• Korean Institute of Interior Design Journal
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• v.21 no.5
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• pp.98-105
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• 2012

The purpose of this study is to present the direction for effective public environment design by becoming aware of the social, cultural and historical values that are inherent to the specific regions once again. Concept of regions' sense of identity, regions' resources and regionality were identified as a means based on the basic cityscape plan and guideline for public design. Sample city was analyzed by extracting the regionality elements, and the results are as follows. First, appropriateness of the direction for the public environment design based on the regional identity was confirmed. The need to establish regional identity in the cityscape plan is specified when it comes to the basic goal, strategy and direction. Second, public environment design should be planned within the context of the cityscape. It is necessary to improve with integrated plan by setting up the consistent goal, direction and detailed guideline based on the basic concept of cityscape plan. Third, 'design city' requires the development of the unique design and planned techniques based on the harmony with the existing resources. It is necessary to uncover the powerful design elements that are exclusive to specific regions, and to search for differentiation and visualization to form consensus. Public environment based on regional identity will improve if the above mentioned research results are used as the basic data when it comes to the implementation of public environment design.

• Korean Institute of Interior Design Journal
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• v.24 no.4
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• pp.124-134
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• 2015

This study aims to identify the characteristics of expression of place identity shown in public design of Choryang Ibagugil in Dong-gu, Busan and analyze them from physical aspects and from psychological ones. Choryang Ibagugil has special historicity indicating that it is a hillside road(Sanbokdoro) dwelling site created after the 6.25 Korean War and the quintessence of Busan. In addition, the site is a good example that used the topographic characteristics as they were and used the road for movement called as 'gil' to design public environment. Ibagugil connected to Sanbokdoro (i.e. Mangyang-ro) starting from the big road (Busan Station) where there was a large floating population represented the regional identity to public design by the medium of 'gil.' As a result of analyzing the characteristics of expression of place identity based on the current status discovered, our conclusions could be drawn as follows: First, place forms identity under interpersonal relationships and there is a story on the lives of people in the contexts between place and identity. Second, place identity is an independent specialty of a certain place and expression of place identity into public design makes the place more place-like. Ibagugil expressed its identity while adapting to the topographic characteristics of hillside road(Sanbokdoro). Third, adjacent public buildings were included into Ibagugil, thus highlighting the placeness, although it is considered that it is ambiguous to determine it as public design in the current-status analysis. Fourth, from the public value aspect, slumized hillside road(Sanbokdoro) was improved, which led to improvement in quality of environment and improvement in pride of local residents. Resultingly, it can be said that the place identity appeared in the public design of Choryang Ibagugil were the stories that happened in this place. Moreover, the indication of future image of how the place will be developed in the future makes the value of the place more significant. Therefore, in public design for expressing place identity, utilization of independent speciality of the site is considered to be an important factor. By doing so, 'place becomes a real place' and 'place can get an independent identity.' Going further, it comes to get the characteristics of 'being the place as it is.'

• Archives of design research
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• v.19 no.5 s.67
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• pp.65-74
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• 2006

As the world approaches to a keen competition for design, corporations began to be interested in CI (Corporate Identity), PI (Product Identity) as a way of enhancing the valve of corporation that has competitive power. PI (Product Identity) leads communication to an affirmative direction that is formed when the consumer uses products and feels the image of corporation. It is said to be important that it is part of synthetic and systematic strategy of corporation to gain an advantage over competitor in the market place with an unified corporate image. Even though mobile phones are sensitively changed according to a trend and public fancy, PI (Product Identity) of mobile phones is also important. The study purports to ascertain the propensity of Nokia's PI (Product Identity) and to analyze their unique PI.

• Archives of design research
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• v.14
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• pp.63-74
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• 1996

By study the basic elements and the development process of the visual identity design, We have the aims in this study to help the design study groups in the country to develop a VI design system with a high degree of efficiency. We clarified the strategic position which the individual basic elements occupy in the visual communication process, by studying the individual function and the character of the basic elements which construct the keynote of VI design system, and the mutual relations among them. Also, we presented in this study the systematic and resonable approaching means in the design development process for the VI system with a high degree of efficiency.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.10a
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• pp.38-39
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.04a
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• pp.14-15
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• 1998

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.506-517
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• 2014

A bag is a daily article carried in one's hand or on one's shoulder for things as well as a fashion item. The functions of a bag were derived to include portability, decorativeness, brand identity, message communicability and cultural identity. Souvenir bags sold at a gallery or a museum are goods to maximize the cultural identity of a bag based on national emblems, exhibitions and characters as design motifs. Based on the typological analysis of souvenir bags showing cultural identity, this study developed a design with a motif of Hanbok from Korean traditional cultural content to develop a tote bag design that reveals Korean cultural identity. Under a traditional Hanbok motif colors, sizes and patterns were reinterpreted in a modern perspective. For such a research purpose, 8 kinds of tote bags were developed. A tote bag design that reflects Korean cultural identity will contribute to raising the potential to develop cultural goods that are modern, popular and differentiated in the global market.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.11b
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• pp.62-63
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.11a
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• pp.6-7
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• 2003

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.46-47
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• 2002