• 패션비즈니스
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• 제15권3호
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• pp.32-50
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• 2011

This study is designed to analyze the effects of demographic factors on children's wear brand preference and their reasons, and brand evaluations. A total of 355 usable data was collected from housewives in three metropolitan cities (Seoul, Daejeon, and Sungnam) in Korea. An ANOVA and crossing analysis were used to determine the strength(percentage) among several dependent variables. Also, regression analysis was used to examine the effects of demographic factors on each factor and component related to fashion brand evaluation. Overall, ANOVA and crossing analysis results showed that the visual attributions (variables) of clothing marked significantly higher scores than others (functional attributions). This result is noteworthy because it is opposite of common stereotypes and prejudices that selectors who first recognize visual information (aesthetic attributions) as a clothing buying criteria should be unsatisfied with them after wearing. Therefore, this research suggests that the chief reason in determining the outcome of success or failure in fashion industry depends on their trend productions with fashion image creation by reflecting the exclusive trends based on consumer's taste and wants.

• 한국의류학회지
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• 제38권5호
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• pp.654-664
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• 2014

This study investigated factors that contribute to the clothing behavior and body image of elderly men, how these factors vary by demographic characteristics, and how these factors affect quality of life. The subjects were 250 elderly men selected by convenience sampling between the ages of 60 to 80 who lived in Gyeongnam province. They participated in a survey from May-June 2012. Out of the 250 participants only 227 were used to analyze the data due to the completeness of their survey. The results showed that the factors for clothing behavior were social psychological importance, conformity, economic efficiency, fashion interest, and interpersonal intention. For body image, the factors revealed were physical attractiveness, interest in appearance, and concern about weight. Differences in the clothing behavior, body image, and quality of life were indicated by the demographic characteristics of the subjects. Clothing behavior and body image of elderly men were revealed as a contributing factor towards quality of life.

• 대한가정학회지
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• 제39권6호
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• pp.1-14
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• 2001

The purpose of this research is to observe the differences in consumers behavior on clothes care based on their different lifestyles and different demographic characteristics. The research surveyed 267 women of 20 years old or older living in Taegu City. SPSS package was used for data analysis and frequency, percentage, average, standard deviation, factor analysis, cluster analysis, ANOVA(analysis of valiance). and Duncan test were used The results are as follows: 1. Lifestyle factors for the research object were found as 'Consumption-oriented','family-oriented', 'Economic-oriented','Leisure-oriented','conservatism-oriented'. The categories for analysis according to these factors are classified into 5 categories, category 1 is Leisure/Family-oriented group, category 2 Consumption/Leisure avoidance-oriented group, category 3 Economy/Family Apathy-oriented group, category 4 Conservatism-oriented group, and category 5 Consumption/Innovation group. Five factors for behavior on clothes care are found, including washing method, interest in detergent, environmental behavior, washing effectiveness, and management after washing 2. Behavior on clothes care based on lifestyle groups showed a meaningful difference according to the following: Interest in detergent(p<.05 level), environmental behavior(p<.01 level), and washing effectiveness(p< .01 level) 3. In demographic variations (such as age, monthly income, monthly expenditure on clothes), there is a meaningful difference in behavior on clothes care, such as interest in detergent or management after washing, according to different age groups. However, no meaningful difference is found in behavior on clothes care according to other demographic characteristics.

• 한국의류학회지
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• 제26권3_4호
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• pp.515-526
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• 2002

The purpose of this study will find out the primary element of point make-up image perception, the point make-up image perception by point make-up trend and demographic variables such as sex and age. And this study will show the preferences of the point make-up. This study is based on the quasi-experimental study method with contents analysis method and experimental method. And content ana]isis is primarily based on the color trend and cosmetics colors which were suggested by a fashion magazine. Experiment was conducted by gathering opinions by poll, with the model wearing different make-ups and checking the typical reactions of people. To summarize, sex and age were found out to be influential variable to distinguish color perception abilities. This could verify that point make-up was important factor, influencing on the face image perception. also, face make-up effect could be maximized with Natural or common color groups rather than trend-oriented color group selections. And the polled preferred Natural color group with no point make-up or Classic color group to any other color group.

• 한국의류학회지
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• 제27권3_4호
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• pp.441-451
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• 2003

The purpose of this study was to find out evaluative criteria of cyber store toward shopping orientation, purchasing experience and demographic factors of consumers to visit cyber store. This study surveyed consumers who have an experience of using cyber store and judgment sampling was used. The respondents were 240 men and women living in the metropolitan area of Seoul and Gyeonggi province. Research method was measured by clothing shopping orientation (utilitarian and hedonic factors), cyber store evaluation criteria (convenience, quality & trust and product character factors), purchasing experience(existent and nonexistent) and demographic factors. For data analysis, descriptive statistics, factor analysis, cluster analysis, ANOVA, t-test, Duncan test, and reliability analysis were conducted. The results were as follows: 1. Evaluative criteria of cyber store were considered importantly in order of possibility of exchange and refund, stability of personal information security, substance of quality degree of product and service and store. 2. Among shopping orientation groups, there were significant differences in all evaluative criteria of cyber store: convenience, quality & trust and product character of store. 3. Among groups toward existence and nonexistence in a purchasing experience, there were significant differences in convenience and quality & trust of store. 4. Among Demographic factors(gender, job, education and income) there were significant differences in convenience and quality & trust of store.

• 한국식생활문화학회지
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• 제21권3호
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• pp.280-289
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• 2006

The purpose of this study is to investigate exploratory wine consuming behavior based on demographic characteristics of wine consumers. A questionnaire was organized and distributed widely to a thousand of wine consumers who could be easily met at wine bars or restaurants, retail stores, wine expositions and wine sampling parties. Total of 793 completed questionnaires (Male: 48.4%, Female: 51.6%) were obtained and analyzed using SPSS package (v.10.0) program. The results of the present study discuss general demographic characteristics of participated subjects, the expenditure for wine, frequency and amount for wine taking, preference of the origin of wines, and preferred wine style. The results also show that why the consumers purchase wine, where they drink or purchase the wine, and what makes they prefer a particular wine bar. Consumers' information search behavior and important factor on wine selection process are presented at the end of the results as well. The current research suggests that gender and age are critical factors to understand wine consuming behavior of customers and improving the knowledge and service level of wine specialists is powerful marketing tool at practical fields.

• 한국조리학회지
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• 제11권4호
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• pp.30-45
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• 2005

This study is to explore the effects of business environment upon corporate image. Customers of foodservice establishments are selected as a population and six famous family restaurants located in Seoul were selected to evaluate the population. Accordingly, the purpose of the study is to survey satisfaction with corporate image of foodservice establishments and six famous family restaurants, to evaluate the satisfaction with corporate image, and to find a plan of raising corporate image. 240 samples were distributed and 194 samples were collected among them. 182 valid samples were selected for the research. As a result of factor analysis for business environment, internal environment factor, external environment factor, addition environment factor were extracted. There was no significant difference by sen, age, schooling, occupation, average income by month, and number of visiting foodservice establishments after examining the difference of establishment business environment by demographic characteristics. Analysing the effects of business environment upon corporate image revealed that the effects of business environment had effects upon corporate image in order of internal environment factor(.531), external environment factor(.360), and addition environment factor(.285).

• 한국전자거래학회지
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• 제19권3호
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• pp.125-141
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• 2014

인터넷에서 매 순간 발생하는 데이터의 홍수는 사용자가 필요로 하는 유용한 정보를 검색하는데 어려움을 초래한다. 그래서 많은 사용자들이 자신이 원하는 정보를 쉽게 찾기 위한 기법을 고안하고 이를 지원하는 도구를 개발하게 되었다. 이런 유용한 도구 중 하나인 추천시스템은 기존의 사용자 정보를 분석하여 사용자가 원하는 제품이나 정보를 추천하는 것이다. 본 논문에서는 추천시스템을 활용하여 원하는 정보를 제안하는데 인구통계학적인 기법을 사용한다. 인구통계학 기반 추천시스템은 나이, 성별과 같은 인구통계학적인 특성을 사용하여 유용한 정보를 추출한다. 본 연구는 영화 선택 시 중요한 요소인 사용자 평점을 분석하고 이를 활용할 수 있는 방법을 제시하였다. 이를 위해 Internet Movie Database(IMDB) 웹 사이트에 있는 영화의 사용자 평점을 인구통계학적 요인으로 분석하였다. 본 논문에서는 인구통계학적 분석을 위해 사용자를 성별과 연령대로 분류하였고, 각 영화를 22개 장르로 나눈 IMDB 기준에 따라 사용자 평점을 분석하였다. 각 장르별 영화에 대해 사용자 그룹의 평균 평점을 F-테스트와 T-테스트를 수행하여 그 장르 영화 평점과 동일한 결과를 나타내는 대표 그룹을 찾아내었다. 인구통계학적 분석 결과인 대표 그룹은 새로운 영화가 개봉될 때 대표 그룹에 대한 프로모션과 추천을 통해 영화 홍보를 할 수 있는 대상을 찾아내는데 유용하다.

• 복식문화연구
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• 제8권6호
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• pp.842-852
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• 2000

The purpose of this study was to classify consumer groups according to the life style dimensions and to analyze conspicuous consumption, clothing shopping motives among consumer groups, and also to clarify relationships between demographic variables and the life style, conspicuous consumption, clothing shopping motives. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, factor analysis, cluster analysis, t-test, ANOVA, Duncan test were conducted. The results were as follows ; First, consumer groups were classified into the following five subdivisions : passive group, appearance consideration/self-realization group, appearance indifference group, family oriented/economic group, achievement oriented/active group. Second, the significant differences among the classified life style groups were found in conspicuous consumption and clothing shopping motives. Third, there were significant differences in life style, conspicuous consumption, clothing shopping motives according to demographic variables like age, occupation.

• 아동학회지
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• 제31권2호
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• pp.69-83
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• 2010

This study was a comparative investigation of the influence of demographic variables and teacher's empowerment on organizational effectiveness in public and private kindergartens. The subjects were 303 teachers at either public or private kindergartens. The measures used for this study were questionnaires, the SPES(School Participant Empowerment Scale) and the Organizational Effectiveness Scale. The survey used in this study and data were analyzed by means of a t-test, Pearson's correlation, and multiple regression analyses. The results showed that teachers in public kindergartens had higher scores in terms of both empowerment and organizational effectiveness than teachers in private kindergartens. Empowerment was seen to be an influential factor in measuring teacher's organizational effectiveness.