• Fashion & Textile Research Journal
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• v.9 no.5
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• pp.553-562
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• 2007

This study intends to examine the influencing factors in conformity and individuality of make up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result is summarized as follows.; The influence on conformity and individuality of make up can be described into 4 factors that are included in the decision making process of conformity and individuality, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. The demographic characteristics, the marriage status and the education had a direct influence on conformity, however the body cathexis did not have a direct influence on any subordinate factors of conformity and individuality, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.4
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• pp.503-514
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• 1998

The purpose of this study was to develop a large representative data base for jeans marketing strategy This study was to survey brand features(launching year, launching company, design concept, sales volume, and price zone) in the current market, and was to examine brand awareness and it's relationship to segmented distribution regions, demo- graphic variables(sex, age, monthly household income, and seasonal clothing expenditure). This study was also to analyze brand image and consumer's seeking image. The 660 questionnaires were distributed and 618 reliable ones were used for statistical analysis. A SAS statistical package including frequency table, Chi-square test, factor analysis, analysis of variance(ANOVA), Duncan's multiple range test and paired-t test was used. The results are as follows: 1. Brand awareness involves "brand recall" based on asking a person to name the brand recalled first, and "brand recognition" based on asking to identify brand name from 30 given brands. The result of recall brand test indicated that Levi's was dominant brand. People recognized about 70.8% of brands on the average. Brand recognition was influenced by segmented distribution region and demographic variables. 2. There was significantly positive relationship between brand recognition and purchasing behavior. 3. National brands were more recognized than Licensed brands. 4. The result showed that "Nix" was best represented for sophisticated brand image, "Strom" for characteristic, "Jambangee" for resonable price, and "Levi's" for classic '||'&'||' comfortable brand image. 5. As a result of factor analysis on consumer's seeking image, six factors(characteristic, young, intelligent/sexy, comfortable, exotic and popular) were found. Several factors had a relationship with preferred design, demographic variables, fashion interest, and brand recognition. variables, fashion interest, and brand recognition.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.779-786
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• 2012

The purpose of this study was to segment latent horse riding market. Demographic characteristic, psychological characteristic, lifestyle, and perception of horse riding factor were included in the segmentation basis but, only lifestyle was useful factor for horse riding industry. The statistical techniques for data analysis were descriptive analysis, explanatory factor analysis, confirmatory factor analysis, reliability analysis, cluster analysis, crosstab analysis, and Chi-square analysis. The result showed that sport activity, activity, and passivity factor were identified by lifestyle. The latent market of horse riding had two segment markets. First segment was known as a sport activity oriented group and the other is nonactivity oriented group. According to three demographic variables and preference of horse riding were statistical significant at the level of .05.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.332-343
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• 2004

This is a study on expression and the extent of using make-up according to the lifestyle of woman. The purpose of this study is to induce factors which decide the lifestyle of woman, group them, understand groups＇ demographic characteristic and study on make-up expression and the extent of using make-up according to the lifestyle of groups. This survey is conducted to 611 women and analyzed with SPSS package. The result of a study is as follows： 1. We classified them into 5 factors such as factors of make-up preference, arance-oriented, economy and information-oriented, daily make-up, and interest in make-up with the method of AIO analysis. Then I researched groups on the basis of the mean of those factors. As a result, it is classified as a make-up oriented group, a consciously daily make-up group, a unconcern of make-up group, and a reasonable make-up pursuit group. 2. The demographic characteristic according to the classified lifestyles showed the difference as a result of variance analysis of age, marital status, job, education, and monthly pay. 3. A result of variance analysis on the extent of satisfaction with their faces according to the lifestyle showed the difference of facial satisfaction with complexion, skin, eyes, nose and so on. 4. We analyzed a reason of make-up, a extent of make-up, image to express, the most concerning part for make-up, and the type of cosmetics which people use most in order to know the difference of make-up expression and the extent of using make-up. As a result, its variance showed the difference among groups.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.371-380
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• 2019

To identify the relationship between instructor's image and participation motive, this study conducted a research on 293 elderlies over 65 at 6 sports centers located in Seoul, Gyeonggi, and Incheon regions. The research results were as follows. First, in the image of instructor based on demographic characteristic, gender showed significant difference with instructor's talent while gender showed significant difference with instructor's talent, instructing image, and living image. Also, the sports type had significant difference with all subfactors of instructor image. Secondly, in the participation motive based on the demographic characteristic, gender showed significant difference with internal motive while age and sports type demonstrated significant difference with all subfactors of participation motive. third, the instructor image had significant influence on both internal and external motive. While instructing image and human relationship image had significant difference in internal motive, the external motive showed significant difference with instructor talent, living image, and human relationship image. thus, the research result showed that instructor's image is a significant variable which enhances elderly's motive for participating in life sports.

• Journal of the Korean Home Economics Association
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• v.49 no.1
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• pp.93-106
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• 2011

The purposes of this study were to segment female consumers on the basis of their clothing image preference, and to investigate the clothing purchasing behaviors of each segmented market. The research method was a questionnaire survey and participants were 700 women aged from 20's to 60's in Daejeon and Chungnam province. The questionnaire consisted of items for clothing image preference, clothing purchasing behaviors and the participants' demographic characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA and the Scheff$\'{e}$ test. The results were as follows. Female consumers were divided into 7 types(sophisticated, natural, characteristic, elegant, active, feminine, and neat type) by clothing image preference. The 7 segmented market groups differed in many ways in terms of demographic characteristics and various clothing purchasing behaviors(clothing selection criteria, purchasing motives, fashion information sources, places of purchase, shopping frequency, and quantity and cost of purchases). The results of this study supported the view that clothing image preference can be a useful and effective variable for female market segmentation.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.1
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• pp.23-35
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• 1995

The purposes of this study were to investigate the schema of jeans and to investigate the relation between jeans schema and fashion jeans wear. The specific objectives were; 1) to investigate the schema of jeans and the schema of fashion jeans; 2) to investigate the relation between the schema of jeans wear and demographic variables.; 3) to investigate the relation between the schema of fashion jeans and demographic variables; 4) to investigate the difference of the schema of jeans from the schema of fashion Jeans. The moi or findings were: 1) The schema of jeans was composed of 5 factors; casual, comfort, indivisuality, economic, unisex . 2) The schem of fashion jeans was composed of 4 factors; popularity, indivisuality, comfort, casul. 3) The schema of jeans and fashion jeans was affected more by age and marriage than job and educational level. Especially age 30-34 were important parts in market segmentation strategy of jeans. 4) As compared with the schema of jeans and the fashion jeans concept, casual, comfort were important part in the schema of jeans and popularity, indivisuality was important part in the schema of fashion jeans. As the tendency of fashionable of jeans wear, consumers concept of jeans changed to popular, characteristic.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.8
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• pp.1242-1253
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• 2000

The purpose of this study was to find out the shopping motive factors of clothing and to classify consumer groups according to clothing shopping motives, and also to analyze demographic characteristics, conspicuous consumption and clothing purchase behavior among consumer groups. The subjects were 329 women in their twenties living in Seoul. For data analysis, mean, Factor Analysis, Cluster Analysis, $\chi$$^2$-test, ANOVA, Duncan test were conducted. The results are as follows; 1. Three factors of clothing shopping motives were identified: fashion/leisure pursuit, economic, and personal motive. Consumer groups are classified into the following four subdivisions: personalizing group, apathetic group, fashion/leisure pursuit group, economic group. 2. Among consumer groups, there were significant differences in demographic characteristics according to age, occupation of the subjects. 3. Among consumer groups, there were significant differences in conspicuous consumptions according to factors such as brand intention, status symbol intention. 4. Among consumer groups, there were significant differences in clothing purchase behavior according to use of information sources. Regardless of clothing shopping motives, consumer preferred department stores in purchasing formal dress, and preferred haberdashery.bonded store in purchasing casual wear.

• Journal of the Korean Society of Costume
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• v.62 no.3
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• pp.17-28
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• 2012

The purpose of this study was to investigate elderly women's body image and clothing behavior. Data were collected from 305 elderly women living in Gyeongnam province from May and June of 2011. Statistical methods including frequency analysis, factor analysis, F-test, t-test, Duncan test, Cronbach's ${\alpha}$, correlation analysis and multiple regression were used for this study. The results of this study were as follows.: The body image was composed of two factors, 'physical attractiveness and interest in appearance', and 'concern about weight'. The clothing behavior was composed of the following five factors: 'social importance', 'conformity' 'individuality' 'economic efficiency' and 'clothing fashion interest'. The body image and clothing behavior according to the elderly women' demographic showed many differences. Elderly women's body image influenced their clothing behavior. These study results are highly expected to be used as valuable sources in fashion marketing plans for industries that target elderly women.

• Women's Health Nursing
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• v.7 no.4
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• pp.508-517
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• 2001

The purposes of this study are to investigate marital satisfaction according to demographic characteristic, division of household labor, and awareness of gender discrimination, and to explore influences of demographic and other variables on marital satisfaction. Social statistics survey data which collected in 1998 by ministry of statistics were used for secondary analysis of this study. Marital satisfaction was measured by questionnaire which was consisted in 7 items, including satisfaction with general family life, relationship with their own parent and parent-in-law, relationship with brothers and sisters, relationship with their children, and economic living status. These are measured by 5-point Likert scale. Independent variables are age, education, employment status, having their own house or not, No. of children under school age, parents living or not, perception of sexual discrimination, and division of household labor. The findings of this study show that there are significant differences of marital satisfaction by all independents variables, and all independent variables except employment have significant influences on marital satisfaction. People who are younger, received higher education, have their own house, have more children under schoolage and whose parent are living in the world, show higher marital satisfaction. The more husbands participate to household labor, the better marital satisfaction. In case of perception of sexual discrimination, main effect is not significant, but interaction effect with age is significant. Interaction effect between age and education is also significant. 32.52% of the variance in marital satisfaction were accounted for by these variables.