• Title/Summary/Keyword: Decision-making Process

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The Effects of Internet Fashion Consumer's Anticipated Regret and Selection Difficulty on Decision Making Delay and Purchase Switching Intention (인터넷 패션 소비자의 예상된 후회와 선택의 어려움이 구매결정연기 및 구매전환의도에 미치는 영향)

  • Lee, Eun-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.4
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    • pp.526-539
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    • 2013
  • This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.

A Study on the Family Decision Making and Choice Behavior of Family Dining out From a Family Life Cycle Perspective : Family Restaurant Study (가족 생활주기에 따른 가족외식 구매결정 과정에서 가족 구성원의 영향력과 외식선택 속성에 관한 연구 -패밀리 레스토랑을 중심으로-)

  • Chae, Sin-Seok;Lee, Eun-Su;Choe, Seung-Man
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.17 no.1
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    • pp.1-20
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    • 2006
  • The family life cycle is a useful indicator of consumer behavior, as well as the family life cycle concept utilizes a combination of demographic and socioeconomic variables that best explains the changes in the construct of the family. The family decision-making research has frequently examined role relationship between husband and wife across stages and sub-decisions. The objective of this research is to measure children and parents' perceptions of the influence of the decision-making process for a family dining-out experience, and to determined the customers' choice behavior of restaurants according to isolated factors underlying the important attributes of the restaurants, and finally authors applied a market segmentation approach by capturing customers' preference of restaurant attributes in family dining-out situation and to investigated influence of the family decision making for family dining out in family life cycle. For practitioner, marketing implications are provided and recommendations for future research are also discussed.

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Developing the Optimal Decision-Making Process through Preventive Maintenance Policy Based on the Reliability Threshold for Leased Equipment (대여장비의 신뢰도 기반 예방보전 정책을 통한 최적 의사결정 과정 개발)

  • Bae, Kiho;Lee, Juhyun;Park, Seonghwan;Ahn, Suneung
    • Journal of Applied Reliability
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    • v.17 no.3
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    • pp.246-255
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    • 2017
  • Purpose: This study proposes the optimal PM (preventive maintenance) policy of leased equipment for lessee's decision-making using two types of reliability condition. Methods: We consider reliability threshold based PM model. Equipment reliability is estimated and used as condition variable. The effect of repair for maintenance is imperfect and represented by age reduction factor. Results: We provide two PM policies. Policy 1 is focused on minimized total cost. This policy guarantees reliability threshold until last maintenance action. Policy 2 focus on maintaining reliability threshold during leased period. The proposed approach provides optimal reliability threshold under number of PM. Through result, we finally construct decision-making process for lessee using reliability threshold and end of reliability. Conclusion: This study provides two PM policy for lessee's decision-making. Through numerical example, we get a result of optimal reliability threshold, number of PM, optimum alternative under lessee's reliability condition.

Development of Expert System for the Diagnostic of NTM Decision-Making (특수가공법 의사결정 진단 전문가 시스템 개발)

  • Yoon, Moon-Chul;Cho, Hyun-Deog
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.19 no.1
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    • pp.94-100
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    • 2010
  • Nowadays, several nontraditional machining(NTM) processes are widely used to machine a complex and accurate shape part of hard materials, such as titanium, ceramics, high strength temperature resistant and refractory materials which are difficult to machine and having high strength, hardness, toughness. Machining of these complex shapes in such materials by traditional machining processes are very difficult. The NTM processes is important in the areas of micro- and nano scale machining, where high accuracy and superior surface characteristics are required, which can only be achieved using these NTM processes. So, for effective selection of different NTM processes, careful decision making for a given NTM application is often necessary. An appropriate NTM process for a given material and shape condition is very difficult for the novice engineers. In this paper, an expert system based on an analytic network process(ANP) is suggested for a best selection of NTM process in a NTM application considering an prior interdependency effect among various factors.

The Effect of Indirect Advertisement to Consumers' Clothing Purchase Behavior -Focusing on Clothing Sponsorship of Television Drama- (의류제품의 우회광고가 소비자의 구매행동에 미치는 영향 -TV드라마 의상협찬을 중심으로-)

  • 이은정;이은영
    • Journal of the Korean Society of Costume
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    • v.52 no.4
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    • pp.141-154
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    • 2002
  • The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

Process Progress Pattern Analysis based on Daily Work Report Analysis (작업일보 데이터 분석 기반 공정 진척 패턴 분석)

  • Ko, Yong-Ho;Shin, Young-Keun;Han, Seung-woo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2016.05a
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    • pp.156-157
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    • 2016
  • Construction projects have shown a dramatic increase in size and complexity during the recent years that precise management has been recognized as one of key factors leading the project to success. It has been investigated that management in construction sites is generally done based on the experience of site engineers. Such experience based decision making lacks reliability that could bring disastrous results such as delay and cost overruns. The purpose of this study is to suggest a process progress pattern analysis method that is expected to be used as an objective reference for site managers to aid the decision making done regarding process progress management.

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A Strategic Decision Making Framework - System Dynamics and Analytic Network Process Approach - (시스템 다이나믹스와 네트워크 분석과정을 이용한 전략적 의사결정모형)

  • Min Jae Hyeong;Lee Yeong Chan
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.804-808
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    • 2002
  • A strategic decision making needs a sound process modeling to find out the right path of organizational changes; however, dynamic feedback processes involved in a real world business, make it difficult to predict the outcomes of strategic decisions. In this paper, we present a conceptual framework to facilitate strategic decision making process for organizational changes. The framework, which employs the concepts of analytic network process (ANP) and system dynamics (SD), can be used to prioritize various projects under consideration and to make a long-term strategic plan in a constructive manner.

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The Qualitative Study on Consumers' Price Related Response in Clothing Purchase Decision-Making Process (의복구매 의사결정과정의 가격관련반응에 따른 단계적 구분과 특성에 관한 질적 연구)

  • Yoon, Nam-Hee;Rhee, Eun-Young
    • Fashion & Textile Research Journal
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    • v.11 no.4
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    • pp.537-548
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    • 2009
  • Consumers' price related response in the clothing purchase decision-making process includes their expectation of price, price perception, attitude toward price and consequent behaviors. The purposes of this research are to systematically organize consumers' price related responses in the clothing purchase decision-making process, and to explain the effect of price on their purchasing. The qualitative research including shopping observation and in-depth interview was conducted. The result identified stages that showed different price related responses in clothing purchase decision-making process, and clarified each stage's characteristics. In the internal search stage, consumers recalled price information from memory and had a specific expectation about the price. This set a direction for the external search. In the external search stage, consumers selected brands or stores by a non-compensatory evaluating with an expectation of the price, and narrowed these down to several determinant alternatives by actively evaluating the products. In case a sufficient amount of price information was not recalled, the consumer established reference price through the external search. Finally, in the purchasing stage, consumers evaluated the determinant alternatives based on their compensatory evaluation. When perception of price was negative, consumers evaluate price combined with the higher criteria of clothing benefits, such as symbolic value and usability. The research is expected to contribute to predicting consumers' responses to price, and to establishing an effective pricing strategy.

Structural Equation Modeling on Clinical Decision Making Ability of Nurses (간호사의 임상의사결정능력 구조모형)

  • Park, Min Kyoung;Kim, Soukyoung
    • Journal of Korean Academy of Nursing
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    • v.49 no.5
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    • pp.601-612
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    • 2019
  • Purpose: The purpose of this study was to construct and test a hypothetical model of clinical decision-making ability of nurses based on the Decision Making Process model and the Cognitive Continuum theory. Methods: The data were collected from nurses working at 11 hospitals in Busan, Daejeon, and South Gyeongsang Province from June 30 to August 1, 2017. Finally, the data from 323 nurses were analyzed. Results: The goodness-of-fit of the final model was at a good level ($x^2/df=2.46$, GFI=.87, AGFI=.84, IFI=.90, CFI=.90, SRMR=.07, RMSEA=.07) and 6 out of 10 paths of the model were supported. The clinical decision-making ability was both directly and indirectly affected by task complexity and indirectly affected by experiences, autonomy, and work environment. Specifically, it was strongly directly affected by analytical competency but was insignificantly affected by intuitive competency. These variables accounted for 66.0% of clinical decision-making ability. Conclusion: The nurses' clinical decision-making ability can be improved by improving their analytical competency. Therefore, it is necessary to organize nursing work, create a supportive work environment, and develop and implement various education programs.

Information Quality and the Relative performance Comparison between Individual and Group Decision-making (합의에 의한 잡음(noise)제거와 의사결정유형별 성과비교)

  • 김동헌;유성용
    • The Journal of Information Technology
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    • v.3 no.1
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    • pp.45-59
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    • 2000
  • This study evaluates empirically differences of performance in the two types of the decision-making. There exist implied noises in the information but consensus mitigates or clears noises from available information in the decision-making process. Decision-making peformance depends on information quality. Therefore the higher quality information are used, the more peformance decision-makers have. The results of this study shows that group decision-making is better than individual in decision making performance. It indicates that consensus mitigates or clears noises in the information. As variant individuals, however, have different performance, individual decision-makers also have different ability in analyzing information.

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