• Archives of design research
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• v.19 no.4 s.66
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• pp.187-204
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• 2006

The brand personality of online products and services is know as its e-brand personality. Although, in the competitive conditions of online markets, e-brand personality is agreed to be an important factor, few studies have suggested how to establish e-brand personality through the visual design of web sites. This study identifies and verifies causal relationships between the visual attributes of web pages and e-brand personalities. The first identifies four major dimensions of e-brand personality on diverse web sites. The second uses 52 experimental home pages to identify key visual attributes associated with those four personality dimensions. The third is a confirmatory study with 16 experimental web sites that verifies causal relationships between visual attributes and e-brand personalities. The results show that two visual attributes, 'simplicity' and 'cohesion,' help to establish a 'bold' personality. Three attributes, 'contrast,' 'density,' and 'regularity,' affect whether a site has an 'analytical' personality. 'Contrast,' 'cohesion,' 'density,' and 'regularity' all influence whether a web site is perceived to have a 'friendly' personality. 'Regularity' and 'balance' were expected to affect the 'sophisticated' personality dimension, but no such impact was observed. The paper concludes with a discussion of implications, limitations, and future research directions.

• Journal of The Korean Association For Science Education
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• v.35 no.3
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• pp.443-453
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• 2015

In this study, we suggested the design thinking process that was possible to be introduced in science education and also examined the validity of the process in terms of group creativity. To do this, the design thinking process applicable to science education was selected from a variety of design thinking processes developed abroad, and then the process was modified and supplemented. We created the education program based on the developed design thinking process and applied it to high school students. The results revealed that we could offer the design thinking process through the five stages: 'understanding knowledge', 'empathy', 'sharing perspective', 'generating idea', and 'prototype'. With the results of the application of the program, we could confirm the relationship building and information seeking attributes in the understanding knowledge stage and the user-orientation, relationship building, and interpersonal understanding attributes in the empathy stage. We could also find the organization of the team attribute in the sharing perspective stage and the analytical strategic thinking attributes in the generating idea stage. Finally, the communication and analytical strategic thinking attributes in the prototype stage were confirmed. All of the key attributes of the group creativity found from skilled professionals were not confirmed from the students. However, we could ascertain the possibilities that the students should experience the process of group creativity and learn the relevant values through the developed design thinking process.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2011.04a
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• pp.121-126
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• 2011

This study is a preliminary study to develop design guidelines on shared spaces of apartment for healthy housing. It was tried to set the basic direction of the guideline development by comparing and analyzing related literatures based on the previously identified evaluation indicators of healthy housing of apartment. The major findings were as followings: 1) based on the research conducted before, the characters of shared spaces for healthy housing were classified as physical, mental and social dimensions. 2) According to the comparison and analysis of relevant standards and guidelines, focuses were mostly on the physical dimension, particularly on the human traffic lines of the convenience attributes. Other focuses were on the attractiveness of the apartment complex of the vitality attribute under the mental dimension, and community facilities of the residential stability attributes under the social dimension. Therefore, it was identified that it is required to take complementary measure regarding mental and social dimensions, and design concrete steps to include different attributes of each dimension, in order to develop comprehensive guidelines for shared space.

• Journal of Mechanical Science and Technology
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• v.17 no.12
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• pp.1969-1976
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• 2003

In the early phases of the product life cycle, Life Cycle Assessment (LCA) is recently used to support the decision-making for the product concepts, and the best alternative can be selected based on its estimated LCA and benefits. Both the lack of detailed information and time for a full LCA for a various range of design concepts need a new approach for the environmental analysis. This paper explores a new approximate LCA methodology for the product concepts by grouping products according to their environmental characteristics and by mapping product attributes into environmental impact driver (EID) index. The relationship is statistically verified by exploring the correlation between total impact indicator and energy impact category. Then, a neural network approach is developed to predict an approximate LCA of grouping products in conceptual design. Trained learning algorithms for the known characteristics of existing products will quickly give the result of LCA for newly designed products. The training is generalized by using product attributes for an EID in a group as well as another product attributes for the other EIDs in other groups. The neural network model with back propagation algorithm is used, and the results are compared with those of multiple regression analysis. The proposed approach does not replace the full LCA but it would give some useful guidelines for the design of environmentally conscious products in conceptual design phase.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.18 no.8
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• pp.91-97
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• 2019

A method for generating 3D solid models and drawings for a rotor in the steam turbine is proposed. One of the most important design steps is generating the drawing for manufacturing it. This step is a very routine and time-consuming job because each drawing is composed of several kinds of views and many dimensions. To achieve automation for this activity, rotor profiles are composed of 2D entity groups with attributes. Based on this, the improved design process is developed as follows. First, the rotor profiles can be selected by searching for 2D entity groups using the related attributes. Second, the profiles are connected sequentially so that an entire rotor profile is determined. The completed profile is used to generate 2D drawings automatically, especially views, dimensions, and 3D models. The proposed method is implemented using a commercial CAD/CAM system, Unigraphics, and API functions written in C-language and applied to the rotor of steam turbines. Some illustrative examples are provided to show the effectiveness of the proposed method.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.2
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• pp.109-122
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• 2019

The purpose of this study is to examine the clothing component information and attributes as the control parameters for the 3D modeling process of the biomorphic clothing sculpture using a parametric methodology. The 3D modeling parameters of biomorphic clothing sculpture were identified as exaggerated silhouette, surface texture, and digital color. The types of exaggerated silhouettes were shoulder and hip exaggeration, shoulder exaggeration, hip exaggeration, vertical exaggeration, and horizontal exaggeration. The types of surface texture were embossed, lacy, furry, and complex textures. The types of digital color were chrome, blur, blend, and acid colors. The characteristics of morphological representation due to the attributes of these control variables were identified as morphological variation, organic morphology, organizational morphology, and realistic morphology. As a result, it was found that the parameter attributes were applied to the biomorphic clothing sculpture parametric design process and developed into various shapes.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.127-138
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• 2021

The aim of this study is to demonstrate interaction as a describable field and tries to understand interaction from the perspective of attributes, thus building a theoretical to help interactive designer understand this field by common rule, rather than waste huge time and labor cost on iteration. Since the concept of interaction language has been brought out in 2000, there are varies of related academical studies, but all with defect such as proposed theoretical models are built on a non-uniform scale, or the analyzing perspective are mainly based on researcher's personal experience and being too unobjective. The value of this study is the clustered resource of research which mainly based on academical review. It collected 21 papers researched on interaction paradigm or interaction attributes published since 2000, extracting 19 interaction attribute models which contains 174 interaction attributes. Furthermore, these 174 attributes were re-clustered based on a more unified standard scale, and the two theoretical models summarized from it are respectively focuses on interaction control and interaction experience, both of which covered 6 independent attributes. The propose of this theoretical models and the analyzation of the cluster static will contribute on further revealing of the importance of interaction attribute, or the attention interaction attribute has been paid on. Also, in this regard, the interactive designer could reasonably allocate their energy during design process, and the future potential on various direction of interaction design could be discussed.

• Proceedings of the Korea Society of Design Studies Conference
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• 2001.05a
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• pp.146-147
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• 2001

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.2973-2978
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• 2011

In this paper, a system is developed to support multi-attribute decision making for designing light-weight of rolling stock. Conceptual design of light-weight of rolling stock does not only mean reducing weight. It should be considered about some attributes like safety and environment, technology, etc. So technical attributes and needs of customers, manufacturers and management companies, passengers, should be reflected and qualitative evaluation methods are required. AHP(Analytical Hierarchy Process) and QFD(Quality Function Deployment) are used to decide weighted values of technical attributes and needs from customers. Finally, Alternatives for light-weight of rolling stock that are composed of alternatives of equipment are evaluated by TOPSIS(Technique for Order Preference by Similarity to Ideal Solution). A series of this process are made as a S/W. It could suggest a near-optimal alternative for light-weight of rolling stock.

• International Journal of Concrete Structures and Materials
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• v.6 no.3
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• pp.135-144
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• 2012

This article reviews the tailoring of engineered cementitious composites (ECC), a type of high performance fiber reinforced cementitious composites with a theoretical design basis, for special attributes or functions. The design basis, a set of analytic tools built on micromechanics, provides guidelines for tailoring of fiber, matrix, and fiber/matrix interfaces to attain tensile ductility in ECC. If conditions for controlled multiple cracking are disturbed by the need to introduce ingredients to attain a special attribute or function, micromechanics then serve as a systematic and rational means to efficiently recover composite tensile ductility. Three examples of ECCs with attributes of lightweight, high early strength, and self-healing functions, are used to illustrate these tailoring concepts. The fundamental approach, however, is broadly applicable to a wide variety of ECCs designed for targeted fresh and/or hardened characteristics required for specific applications.