• 제목/요약/키워드: Decision-making processes

검색결과 549건 처리시간 0.03초

구매의사결정 단계와 재구매 의도 관계에서 고객 만족의 매개효과 분석 - 아웃도어 웨어를 대상으로 - (Mediation of Consumer Satisfaction in the Relationship between Outdoor Wear Purchase Decision-Making Process and Repurchase Intention)

  • 유화숙
    • 한국의류산업학회지
    • /
    • 제19권1호
    • /
    • pp.19-29
    • /
    • 2017
  • This study identified the purchase decision-making process of outdoor wear consumers and examined the hypothesis that consumer satisfaction mediates the relationship between purchase decision-making process and repurchase intention. Data were acquired from a survey and analyzed with descriptive, factor analysis, reliability analysis and multiple regression analysis. Respondents were 454 adults who have purchased outdoor wear. The results are as follows. First, the purchase decision-making processes of outdoor wear consumers consisted of a series of steps: need recognition & passive information search, active information search, evaluation of alternatives with practical attributes, evaluation of alternatives with unpractical attributes, purchase decision, and post-purchase evaluation. Second, four purchase decision-making processes (except for need recognition & passive information search and active information search) had significantly positive effects on consumer satisfaction. Third, the need recognition & passive information search, the evaluation of alternatives with unpractical attributes and post-purchase evaluation had significantly positive effects on repurchase intention. Lastly, the partial mediation of consumer satisfaction in the relationship between two purchase decision-making processes (evaluation of alternatives with unpractical attributes and post-purchase evaluation) and repurchase intention were indicated. This academic study will help to understand the purchase decision-making processes of outdoor wear and allow companies to obtain information (from the industrial aspect) about which process to invest in and how to manage the process.

시스템 다이내믹스를 기반으로 한 그룹 의사결정 지원 방안에 관한 연구 (System Dynamics based Group Decision-Making Support)

  • 곽기영;김희웅
    • 한국시뮬레이션학회논문지
    • /
    • 제12권1호
    • /
    • pp.49-58
    • /
    • 2003
  • There have been growing recognition on the needs of coordination of diverse activities across cross-functional business areas necessarily involving group decision-making processes. Although many group decision-making support tools and methods have been introduced to enable the collaborative processes of group decision-making, they often lack features supporting the dynamic complexity issues. This study proposes system dynamics modeling approach based on simulation techniques to deal with the group decision-making tasks having properties of dynamic complexity.

  • PDF

한국 중간관리자를 대상으로 한 행태적 집단 의사결정 과정에 관한 연구 (A Descriptive Study of the Korean Managers' Small Group Decision-Making Process: An Interaction Process Analysis)

  • 전기정;박재신
    • Asia pacific journal of information systems
    • /
    • 제11권3호
    • /
    • pp.127-147
    • /
    • 2001
  • This paper presents an analysis of Korean middle managers' decision-making processes. The sample included the observations of decisions made by 17 groups with 5 to 7 members each. The 5 hour-long, in average, decision processes were analysed by a modified system of Fisher's(1970) Interaction Process Analysis. The results showed that Korean managers followed alternative-focused decision processes, as opposite to value-focused ones. That is, the decision-making groups showed a strong trend to elaborate on alternative generation and evaluation right after the situation analysis. They tended to discuss the objectives of decision and relevant criteria only to resolve conflicts arisen during the evaluation process of alternatives. The analysis also showed that a decision proposition was more frequently followed by negative responses than positive ones and by interpretative evaluations than substantiative ones. The lessons from this study suggest a direction for the development of group decision support systems tailored for Korean cultural characteristics. This study is also meaningful as the first observation and empirical analysis of Korean middle managers' decision-making processes.

  • PDF

A Simulation based Approach for Group Decision-Making Support

  • Kwahk, Kee-Young;Kim, Hee-Woong
    • Management Science and Financial Engineering
    • /
    • 제10권1호
    • /
    • pp.1-23
    • /
    • 2004
  • The changing structure of organization and the increasing diversity of business have forced organizations to have abilities to coordinate dispersed business activities. They have required cooperation and coordination among the functional units in the organization which should involve group decision-making processes. Although many group decision-making support tools and methods have been introduced to enable the collaborative process of group decision-making, they often lack the features supporting the dynamic complexity issue frequently occurring at group decision-making processes. This results in cognitive unfit between the group decision-making tasks and their supporting tools, bringing about mixed results in their effects on group decision-making. This study proposes system dynamics modeling as a group decision-making support tool to deal with the group decision -making tasks having properties of dynamic complexity in terms of cognitive fit theory.

A System Dynamics Approach for Making Group Decision

  • Kwahk Kee-Young;Kim Hee-Woong
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
    • /
    • pp.958-965
    • /
    • 2003
  • The rapidly changing business environment has required cooperation and coorduiation among functional units n organizations which should Involve group decision-making processes Although many group derision-making support tools and methods have provided the collaborative capabilities for organizational members, they often lack features supporting the dynamic complexity issue frequently occurring at group decision-making processes This study proposes system dynamics modeling as a group decision-making support tool to deal with the group derision-making tasks having properties of dynamic complexity in terms of cognitive fit theory.

  • PDF

인과 고리기법이 집단의사결정 과정에 미치는 행태적 연구 (A descriptive study of the impact of the causal looping method to the small group decision-making process of the Korean managers)

  • 전기정
    • 한국시스템다이내믹스연구
    • /
    • 제3권2호
    • /
    • pp.69-91
    • /
    • 2002
  • This paper presents an analysis of the impact of the causal looping method to the Korean middle managers' decision-making processes. The sample included the observations of decisions made by 70 groups with 5 to 7 members each. The results showed that the causal looping method was a strong device to help Korean managers followed value-focused decision processes, as opposite to alternative-focuses ones. The lessons from this study suggest a direction for the development of the education method to improve group decision-making processes.

  • PDF

시스템 사고 증진을 위한 시뮬레이션 접근 (Improving Systems Thinking Capability: A Simulation Approach)

  • 곽기영;김희웅
    • 한국정보시스템학회:학술대회논문집
    • /
    • 한국정보시스템학회 2003년도 춘계학술대회
    • /
    • pp.241-251
    • /
    • 2003
  • The rapidly changing environment have forced organizations to improve systems thinking capability to coordinate diverse activities across cross-functional business areas necessarily involving group decision-making processes. Although many approaches have been introduced to enable the collaborative processes of group decision-making, they often lack features supporting the dynamic complexity issues. The study proposes system dynamics modeling based on simulation techniques to improve systems thinking capability in group decision-making context.

  • PDF

신뢰성 있는 제품개발을 위한 퍼지 AHP 기반의 의사결정방법론 (- Fuzzy AHP based Decision-Heating Methodology for Reliable Product Development -)

  • 서광규
    • 대한안전경영과학회지
    • /
    • 제6권3호
    • /
    • pp.275-285
    • /
    • 2004
  • This paper aims to construct an effective decision making model on selection of product design in product development using fuzzy AHP technique. It is expected that this paper contributes to enhancement of company's market competitiveness by shortening the lead time to develop a new product and minimize initial investment. The proposed model using fuzzy AHP enables quick decision making by integrating and analyzing all customer requirements related to a product. In addition, it can deal with vagueness and uncertainty of decision making process using fuzzy set theory. Decision making processes for evaluating the best selection of product design are also constructed to describe the exact concept of development. A tennis racket is shown as an example. The proposed model is expected to be applied in various fields of managerial decision making processes as well as of product development process.

기업윤리의 윤리적 의사결정에 관한 연구 (A Study of the Ethical Decision-making of the Business Ethics)

  • 장익선
    • 경영과정보연구
    • /
    • 제7권
    • /
    • pp.365-379
    • /
    • 2001
  • The contents of summarizing this study are as follows. 1. The elements of ethical decision making depend upon the individual characteristics. 2. The elements of ethical decision making depend upon the two aspects of the individual characteristics. 3. The ethical decision making processes of business managements consist of the three steps of utilitarianism, individual righteousness, fair distributions. 4. The ethical decision making processes of multinational corporations consist of the three steps of utilitarianism, individual righteousness, and fair distributions. The utilization methods of this study are as follows. 1. They can be reflected in the formulations of business ethics codes. 2. They can be utilized in the executions of business ethics educations. 3. They can be utilized as means to heighten the ethics standards of business interests groups.

  • PDF

중학교 교사의 학교 의사결정 참여 수준 분석 (A Study on Middle School Teachers' Participation Level in Decision-Making Process at School)

  • 원효헌;오두경
    • 수산해양교육연구
    • /
    • 제17권3호
    • /
    • pp.293-304
    • /
    • 2005
  • The purpose of this study is to analyze middle school teachers' perception of their participation in decision-making processes at their schools. 507 middle school teachers in the Pusan metropolitan area were involved in this study through a questionnaire to examine the actual state of participation of teachers in decision-making processes. The results of the above mentioned analyses are as follows: First, the degree of actual participation in the decision-making process for each field in terms of school management is lower than that of expected participation in general. Second, the variable which influences the actual participation the most is seen in the jurisdiction of the related fields. However, as an exception, expertise is the most influential variable on actual participation in terms of teaching activities.