• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.205-214
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• 2019

This paper aims to discover factors and their influences degree to repurchase organic cosmetic in Vietnam. In addition, this research also discloses the main segments that have high demand re-buying intention based on demographic groups of gender, age, income, educational level, job, type of products, and place of production. Twenty-eight scale was designed based on previous studies and adjusted to match the 5-point Likert scale to conduct measurement. By using survey method to test hypotheses and set up conceptual models to collect 295 Vietnamese consumers who have experience in consuming organic cosmetic by explain the results through Smart PLS software. The findings show that there is positive attitude of customers to the intention of acquiring organic cosmetics, green perceived and customer satisfaction. In addition, customer satisfaction, knowledge of products, safety values, and environmental protection consciousness also play important roles to form a positive attitude of customers for products. Moreover, the consciousness of green living of consumers accounts for a high proportion in creating customer satisfaction for organic products. The results show useful information for current premises to determine the factors that influence the decision to repurchase organic cosmetic product, that provide business strategies.

• Korean Institute of Interior Design Journal
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• v.25 no.1
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• pp.192-200
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• 2016

This study aims to design user-oriented children's hospital by examining the user needs, especially the mothers of child inpatients and the nurses. The subjects participated in a questionnaire survey including the user's characteristics, awareness of patient's room, the preference on ward size, demands, satisfaction and hospital environment assessment. The survey was conducted of the mothers of child inpatients and the nurses in A children's hospital, and the data were analyzed by the SPSS WIN 18.0 Version software. A total of 115 copies of the questionnaire were finally analyzed. The results and conclusions are as follows. 1) The mothers' demand on family-centered space and private spaces were higher than the nurses. 2) The mothers preferred 1-bed-room to 4-bed-room due to safety and privacy. 3) The items of hospital environment assessment was categorized into four factors; 'Aesthetics', 'Accessibility', 'Comfort', and 'Lighting'. The most positive factor was 'Aesthetics', whereas 'Comfort' was the negative factor. 4) The mother's satisfaction was lower than the nurse's. The most influential factors on the satisfaction was 'Accessibility'. To improve the satisfaction of the mothers of child inpatients and the nurses, safety, privacy, accessibility should be considered.

• Journal of Engineering Education Research
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• v.15 no.4
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• pp.109-117
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• 2012

The purpose of this study is to give the preliminary data and suggestion for introducing and spreading e-learning engineering education through analyzing learning behaviors, learning motivations, and satisfaction of e-learning engineering students. Especially, this comparative study analyzes each research domain according to majors and grades, thereby suggesting more specific and practical results. 2,745 students registered in 38 subjects of e-learning in 2 Universities were analyzed for this study. The study result shows that engineering students are attending around 2 e-learning subjects with a duration of about 30 minutes once a week. The main of learning motivation for e-learning was not easy test level and feasibility of acquiring credit but advantages of e-learning such as freedom of time and space, learning by repetition. The satisfaction scores of e-learning were lower compared to the aspects of system and contents Based on these results, first, an active spread of e-learning to engineering education is necessary because the demand from the engineering students is high enough and they have desirable learning behavior and learning motivation for it. Second, the characteristics of grades need to be taken into consideration on operation of e-learning. Third, a successful e-learning process needs more meticulous and active operation.

• Journal of the Korean Society of Industry Convergence
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• v.20 no.5
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• pp.365-375
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• 2017

The purpose of this study is to establish the basement of nail industries and suggest a direction for the future of the specialized nail service. besides looks at characteristics of the aged 20's to 50's, who is expected as nail shop's main customers. The results of this study are briefly summarized as follows: First, the answer wanting professional hand care was more than half (53.3%). It turned out that customers prefer basic manicure such as hand massage(43.4%) and cuticle removal(31.1%) than nail art(15.2%) and nail improvement care(10.3%) in professional nail care. The basic manicure are in remarkably high demand which are often received with nail art and nail improvement care. There were more interests in nail services and better hand health condition in the 30's group than 40's. Also significantly higher in a unmarried group than married. this results show that professional hand care is highly related to a good condition of hands and additionally life satisfaction of customers. We were convinced of the direction of inner beauty and satisfaction beyond the visible. At the same time, exploring specific methods to internally satisfy customers remains to be a challenge.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.157-168
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• 2006

This research is to investigate the perception and satisfaction of high school students for Saenghwal Hanbok school uniforms. With this study we will be able to provide useful information for clothing companies as well as schools which are planning to introduce Saenghwal Hanbok as a uniform. The research subjects included 446 high school students of Chungcheong and Gyeonggi areas. The results of this study are as follows: 1. Male students evaluated Saenghwal Hanbok affirmatively in terms of its activity convenience. Female students, on the other hand, thought highly of it in such aspects as modern beauty, aesthetic color, distinction, symmetry, wearability, tidiness, color harmony, color unity, decoration details, and suitability for special occasions as well as modem daily life. 2. The satisfaction with Saenghwal Hanbok as a school uniform stayed, on an average, below a mid-level. It appeared that high schools with long history showed more interest than comparatively newly-established schools. Also, students with obesity liked Saenghwal Hanbok more than normal students. 3. The students' demand for price cut was highest among other demands of Saenghwal Hanbok school uniform. In addition, almost all items including wearability, material, color, activity convenience, and patterns appeared to need more improving.

• Korean Business Review
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• v.22 no.1
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• pp.157-176
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• 2009

This research is designed to comprehend the 'participation' motivation of fishing village, and analyze the effect of such participation' motivation of the overall satisfaction on fishing village, in aspect of 'demand'. And, this thesis is intended to present the detailed factors of such participation motivation, and raise and address the pertained problems, in an effort to strengthen the effective marketing activities in fishing village and rejuvenate the fishing village tourism. The signifiant difference has made, with regard to demographical traits, and available traits and participation motivation of fishing village tourism. Concerning significant relations and effects of participation motivation and satisfaction, the five factors, such as "somatic and self-realization", "recreation", and "educational or cultural" reveals to have had effects on the satisfaction of fishing village tourism, in turn. But, "status or fame" have had less direct effects on the satisfaction.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.6
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• pp.1476-1481
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• 2010

Cyber education community in the digital era is going on across all areas of knowledge accumulation rate of acceleration of the demand for retraining and lifelong learning can effectively accommodate. Therefore, new teaching methods in the future as consumer-driven 21st century is expected to settle into the main education system. However, to properly interact with people due to lack of feedback delay, reading and writing intensive courses is detrimental to the environment caused by a particular student, and Computer skills are based on computer-related technology to disadvantage poor students, and many have problems. In this paper, recent university education and cyber education requires a paradigm shift is required in an environment that factors affecting students' satisfaction were evaluated, and Improvement of cyber education will be studied.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.140-152
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• 2011

As increased demand for well-being food caused more interest in hangwa, or Korean traditional sweets and cookies, this study attempted to analyze the effects of psychological well-being awareness on selection attributes for it and customer satisfaction based on the customers who buy hangwa. As a result of statistical analysis, psychological well-being awareness positively affects selection attributes for hangwa. It also bas a positive effect on customer satisfaction.

• Journal of Information Technology Services
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• v.14 no.3
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• pp.163-182
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• 2015

The spread of mobile commerce due to popularization of smartphones not only broke down the boundary between online and offline, but also changed the consumer life, and hence brought change of commerce paradigm that creates new demand. The success of innovative information technology such as mobile shopping can be defined as an individual accepting the technology and continuously using it, but the studies on the usage behavior after the acceptance have been done in very restrictively, despite its importance. In this study, in order to empirically investigate the factors that influence the continuance in mobile shopping usage experience and its causal relationship, Social Cognitive Theory and Habit Theory were applied to IS Continuance Model, and the extended IS Continuance Model was suggested and proved. As a result, the usefulness, enjoyment, and self-efficacy perceived in usage experience significantly influence satisfaction, and usefulness, self-efficacy, and satisfaction influence habit. Also, usefulness, self-efficacy, satisfaction, and habit significantly influence continuance intention. This study provides a valuable asset in providing an opportunity to understand the usage behavior of mobile shopping service users after the acceptance, and furthermore proving directionality in improving customer loyalty.

• International Journal of Advanced Culture Technology
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• v.10 no.4
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• pp.28-38
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• 2022

Virtual idols have aroused wide attention as a novel product of the idol industry in the digital era over the past few years. The population of China determines that virtual idols have a huge fan market. As a digital cultural product closely connected with fans, virtual idols are im-portant to gain insights into the correlation between fan satisfaction and virtual idol functions. In accordance with the KANO demand model, this study first classifies and explains the specific functions of virtual idols into four quadrants, including attractive, must-be, 1D (One-Dimensional), and indifferent. Subsequently, the satisfaction of fans of virtual idols with specific functions in each quadrant are analyzed using a questionnaire. This study suggests that virtual idols have one at-tractive quality, three 1D quality, two must-be quality, and five indifferent quality functional elements. This study qualitatively analyzes the functional elements of virtual idols through fan satisfaction based on the KANO model, which provides valuable help for future research in the field of virtual idols and producers in this field.