• Title/Summary/Keyword: Demand satisfaction

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Evaluation Model for User Satisfaction on the Full-Browsing Mobile Web Services (풀 브라우징 방식의 모바일 웹 사용자 만족도 평가모형)

  • Park, Sei-Kwon;Kang, Young-Jun;Cho, Ok-Hyun;Ryu, Seung-Wan;Shin, Dong-Cheon
    • Journal of Information Technology Services
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    • v.9 no.1
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    • pp.157-172
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    • 2010
  • Recently 'full browsing service' is growing rapidly throughout the world. This service allows mobile phone users to access websites using their mobile phone as they do using a PC. Despite the rapid expansion of the mobile phone market, however, criteria or scales for evaluating the new services are being developed slowly and far behind the current demand trends. Thus, this study proposed a customer satisfaction evaluation model for full browsing services through empirical research. The proposed model is expected to derive and suggest key factors that users consider important in full browsing services and those factors can be used in developing marketing strategies for maintaining existing customers and creating new customers.

A Study on the Job Stress Management of Korean Maritime Pilots (도선사의 직무스트레스 관리방안에 관한 연구)

  • CHOI, Young-Ro;LEE, Dong-Hae
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.3
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    • pp.833-840
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    • 2015
  • This study tries to suggest de-stressing methods for Korean maritime pilots by exploring the components of Job Stress, and investigating relationship between Job Stress and Job Satisfaction. The factor analysis to find out factors influencing Job Stress and multi-variate regression analysis to reveal the relationship between Job Stress and Job Satisfaction were used, and the sample collected by questionnaire survey consisted of 81 Korean maritime pilots. Finally, analysis results of this study provide that 1) peer-relation conflict(IC), Emotional Labour(EL), Responsibility of Decision Making and psychological job demand as variables of maritime pilots' Job Stress are represented, and 2) peer-relation conflict and Responsibility of Decision Making are negatively related with Job Satisfactions.

Household Financial Management and its Evaluation in Chungbuk Province (충북지역 가계의 재무관리 실태 및 평가)

  • Kim, In-Sook
    • Korean Journal of Human Ecology
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    • v.12 no.1
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    • pp.39-52
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    • 2003
  • This study was conducted to find how to manage the household financial situation and what households demand to financial organization for their satisfaction in Chungbuk Province. The questionnaire survey was implemented from 24th of Oct. for two months and 330 households data among 350 households were analyzed and selected as a sample. The results were as follows : 1. Many households had four to six bankbooks and wives visited financial organs more frequently than their husbands. 2. Although many respondents regarded the safety as the most important point when they selected the financial organ, they were choosing the organ because of the nearness form their own house. 3. How to manage the households' financial situations and how much they were satisfied with the financial organs were different by the respondents' age and education level. 4. The younger they were and the higher the education level was, they managed the household according to the financial plan. Female consumers were more satisfied with financial organs than male did. 5. The financial problem were solved through the couple's communication in many households. This study showed the tendency that the wives' power increasing in the households's decision-making about financial problems.

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Satisfaction and demand of the New Prosthesis Treatment according to the oral health condition of the geriatric patient in Daejeon City (대전지역 노인환자의 구강보건실태에 따른 치과보철의 만족도와 요구도)

  • Jung, Jae-Kwan;Lee, Su-Ok
    • Journal of Technologic Dentistry
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    • v.31 no.3
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    • pp.59-66
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    • 2009
  • In this study 240 geriatric patients, aged 60 year and over were evaluated using a questionnaire and oral examination for their oral status, demand and satisfaction of prosthesis treatment. 1. The single main complaint was regarding from the existing removable prosthesis. When the complaints were catagorized into larger groups, complaints regarding existing prosthesis were 32% and followed by 30% in caries and endodontic problems. 2. DMFT index woman appeared the man the age when will increase more highly recording where highly and considered statistically. 3. According to the result from questionnaire, 48% of patients wearing removable prosthesis and 43% with fixed prosthesis were not satisfied with existing prosthesis. Thirty-seven percentages of patients were not satisfied with aesthetics and unable to chew food properly. 4. Thirty-nine percentage of patients were wearing removable prosthesis. More complete dentures were found on maxilla and partial dentures on mandible. 5. Seventy-seven percentage of patients requested for new prosthesis and the majority of these patients had complaints of difficulties in chewing and discomfort.

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A Study on Inhabitants' Mental Survey for Apartment House's Underground Parking Lots (공동주택 지하주차장 계획을 위한 거주자 의식조사연구)

  • Jeong, Young-Suk;Cho, Sung-Woo;Oh, Se-Gyu
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.113-117
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    • 2009
  • By statistics in August, 2007, currently Korean motors registration number broke through 16 million units. The demand of motors is being increased as time goes on and the demand of parking lot within apartment complex is increased together. Therefore, it is inevitable to expand underground parking lots. Underground parking lots have relatively weaker environment than the ground and physical/psychological problems as distance far away from the main building, fear for vehicle damage and crimes, impure air, darkness and closed feeling take place. Underground parking lots also occupy a lot of area ratio within apartment complex and have a lot of effects on other facilities. Therefore, underground parking lots are neglected for all that underground parking lots have deep relations with satisfaction for public space within apartment complex. Accordingly, the purpose of the study is to make reference materials when underground parking lots are planned by grasping satisfaction of underground parking lots through inhabitants'mental survey and surveying preferential location and requirements of parking lots.

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Study on Choice Attributes for Low-Cost Carriers Using IPA (저가항공사 선택속성 IPA분석 연구)

  • Park, Young Sik
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.21 no.4
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    • pp.112-118
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    • 2013
  • Air travel demand has recently been growing and establishment and operation of low-cost carriers have been increased. Against this backdrop, low-cost carriers need to figure out diversified customer demand for low-cost carriers and ways to maximize marketing efficiency before applying it to the field so that they can attain superiority to large carriers in increased intensified competition. Low-cost carriers need to be differentiated from other carriers for the purpose of improving profits. Toward this end, this study conducted analysis on importance and satisfaction with carrier choice using IPA with regard to low-cost carrier customers. In conclusion, the paper accurately examined advantages and disadvantages of low-cost carriers compared to general carriers based on results of IPA analysis and suggested managerial strategies to enhance competitiveness based on division into four parts including maintenance and enforcement (1st quadrant, Delay compensation, Booking rapidity, Check rapidity, Crew service, refund service, baggage service, punctuality, transit services, airlines images), concentrated improvement (2nd quadrant, price, Convenience of seat), passive administration (3rd quadrant, Boarding service, cabin cleanliness, flight schedule, whether local crew on board, meal service, in-flight entertainment service), and enhanced satisfaction (4th quadrant, duty-free service, Variety of routes), so that practical suggestions could be presented to employees working in the field.

Development of Design for Band Type Heating Vests (밴드형 발열조끼의 디자인 개발)

  • Lee, Byunghong;Lee, Jooeun
    • Journal of Fashion Business
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    • v.19 no.5
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    • pp.93-109
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    • 2015
  • By the influence of ageing population, the well-being trend, and the increase of interest in health, people seems to be enjoying sports and outdoor life more. Followed by the change of consumers' life style, the interest in smart clothing grafting scientific technology has increased, and research on this subject is necessary. This study is to develop improved design of band type heating vests by grasping the weak point of currently sold heating vest designed by the manufacturer. Through this process, satisfaction of the consumer and the manufacturer can be increased. The results of this study are as follows: 1) Conducted a demand survey with the manufacturer and wearing evaluation test with the consumer on band type heating vests. 2) Suggested design drafts on band type heating vests for both genders reflecting demand survey results. 3) Conducted consumers' preference survey for design drafts. 4) Made the sample product, and then conducted an evaluation of wearing the actual product. Overall, the wearing test results showed high satisfaction for both genders.

A Study on Service Improvement Plan of Technology Trade Platform (기술거래플랫폼 서비스 개선방안에 대한 연구)

  • Cho, Gyu-Dae;Hong, Jae-Bum
    • Asia-Pacific Journal of Business
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    • v.13 no.3
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    • pp.209-225
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    • 2022
  • Purpose - The domestic technology trading market is composed of a technology trading platform with the participation of technology trading institutions. The institution that operates the technology trading platform provides various support for technology transaction. The purpose of this study is to suggest improvement plans through analysis of the services provided by the technology trading platform. Design/methodology/approach - TA model was built based on existing research and the importance and satisfaction of each evaluation item of the model were identified through the hierarchical analysis process and expert opinion gathering. Then importance-satisfaction correlation analysis was applied. Findings - As a result of analyzing the importance of the technology trading platform, supply technology information, technology value evaluation, and demand technology information are in order. Technology marketing and demand technology information are areas that require focus management and there are differences according to experience and low-skilled people suggest the need to improve technology value evaluation service. Research implications or Originality - This study is significant in that it evaluated the operational performance of a technology trading platform that had not been addressed for 15 years and suggested improvement measures. Initially a series of technology transaction processes such as technology value evaluation technology matching and technology commercialization support were expanded from simple information on previous technology and this study includes these changes.

A Study on College Women's Online Shopping Motivation Effect on Satisfaction Level in Purchasing Fashion Products (여대생의 패션제품 온라인 쇼핑동기 요인이 쇼핑 만족도에 미치는 영향 연구)

  • Kwon, Jin;Kim, Yong Mun;Um, So Hee;Lee, Young Sook;Woo, Hyun Ri
    • Journal of the Korean Society of Costume
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    • v.67 no.4
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    • pp.21-37
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    • 2017
  • Fashion market in the past had a physical structure, and the supply and demand developed within that space. However, this has changed with the development of online fashion market, as it no longer requires physical space. The purpose of this study was to examine the satisfaction level of online shopping purchase based on the purchase motivation of women in their 20's. It aimed to look into how the online media affected the market, and find ways to improve the shopping malls according to the demands of the market. This study examined the effect of female students' online shopping motivation on their satisfaction with a premise that purchase motivation is related to the satisfaction level. The researched subjects were selected among female college students, and the regression analysis was done using the collected questionnaires. Results showed that economic purchase motivation, product purchase motivation, hedonic purchase motivation, and social purchase motivation had positive correlation to satisfaction level. The most influential factors to the satisfaction level were convenient purchase motivation and product purchase motivation, then social purchase motivation in shopping. Hedonic purchase and economic purchase were less influential than other factors in online shopping. Social purchase motivation factor is least influential when compared to others. As for detailed purchase motivations affecting the satisfaction level, reasonable price, latest fashion goods, interest and fun of online shopping, and the ease of shopping were important factors. The research result indicates that alternative shopping solutions can be better understood by examining the online shopping satisfaction according to purchase motivation, and improve current online shopping malls.

Effects of Job Stress on Job Satisfaction in School Dieticians and Nutrition Teacher - Focus on the Moderating Effect of Interpersonal Relationship Type - (학교 영양(교)사의 직무스트레스가 직무만족도에 미치는 영향 - 인간관계 유형의 조절효과를 중심으로 -)

  • Ahn, Hyun-Ho;Kim, Hyung-Sook
    • Journal of the Korean Dietetic Association
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    • v.24 no.3
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    • pp.212-230
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    • 2018
  • The purpose of this study was to investigate the effects of job stress on job satisfaction according to interpersonal relationship type among school dieticians and nutrition teachers. The online survey was conducted from Oct. 26th to Nov. 7th, 2017 in 2,000 randomly selected dieticians and nutrition teachers in the capital area. A total of 453 collected questionnaires were used for analysis. SPSS v.21.0 Statistical Package Program was used for the statistical process. For the results regarding interpersonal relationship type of dieticians, open-type (73.3%) was the highest, followed by self-assertive-type (23.0%), isolated-type (2.6%), and careful-type (1.1%). Regarding overall job satisfaction, 'human relation' was the highest, followed by 'job itself', 'working environment', and 'personal rating & welfare system', in that order. According to interpersonal relationship type, in the case of 'open-type' or 'careful-type', job satisfaction was relatively high. Regarding overall job stress, 'job demand' was the highest, followed by 'lack of reward', 'organizational system', 'interpersonal conflict', 'occupational climate', 'job insecurity', and 'insufficient job control', in that order. In accordance with interpersonal relationship type, overall job stress index was high in terms of 'self-assertive-type' or 'careful-type'. For the results of analyzing the correlation between job satisfaction and job stress index, all areas showed statistically significant negative correlations. Multiple regression analysis was performed to study the effects of job stress on job satisfaction mediating interpersonal relationship type. Job stress had different effects on job satisfaction in terms of 'open-type' and 'self-assertive type'. In conclusion, different strategies are needed for dieticians with different interpersonal relationship types to improve job satisfaction and to reduce job stress.