• Journal of Distribution Science
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• v.17 no.7
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• pp.77-86
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• 2019

Purpose - This paper examines customers' perception on intra-industry and inter-industry alliance, then compares customer purchasing attitude towards alliance product according to whether it is from high-tech or low-tech industry. Research design, data, and methodology - We used qualitative research methodology of in-depth interviews and focus group interviews. Results - Customers expect products from inter-industry alliance to be highly innovative but also to be inferior in technology. In high-tech industries, since technology is more important than differentiation, inter-industry alliance was negatively evaluated whereas intra-industry alliance elicited positive customer purchasing attitude. Conversely, in low-tech industry where novelty outweighs technology, inter-industry alliance earned positive evaluation. However, for intra-industry alliance, customers' evaluation varied depending on whether both partners share similar prestige and price range. When partners were not similar to each other, customers' perception were positive for less prestigious and pricey brand, but in the reverse case, perception were negative. Conclusions - This research focused on customers' perception and attitude by adopting qualitative methodology while other alliance studies are mostly based on quantitative research. This study provides managers with partner selecting guidelines considering the type of industry, and whether the goal is to enhance novelty or technology.

• Fashion, Industry and Education
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• v.16 no.1
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• pp.36-45
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• 2018

Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.233-242
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• 2019

Numerous space perception studies have shown that Euclidean 3-D structure cannot be recovered from binocular stereopsis, motion, combination of stereopsis and motion, or even with combined multiple sources of optical information. Humans, however, have no difficulties to perform the task-specific action despite of poor shape perception. We have applied humans skill and capabilities to artificial intelligence and computer vision but those machines are still far behind from humans abilities. Thus, we need to understand how we perceive depth in space and what information we use to perceive 3-D structure accurately to perform. The purpose of this paper was to review space perception literatures to apply humans abilities to artificial intelligence robots more advanced in future.

• Journal of Digital Contents Society
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• v.11 no.2
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• pp.177-184
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• 2010

These days, as digital producing technique has been developed, 3D imaging technique is used in high-tech computer and T.V. Also study for 3D producing technique is actively in progress. Moreover, as James Cameron's movie, 'Avatar' released in 2009 was a box office hit, the issue about 3D image came to the fore again. At this point, I decided to study the effect of the visual depth caused by the color correction during the post-production stage. The purpose of this study is to offer information about processing effective images through data about the effect of the visual depth that applies the color correction during the post-production stage. Basically, I supposed that color and contract would have effects on depth of 3D image. As a result, I could find out the changes of visual depth, space perception and sense of depth throughout the experiment. Applying this result,, I produced the 15 minutes of 3D advertisement movie and I found out that the color correction during the post-production stage was very effective for 3D depth. The left image and the right image by beam splitter based rig and parallel rig were used for this study. Also I adjusted the strong contrast by the color correction during the post-production stage after correcting convergence and visual depth during editing. As a result, I could produce images which had strong sense of space and sense of depth.

• Journal of Broadcast Engineering
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• v.19 no.3
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• pp.362-371
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• 2014

Blur variation caused by camera de-focusing provides a proper cue for depth estimation. Depth from Defocus (DFD) technique calculates the blur amount present in an image considering that blur amount is directly related to scene depth. Conventional DFD methods use two defocused images that might yield the low quality of an estimated depth map as well as a reconstructed infocused image. To solve this, a new DFD methodology based on infocused and defocused images is proposed in this paper. In the proposed method, the outcome of Subbaro's DFD is combined with a novel edge blur estimation method so that improved blur estimation can be achieved. In addition, a saliency map mitigates the ill-posed problem of blur estimation in the region with low intensity variation. For validating the feasibility of the proposed method, twenty image sets of infocused and defocused images with 2K FHD resolution were acquired from a camera with a focus control in the experiments. 3D stereoscopic image generated by an estimated depth map and an input infocused image could deliver the satisfactory 3D perception in terms of spatial depth perception of scene objects.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.45 no.6
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• pp.95-101
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• 2008

In this paper, we present a new smoothing algorithm for variable depth mapping for real time stereoscopic image for 3D display. Proposed algorithm is based on the physical concept, called Laplacian equation and we also discuss the mapping of the depth from scene to displayed image. The approach to solve the problem in stereoscopic image which we adopt in this paper is similar to multi-region algorithm which was proposed by N.Holliman. The main difference thing in our algorithm compared with the N.Holliman's multi-region algorithm is that we use the Laplacian equation by considering the distance between viewer and object. We implement the real time stereoscopic image generation method for OpenGL on the circular polarized LCD screen to demonstrate its real functioning in the visual sensory system in human brain. Even though we make and use artificial objects by using OpenGL to simulate the proposed algorithm we assure that this technology may be applied to stereoscopic camera system not only for personal computer system but also for public broad cast system.

• Fashion & Textile Research Journal
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• v.15 no.1
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• pp.22-34
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• 2013

This study investigates the perception of conflict and satisfaction factors by salesperson of department store middle management system. This study was performed through a qualitative research method. An in-depth interview was given to 14 fashion shop managers and salespeople who have three or more years of department store work experience. The results show two categories of factors(factors according to power sources and factors according to job environment) that influence the perception of department store middle management system by fashion product salesperson. The factors(according to power sources) were classified into coercive power, reward power, expert/informational power, and referent power. The factors(according to job environment) were classified into physical environment, work conditions, and regulations.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1301-1308
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• 2009

In this paper, we conducted cross-cultural studies on digital images, which is an important element of the user interface. We brought in the schema theory to explain the cross-cultural difference in expressing and perceiving digital images. Participant-ethnography, in-depth interview, and card sorting were conducted to explore how expression and perception of image are influenced by schemas. Our results of qualitative studies indicate that there are differences in schemas between cultures depending on the topic of expression and perception. With these results, we suggest globalization and localization strategies of website.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.928-938
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• 2006

Tween refers 'between' generation aged of 10-16 who are between child and high teens. Tweens have been regarded as one of the fast growing markets and they show some unique characteristics as next-generation consumers. This study has explored the perception of their appearances and clothing styles, style preferences, and influencing factors on clothing behavior of tweens. 120 students aged of 12-15 participated in depth interview and data were structured and categorized by applying domain analysis. Results showed tweens have great concerns on their appearances and styles, so they want to express their identities and aesthetic favors through clothing styles. As for clothing style preferences, they have multi-facet tastes such as casual, active, feminine/ masculine, sophisticated, dramatic, etc. Factors influencing on their clothing behavior include reference groups like friends, dual desires of conformity and individuality, fashion, and brand names.

• The Journal of Korean Academic Society of Nursing Education
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• v.6 no.2
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• pp.359-375
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• 2000

PBL can be defined as an active, self-directed and student-centered learning, and an opposite way of classroom teacher-centered learning which has been traditional role learning. PBL enables students think more efficiently and effectively when puzzling through the patient problems. The purpose of this study is to find out the perception of student nurse about PBL, the characteristics and the structure of the type for PBL. The research process is as follow : First, the researcher selected 35 statements for PBL with the content analysis of in depth interview and the literature review. Second, the researcher asks 38 student nurse to classify the statement cards. The result of the research is that the type of student nurse's PBL perception is divided into 4 types(Affirmative type, Negative type, Suspicious type, and Preferable type), and the explanative total variance is 44 percent. In relation to this, if PBL well combined and adapted in our traditional curriculum will change our nursing education in better direction.