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http://dx.doi.org/10.5392/JKCA.2014.14.03.361

A Successful Design Strategy of Haier Washing Machines in the Chinese Market  

Huang, Yue-Xin (동서대학교)
Kang, Bum-Kyu (동서대학교)
Kim, Sung-Hyun (건국대학교)
Publication Information
The Journal of the Korea Contents Association / v.14, no.3, 2014 , pp. 361-373 More about this Journal
Abstract
according to rapid development in current industrial technologies, technology alone is no longer the only competitive factor among the manufacture companies. The value of innovation in product design has increased important attention to more consumers. This paper demonstrates the methodology of design strategy through the case studies of successful washing machine manufacturers on the China's Market. By the so called 4PS comparison of Haier washing machines with those of Siemens and Little Swan, this paper shows the difference of Haier's design strategy with other competitors, and offers a methodology of systematically analyzing strategic design and successfully develops a framework of design strategy.
Keywords
Design Strategy Innovation; Value Innovation;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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