• Title/Summary/Keyword: Demographic factor

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A Study on the Shopping Orientation and the Importance of Store Attributes of Luxury Brand Consumer according to Patronage Store (애고점포에 따른 명품브랜드 소비자의 쇼핑성향 및 점포속성중요도)

  • 신수연;나현정
    • The Research Journal of the Costume Culture
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    • v.11 no.4
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    • pp.474-486
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    • 2003
  • The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

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The Life Satisfaction and It's Related Variables of University Students in Chongju City (청주시 대학생의 삶의 만족도와 관련변인)

  • Choi, Jong-Myoung
    • Korean Journal of Human Ecology
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    • v.10 no.3
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    • pp.253-262
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    • 2001
  • The purpose of this study was to investigate the life satisfaction, to analyze the differences of the life satisfaction according to personal factor of university students, and to analyze relationship between adjustment to life and life satisfaction. The questionnaires were administered to 549 university students in Chongju city to measure the demographic information, the life satisfaction, and adjustment to life. As statistical analysis, frequencies, t-test, ANOVA, correlation, and factor analysis were used. The results were as follows: 1. The life satisfaction was classified into two factors; subjective satisfaction and other person's view of satisfaction. 2. The university students showed negative attitudes toward the life satisfaction. 3. There was significant difference between males and females. Compare to female students, male students responded more positively to the life satisfaction. 4. There were partially significant differences according to personal factors of students on the life satisfaction. 5. There were significant correlations between each variable of adjustments to life and life satisfaction.

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Comparative Study between Married and Unmarried Women on Consumption Values and Clothing Benefits -Focusing on Working Women in their 20's and 30's- (미혼여성과 기혼여성의 소비가치 및 의복추구혜택의 비교연구 -20~30대 직장여성을 중심으로-)

  • Lee, Mi-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.5
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    • pp.808-818
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    • 2010
  • This study compares the consumption values and clothing benefits between married and unmarried women. The data were collected from a questionnaire with 548 working women in their 20's and 30's. Data were analyzed by factor analysis, reliability analysis, t-test, and one way ANOVA. The factor analysis on consumption values resulted in five dimensional structures: pro-environmental, conspicuous, enjoyable, aesthetic, and economic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, social recognition, well-known brands, practicality, and low price pursuit. The respondents were classified into four groups by marital status and age, as well as two groups only by marital status. There were significant differences among the groups in demographic characteristics, consumption values, and clothing benefits. The results provide insight into marketing strategies of apparel makers or retailers targeting single women.

Research Productivity of Graduate Students in GPF program of Korea

  • Kim, Ki-Hyoung
    • Asian Journal of Innovation and Policy
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    • v.3 no.1
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    • pp.72-93
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    • 2014
  • This study analyzed the factors that influence the research productivity of 236 graduate students who are funded by the Global Ph.D. Fellowship Program of the National Research Foundation of Korea. Research productivity was measured by the number of SCI publications, and the explanatory factors are the demographic factor, the financial factor, the reputation of institutions and the supervisor factor. This study included 2 indices such as the reputation of institutions and the research productivity of supervisors to check the halo effect unlike other studies. Results are as follows: 1) no gender difference, 2) better performance by younger age group, 3) no difference even if the students are additionally funded by other research support programs, 4) no halo effect by the reputation of institution but rather better performance from low ranked universities, 5) and a positive halo effect by supervisors.

The Effect of Shopping Orientations on Clothing Purchasing Behavior according to Residence (거주지별 쇼핑 성향이 의복 구매 행동에 미치는 영향)

  • Lim Kyung-Bock
    • The Research Journal of the Costume Culture
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    • v.14 no.3 s.62
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    • pp.366-380
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    • 2006
  • The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's $\alpha$, Duncan's multiple range test and cluster analysis were used. For shopping orientation, five factors of orientation were found and labeled as hedonism, brand and store loyalty, conformity, economy and rationality factor. Based on five shopping orientation factors, women were classified into five clusters(self-centered and rational, recreational, economy and shopping low involvement, economical and conformative cluster). Each cluster showed significantly different clothing purchasing behaviors (problem recognition, information search and evaluative criteria) and had different demographic variables(age, income, marital status and school career). Finally, residence and shopping orientations have influenced various clothing purchasing behavior. In conclusion, residence was the important factor which influenced on shopping orientation and clothing purchasing behavior.

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The Effects of Family Structure on Children's Emotional and Behavioural Problems (가족 구조가 아동의 정서·행동 문제에 미치는 영향에 관한 일 연구)

  • Hwang, Hye Jung
    • Korean Journal of Child Studies
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    • v.15 no.2
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    • pp.195-211
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    • 1994
  • This study was designed to examine the effects of family structure (nuclear, extended family) on children's behavioral and emotional problems. The subjects of this study were 650 primary school children aged 8 to 13 living in Seoul and Incheon (324 from nuclear and 326 from extended families). The Children's Behaviour Questionnaire (CBQ: Rutter, 1970) and a questionnaire containing demographic questions and some additional questions were used for instruments. For the analyses, frequencies, descriptives, chi-square, factor analysis, and t-test were used. The results were analysed and explained in their cut-off points, prevalences, differences and factor structures. The cut-off score obtained in this study was 18, and the prevalences with this cut-off score were 6.3% in total subjects, 8.0% in nuclear families, and 4.6% in extended families. The children from extended families showed less behavioral and emotional problems, especially antisocial behaviours, compared with those from nuclear families, and this difference was significant (p<.05). The factor structures of the CBQ were 'antisocial', 'neurotic', 'mannerism' and 'speech' in total subjects, and, in the case of nuclear families, the factor structures were same as in total subjects, but, in the case of extended families, the 'emotional anxiety' factor was included instead of the 'speech' factor.

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Validity and Reliability of the Life Transition Scale in Parents of Disabled Children Across the Life Transition Process

  • Hong, Sun Woo;Kim, JinShil;Bang, Hwal Lan
    • Child Health Nursing Research
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    • v.26 no.3
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    • pp.338-347
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    • 2020
  • Purpose: The Life Transition Scale (LTS) consists of 24 items that assess the life transition process of parents of autistic children. This study aimed to examine the validity and reliability of the LTS in parents of children with a wide spectrum of disabilities. Methods: Data were collected from 260 parents of children with disabilities through self-report questionnaires. Validity was examined using exploratory and confirmative factor analysis to determine the factor structures of the LTS; socio-demographic differences in LTS scores were examined using the t-test or ANOVA. Reliability was examined using Cronbach's α coefficient. Results: A four-factor structure was validated (χ2=640.0, p<.001, GFI=.81, RMSEA=.07, NNFI=.89, CFI=.89, PNFI=.74, Q [χ2/df]=2.60). The validity of the LTS was verified by exploratory factor analysis, with factor loading ranging from .30 to .80. There were significant differences in the accepting phase according to children's and parents' age and the type of disability, and in the wandering phase according to parental gender, educational level, job, and socioeconomic status. The Cronbach's αs for the reliability of each of the four structures were acceptable, within a range of .80~.90. Conclusion: The LTS is a valid and reliable measurement to assess the life transition process of parents with disabled children.

A Study on Clothing Buying Behavior by Clothing Involvement (의복관여에 따른 의복구매행동에 관한 연구)

  • 구양숙;추태귀
    • The Research Journal of the Costume Culture
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    • v.4 no.2
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    • pp.173-185
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    • 1996
  • The purpose of this study was to identify the relationship of clothing involvement and clothing buying behavior of women. A questionnaire was developed to measure clothing involvement, clothing purchasing motives, clothing purchasing criteria, fashion information sources, store selection criteria, and demographic characteristics. The questionnaire was administered to 430 female adults in Taegu. The data were analyzed using percentage, frequency, factor analysis, and t-test. The results of the study were s follows: 1. Subjects were divided into low clothing involved and high clothing involved groups. 2. Three dimensions of clothing purchasing motives were derived by factor analysis such as Aesthetic dependant, Impulsive, and Practical motive. Clothing purchasing criteria were factor analysed as Aesthetic, Qualitative, External, and Economical criterion. Fashion information sources were factor analysed as Printed & audio-visual oriented media, Marketer intensive search, Store search, Observation & Interpersonal search, and Experience. Store selection criteria were factor analyzed as Merchandise & Store atmosphere, Store convenience, and Brand & fashion. 3. There were significant differences between high involved and low involved consumers in clothing purchasing behavior. The high involved consumers showed more importance than low involved consumers about purchasing criteria expecially in aesthetic dependant. The high involved consumers put more importance to aesthetic, qualitative, and external criterion as clothing purchasing criteria. The high involved information sources. The high involved consumers were more concerned about merchandise & store atmosphere, and brand & fashion than low involved consumers in store selection criteria.

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Consumption Values of Adolescent Consumers and Related Variables (청소년소비자의 소비가치와 관련요인)

  • Kwon, Mi-Wha;Lee, Kee-Chun
    • Journal of the Korean Home Economics Association
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    • v.36 no.8
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    • pp.141-158
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    • 1998
  • The purpose of this study is to investigate consumption values of adolescent consumers and related variables. The data were collected from self administered questionnaire with 560 students attending 6 middle/5 high schools in Seoul. Sub dimensions of each consumption value were extracted through factor analysis. Differences were found on some sub dimensions of each consumption value according to demographic variables, consumer abilities and the level of mother's consumer socialization practice perceived by students.

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A Study on Analysis of Facilitating Factors and Program Development for Work-Family Balance (일-가족 균형의 촉진요인 분석 및 교육내용 개발)

  • Jeong, Young-Keum
    • Journal of Families and Better Life
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    • v.24 no.6 s.84
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    • pp.131-145
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    • 2006
  • This study analyses factors facilitating work-family balance through quantitative research and case study. A sense of balance is more closely related to cognition and satisfaction in work and family than demographic factors. Based on these results, two kinds of educational programs for employees and employers were developed. Both programs consist of 4 sessions and focus on the necessity of work-family balance and the application of family-friendly policie.