, quick clustering K- means and One-Way ANOVA analysis were conducted using SPSS 10.0. The results showed that there were preference differences in 10 types of interior design style of restaurants according to lifestyle types which were categorized into 4 groups. The conservative and self-convinced group showed the lowest preference scores in the 10 types of interior design style which are Romantic, Ethnic, Classic, High-Tech, Elegant, Country, Modem, Minimal, Natural, and Casual style. The quality life pursuing group and extroverted individuality groups showed the high preference scores in most of the styles, especially in the Classic and Elegant styles. The realistic self-centered group showed the highest preference scores in Casual style among the 4 groups. These study findings indicate that restaurants should take into account their patrons' lifestyles as a mean of market segmentation, and respond to their taste and preference when they have established suitable servicescape.

• The International Journal of Costume Culture
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• v.7 no.1
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• pp.1-16
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• 2004

Pop art, an artistic trend which was actively popular centering around popularization of America in the 1960's, appears as punk style in the 1970's and as one of diversified style in the 1980's, and have co-existed in the third culture and pluralistic combination since the 1990's. The image of pop art includes complexity, familiarity and popularity as well as extension of media, and so directly influences the fashion in the end of the 20th century. Especially, sportslook show up by the virtue of rising lower cultural area such as street fashion becoming influential and change in life style, which was recreated as clothes by developing characteristics of design including style, details and colors showed in active sports wear. This study is aimed to ana analyze the image of pop art showed again in the modern fashion in the end of the 20th century and graffiti-art which was well known to the general public after the 1980's. Through this analysis, I will study characteristics of pop art showed in sportslook which is the mainstream in modern fashion and graffiti of Keith Haring. Consequently, I suggested a functional, esthetic and future-oriented sports look design which comprises the image of the graffiti-art of Keith Haring by using Design CAD(photoshop & primavision) enabling to attempt variously and to derive quickly the output of design and textile.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.5
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• pp.611-626
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• 2014

Reading and foreseeing fashion trends is crucial and difficult in the fashion industry due to accelerated and diversified changes in fashion trends. We use network analysis to investigate fashion trends from 2004 to 2013 in order to find the inter-relevance among fashion trends. We extracted words from fashion trend info for women's wear provided by Samsung Design Net, created a 2-mode network of seasons and trend languages, and visualized this network using NodeXl program. Fashion trends repeated a unique pattern during the period. In the first half (2004-2008), retro modern, feminine modern, and ecological modern were dominant trends in consecutive order. The years 2009-2013 witnessed distinctive fashion trends in S/S seasons and in F/W seasons. 11F/W, 12F/W and 13F/W seasons were characterized by artistic creative style. From 2010, natural style dominated S/S seasons. 10S/S and 12S/S seasons were distinguished as a calm natural style that reflected a peaceful and simple life. In 11S/S and 13S/S seasons, soft natural style emerged as a sign of increased importance of inner spirit and natural energy. A seasonal reappearance of trends was observed every two years in S/S seasons that enabled the prediction that 14S/S will see another version of natural style. A macroscopic trend for the last 10 years was represented by the keywords 'modern' and 'natural'. 'Modern' involved the past styles such as 60's, Baroque and the origin of human life. 'Natural' was connected with design elements such as material, silhouette and color. Managerial implications and future study directions are discussed based on the results.

• Journal of Fashion Business
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• v.6 no.4
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• pp.125-140
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• 2002

The purpose of this study is confirming the design characteristics and brand strategies of Ralph Lauren's products through the advertising pictures on internet website. Methods of this study are the analysis of his brand growth process, concept strategy and designs by web promotion sites. Also this study defined his brand character and fashion mind. The Results are as follows. 1) Ralph Lauren's concept strategies are 1. Convert british type into American style 2. Presentation an American life style 3. Marketing strategy using life style and IT business. 2) Ralph Lauren's designs characters are 1. Rich and simple style by preppy look 2. Traditional wear of noble taste 3. Western style of American reclamation period 4. Using of comfortable material 5. Unique colors which are simbolic. Today, his classic and preppy designs all draw upon an image of old word wealth and luxury and he pioneered the concept of clothes as part of a lifestyle environment.

• Korean Institute of Interior Design Journal
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• v.19 no.1
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• pp.190-199
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• 2010

Nowadays the increasing improvement of quality of life have been required more diversified housing environment. And it also focused on concern about Korean traditional housing style, Hanok. There were several studies applied to traditional style design on Hanok. but few on Hanokstyle apartment. So the purpose of this study were to identify the consumer awareness on Hanok style apartment plan and its design details. The research were done by questionnaire methode. It were distributed to 130 city and rural residents. 109 questionnaires were analyzed by frequency, Percentage, $x^2$-test, F-test, ANOVA, t-test, and factor analysis. The major results were as follows. First, 70% of respondents revealed their intention to live in Hanokstyle housing if it has improved conveniency and lowered maintenance expenses. Second, they preferred under 5 story row house type or apartment type Hanok located in suburbs. Third, Hanokstyle apartment characteristics were expected to have visual openness, good view, traditional decor, functional, rhythmical and transitional space. And also they wanted traditional Madang(inner garden) and Maru(a wooden floor room) located next to living room.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1253-1264
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• 2005

The background, concept, and design characteristics of the Caports style, which comes into new domestic fashion trend of sportism, are discussed in this article. Analysis are performed with utilizing pictures, advertizements of fashion magazine such as Vogue Korea, Fashionbiz, Ceci, etc., and photographs from internet sites, domestic papers since 2002. The result of this study is as followings: New life style, arose from the change of social and cultural environment, such as increase in leisure time, fusion and well-being trend, begins to be reflected in caports style in the form of stress on utility and functionality. The caports style is a fusion style based on sports wear with character and fashion. And, it can be adapted as a sports wear and daytime wear. With respect to the form, it emphasizes healthy body line, and as for the material, it strikingly utilizes various and functional materials. It also shows active and cheerful image using bright color, and utilizes functional and decorative details such as line-tape, zipper, hood. The most important characteristic of the caports style is to present a new liberal style by mix & match, layering, and exposing

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1242-1253
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• 2010

The purpose of this study is to suggest a designing method with excellent body suitability by analyzing clothingwearing porosity, comparing and analyzing patterns, and evaluating outer appearances by designing a prototype of study applied with design measurements for categories that have influence on the outer appearance of clothing through diverse research methods, by comparing and analyzing bunka and new bunka style basic pattern, which are proportional basic patterns most frequently used in schools for educational use to design bodice pattern for elderly women in their late 60s. As for the process of this study, the first stage selected study subjects, measured bodies. The second stage compared patterns of bunka and new bunka style basic pattern and evaluated outer appearances that deduced important pattern designing categories to design upper-torso bodice pattern of elderly women. The results of this study are as following ; As a result of comparing and analyzing bunka and new bunka style basic pattern, overall evaluation of outer appearance was excellent for new bunka style basic pattern, and bunka basic pattern received better reviews for the width and depth of front neck. In terms of waist circumference, waist front length, bust point location and bust point-bust point, bunka and new bunka style basic patterns showed a significant difference. new bunka style basic pattern had 4.5cm larger front armhole depth than bunka basic pattern, so it was evaluated to have more appropriate front armhole length, bust point location, and bust point-bust point. Through observation for primary excellent categories and precedent studies, 7 categories of front neck width, front neck depth, front interscye, back neck width, back neck depth, back interscye, and back armhole depth were deduced to have relations to the extra room around arm holes and waist that affect pattern designing method and porosity and evaluations of outer appearance.