• The Journal of the Korea Contents Association
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• v.9 no.11
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• pp.192-200
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• 2009

Market in the 21st century innovative products is not the same as marketing traditional products and services. Whether for survival or to sustain market leadership, Design Marketing Strategy is the key in the new era of world competition. Design Strategies are also more critical issues in the future, because most business and firms depend on successful design project. In order to effectively bring creative professional output to market, design leaders who can use design intelligence to shape the future of their organizations and business must evidence marketing strategy technology, creative and managerial skill. Design Management links design and related business activities into a creative and coordinated strategy for creating value and sustainable advantage for the firm. Design education has focused primarily in the training of professional designers within their specific disciplines. But it dose not provide training in the management skills necessary to effectively lead a design project team. Most design colleges do not provide any integrated education in leadership and team building, strategy, finance, marketing or project management. This is the time that Design Management Program should be prepared to provide design students who want to manage design project in creative industry. The program has to be prepared to provide all the business skills and information that design students need to know in an upper-level undergraduate school. The Program's goal is to graduate design leaders able to strategically manage a design project for the challenge of managing in the 21st century.

• Journal of the military operations research society of Korea
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• v.14 no.1
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• pp.63-83
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• 1988

This study is concerned with the equilibrium bidding strategy and the optimal auction design of sequential auction with a reserve price and an entry fee. It is assumed that each bidder has a fixed reservation value and draws the reservation values of other bidders independently in the same distribution and may obtain at most one object to be sold. Under such assumptions, the sequential auction will be analyzed by the game theoretic approach. The purpose of this paper is, in the sequential auction, to find the equilibrium bidding strategy and to design the optimal auction under the equilibrium bidding strategy. The equilibrium bidding strategy and the optimal auction design are further analyzed with respect to change of the reserve price, the entry fee, and the number of bidders and objects. Specially, the auctioneer's expected revenue for each auction is obtained and analyzed.

• Journal of the military operations research society of Korea
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• v.13 no.2
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• pp.63-83
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• 1987

This study is concerned with the equilibrium bidding strategy and the optimal auction design of sequential auction with a reserve price and an entry fee. It is assumed that each bidder has a fixed reservation value and draws the reservation values of other bidders independently in the same distribution and may obtain at most one object to be sold. Under such assumptions, the sequential auction will be analyzed by the game theoretic approach. The purpose of this paper is, in the sequential auction, to find the equilibrium bidding strategy and to design the optimal auction under the equilibrium bidding strategy. The equilibrium bidding strategy and the optimal auction design are further analyzed with respect to change of the reserve price, the entry fee, and the number of bidders and objects. Specially, the auctioneer's expected revenue for each auction is obtained and analyzed.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.59 no.4
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• pp.768-773
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• 2010

In this paper, we study on an optimal design of a triple-band PIFA (Planar Inverted-F Antenna) of 433 MHz, 912 MHz and 2.45 GHz by using evolution strategy. Generally, the resonant frequency of the PIFA is determined by the width and length of a U-type slot used. However the resonant frequencies of the multiple U slots are varied by the mutual effect of the slots. Thus the optimal width and length of U-type slots are determined by using an optimal design program based on the evolution strategy. To achieve this, an interface program between a commercial EM analysis tool and the optimal design program is constructed for implementing the evolution strategy technique that seeks a global optimum of the objective function through the iterative design process consisting of variation and reproduction. The resonant frequencies of initial model are 439.5 MHz, 981.5 MHz and 2.563 GHz. However, the resonant frequencies of the triple-band PIFA yielded by the optimal design program are 430.5 MHz, 907 MHz and 2.4515 GHz. Measured resonant frequencies are 433.5 MHz, 905.5 MHz and 2.454GHz, which show a good agreement with the simulation results.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.361-373
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• 2014

according to rapid development in current industrial technologies, technology alone is no longer the only competitive factor among the manufacture companies. The value of innovation in product design has increased important attention to more consumers. This paper demonstrates the methodology of design strategy through the case studies of successful washing machine manufacturers on the China's Market. By the so called 4PS comparison of Haier washing machines with those of Siemens and Little Swan, this paper shows the difference of Haier's design strategy with other competitors, and offers a methodology of systematically analyzing strategic design and successfully develops a framework of design strategy.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.219-219
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• 2017

This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.74-75
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.104-105
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.10a
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• pp.172-173
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• 2005

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.4 s.111
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• pp.143-154
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• 2005

The Seoul Housing Corporation pronounced a design competition for Eunpyeng New Town District 2 in March of 2005. The authors collaborated on this design and won rot prize. Design guidelines of this competition were to make environmentally sustainable design, to develop as a resort site and cultural place for everyday life of residents, to link with green fabric of the district, and to elevate positive image and identity of Eunpyeng New Town district by creating a attractive landscape. The authors developed design concept and strategy within the guidelines and site conditions. The environmental setting of this site was characterized by mountain to the rear of the site with a stream passing through the district and the front of the site. This is the most important condition for the location principle of residence in Fung Shui theory. Therefore, the schema of the design was introduced by Fung Shui and Chi of place. To evolve design concept, we reinterpret the Fung Shui and Chi in the site combining with modem landscape design strategy, so that good place making could bring about well-being life of residents. By doing that, design concept of the proposal evolved as follows: 'fullness of comfortable life', 'adaptation of nature', 'inspiration of natural force'. This design approach is critical reevaluation of regional characters employing modem strategy. It is a conscious strategy of critical regionalism as distinguished from the traditional site oriented approach. The following are some of the major features in the design: green network and water recycle system in the site, promenade of forest with the experience nature, link to community core, theme gardens with plants having strong fragrances, terrace gardens with different level of housing type, playgrounds and resting places with many types, human scale facilities for residents.