• 제목/요약/키워드: Design Strategy

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목(나전)칠기 사리(舍利)용기의 조형디자인 연구 (Sari Case Design & Strategy Study)

  • 김재원
    • 한국콘텐츠학회논문지
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    • 제9권11호
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    • pp.192-200
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    • 2009
  • 21세기 디자인 역역은 인간과 환경, 친환경 영역으로 확산되고 새로운 제품 시장 역시 서비스와 마케팅 전략이 새롭게 도입되고 있다. 새로운 국제경쟁력 시대에서 세계시장을 주도하기 위해서는 새로운 디자인 방법이 핵심적인 요소로 받아들여져야 하고 성공적인 디자인 프로젝트 운영에 의존하기 때문에 디자인 전략 역시 더욱 중요한 이슈가 될 것으로 보인다. 우리나라의 장례문화 역시 새로운 디자인 방법이 도입되어 어려운 시장 환경에서 효과적으로 전문적인 성과를 얻기 위하여 창조적인 디자인 방법과 디자인 경영 전략을 보여 줄 수 있어야 할 것이다. 본 연구는 새로운 디자인 방법과 제작기법의 도입으로 장례문화 기업에 지속적인 이익과 창조적인 가치를 부여할 수 있도록 새로운 디자인 방법을 도입하여 새로운 장례문화 발전에 기여 할 수 있도록 본 연구의 목적을 가지고 논하고자 한다.

축차경매의 평형입찰전략과 최적경매설계 (Equilibrium Bidding Strategy and Optimal Auction Design of Sequential Auction)

  • 김여근;박순달
    • 한국국방경영분석학회지
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    • 제14권1호
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    • pp.63-83
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    • 1988
  • This study is concerned with the equilibrium bidding strategy and the optimal auction design of sequential auction with a reserve price and an entry fee. It is assumed that each bidder has a fixed reservation value and draws the reservation values of other bidders independently in the same distribution and may obtain at most one object to be sold. Under such assumptions, the sequential auction will be analyzed by the game theoretic approach. The purpose of this paper is, in the sequential auction, to find the equilibrium bidding strategy and to design the optimal auction under the equilibrium bidding strategy. The equilibrium bidding strategy and the optimal auction design are further analyzed with respect to change of the reserve price, the entry fee, and the number of bidders and objects. Specially, the auctioneer's expected revenue for each auction is obtained and analyzed.

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축차경매의 평형입찰전략과 최적경매설계 (Equilibrium Bidding Strategy and Optimal Auction Design of Sequential Auction)

  • 김여근;박순달
    • 한국국방경영분석학회지
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    • 제13권2호
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    • pp.63-83
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    • 1987
  • This study is concerned with the equilibrium bidding strategy and the optimal auction design of sequential auction with a reserve price and an entry fee. It is assumed that each bidder has a fixed reservation value and draws the reservation values of other bidders independently in the same distribution and may obtain at most one object to be sold. Under such assumptions, the sequential auction will be analyzed by the game theoretic approach. The purpose of this paper is, in the sequential auction, to find the equilibrium bidding strategy and to design the optimal auction under the equilibrium bidding strategy. The equilibrium bidding strategy and the optimal auction design are further analyzed with respect to change of the reserve price, the entry fee, and the number of bidders and objects. Specially, the auctioneer's expected revenue for each auction is obtained and analyzed.

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진화 알고리즘을 이용한 삼중대역 PIFA 최적 설계에 관한 연구 (A Study on an Optimal Design of a Triple-band PIFA using the Evolution Strategy)

  • 고재형;김군태;김경아;김형석
    • 전기학회논문지
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    • 제59권4호
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    • pp.768-773
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    • 2010
  • In this paper, we study on an optimal design of a triple-band PIFA (Planar Inverted-F Antenna) of 433 MHz, 912 MHz and 2.45 GHz by using evolution strategy. Generally, the resonant frequency of the PIFA is determined by the width and length of a U-type slot used. However the resonant frequencies of the multiple U slots are varied by the mutual effect of the slots. Thus the optimal width and length of U-type slots are determined by using an optimal design program based on the evolution strategy. To achieve this, an interface program between a commercial EM analysis tool and the optimal design program is constructed for implementing the evolution strategy technique that seeks a global optimum of the objective function through the iterative design process consisting of variation and reproduction. The resonant frequencies of initial model are 439.5 MHz, 981.5 MHz and 2.563 GHz. However, the resonant frequencies of the triple-band PIFA yielded by the optimal design program are 430.5 MHz, 907 MHz and 2.4515 GHz. Measured resonant frequencies are 433.5 MHz, 905.5 MHz and 2.454GHz, which show a good agreement with the simulation results.

하이얼 세탁기의 중국 시장에서의 가치혁신 성공에 관한 사례 연구 (A Successful Design Strategy of Haier Washing Machines in the Chinese Market)

  • 황열흔;강범규;김성현
    • 한국콘텐츠학회논문지
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    • 제14권3호
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    • pp.361-373
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    • 2014
  • 현재의 산업기술은 날이 갈수록 발달하고 있고, 따라서 기술은 더 이상 생산기업들 간의 유일한 경쟁 요소가 아니게 되었다. 본 논문은 하이얼 세탁기의 성공사례의 연구를 통해서 하이얼 세탁기의 디자인 전략의 구체적 방법을 찾아보았다. 이와 동시에 하이얼 세탁기와 지멘스, 리틀스완 세탁기의 4PS의 비교분석을 통해서, 하이얼의 디자인 전략에 있어서 경쟁 회사들과 어떠한 차이점이 있는지 연구하였다. 그렇게 함으로써 어떻게 기업의 디자인 전략을 체계적으로 분석하는가에 대한 방법 및 어떻게 성공적인 디자인 전략을 수립할 수 있는지에 대한 분석 프레임과 연구방법을 제공하고자 한다.

Decision-Makings of CoPS Innovation Strategy, Power and Dominant Design - the Case of SKT and KTF

  • Kim, Jong-Seok;Miles, Ian;Flanagan, Kieron
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2017년도 춘계학술대회 논문집
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    • pp.219-219
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    • 2017
  • This study aims at examining each firm's decision-makings of complex product and system (hereafter CoPS) innovation strategy, so that it tries to reveal the nature and role of CoPS innovations strategy. And it designed a comparative case study along with qualitative methods, by having two mobile operators' digital rights management (hereafter DRM) innovation in South Korea's digital music service industry. Through literature review, this study formulated three research propositions: (i) Each firm's decision-makings of CoPS innovations strategy are analytical negotiation process among economic actors in an industry; (ii) Each firm's market power originated from its market share from the installed base through network effect and switching cost influence decision-makings of CoPS innovation strategies; (iii) Each firm's decision-makings of different CoPS innovation strategies are related to their intension of achieving better market power, consequently dominant design. Through empirical examination of two mobile operators' decision-makings of DRM innovation strategy, this study empirically verified three research propositions.

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서울 은평 뉴타운 2지구 조경설계 (A Landscape Design of Eunpyeong New Town District 2, Seoul)

  • 안계동;최정민
    • 한국조경학회지
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    • 제33권4호
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    • pp.143-154
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    • 2005
  • The Seoul Housing Corporation pronounced a design competition for Eunpyeng New Town District 2 in March of 2005. The authors collaborated on this design and won rot prize. Design guidelines of this competition were to make environmentally sustainable design, to develop as a resort site and cultural place for everyday life of residents, to link with green fabric of the district, and to elevate positive image and identity of Eunpyeng New Town district by creating a attractive landscape. The authors developed design concept and strategy within the guidelines and site conditions. The environmental setting of this site was characterized by mountain to the rear of the site with a stream passing through the district and the front of the site. This is the most important condition for the location principle of residence in Fung Shui theory. Therefore, the schema of the design was introduced by Fung Shui and Chi of place. To evolve design concept, we reinterpret the Fung Shui and Chi in the site combining with modem landscape design strategy, so that good place making could bring about well-being life of residents. By doing that, design concept of the proposal evolved as follows: 'fullness of comfortable life', 'adaptation of nature', 'inspiration of natural force'. This design approach is critical reevaluation of regional characters employing modem strategy. It is a conscious strategy of critical regionalism as distinguished from the traditional site oriented approach. The following are some of the major features in the design: green network and water recycle system in the site, promenade of forest with the experience nature, link to community core, theme gardens with plants having strong fragrances, terrace gardens with different level of housing type, playgrounds and resting places with many types, human scale facilities for residents.