• 제목/요약/키워드: Demographic factor

검색결과 1,235건 처리시간 0.025초

주거이동의 동기와 영향변인 분석 -진주시 집합주택을 중심으로- (A Study on Motives and Effective Variables of Residential Mobility)

  • 고경필
    • 한국주거학회논문집
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    • 제10권1호
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    • pp.85-95
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    • 1999
  • The purpose of this study was to analyze the motives of residential mobility and variables which effect it through surveying questionaires of 240 housewives who lived in a tenement house. The analytical methods adopted in this study were factor analysis, one-way ANOVA, Duncan's multiple range test, multiple regression analysis. The SPSS+ program was used in analysis. The major findings were as follows: First, the motives were composed of 6 factors ; housing improvement, housing policy, accumulation of property, comfortable residential environment, educational environment, traffic convenience. Second, there were a significant differences in residential mobility according to socio-demographic and housing variables. Third, in analysis of variables which effect residential mobility, a housing improvement influenced by socio-demographic variables, an comfortable residential environment influenced by housing variables and also family life cycle was a variable that effect factors such as housing policy, accumulation of property, educational environment and traffic convenience.

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인터넷 의류 상품 구매자의 유형화에 관한 탐색적 연구 - 구매 동기를 중심으로 (A exploratory study on Segmentation of Internet Clothing Buyer - Focusing Buying Motives)

  • 김선숙;이은영
    • 한국유통학회지:유통연구
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    • 제4권2호
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    • pp.75-91
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    • 1999
  • This study is intended to help internet marketers by trying to segment consumer who had experience in buying clothing in internet shopping-malls. Concrete purpose of this study was 1)to segment by Buying Motives of Internet Clothing Buyer, 2) to identify demographic traits of segmented groups and 3) to identify buying behavior traits, internet shopping-mall choice criteria of segmented groups. The data of 500 respondents were collected by questionnaires in internet survey site. The results were as follows : 1) 5 factors; convenience, informational, hedonic, economic, easiness of refund were revealed by factor analysis, 2) 3 group types by buying motives; information-oriented, hedonic, convenience-oriented were identified by cluster analysis, 3) 3 groups were different in demographic traits, 4) goal-directed/experience-directed behavior and shopping-mall choice criteria of three groups were different. And then marketing implications were discussed.

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한국의 장수동향과 그의 상관요인에 관한 분석 (The Factors. affecting Longevity and its Changing Trend in Korea)

  • 조유향
    • 보건교육건강증진학회지
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    • 제6권1호
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    • pp.34-47
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    • 1989
  • The changing trend of longevity from 1955 through 1985 and its interprovincal variation were studied with longevity rate as indicator. In order to detect the affecting factors of longevity rate, eleven urbanalizational, geographic-environmental, demographic and social-economic variables were employed to carry out multiple stepwise regression analysis. The data used for this study were from Population Census Reports 1955-1985 published by EPB and Year book of Public Health and Social Statistics 1986 published by Ministry of Health and Social Affairs and other reference. Subsequent to that longevity rate decreased during 1950's it has increased continuously by the yeat of 1980's. This trend was especially remarkable in the south area and the GIRI mountain area in Korea. The stepwise regression analysis shows that the longevity rates were significantly associated with the independent variables, and the dependent variables explained at the level of 93.7percent-99.9 percent. Longevity is a reflection of the demographic and socio-economic, environmental and health resourses factor etc., longevity problems cannot be dealt with in isolation. The possible research and services which could be provided by government will be discuss.

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실버타운선호도에 영향을 미치는 요인에 관한 연구 - 관여도를 중심으로 - (Preferences for Retirement Communities and Consumer Involvement)

  • 소연경;허선구
    • 가정과삶의질연구
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    • 제23권6호
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    • pp.145-153
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    • 2005
  • The purpose of this study was to analyze the impacts of consumers' demographic characteristics on their involvement in retired communities, under the assumption that consumers' involvement in retired communities would be a preceding factor of the consumers' preferences for retired communities. One of the major findings of this study was that there were statistically significant differences in the involvement in retired communities by several demographic variables such as age, gender, level of education, income, total family asset, consumer values, and pursuit of happiness. Second, such involvement was strongly correlated with consumer preferences. Third, the community management styles, such as sales and rental conditions, significantly influenced consumers' level of preference. The results from this study could provide useful information not only for understanding the residents of retired communities, buffer enhancing the welfare of residents of retired communities.

여성소비자의 의복 소비가치와 관여도에 관한 연구 -대도시와 중소도시 거주자의 비교 분석 - (A Study on the Women Consumers' Clothing Consumption Value and Involvement - Comparative Analysis of Large and Small City -)

  • 임경복
    • 한국의류학회지
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    • 제29권1호
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    • pp.68-78
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    • 2005
  • The purpose of this study was to examine the women consumers' clothing consumption value and involvement according to size of the city. 538 females living in Seoul(large city) and Jecheon(small city) were surveyed for this study. For data analysis, factor analysis, t-test, and regression were used. For clothing consumption value, five factors of value were founded and labeled as functional, emotional, epistemic, social and conditional value. Three factors of clothing involvement were also identified as clothing/fashion, symbolism and reasonability involvement. Size of the city influenced total clothing consumption value and involvement. Also, size of the city influenced clothing consumption value and involvement factors. When the cities were divided into two groups(large and small city), they showed different clothing consumption values and involvements according to the demographic variables.

의복태도와 의복구매동기의 관계에 대한 연구 (The Relationship between Clothing Attitudes and Clothing Purchasing Motives)

  • 박혜선;김화순
    • 한국의류학회지
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    • 제22권7호
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    • pp.872-881
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    • 1998
  • The purposed of this study was to investigate the dimensions of clothing purchasing motives and to examine differences of these dimensions according to the demographic variables, and to examine the relationship between the clothing attitudes and clothing purchasing motives. The subjects selected for the final analysis were 595 adults rainging from 20's to 40's in age. As for the analytic method. Cronbach's $\alpha$, factor analysis, one-way ANOVA, Tukey's multiple range test, frequency and percentage were applied. The conclusions of this study were as follows: 1. The clothing purchasing motive was classified into five dimensions: advertising and promotion, finding of clothing meeting one's own taste, extra income, practical purchasing needs and impulse purchase. And the dimensions of clothing purchasing motive were significantly different according to monthly expenditure on clothing, sex and educational level. 2. The relationship between the clothing attitudes dimensions and clothing purchasing motive dimensions were significant.

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고교생의 성역할 정체감과 의복관여 및 의복만족에 관한 연구 (A Study on Sex Role Identity, Clothing Involvement, and Clothing Satisfaction of High School Students)

  • 백선영;이선재
    • 한국의류학회지
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    • 제24권1호
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    • pp.55-66
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    • 2000
  • The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage. Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors : androgynous, masculine, feminine and undifferentited type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlations among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant among them.

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고교생의 가치성향과 의복 행동 및 의복구매동기에 관한 연구-개인주의/집단주의를 중심으로- (A Study on Orientations Clothing Behaviors and Clothing Purchasing Motives of High School Students - Focus on Individualism/Collectivism -)

  • 이선재
    • 복식
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    • 제47권
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    • pp.47-60
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    • 1999
  • The purpose of this study was to investigate relationship between individualism collectivism clothing behaviors and clothing purchasing motives among high school students and the difference of individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. And we also took a close look at how they turned out in their actual clothes-buying. The questionaire survey was used toward 55 high school students in seoul region during October 1998. SAS package program were used to analyze the gatherd data. Frequency Percentage Factor Analysis Duncan test Correlation Analysis and so on. The conclusion based on the results are as follow; 1. The analysis of correlations among individualism collectivism clothing behaviors and motivations showed that there are significant correlations among them 2. There are significant differences in individualism collectivism clothing behaviors and clothing purchasing motives according to demographic variables. 3. There also are significant differences in what motivates them to buy clothes and what they actually purchased(=their motives to buy clothes and their actual purchasing).

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유통업체의 고객서비스에 관한 연구 -의류제품을 중심을- (A Study on the Consumer Service of Retailing - focusing on the Apparel Product -)

  • 이은숙
    • 한국의상디자인학회지
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    • 제4권2호
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    • pp.31-45
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    • 2002
  • The purpose of this study was designed to investigate if self-monitoring variable among various individual trait theories and demographic variable would be variables which can explain about the importance differences of consumer service level of retailing in the garment product. The survey was conducted from Feb, 6 to 16, 2002. For this survey, the 118 data were analysed with spss window 9.0 version and Cronbach's, Factor analysis, one-way ANOVA, Duncan test, Frequency, mean, percentage were applied. The results of this study were as follows; 1. Consumer service was classified in attitude/confidence/expert knowledge of salesperson, product display, product information, product assortment, shopping environment, lighting setup. 2. As a result of analyzing the importance differences per consumer service dimension depending on self-monitoring levels, it was not significant differences. 3. As a result of analyzing the importance differences per consumer service dimension depending on demographic variables, it was not significant differences.

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패밀리 레스토랑의 Yield Management 전략에 대한 고객의 태도 (Family Restaurant Customers' Attitude toward Yield Management Strategies)

  • 박희경;손대현
    • 한국식생활문화학회지
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    • 제20권2호
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    • pp.243-252
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    • 2005
  • This study identified how family restaurant customers' attitude toward yield management strategies, which include reservation, time, menu, and service factors. Generally, yield management explains how price and dining duration maximize the revenue of family restaurants. There are three ways to improve family restaurant yield; improving table turns, upgrading seat occupancy, increasing price per customer. The 45 items of yield management strategies are developed by literature reviews, web sites analysis, and interviews with family restaurant employers. Factor analysis and reliability analysis from present study found out 11 important factors, which represent the study's dependent variables. Regression analysis may be helpful to test whether demographic and socio-economic factors have relationships with family restaurant customers' attitude toward yield management strategies. As a regression result, gender, family size, age in demographic factors and education and occupation in socio-economic factors have relationships with family restaurant customers' attitude toward yield management strategies significantly.