• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.155-165
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• 2005

The purpose of this study was to analyze difference in clothing preference based on the perceived body types. The objects of this study were to prepare for the establishment of a marketing strategy and alternative plan intended for users operating in a subdivided market, after analyzing the differences in clothing preference based on the perceived body types. The respondents comprised 192 female adults, who were residents in Busan. The questionnaire was composed of three sections: style, textile, and color of clothing. Data were analyzed by frequency, factor analysis, cluster analysis, discriminate analysis, and ANOVA. Cluster analysis was employed to identify groups of respondents based on the five delineated measure items. Based on the findings, three distinct groups were formed: thin, normal, and obese. The result of this study showed statistically significant differences among the three groups in terms of style, textile, and color of clothing, as well as in terms of demographic characteristics. Marketing and management implications for effectively targeting the segments are discussed.

• Health Policy and Management
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• v.11 no.3
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• pp.121-150
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• 2001

This study was conducted to investigate provider's behavior change after releasing the information on the Cesarean section rate. Claims data filed at the National Health Insurance Corporation was used for this analysis and the focus of this study was the change of cesarean rate after the public disclosure of information. Average rates of the year 1999 and 2000 were compared, on the institutional basis, and range and coefficient of variation were estimated. For the last decade, Cesarean section rate has been increased dramatically. Clinical or demographic factors could not adequately explain the increase. Instead, nonclinical factors, such as financial incentive, physician's convenience, practice characteristics, etc., were more significant in explaining the increasing rate. Providers' behavior was significantly affected by the public release of information: after the release, average rate was decreased by 10.2%, and variations were also decreased. In particular, the extent of decrease was explained mainly by nonclinical factor rather than clinical ones. The results suggest that disseminating practice information to providers and consumers could contribute to reducing unnecessary medical service.

• Journal of the Korean Home Economics Association
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• v.33 no.1
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• pp.61-70
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• 1995

The purpose of this were 1) to classify patronage consumer of outlet store related to types of outlet store, 2) to investigate differences among groups in 4 variables(importance of store attributes, shopping orientations, and the use of information source, demographic variables). The questionnaire was administered to 344 women living in Seoul, and the methods used to analyze the data were Frequecy, Factor analysis, ANOVA, F-test, and X2 test. The results were as follows: 1) outlet store consumers were classified into 3 patronage group: patronage group of outlet store for imported licence brands, for domestic brands, and for famous brands in off-price store system. 2)There were some significant differences among 3 groups. Those who patronize outlet store of imported licence brands were most likely to give importance on exclusiveness of store, to be brand loyal/conscious, not to enjoy classical style, to use information of fashion publications/TV, observations, and to be highly educated.

• Journal of the Korean Home Economics Association
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• v.35 no.6
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• pp.275-288
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• 1997

This paper has two purposes. the one was to find empirical patterns of rural and urban elderly's leisure activities, and the other was to test the effects of elderly's leisure activities on life satisfaction. the data were collected for 319 respondents aged over 50s who resided in Jeonbuk rural and urban areas. Through exploratory factor analysis, we found ten patterns of leisure activities. In addition, we conducted multiple regression analysis to test net effects of those leisure activities on life satisfaction. the results indicate that even no one pattern of leisure activities significantly influences the elderly's life satisfaction, controlling for social correlates (consisted of social structural, family relationship, personality, and socio-economic demographic variables). Rather, the respondent's level of health, level of economic status, and positive relationship with adult children have significant net effects on respondent's life satisfaction. This result suggests that the positive relationship between leisure activities and life satisfaction in the existing empirical studies might be spurious. We recommend that the further studies should conduct survey and analyze the data for affluent elderly residing in more urbanized areas.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2000.11b
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• pp.131-136
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• 2000

The purpose of this study is to identify the perceptual differences among independent elderly relative. to falls risk associated with specified environmental design factors. The sample consisted of 135 independent elderly who live in Ulsan. The data were collected by utilizing questionnaire which included demographic information, and environmental design assessments accompanied by line drawings. The data were analyzed by using SAS program. The major findings were as follows: (1) There were 35(25.9％) elderly experienced fall(s) within one year and about half of the fallers fell more than once. (2) The elderly perceived lighting is the most hazardous interior design factor related to increased risk of falls. (3) There was a significant difference among age groups on perception of lighting as interior design factors and the elderly perceived differently floor as interior design factors by their perceived health status.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.10-18
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• 1997

The purpose of the study were to classify apparel shoppers into specific apparel shopping orientation groups and to compare the classified groups on importance of store attributes, information sources, lifestyle activities, and demographic characteristics. The data were obtained from questionnaires filled out by 317 women in Daegu and were analysed by utilizing factor analysis, cluster analysis, and ANOVA. By cluster analysis of apparel shopping orientation factors, three groups were identified: Recreational shopper (48%), Economic shoppers (20%), Apathetic shoppers (32%). The results of ANOVA indicated that the cluster groups are significantly different in importance of store attributes (product assortment and shopping convenience), information sources (marketer-driven and consumer -driven), lifestyle activities (regular activities and activites for self-improvement), and IPmnuraDhic characteristics (age and education).

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.250-260
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• 2003

The purposes of this study were to classify the contents of shopping orientation of cosmetics, to group women into shopper types of cosmetics, to investigate the differences in cosmetics purchase behavior according to shopper types, and to examine how the cosmetics satisfaction was influenced by cosmetics shopping orientation and demographic variables. Subjects were 479 women in their 20's to 50's in Seoul, Korea. The factors of the shopping orientation of cosmetics derived by factor analysis:'impulsive shopping','conspicuous shopping','rational shopping', and 'independent shopping. Four shopper types were classified by cluster analysis of the 4 factors. The shopper types were the same as the 4 factors. total satisfaction of cosmetics was influenced by independent shopping orientation, age, brand, impulsive shopping orientation, conspicuous shopping orientation, and rational shopping orientation(R2=.217). Satisfaction of basic cosmetics was influenced by conspicuous shopping orientation. independent shopping orientation. age. rational shopping orientation, impulsive shopping orientation, and social class(R2=.407). Satisfaction of coloring cosmetics was influenced by brand, independent shopping orientation, age, and impulsive shopping orientation(R²=.167).

• Journal of the Korean Society of Food Culture
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• v.20 no.1
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• pp.35-43
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• 2005

The purpose of this study was to identify the perceptional dimensions and patterns of Korean traditional food and to find the determinants of the patterns. Data were collected from 305 Korean housewives living in Mongol, and were factor and cluster analyzed. The results revealed two different dimensions and patterns i.e., high involved vs. low involved groups. Descriptive statistics showed that perceptional pattern types are likely to vary depending on socio-demographic and cultural background of Korean traditional food. Similarities and differences in perceptional patterns between high and low involved groups of Korean Mongolian are discussed, and future implications for globalization of Korean traditional food culture are provided.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.537-547
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• 2001

The purpose of this study was to develop the measurement of the fashion sensibility. The stimulus were 91 photos selected in fashion magazines and had dominant visual power under detail, color, texture and pattern in the elements of fashion design. The semantic differential scale was constructed bipolar 25 pairs. The obtained data were analyzed by cluster analysis, factor analysis, ANOVA and t-test. The results were as follows; 1. The hierarchical structure was combined a natural and interesting, sensitive and lovely fashion sensibility. 2. The constructing factors of fashion sensibility were found out as aesthetic value, maturity, character and femininity·masculinity.(total variance: 55.7%) 3. Fashion sensibility by elements of fashion design was significantly different regarding all factors. 4. Fashion sensibility by demographic variables sex, age, marriage, education, occupation and expenditure was significantly different regarding partial factors.

• Journal of the Korean housing association
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• v.8 no.2
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• pp.71-84
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• 1997

The Purpose of this study is to estimate how inclination to move can be appeared by understanding the cognition of a resident on stress due to the residential environment. 240 housewives living in Chiniu were Questioned statistical analysis were used with factor analysis, F-test. Duncan's Multiple range analysis, stepwise regression analysis and stepwise discriminant analysis, The result were summarized as follows 1) The stress of residential environment were clissified by six factors indoor facility, educational environmental. indoor structure, air Pollution noise, traffic convenience. 2) The extent of a stress from residential environment was significantly different in the socio-demographic variable and housing-related variable. 3) The stress of residential environment were affected by the direction of house. 4) The variable discriminating inclination to move were the stress of residential environment(air Pollution). an educational level, the type of housing possession, residential Period and the size of house.