• 한국의류학회지
• /
• 제24권1호
• /
• pp.3-14
• /
• 2000

The purpose of this study were 1) to segment 20's female apparel market using consumer's fashion image preference in formal wear, and 2) to identify the group differences in seasonal color (hue and tone) and color image (image associate with lightness and chroma) preference as well as in demographic variables. The subjects were 253 females in their late twenties living in Seoul, Korea. The data were collected using self-administred questionnaires and analyzed by factor analysis. Cluster analysis, $\chi$2 -test, one-way ANOVA, and Duncan test. The results of this study were as follows: 1) Four fashion image groups were identified through cluster analysis using consumer's fashion image preference: Elegant image group, Sexy image group, Lively image group, and Romantic image group. 2) There were significant differences among fashion image groups in hue preference for spring clothes, tone preferences for spring and fall clothes. Color images are associated with lightness for spring and summer, and are associated with chroma for spring, summer, and fall. Group differences in demographic variables were found in socio-economic status and average expenditure for formal jacket.

• 환경위생공학
• /
• 제21권2호
• /
• pp.36-46
• /
• 2006

The purpose if this study was to investigate mother' oral health management behavior to their children. Two hundreds sixty seven mothers with elementary school students were surveyed among the residents living of Iksan city, Korea. A questionnaire was constructed and administered to the samples. The research focused in the following items: the subjects' socio-demographic factors such as education level and employment and so on; their knowledge of plaque; the leading causes of caries, regular dental examinations; dental treatment; their interest in their children's dental health; the frequency of the subjects examining their children's teeth; non-cariogenic food preparation, etc. Being based in collected data, mothers' oral health management behavior to their children were analyzed according to maternal socio-demographic factor and result were following. There was a difference in the subjects knowledge of dental plaque in accordance with their employment or unemployment and family income. There was no difference in mother's oral health management behavior to their children according to parents' education level, the subjects' age and family income. Most of mother answered the main reason of dental caries was that their children did not toothbrush their teeth regularly and there was a difference in the understanding of the subjects in accordance with the education level of fathers and family income. The subjects had a low understanding of the effect of preventing caries with the help of fluoride. They didn't have enough understanding of water fluoridation. So it is necessary that active campaigns should be launched to enlighten people in relation to the ways of preventing dental caries with fluoride.

• 한국사회복지학
• /
• 제68권1호
• /
• pp.5-22
• /
• 2016

본 논문은 개인수준의 인구사회학적 요인과 지역수준의 공공복지 지출규모가 개인의 자원활동(자원봉사 및 기부)에 어떠한 영향을 미치는지를 다층적으로 분석한 연구이다. 분석을 위해 37,648명의 개인자료와 16개 광역자치단체 자료에 대해 위계적 선형모형(HLM) 분석방법을 활용하였다. 분석결과 개인특성에 해당하는 성별, 나이, 경제활동, 소득수준, 교육수준 요인은 모두 유의미한 영향이 나타난 반면 지역의 공공복지지출 규모는 개인의 자원봉사와 기부에 대해 직접적인 영향을 미치지 않았다. 이러한 결과를 바탕으로 공공복지와 자원활동의 관계에 대한 이론 및 정책적, 실천적 시사점을 제시하고, 연구의 한계와 향후 연구 주제를 제언하였다.

• 대한가정학회지
• /
• 제39권10호
• /
• pp.55-67
• /
• 2001

The purpose of this study were 1) to find out the benefits sought factors and segment the customers of internet shopping mall, 2) to find out the store image factors of internet shopping mall, and 3) to analyze the internet shopping mall market using perceptual map of segmented groups. The questionnaires dealing with attribute dimension of internet shopping mall image, benefits sought, and demographic variables were selected from the previous studies or were developed for this study. The data from 319 respondents which were collected through the internet survey site was analyzed by factor analysis, cluster analysis, one-way ANOVA, and $X^2$-test. The results of this study were as follows: 1. Benefit sought by consumer in internet shopping malls was found to include six different factors: assortments of products, search efficiency, brand/fashionability, delivery convenience, promotion service and informativeness. 2. As a result of subdividing the consumers, four distinctive groups were formed on the basis of benefit factors: multi-benefit oriented group, convenience oriented group, brand oriented group and low-benefit oriented group. Demographic traits such as education and income level were proven to significantly differentiate the benefit segments. 3. In the structural components of internet shopping-malls image, product/information, service/convenience and economy were drawn from attribute dimensions. 4. 12 perceptual maps of internet shopping mall image were constructed and each ideal vector were drawn.

• 한국콘텐츠학회논문지
• /
• 제16권1호
• /
• pp.230-240
• /
• 2016

본 연구는 노년기 부부의 인구사회적 특성에 따른 성역할 태도와 결혼만족도의 차이를 분석하고, 성역할 태도(성역할 인식, 성능력 인식)와 결혼만족도의 영향관계를 분석하였다. 설문조사는 경기도에 거주하는 60세 이상의 노년기 부부를 대상으로 실시하여 총 378부를 수집하여 빈도분석, 요인분석, 위계적회귀분석, t-test 및 분산분석 등을 실시하였다. 결과는 다음과 같다. 첫째, 인구사회학적 특성에 따라 성역할 태도와 결혼만족도에 부분적인 차이가 나타났다. 둘째, 성역할 인식은 결혼만족도에 정(+)의 영향을 미쳤으나, 성능력 인식은 영향을 미치지 않았다.

• 복식
• /
• 제53권6호
• /
• pp.75-86
• /
• 2003

The purpose of the study is to identify consumers' use of information source, store image, and demographic characteristics by their lifestyle types. and to establish a strategy for marketing and customer satisfaction management in order to response actively to the change of consumer behavior and to survive in this boundless competition. Out of the adult females who visited any discount store from October 3 to October 13. 2001. 300 women who would understand the purpose of the survey and respond it. were given with the questionnaire. Finally, 245 questionnaires were returned and analyzed. The data were processed in factor analysis. group analysis. deviation analysis. Duncan. and cross analysis. with SPSS WIN 10.0. The results are as follows: 1. Life style were categorized into 4 groups: social service pursuing group, fashion change pursuing group. convenience pursuing group, cultural life pursuing group. 2. There were some differences in discount store consumers's use of information source about the cosmetics according to lifestyle types. 3. There were some differences in discount store consumers's store image about the cosmetics according to lifestyle types. 4. There were some differences in discount store consumers's demographic characteristics about the cosmetics according to lifestyle types.

• 한국항공운항학회지
• /
• 제19권3호
• /
• pp.69-82
• /
• 2011

This paper tried to find out what the main factors are to impact on satisfaction level of transit passengers at Incheon airport. Incheon airport has made lots of transit facilities and services to attract transit passengers from neighboring airports to increase transit rate as high as advanced foreign airports such as Heathrow, Schiphol and Hong Kong. A survey was performed on 450 transit passengers resting at airport transit lounge in airside area. According to the result, it was found out to be significant factors affecting satisfaction of transit that convenience of security screening, price of duty-free product, a direction board & signage and terminal orientation among Chinese transit passengers. On the other hands, it seemed that Japanese transit passengers thought diversity of airline routes, convenient transfer flight schedule, total transit time and terminal orientation are major variables affecting their satisfaction. Considering the effect of demographic factors, Chinese passenger's satisfaction was more affected by age, travel purpose, the number of travel per year and flight destinations. However, Japanese transit passenger's satisfaction was only affected by the flight destinations, especially willing to travel to North America and Europe.

• 한국의류학회지
• /
• 제22권3호
• /
• pp.417-427
• /
• 1998

Price, one of the marketing 4p's, is a key decision variable affecting market share and the profitability of individual products. For consumers, since price is almost always known to and can be compared, it is one of the most important criteria when they make a purchase decision making. With the consumers' increasing consciousness for price due to economic recession, and the saturation of domestic apparel market, it is expected that the effect of price on consumers' decision making would be greater than ever. This study, the first in two part series, focuses on testing the validity of dimensions of clothing price using Lichtenstein et. at. (1993)'s suggestion. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were 264 college students living in Seoul, Korea. The data were collected by self -administered questionnaires and analyzed by t-test, ANOVA, regression analysis and Lisrel confirmatory factor analysis. The result supported Lichtenstein et. al. (1993)'s suggestion. That is, consumers' perception of clothing price is not mini-dimensional, but has six dimensions: sale proneness, price mavenism, value consciousness, price consciousness, price -quality schema and prestige sensitivity. Demographic variables partially effect on the consumers' perception of each clothing price dimension. The level of monthly pocket money, however, has influence on all price dimensions. Based on these results, marketing implications for apparel manufacturers were suggested.

• 한국의류학회지
• /
• 제28권5호
• /
• pp.547-558
• /
• 2004

The purposes of this study were to classify shopper types based on clothing shopping orientations and to identify the differences in store selection criteria and demographic characteristics by shopper types. The questionnaire was administered to female and male undergraduate and graduate students living in Seoul. Of 330 returned questionnaires, 319 were used in the statistical analysis which were factor analysis, cluster analysis, $\chi$$^2$-test, and One-way ANOVA. The results of this study were as follows: 1) Clothing shopping orientations had six factors: recreational shopping, name conscious shopping, economic shopping, fashion oriented shopping, convenience shopping. and individualistic shopping. Cluster analysis identified that clothing shopping orientations had four groups: recreational cluster, individualistic cluster, demanding shopper cluster, and convenient brand conscious shopper cluster. 2) Clothing shopping orientations were significantly different in relation to the demographic characteristics such as gender, major field of study, expenditure on clothing, pocket money, and family income level. 3) Store selection criteria had five factors: service quality, physical store environment, sales personnel, shopping convenience, and other attractions. 4) There were significant differences in physical store environment, shopping convenience, and other attractions according to the shopper clusters.

• 한국식생활문화학회지
• /
• 제30권4호
• /
• pp.413-421
• /
• 2015

A travel destination offers a form of novelty to the traveler since it can provide experiences that are not of the everyday variety. Therefore, a search for novelty is important as a motivation factor when planning leisure trips and vacation activities and to identify travel market segments. This study aimed to examine the differences in demographic characteristics, travel style, and preferred food-related activities in accordance with the level of tourists' novelty seeking. This study investigated potential tourists using a self-administered questionnaire survey, which resulted in 300 usable questionnaires. The respondents of this study were classified into two groups according to their level of novelty seeking: Active novelty-seeking group and Passive novelty-seeking group. These two groups were significantly different with respect to demographic characteristics, travel style, and preference of food-related-activity experience. The results show that the Active novelty-seeking group tended to have a higher proportion of females and specialized jobs, a higher level of monthly income and education, more frequent travel, and preference for food-related activity experience than other groups. The result of this study will be helpful for the tourist industry, which needs to develop culinary and food-related experience tour programs and travel market segments.