• 한국의상디자인학회지
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• 제18권2호
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• pp.207-219
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• 2016

This study was performed to investigate shopping behavior of Chinese, Japanese, and US tourists in Korea. For this purpose, travel activities and shopping items were identified first. And thereafter the shopping satisfaction, travel satisfaction, intention to word-of-mouth, and intention to re-visit were compared by country, gender and age. Finally, the effect of shopping satisfaction on travel evaluations as well as the effect of demographics on shopping satisfaction were examined. Secondary data were used for this survey, while ${\chi}^2$ test, t-test, ANOVA, Duncan test and regression analysis were applied to analyze data. The results were listed below. First, main travel activities were shopping, followed by enjoying natural scenery and visiting historic sites. Apparel, cosmetics, leather goods, and shoes were major shopping products. Chinese and Japanese tourists preferred cosmetics and apparel most, while US travellers bought lots of apparel and shoes. Men and older tourists tended to buy food products more than women and younger people did. Second, degree of shopping satisfaction significantly differed by country and age. The US tourists showed highest satisfaction, followed by Japanese and Chinese ones. Younger people tended to be satisfied more than older people significantly. In terms of travel satisfaction and intention for word-of-mouth, the US tourists, women, and younger people revealed higher scores than the other counterparts. Intention to re-visit Korea were significantly different, based on country and gender, showing higher for the US people and women. Third, shopping satisfaction was found to affect travel satisfaction, intention for word-of- mouth, and intention to revisit Korea significantly. In turn, travel satisfaction was also shown significantly to affect on intention for word-of-mouth, and intention to re-visit Korea.

• 한국조경학회지
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• 제32권2호
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• pp.55-67
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• 2004

This study aims to analyze the actual state, the satisfaction index, and the satisfaction factor of the residents in the apartment adopting thematic outdoor rest space design. This study also proposes the basic data for the standard of resident-centered rest space design, not designer-centered or fashion-followed design. The results are as follows : First, most residents use near by rest space, and more use occur during the evenings; 17 hr. ∼ 21 hr. Most of residents use the rest space with their children, partner, or family. Residents usually take walks and take a rests in the rest space. Most residents use the rest space quietly. Of the rest facilities in the outdoor rest space, benches are most used, walks and pergolas are more frequently used. But waterscape facilities are not particularly used. The satisfaction index of the outdoor rest space is generally low. However, the satisfaction index of the rest space and facilities type shows that the evaluation of rest facilities(e.g. benches) is high. The satisfaction index of the decoration shows that the evaluation for the color and design of facilities is high. In the satisfaction index of the physical environment, the item about the size of rest space is highly appreciated. In the mental satisfaction index of the rest space, the item about whole atmosphere is highly appreciated. Of the factors affecting the general satisfaction index with outdoor rest space, the factor of physical environment is the most important independent-variable. Physical environment and facilities are more important influential factors than the atmosphere of outdoor rest space. In the future, the practical study searching for the preferences of the residents and the activation of use should be preceded.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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• pp.191-195
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• 2005

This study examines how the students evaluate the color of classrooms in university after remodeling. This is a elementary study, which suggests a direction of study on a criterion of color design in classroom remodeling. The study was progressed through visiting classrooms and POE(post occupancy evaluation). The results indicate that most students satisfied with color environment, and the project of remodeling has increased the level of satisfaction in comparison with before. The level of satisfaction with the color of the architectural elements was high. The level was affected by wall color, floor color and color combination with elements' color. The overall satisfaction with classroom color was correlated with all architectural elements' color. The result shows that the positive effect and insufficiency of color design in remodeling. Also it shows that the color combination is one of important factors of satisfaction of color environment.

• 경영과학
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• 제21권2호
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• pp.123-143
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• 2004

Internet shoppers interact with Internet shopping mall systems while they shop. To understand why Internet shoppers make purchase, this study view Internet shopping malls as information systems. Although this view point seems reasonable, little previous studies employing this perspective are found in the relevant literature. This study develops a research model where Internet shoppers' transaction intentions are affected by the mediating effects of trust and satisfaction. Trust can mitigate uncertainty of the e-commerce environment for consumers, and satisfaction is widely used to measure the effectiveness of information systems. Therefore, we consider them as key elements in this study. We further employ the construct of website quality to explain why shoppers have different levels of trust and satisfaction. We classify website quality into information quality, system quality. and design quality. We collected 282 survey responses from Internet shoppers who have prior experiences with Internet shopping malls to purchase a product or service. The survey data are used to empirically test the proposed nine research hypotheses using LISREL. The LISREL results indicate that information quality and design quality have significant impact on both satisfaction and trust, while system quality has little relation to trust level. Further, trust is shown to have significant influence on satisfaction. Finally. both trust and satisfaction is strongly related to the future transaction intention.

• 패션비즈니스
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• 제8권4호
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• pp.131-140
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• 2004

This study will first take a look at the work situations depending on functions or duties taken in fashion organizations in Busan, dividing the work condition into aspects such as special traits of the work, satisfaction level on the company and satisfaction level on welfare. This study has set the following study questions to reach the goal of this research: 1. look at special traits found depending on vital statistics. 2. The satisfaction level on special traits of the work and work itself showed that the diversity of work, importance of work and work flexibility were the key elements that influenced the satisfaction level. 3. The satisfaction level on company and work itself had pride and loyalty, the only factors that influenced work satisfaction level voluntarily, and the other factors had no effect on the satisfaction level. 4. The satisfaction level on welfare and work itself showed that the welfare benefits and welfare policies had no voluntary influence on the satisfaction level on the work itself.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2006년도 춘계학술대회
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• pp.216-223
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• 2006

An Effect of Website quality on Service Value and Customer Satisfaction in the Internet Banking Internet Banking is very popular in Korea these days. More than 25million are using Internet Banking. This study is to find Quality Factors for Internet Banking Services and relationship among Internet Banking Service Value, Customer Satisfaction and Reuse. In this study we found that Service Value is prior to Customer Satisfaction. And also, Service Value and Customer Satisfaction affect customers reuse respectively. This study also found that 7 factors compose Internet Banking Service Quality. They are Convenience Security, Informal ion Providing, Communication, Design, System Correcteness. Convenience, Informal ion Providing, Communication and Design affect Internet Banking Service Value. System, Correcteness and Convenience affect Customer Satisfaction. So we learened that Internet Banking Customers discriminate Service Value from Satisfaction.

• 디지털융복합연구
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• 제19권4호
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• pp.275-284
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• 2021

자율주행 기술의 발달로 자율주행형 공유 차량에 대한 기대감이 확산하고 있지만, 공유 차량에서 '소유 만족감'을 느끼기 힘든 것이 사실이다. 본 논문에서는 자율주행형 공유 차량 탑승 단계에서의 커스터마이징을 통해 이러한 소유 만족감이 충족될 수 있는지에 대해 연구하였다. 이를 위해 선행연구 조사와 현재 공유 차량 이용상에서 만족/불편 요소에 사전조사를 진행했다. 이후, 커스터마이징 요소에 대한 선호도와 각 요소가 소유 만족도에 미치는 영향을 CVT를 통해 검증하였다. 사전조사 결과 후각적 요소와 인터랙션 요소가 소유 만족도에 더 큰 만족도를 주며, CVT 결과 탑승 요소의 커스터마이징을 통해 소유 만족도 충족이 가능할 것으로 나타났다. 본 연구를 향후 자율주행 차량의 인터랙션 디자인과 공유 차량의 서비스 디자인 연구를 위한 기초 자료로서 제시하였다.

• 한국콘텐츠학회논문지
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• 제18권3호
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• pp.601-610
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• 2018

본 연구는 최근 대학에서 강조되고 있는 캡스톤디자인 수업이 실제 어떻게 구성되고, 이들 수업을 통해 학생들의 핵심역량은 변화되었는지, 그리고 수업만족도는 어느 정도인지를 분석하는 것을 목적으로 하였다. 수도권에 위치한 S대학에서 2017학년도에 개발 운영된 세 개 캡스톤디자인 교과목과 수업 참여 학생 92명을 분석한 결과는 다음과 같다. 먼저, 연구대상인 캡스톤디자인 수업은 기존 수업과 비교하여 학생들의 실무능력향상 및 문제해결능력 향상을 위한 참여 활동이 다양한 유형으로 확대되어 있었다. 둘째, 캡스톤디자인 수업은 학생의 역량을 향상시켰고, 수업만족도 역시 매우 높았다. 또한 기존의 일반적 수업과 비교하여 캡스톤디자인으로 수업이 설계되었을 때 만족도가 유의미하게 향상되었다. 이상의 연구 결과를 토대로 캡스톤디자인 수업이 추구하는 목표를 달성하기 위해서는 학생들이 스스로 참여하고 활동하는 기회를 많이 제공할 수 있도록 수업 구성 방식 및 방법이 다양화될 필요가 있음을 제안하였다. 또한 학생들의 작품 개발 및 발표가 많은 캡스톤디자인 수업의 특성상 지필 시험에 따른 객관적인 평가에 비해 주관적인 평가가 개입할 가능성이 높기 때문에 학생들의 수업만족도를 높이기 위해서는 평가절차 및 평가방법에 대한 기준을 명확히 하여 공정한 평가가 이루어지도록 하는 노력이 필요함도 제안하였다.

• 한국조리학회지
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• 제20권6호
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• pp.69-79
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• 2014

메뉴선택 속성과 메뉴디자인 속성이 고객가치와 고객만족이 어떻게 영향을 미치는 분석하자 하는 것이 연구의 목적이다. 연구를 목적을 달성하기 위하여 서울지역 4개의 호텔 양식당 이용자 223명을 분석한 결과, 메뉴선택속성에서는 다양성, 메뉴 설득력은 고객가치에 유의한 영향을 미치는 것으로 나타났다. 가설 2에서는 메뉴선택속성은 고객만족에 유의한 영향을 미칠 것으로 나타났다. 가설 3은 메뉴디자인은 고객가치에 유의한 영향을 미칠 것으로 나타났다. 가설 4는 메뉴 디자인은 고객만족에 유의한 것으로 나타났다. 가설 5는 고객가치는 고객만족에 유의한 것으로 나타났다. 연구결과 메뉴의 선택속성과 디자인 모두 중요한 것으로 나타났다. 본 연구에서는 메뉴의 선택속성과 디자인은 모두 중요한 것으로 났다. 향후 연구에서는 외국인 고객과 내국인 고객의 차이비교를 통해, 보다 세분화된 연구와 각 업장의 메뉴선택속성을 모색해 보아야 할 것으로 사료된다.

• 패션비즈니스
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• 제18권4호
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• pp.125-137
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• 2014

This study aims to the recognize the importance of uniform design and provide empirical data to companies after getting the effects of uniform design in cosmetics companies on service quality perception and customer satisfaction. For this, a preliminary survey was conducted against 30 college women (aged 20s) from 'K' University, and effective samples were obtained from 250 people. In terms of a research method, collected data were coded and analyzed using SPSS. The respondents' characteristics were analyzed using descriptive statistics. For reliability analysis, Cronbach's ${\alpha}$ was used. For a validity test, factor analysis was performed. In addition, correlation analysis was carried out to examine multicollinearity among variables. The analysis results found that the characteristics of uniform design have a positive effect on service quality and customer satisfaction. Among the characteristic of uniform design, however, functionality wasn't confirmed in a relational test. This kind of result was obtained because the uniform was mostly analyzed from customers' perspective, not from the wearer's standpoint. It is expected that the study results would be helpful in establishing brand identity through the improvement of the importance of uniform design.