• Journal of Distribution Science
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• v.19 no.12
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• pp.71-81
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• 2021

Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

• Journal of the Korean Society of Costume
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• v.56 no.1 s.100
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• pp.70-80
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• 2006

The purpose of this study is to investigate types and formative characteristics of 'Seon' represented of costume in Water-moon Avalokitesvara of the late Koryo Dynasty. The results were as follows; 'Seon' has two main types, Standard and Decoration types. In the former type, Seon has not any decoration. While, in the latter, Seon is added with decorations. Here, Seon of decoration type can be reclassified into two types, same color and pattern and different color and pattern. Seon most appeared in the Water-moon Avalokitesvara had the type of Decoration, especially different color and pattern. Patterns used for Seon were complex in its composition type and filling in its arrangement style. Seon was mainly used to Guneui(裙衣) and Samkaksika(僧脚崎). For the color combination of Seon, the combination of similar colors was most often used and that of same color was somewhat frequently done. Regarding costumes aesthetic characteristics in accordance with the type of Seon, those costumes appeared natural and elegant when their Seon was Standard in type, natural and brilliant when same color and pattern in type and artificial and brilliant when different color and pattern.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.151-171
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• 2009

The purpose of this study is to analyze the formative relationship between clothes and hat with the works by Philip Treacy, the designer who raised hats to one of important fashion accessories. The method to analyze the relationship between clothes and hats was the formative analysis by Marian L. Davis and Marilyn R. Delong. The results suggest that clothes and hat had an organic relationship, and a hat style was changed with formative elements of clothes. Clothes and hats by Philip Treacy were analysed in the aspects of Form, Color, Material, and Decoration. As a result, hats by Philip Treacy were mainly designed by the relationship between whole types without a closed line and showed geometric and formative forms, similarly harmonized with clothes. To highlight hats, the achromatic colors such as black and gray were used. Besides clothes and hats were coordinated by the same colors, but contrary colors were used to express a strong image. Felt or straw materials maily used to express a formative and fixed form were well matched with smooth, opaque, and lusterless materials such as wool. Also when transparent materials were used for hats, lace was used for clothes. A hat made of acrylic was matched with clothes made of glossy vinyl coating materials. Decoration was mainly removed but if used, feather decoration was added to clothes.

• Journal of Fashion Business
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• v.12 no.2
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• pp.42-58
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• 2008

The purpose of this study is to examine actual design cases of decorative detail in the Art Nouveau style from the end of 19th century to the beginning of 20th century, and create designs and fashion works to meet our contemporary fashion trends by means of over-decorative style, a characteristic of decorative detail. The characteristics of decorative detail in the Art Nouveau style can be outlined as follows: First, pleats appear with two major feels of solidity, undulated and curvilinear solidity based on gather(ruffle, frill/ flare and flounce) and regular and linear solidity based on linear pleats or tucks. Second, embroidery appears in various patterns developed with stitch of solid feel as well as a variety of coloration effects. Third, attachments are expressed by means of independent motif(applique, gloss effects(beads, sequins), affluent texture and mobility(fur, feather). Moreover, according to technical characteristics and expressive aspects of pleats, embroidery and attachments, it is found that decoration detail in the era of Art Nouveau is over-decoration style. Indeed, it appears in major expressive aspects such as rhythmical solid type, detailed prominence type, superficial touch type and profound volume type.

• The Research Journal of the Costume Culture
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• v.13 no.4 s.57
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• pp.622-631
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• 2005

The purpose of this study is to know variety winding ways for scarf and to know the trends of scarf expression methods with seeing how to affect these ways on recent fashion. Investigating for scarf's concept and feature through theory records and looking for variety scarf expression ways were done for this study. And then The photo data of fashion magazines from s/s 2000 to s/s 2005, focusing on the divided scarf expressions, were analyzed. The frequencies of scarf expression are like this; decorating on the neck($60\%$), decoration on the shoulders($18\%$), decorating on the head($10\%$), etc($9\%$), using for accessaries($3\%$). Decorating on the necks is shown lasting ways. Also recently the methods breaking the established concepts - the mixing with two ways and the pratical using scarf' as a part of clothes - have a tendency to increase steady.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2006.05a
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• pp.1190-1193
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• 2006

It is important to consider absorption characteristics of building interior decoration materials when we design a building and simulate acoustics in a room. The purpose of this study is to accumulate acoustic data on building interior decoration materials and give a basic data for improving absorption performance by testing absorption coefficient of 9 types of ceiling materials, 14 types of wall paper and 20 types of floor papers.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.17 no.3 s.120
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• pp.201-206
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• 2007

It is important to consider the sound absorption characteristics of building interior decoration materials when we design a building and simulate acoustics in a room. The purpose of this study is to accumulate acoustic data on building interior decoration materials and give a basic data for improving the sound absorption performance by testing the sound absorption coefficients of 9 types of ceiling materials, 14 types of wall papers and 20 types of floor papers.

• Korean Institute of Interior Design Journal
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• v.15 no.6 s.59
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• pp.19-26
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• 2006

This subject is about the research of Shanghai Art Deco in the aspect of architectural decoration and seek to offers an examination and analysis of the characteristics related to the Art Deco design, which appeared and dominated the field of design from 1910s to 1904s in Shanghai. Study method is a theoretical consideration of reference and gathering data through field trip. In order to carry out this subject, this study will research following factors. First, factors related to Art Deco such as the period of origin, background, spirit, aesthetics, design characteristics. This is followed by the influence of Art Deco movement begun in 1925. Second, the background of Shanghai Art Deco architecture style was studied. Third, the case studies of Shanghai Art Deco Architecture and interior decoration were researched by the expressive factors which were divided by style, form, material and color. As a result early style had compradore style about 1900, later reactionism prevailed of 1920 affected by European Art Deco. Skyscraper style was built and architecture developed with racial characteristics. It has vertical and streamline form of typical Art Deco and strengthen geometrical motive in architectural expression. It appeared naturally and has the contrast of different material in material expression. It has effect on strong color as using highborn and brilliant color in color expression. They appeared chinese national spirit by using 'ot painting' in western oriented furniture. The purpose of such an examination is to classify, understand and validate Shanghai artistic and socio-cultural heritage in order to better appreciate the life philosophy of Shanghai and re-discover their basic roots. Though it began as a Western cultural movement, it is the purpose of this study to discover the inherent orientalism in its basic formative spirit.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.405-410
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• 2019

This study is an primary analysis on convergence of porcelain lacquer painting art which is composed of porcelain art and raw lacquer technic. As a part of ceramic art, this study suggest 3 ways of porcelain lacquer decoration with understanding of its history and contemporary status. Lacquer technic gives stability for surface paintings and it also has various media to express its beauty. Porcelain lacquer decoration art contains artistic value and pragmatic purpose for daily life usage. These days, due to unavailability for mass production, it tends to be tried for art work purposes. However this artistic technic and value can be applied to porcelain goods, so that it will raise aesthetic pleasure and cultural diversity.

• Journal of the Korean Society of Costume
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• v.59 no.8
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• pp.66-81
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• 2009

The purposes of this study were to analyze the formative relationship between Surrealistic clothes and hat with the focus on the period from the 1990's to 2008 and to find out the development direction of next hat design. The method to analyze the relationship between clothes and hats was the formative analysis by Marian L. Davis and Marilyn R. Delong. Hat design of surrealism was cylindrical or tear drop in a shape according to the principle of $D{\acute{e}}paysement$ and Trompe l'oeil, and was similar with the Form of a jacket, a sleeve, or a skirt. In color, accent color coordination mainly appeared and sometimes contrast color coordination induced illusion effect. In material, a variety of materials were used according to the principle of $D{\acute{e}}paysement$ and Trompe l'oeil, and contrast was widely used like color. In Decoration, the decoration or pattern of clothes was intactly applied to hats. The results suggest that clothes and hat have an organic relationship, and a hat style is changed with formative elements of clothes.