• 복식문화연구
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• 제10권4호
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• pp.461-472
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• 2002

The purpose of this study was to analyze the expressive style of radical feminism and post-modern feminism appearing on the contemporary denim fashion by examining pictures from professional fashion magazine Vogue. For this study, I investigated documents to study the characteristic of radical feminism and post-modern feminism and classified the contemporary denim fashion into erotic look, endrogynous look and deconstructive look. The results of study on the expression style of feminism reflected on the contemporary denim fashion were as follows: First, radical feminism emphasizes that women's sexual feature is never inferior to men's. Therefore in denim fashion, erotic style which emphasize on women's sexual beauty is represented by making hot pants, mini skirt, halter blouse of denim and by using colored jeans and flower print or beads on denim. Second, post-modern feminism has been represented by disregarding or intergrating the existed rule as refusing sexual discrimination. It has been represented in fashion as an endrogynous style by representing neutral gender image. Today, it is represented in denim fashion by mixing a different fabric with denim and matching womanish design with mannish design. Third, post-modem feminism are classified into unfixed expression of genders and the deconstructive expression of methodology. The deconstructive expression of denim fashion is represented by using the damage of fabric by making a hole or tearing intentionally or fraying edge of denim. Also the unfinished designs and transformed dressing are used to express the deconstructive character in denim.

• 복식문화연구
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• 제19권5호
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• pp.1061-1074
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• 2011

This study was conducted based on a comparative analysis of design-specific features prevalent in the Women's Wear Collection S/S 2011. As the method of this study, the denim styles were classified by various fashion design factors consisting of silhouette, fit, color, and textile fabric, which were extracted from an image database. The properties of denim fabrics associated with each fashion image were investigated to inform fabric development and washing. The results of the study show that the dense and glossy surface of the denim fabric represent a modern trend, which can be achieved by blending lyocell, tencel and rayon or by using different textiles, such as lightweight plain weave and satin instead of twill. For casual look, various washing effects were utilized jean's casual feeling like freedom and activities, while in a modern image, washing effects was restricted. And a glossy textile offers a simple modern look. The Modern image represents a simple H-silhouette and wide or straight fit in bottoms as well. Brightness can be adjusted by washing-induced bleaching. High brightness gives an elegant image, while low brightness makes a casual image. The purpose of this study is to configure a database for the development of design in the growing women's casual wear market. In addition, This study, in which the elements for specific fashion image-making were analyzed, can be used as a reference for developing denim style and fabric.

• 복식
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• 제56권2호
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• pp.32-44
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• 2006

Denim has been one of the most favored clothing item among young people regardless of regional difference. This study compared the styling of women's denim fashion in two Asian metro-cities, Seoul and Beijing, in order to understand how differ the fashion taste of both cities. Data was collected by taking photos of young women who wear denim clothing at the main streets of downtowns or famous shopping areas of both cities from the July of 2004 till the April of 2005. A total of 524 photos(Seoul 242, and Beijing 282) were put into content analysis. Results showed that there were several similarities and differences in denim styling between two cities in terms of the most widely worn denim items and the coordinate items, and the favored colors, silhouette, details of denim pants and the coordinate items. In Seoul, women favored denim look with little detail, fitted silhouette, and in more formal image. A few denim styles prevailed in each season which reflect current denim fashion trends. Meanwhile a wide variety of denim styles were found at Beijing without dominant denim trends, which means Beijing women put more emphasis on personal expression of their fashion taste instead of just following fashion trends.

• 복식
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• 제54권8호
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• pp.75-86
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• 2004

This study aims at considering and analyzing the stature of denim clothing as an ornament as well ai how aesthetic meaning and human being's mental side indwell in the development of denims. which will be proceeded in the future, from the view of contemporary culture of dressing. It is found that the stylishness expressed through denim clothing is formed on the basis of the cultures of party, drawing and disorganization, and the result of the study was as follows. Firstly, the culture of party became the source of for decoration of denim clothing, and denim clothing more glamorize women as a party-look which makes the most use of its advantage to be comfortable and able to display in various ways with splendid artificial jewelry, patchwork, dyed pattern which is elaborately embroidered. Secondly, Such culture of drawing is applied to denim clothing so that denims are expressed to make people feel more human being's warmth as being free from the existing stereotype and formality. Thirdly, the most outstanding feature of denim clothing showed in the culture of disorganization is to make the most use of vintage style as it is. This reflects an image of the culture of disorganization under postmodernism, which is free from the traditional conception of the existing dressing by destroying the original form, in the way of slashing, making a hole and tearing. That is, people can sufficiently express not only free sense of release based on postmodernism by wearing denim clothing, but also human being's intrinsic desire for restoration of humanism or human warmth with splendid decoration or various techniques such as handicraft. It can be recognized these features as the reasons, that make denim clothing place themselves as an original fashion item, by giving denim clothing technical decoration in recent years.

• 한국의상디자인학회지
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• 제13권2호
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• pp.133-146
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• 2011

The purpose of this study is to analyze the fusion phenomenon that appears in contemporary women's denim fashion in order to find a way to come up with a creative denim design. The methodology of this study is to research documents related to fusion phenomena and consider precedent studies to establish a criteria for analyzing fusion phenomena. The results are as follows: First, fusion phenomena in modern women's denim can be categorized into fusion of time, fusion of space, fusion of gender, fusion of culture, and fusion of genre. Fusion of time appears as fusion with the past and fusion with the future. Fusion of space appears as fusion with Asia and fusion with other regions. Fusion of gender appears as unisex, androgynous, and genderless. Fusion of culture appears as fusion with subcultures such as grunge, kidult, lingerie, hippy look, hip hop fashion, etc. Finally, fusion of genre appears as fusion of materials, fusion of style, and fusion of circumstances. Second, when analyzing the frequency of appearance for fusion phenomena, fusion of culture appeared with a frequency of 29.7%, followed by fusion of genre with 19.1%, fusion of time with 10.5%, fusion of gender with 9.9%, and fusion of space with 8.5%. When analyzing the most frequently appearing fusion phenomena by year, fusion of culture appeared the most from the year 2000 to 2004, fusion of space and time in 2005, fusion of genre from 2006 to 2007, fusion of culture again in 2008 and 2009, and once more fusion of genre appeared the most in 2010.

• 복식
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• 제53권5호
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• pp.49-63
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• 2003

Street Fashion plays an important role as an indication of new trends staring point for Young people who are fashion-conscious sensitive to changes in fashion. This study aims at: (1) comparing street fashion trends of young women in Korea and Italy by analyzing the characteristics of young people's fashion in Seoul and Milan between the seasons of Autumn in 2001 to Summer 2002 ; (2) understanding the way young women create ´self-image´ through the clothes they wear on the streets. Finally, 1 expect this study to become a useful source of data for a more detailed analysis of the overall trend of young people's fashion between the East and West.

• 복식
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• 제55권7호
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

• 한국의류산업학회지
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• 제10권5호
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• pp.721-730
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• 2008

The purpose of this study is to analyze the tech fatale fashion image in female models of mobile advertisements and to find the fashion characteristics. The tech fatale emerging as new culture code is a compound word of the femme fatale and technology. It is characteristics of the femme fatale, the post digital culture and the female leadership. The findings of the study were as follows : The tech fatale types were the independence, the transformation and the tradition. The independence was a self expression, appealed to visual image, was showed the coating fabric, denim, space look and street fashion and reflected the creativeness and digital generation. The transformation appealed to sexuality and was showed luster fabric, exposure, body-conscious, glam look. The voluptuous beauty represented the pride of the post digital generation. The tradition appealed to emotion and was showed pale color, simple line, soft texture fabric and a feminine Image. The meanings of tech fatale were the imagination, the public, the duality, the game, the purity and the recurrence. The formative characteristics reflect the mind of post digital generation who is against authority and pursues the human being worth such as the identity establishment and the pure emotion.

• 복식
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• 제59권2호
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• pp.154-168
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• 2009

This study aims on providing a design technique that expresses aesthetical elements by arranging the analysis of sensual beauty into detailed elements of design from music video outfits by genre of pop music, by observing music videos of female vocalists chosen from each genre of pop music focusing on their fashion. The results of this study are the following. 1. In the genre rock, the sensual beauty of female were expressed with a boyish and neutral style using texture such as leather or denim, and such style had the effect of emphasizing their feminine side even more. 2. In the genre dance music, exposure is extensive compared to other genre using sexy or lingerie look, and I found an ambivalent style of feminism with clothes in the form of drapery using textures such as chiffon and silk, and femme fatale style with textures adhering to the body such as leggings, leotard, and bodysuit. 3. In the genre of rap and hip-hop, clothes from casual and costume-play style were found using training jersey, t-shirt, and denim pants, and emphasized the sensual beauty of women by showing a silhouette with short length and fitting style using shiny textures. 4. In the genre of R&B, there were diverse outfits that suits the characteristics of characters appearing in the stories, or the situation of the story since there are many dramatic representation in the form of story Especially in case of female characters, the feminine side was emphasized staging a feminine style by wearing dresses with the texture of chiffon and silk. Exposure was restrained compared to other genre.

• 복식
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• 제63권2호
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• pp.98-109
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• 2013

This study aims to discuss the image making of K-pop girl groups to provide an outlook on the necessary fashion components in order to express certain concepts by analyzing the fashion styles. The fashion styles of the representative girl groups from 2007 to 2011 were classified into five types: retro style, schoolgirl style, chic style, sporty style and marine style. The following are the features and elements of image making by style. The retro style pursued going back to the past. It used stripes, dots, leopard patterns, spangles and denim. It reproduced the style of the past to the trendy style using big sunglasses, retro makeup, girlish hair and gold wigs. The schoolgirl style created the sexy or cute image by using school uniforms as the motif including shirts, short pants and knee socks. It included having natural makeup and straight hair and differentiated colors, patterns and designs. The chic style was classified into rock chic look and sexy look. Both looks had common elements including smoky pop active makeup while the fashion concepts and hair styles were different. The sporty style took the concept of cheer girls. It used plaid shirts, baseball jackets, short pants, thigh high boots, vivid hair accessories, romantic makeup and straight, wave hair. The marine style took the naval uniform as the motif. It expressed the image using short pants, stripe patterns, wappens, naval caps and smoky sexy makeup, straight hair. K-pop girl group fashion is the driving force for the growth of Korean fashion industry as well as its cultural trends and hope that it have a growing influence on the global market and trend through continuing research and support.