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Influence of Parent-child Travel Push-pull Motivation, Experience on Behavioral Intention (자녀 동반 가족여행에서의 Push-pull 동기, 경험이 행동의도에 미치는 영향)

  • Wei, Yuqian;Park, KeunSoo;Liu, Hengyu;Zhao, Yizu
    • The Journal of the Korea Contents Association
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    • v.21 no.2
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    • pp.462-473
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    • 2021
  • With the development of society, changes in the family structure of China's residents and the increase in family income, parent-child travel has gradually become a new hotspot for tourism consumption. It is important for tourism marketers to understand the needs and motivations of parent-child travelers. This study explored the push and pull motivations of parent-child travelers by conducting a questionnaire survey of 290 travelers to parent-child farms and validated the path relationships between push and pull motivations, experiences and behavioral intentions. The result indicated that: 3 push factors were derived from the factor analysis of 13 push items and were named as 'For children & Family', 'Escape & Relax', and 'Socialization'; 3 pull factors were derived from the factor analysis of 11 pull items and were labeled: 'Facilities & Safety', 'Theme activities', and 'Environment'. Through sub hypotheses testing, the results show that push-pull motivation of parent-child travelers has a positive effect on their experience(4Es) for attending. 'Esthetics Experience' has the highest effect on the parent-child travelers' behavioral intentions, followed by 'Education Experience' and 'Entertainment Experience'.

Effective Advertising Direction in the post-COVID-19 Era (포스트 코로나 시대의 효과적인 광고 방향에 관한 연구)

  • Lee, Jei-Young;Zheng, Zhao
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.89-101
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    • 2022
  • COVID-19 is significantly changing consumers' demand and habits. In order to understand consumer characteristics and find effective advertising directions in the post-COVID-19 era, this study set young consumers who are more sensitive to market changes and technological transformation from a subjective perspective of advertising audiences. Through the Q methodology, the advertising development model in the post-COVID-19 era was derived exploratively by examining their cognitive status of advertisements in the post-COVID-19 era. The model consists of three types of advertisements: "demand mining online ads" that value consumer demand and adapt to online shopping paths, "added value creation experiential ads" that value derived value and consumer experiences, and "practical and sentimental value creative ads" based on pragmatism and emotional values. In addition, this study also suggested for the sustainable practice of advertising in the post-COVID-19 era in various aspects, such as "seeking multidimensional values," "expanding consumer experience," and "mining and leading demand.

Effects of MyData Service Attributes on Intention to Use (마이데이터 서비스 속성이 이용의도에 미치는 영향)

  • Kim, Soo-Hyun
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.271-278
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    • 2022
  • MyData service integrates and manages user's personal data such as finance, credit, etc, and is expected to provide useful information to the user as personal data in various fields are gradually integrated. Discovering factors that affect the intention to use of MyData service is a very important topic for understanding that service. To this end, in this study, the attributes of the MyData service were derived, and the derived service attributes were grouped together by using factor analysis. As a result, we found four factors such as "convenience", "usefulness", "security", and "control". After that, we established our research model to analyze the causal relationship between these four factors and the intention to use of MyData service. According to the analysis results, among the factors of the MyData service attribute, "convenience", "usefulness", and "control" had a significant effect, and "security" did not have a significant effect. In particular, it was confirmed that "control" had the greatest influence on the intention to use. This study suggests that MyData service provider need to make users recognize they are controlling their data and develop services that provide various benefits to users.

A Study on the Establishment of Cooperative Network to Promote for Regional New Deal Project of SMEs (중소기업의 지역뉴딜 활성화를 위한 협력 네트워크 구축방안)

  • Kim, Eun-Ok;Hwang, Hwi-Ung;Cho, Han-jin;Choi, Ho-sung
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.76-83
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    • 2021
  • According to the rise of the 4th Industrial Revolution, the need for innovation networks through cooperation between participants is increasing to respond to rapidly changing technologies and corporate environments. Especially, cooperation is essential to solve and innovate problems faced SMEs lacking human and material resources. We conducted a study to revitalize the regional cooperation network by analyzing the current status and problems of the existing SME support network. As a result, We derived a strategy to create a foundation for a regional cooperation network through reorganization of existing cooperation networks, the establishment of customized policies for SMEs, and linkage of support projects. And we derived a strategy for establishing a specialized network for regional innovation as a result of research through Establishing a network for regional bases, strategies for fostering companies by growth stage, and utilizing local data. We expect that it will help establish a policy to support SMEs by preparing an organic cooperation system between local businesses and local networks.

A Study on the Analysis of Influx Factors in Urban Parks Using Data Mining - Focus on Yangjae Citizens' Forest Park - (데이터 마이닝을 활용한 도시공원 유입 요인 분석 연구 - 양재시민의 숲 공원을 대상으로 -)

  • Park Sang Hun
    • Journal of the Korean Regional Science Association
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    • v.39 no.3
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    • pp.35-48
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    • 2023
  • This study analyzed the inflow factors of Yangjae Citizen's Forest Park using social big data generated online. To this end, the applicability of the emotional information analysis method is to be confirmed as a method of analyzing the perception of the city park and confirming the difference in the characteristics and use of the park. The analysis is based on big data, and as the core of the study is keyword network analysis, the methodology of the 'emotional information analysis method' patented by the author was applied. As a result of the analysis, among the influx factors of Yangjae Citizens' Forest recognized by citizens, the most positive emotional factor was derived as a factor related to 'park contents', and the negative emotional factor was derived as a factor related to 'park management'. These research results suggest that more in-depth program development and operation are needed to discover 'park contents' when implementing urban park revitalization support projects in the future

Perception of Mental Health Recovery of Mentally Disordered Offenders Hospitalized at the National Forensic Psychiatric Hospital : Contents Analysis (국립법무병원에 입원 중인 정신장애 범죄자의 정신 건강 회복에 대한 인식: 내용 분석)

  • Moonhee Gang;Donghyeon Gwak
    • Journal of Industrial Convergence
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    • v.21 no.3
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    • pp.83-97
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    • 2023
  • The purpose of this study was to identify perception of mental health recovery of mentally disordered offenders hospitalized at the national forensic psychiatric hospital. The participants were 91 mentally disordered offenders hospitalized at the national forensic psychiatric hospital in C province. The participants were provided with a written questionnaire about mental health recovery so that they could freely describe it, and collected data were analyzed by two researchers according to Krippendorff's content analysis method. As a result, meaning of mental health recovery were derived from 4 categories and 17 themes, and four categories were 'liberate from psychiatric symptoms', 'stable daily and social life is possible', 'living a hopeful and meaningful life' and 'life without crime after discharge'. mental health recovery facilitators and barriers were derived from 4 categories and 14 themes, 'treatment factors', 'personal factors', 'interpersonal factors' and 'environmental factors'. The results of this study can be used as basic data for education and intervention development for mental health recovery of mentally disordered offenders at the national forensic psychiatric hospital.

A Study on Geology of Clay Mineral Deposits of Pohang-Ulsan Area and their Physico-Chemical Properties (포항-울산간의 점토자원의 지질과 그 물리화학적 특성에 관한 연구)

  • Kim, Ok Joon;Lee, Ha Young;Kim, Suh Woon;Kim, Soo Jin
    • Economic and Environmental Geology
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    • v.4 no.4
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    • pp.167-215
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    • 1971
  • I. Purpose and Importance of the Study The purpose of the present study is to clarify to geological, mineralogical, and physico-chemical properties of the clay minerals deposits imbedded in the Tertiary sediments in the areas between. Pohang and Ulsan along southeastern coastal region of Korea. These clays are being mined and utilized for filter and insecticide after activation or simple pulverizing, nontheless activated clays are short coming as chemical industry in Korea has been rapidly grown in recent years. In spite of such increase in clay demand, no goological investigation on clay deposits nor physico-chemical properties of the clays have been carried out up to date. Consequently activated clays produced in Korea is not only of low grade but also of shortage in supply, so that Korea has to import activated clays of better grade. The importance of the present study lies, therefore, on that guiding principle could be laid down by knowing stratigraphical horizons, of clay deposits and fundamental data of improving grade of activated clays might be derived from the results of physico-chemical examinations. II. Contents and Scope of the study The contents of the study are pinpointed down in the following two subjects: 1) General geological investigation of Tertiary formations distributed in the areas between Pohang and UIsan, and detail geological study of the bentonitic clay deposits imbedded in them. 2) To clarifty physico-chemical characteristics of the clays by means of chemical analysis, X-ray diffraction and electron microscope. The scope of the study involves the following there points: i) Regional geological investigation-This investigation has been carried out in order to find out the distribution of Tertiary sediments and exact location of clay mineral deposits in the areas between Pohang and UIsan. ii) Detail geological investigation-This has been concentrated in and around the clay deposits which. had been found out by the regional investigation. iii) Laboratory researchs include i) age determination and correlation of Tertiary sediments by paleontological study, and ii) Chemical analysis, X-ray diffraction, and electron microscopic studies on clays, samples taken from various clay deposits. III. Research Results and Suggestions 1) The geology of the area investigated is composed mainly of Janggi and Beomgokri groups of Miocene age in ascending order rested on the upper Silla system, Balkuksa granite and volcanic rocks of upper Cretaceous age as base. 2) Janggi group is composed in ascending order of Janggi conglomerate, Nultaeri rhyolitic tuff, Keumkwangdong shale, two beds of lignite-bearing formations which consist of alternation of conglomerate, sandstone and mudstone, and andesitic, rhyolitic, and basaltic tuff beds. 3) Beomgokri group is mainly composed of andesitic to rhyolitic tuff interlayered by conglomerate and tuffaceous sandstone. In the areas around boundary between North-and South Kyeongsang-do is distributed Haseori farmation which is composed of conglomerate, sandstone, mudstone and andesitic to rhyolitic tuff, and which is correlated to Eoilri formation of Janggi group. 4) Clay deposits of the area are interbedded in Eoilri, Haseori, Nultaeri tuff, Keumkwangdong shale, upper and lower horizon of the lower lignite-bearing seam, and Keumori rhyolitic tuff formations of Janggi group; and are genetically classi.fied into four categories, that is, i) those derived from volcanic ash beds(Haseori and Daeanri deposits), ii) those of secondary residual type from rhyolitic tuff beds(Seokupri deposits), iii) Clay beds above and beneath the lignite seams, (Janggi and Keumkwangdong deposits), and iv) those derived from rhyolitic tuff beds(Sangjeong and Tonghae deposits). 5) Mineral constituents of clay deposits are, according to X-ray diffraction, montmorillonite accompanied in different degree by cristobalite, plagioclase, quartz, stilbite, and halloysite in rare occasion. The clays are grouped according to mineral composition into four types; i) those consist mostly of montmorillonite, ii) those composed of montmorillonite and cristobalite, iii) those composed of montmorillonite and plagioclase, and iv) those composed of montmorillonite, plagioclase and quartz. 6) Clays interbedded in Haseori formation and vicinity of lignite seams belong to the first type, are of good quality and derived either from volcanic ash bed, or primary clay beds near lignite seams. Clays belonged to other types are derived from weathering of rhyolitic tuff formations and their quality varies depending upon original composition and degree of weathering. Few clays in secondary residual type contain small amount of halloysite. 7) Judging from analytical data, content of silica($SiO_2$) varies proportionally with content of cristobalite, and alumina($Al_2O_3$) content does not vary with that of plagioclase, but increases in the sedimentary bedded type of deposits. 8) It is unknown whether or not these days could be upgraded by beneficiation since no grain size of these impurities nor beneficiation test had been studied. 9) Clay beds derived from valcanic ash layers or sedimentary layers at the vicinity of lignite seams are thin in thickness and of small, discontinueous lenticular shape, although they are of good quality; and those derived from rhyolitic tuff formations or residual type from tuff are irregular in both occurrence and quality. It is, therefore, not only very difficult but also meaningless to calculate its reserve, and reserve estimation, even if done, will greatly be deviated from practically minable one. Consequently, way of discovery and exploitation of clay deposits in the area under consideration is to check the geologically favorable areas whenever needed.

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Effects of Systematic Variation Application of Fe, Mn, Cu, and Zn on the Contents of N-compounds(Crude/Pure Protein) in Orchardgrass and White Clover (Fe, Mn, Cu 및 Zn의 Systematic Variation 시비가 Orchardgrass 및 White Clover의 질소화합물(조/순단백질) 함량에 미치는 영향)

  • Jung, Yeun-Kyu
    • Journal of The Korean Society of Grassland and Forage Science
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    • v.24 no.3
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    • pp.183-192
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    • 2004
  • This pot experiment was conducted to investigate the effects of systematic variation application of Fe, Mn, Cu, and Zn on forage performance of orchardgrass and white clover. The treatments of systematic variation were 0/100, 25/75, 50/50. 75/25, and $100/0\%$ in the Fe/Cu(trial-1). Mn/Zn(trial-2), and Fe+Cu/Mn+Zn(trial-3), respectively The treatments of Fe/Mn/Cu/Zn(trial-4) were composed of $70\%$ for main element and $10\%$ for other 3 elements, respectively. 1. The contents of N-compounds in forages tended to be in inverse proportion to the yields. In the Mn/Zn trial, the 0/l00 to white clover resulted in the relatively high contents of soluble N-compounds and low ratio of pure protein/soluble N-compounds in company with a severe yield decrease. 2. In the Fe+Cu/Mn+Zn trial, the 0/100 and 100/0 resulted in the somewhat high contents of N-compounds in white clover. It was likely to be caused by the concentration effect derived from yield decrease. In addition, the 100/0 resulted in the relatively high content of soluble N-compounds and low ratio of pure protein/soluble N-compounds. The protein synthesis in white clover was likely to be negatively influenced by the 100/0. 3. In the Fe/Mn/Cu/Zn trial, white clover showed the low contents of crude and pure protein at the 1st cut. It was likely to be caused by the unbalanced mutual ratios derived from the high application levels of each single element. 4. In white clover at the 5th cut, the 0/100 of Mn/Zn and 100/0 of Fe+Cu/Mn+Zn resulted in the relatively high content of K. It was likely to be caused by the concentration effect derived from yield decrease.

Geochemistry and Petrogenesis of Adakitic Granitoids from Bognae Area in the Southwestern Part of the Yeongnam Massif, Korea (영남육괴 남서부 복내지역에 분포하는 아다카이트질 화강암체의 성인 및 지화학적 특성)

  • Wee, Soo-Meen;Park, Jae-Yong
    • Journal of the Korean earth science society
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    • v.30 no.4
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    • pp.427-443
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    • 2009
  • Cretaceous intrusive and extrusive rocks in the southwestern part of the Yeongnam Massif are possibly the result of intensive magmatism which occurred in response to subduction of the Pacific plate beneath the northeast portion of the Eurasian plate. Geochemical and petrological study on the granitic rocks were carried out in order to constrain the petrogenesis of the granitic magma and to establish the paleotectonic environment of the area. Whole rock chemical data of the granitic rocks from the study area indicate that all the rocks have characteristics of calc-alkaline series in the subalkaline field. The overall geochemical features show systematic variations in each granitic body, but the source materials of each granitic body are thought to have been different in their chemical composition. The granodiorites distributed around Donggyori in the Bognae area (DGd) are different from other granitic rocks within the study area in the contents and differentiation trends of $Al_2O_3$ and MgO as well as in the contents of the trace elements such as Ba, Sr, Pb, Ni, Cr and Y DGd have geochemical features similar to slab-derived adakites such as high $Al_2O_3$, Sr contents and high Sr/Y, La/Yb ratios, but low Y and Yb contents. The major and trace element contents of the DGd fall well within the adakitic field, whereas other Cretaceous granites in the study area are plotted in the island arc ADR area in Sr/Y vs. Y diagram. On the ANK vs. A/CNK and tectonic discrimination diagrams, parental magma type of the granites corresponds to I-type and volcanic arc granite (VAG). Interpretations of the chemical characteristics of the granitic rocks favor their emplacement in a compressional tectonic regime at continental margin during the subduction of Pacific plate. The geochemical and tectonic features reveal that adakite-like signatures of the DGd were generated by the interaction of mantle peridotite and subducted slab-derived adakitic melts (caused by the thermal effect of ridge subduction), and which slightly modified by crustal contamination during emplacement.

Multimedia Information Retrieval Using Semantic Relevancy (의미적 연관성을 이용한 멀티미디어 정보 검색)

  • Park, Chang-Sup
    • Journal of Internet Computing and Services
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    • v.8 no.5
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    • pp.67-79
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    • 2007
  • As the Web technologies and wired/wireless network are improved and various new multimedia services are introduced recently, need for searching multimedia including video data has been much increasing, The previous approaches for multimedia retrieval, however, do not make use of the relationships among semantic concepts contained in multimedia contents in an efficient way and provide only restricted search results, This paper proposes a multimedia retrieval system exploiting semantic relevancy of multimedia contents based on a domain ontology, We show the effectiveness of the proposed system by experiments on a prototype system we have developed. The proposed multimedia retrieval system can extend a given search keyword based on the relationships among the semantic concepts in the ontology and can find a wide range of multimedia contents having semantic relevancy to the input keyword. It also presents the results categorized by the semantic meaning and relevancy to the keyword derived from the ontology. Independency of domain ontology with respect to metadata on the multimedia contents is preserved in the proposed system architecture.

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