• 제목/요약/키워드: Design Identity

검색결과 1,411건 처리시간 0.026초

지역정체성을 기반으로 한 공공환경 디자인의 방향 연구 (A Study on the Direction of the Public Environment Design based on the Regions' Sense of Identity)

  • 송영민
    • 한국실내디자인학회논문집
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    • 제21권5호
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    • pp.98-105
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    • 2012
  • The purpose of this study is to present the direction for effective public environment design by becoming aware of the social, cultural and historical values that are inherent to the specific regions once again. Concept of regions' sense of identity, regions' resources and regionality were identified as a means based on the basic cityscape plan and guideline for public design. Sample city was analyzed by extracting the regionality elements, and the results are as follows. First, appropriateness of the direction for the public environment design based on the regional identity was confirmed. The need to establish regional identity in the cityscape plan is specified when it comes to the basic goal, strategy and direction. Second, public environment design should be planned within the context of the cityscape. It is necessary to improve with integrated plan by setting up the consistent goal, direction and detailed guideline based on the basic concept of cityscape plan. Third, 'design city' requires the development of the unique design and planned techniques based on the harmony with the existing resources. It is necessary to uncover the powerful design elements that are exclusive to specific regions, and to search for differentiation and visualization to form consensus. Public environment based on regional identity will improve if the above mentioned research results are used as the basic data when it comes to the implementation of public environment design.

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초량 이바구길의 공공디자인에 나타난 장소정체성 표현특성 (Characteristics of Expression of Place Identity Shown in the Public Design of Choryang Ibagu-gil)

  • 여미;이창노;최강림
    • 한국실내디자인학회논문집
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    • 제24권4호
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    • pp.124-134
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    • 2015
  • This study aims to identify the characteristics of expression of place identity shown in public design of Choryang Ibagugil in Dong-gu, Busan and analyze them from physical aspects and from psychological ones. Choryang Ibagugil has special historicity indicating that it is a hillside road(Sanbokdoro) dwelling site created after the 6.25 Korean War and the quintessence of Busan. In addition, the site is a good example that used the topographic characteristics as they were and used the road for movement called as 'gil' to design public environment. Ibagugil connected to Sanbokdoro (i.e. Mangyang-ro) starting from the big road (Busan Station) where there was a large floating population represented the regional identity to public design by the medium of 'gil.' As a result of analyzing the characteristics of expression of place identity based on the current status discovered, our conclusions could be drawn as follows: First, place forms identity under interpersonal relationships and there is a story on the lives of people in the contexts between place and identity. Second, place identity is an independent specialty of a certain place and expression of place identity into public design makes the place more place-like. Ibagugil expressed its identity while adapting to the topographic characteristics of hillside road(Sanbokdoro). Third, adjacent public buildings were included into Ibagugil, thus highlighting the placeness, although it is considered that it is ambiguous to determine it as public design in the current-status analysis. Fourth, from the public value aspect, slumized hillside road(Sanbokdoro) was improved, which led to improvement in quality of environment and improvement in pride of local residents. Resultingly, it can be said that the place identity appeared in the public design of Choryang Ibagugil were the stories that happened in this place. Moreover, the indication of future image of how the place will be developed in the future makes the value of the place more significant. Therefore, in public design for expressing place identity, utilization of independent speciality of the site is considered to be an important factor. By doing so, 'place becomes a real place' and 'place can get an independent identity.' Going further, it comes to get the characteristics of 'being the place as it is.'

노키아의 프로덕트 아이덴티티에 관한 연구 (A Study on Product Identity of Nokia design)

  • 이상화
    • 디자인학연구
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    • 제19권5호
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    • pp.65-74
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    • 2006
  • 세계 시장의 변화에 능동적인 대응을 위하여 디자인, 브랜드 등 제품의 외적 속성에 의한 제품 차별화가 시도되고 이러한 제품들은 다른 제품들과는 구별되는 가치를 제공하는 수단으로서 제품 아이덴티티 (Product Identity)를 사용한다. 또한 이는 성숙된 시장에서의 차별화 된 전략으로 회사의 이미지를 새롭게 할 수 있기 때문에 많은 기업들은 디자인을 전략적 수단으로 활용하고 있다. 노키아는 최근 유행과 스타일에 다소 비중을 높이는 디자인을 추구하는 성향을 띄고 있으나 전반적으로 디자인 통일성과 다양성의 추구라는 모순 된 논리를 가장 적절하게 배합하려는 노력을 시도하며 노키아의 강렬하고 독자적인 제품 아이덴티티를 전 모델에서 동일시하고 있다는 긍정적 평가를 받고 있다. 제품 수명주기가 상대적으로 짧은 휴대폰이 어떻게 독특한 디자인 조형 언어를 유지하며 또한 어떤 식으로 제품 아이덴티티를 구축하는지에 대해 노키아 핸드폰의 시각적 제품 아이덴티티 구성요소를 중심으로 분석해 본다.

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Visual identity에 있어서 기본요소 디자인 개발에 관한 연구 (The Development of Basic Elements for Visual Identity)

  • 김진용
    • 디자인학연구
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    • 제14권
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    • pp.63-74
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    • 1996
  • 본 연구는 Visual Identity에 있어서의 디자인 기본요소에 대하여 고찰하고 그의 개발과정을 정립 하므로써, 국내의 디자인 연구팀에게 보다 효율성이 높은 VI 디자인 시스템을 개발할 수 있도록 하는 Basic Element 들의 개별적 기능과 특성을 고찰하고, 이들 상호간의 유기적인 관계에 대하여 연구함으로써, 각 기본요소들이 차지하는 시각적 전달과정에서의 전략적 위치를 분명히 하고자 하였다. 또한 디자인 개발과정에 대하여 체계적이고 합리적인 접근 방법을 제시함으로써 효율성이 높은 디자인을 개발할 수 있도록 하였다.

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문화상품으로서 토트 가방에 나타난 문화정체성과 디자인 개발 -한복의 모티브를 중심으로- (The Cultural Identity Found in Tote Bags as a Cultural Product and the a Development of a Design -Focused on Hanbok Motifs-)

  • 정다울;김태은;방하은;조선형;김민자
    • 한국의류학회지
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    • 제38권4호
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    • pp.506-517
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    • 2014
  • A bag is a daily article carried in one's hand or on one's shoulder for things as well as a fashion item. The functions of a bag were derived to include portability, decorativeness, brand identity, message communicability and cultural identity. Souvenir bags sold at a gallery or a museum are goods to maximize the cultural identity of a bag based on national emblems, exhibitions and characters as design motifs. Based on the typological analysis of souvenir bags showing cultural identity, this study developed a design with a motif of Hanbok from Korean traditional cultural content to develop a tote bag design that reveals Korean cultural identity. Under a traditional Hanbok motif colors, sizes and patterns were reinterpreted in a modern perspective. For such a research purpose, 8 kinds of tote bags were developed. A tote bag design that reflects Korean cultural identity will contribute to raising the potential to develop cultural goods that are modern, popular and differentiated in the global market.