• 한국의류학회지
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• 제37권4호
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• pp.526-539
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• 2013

This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.

• 한국관광식음료학회지:관광식음료경영연구
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• 제17권1호
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• pp.1-20
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• 2006

The family life cycle is a useful indicator of consumer behavior, as well as the family life cycle concept utilizes a combination of demographic and socioeconomic variables that best explains the changes in the construct of the family. The family decision-making research has frequently examined role relationship between husband and wife across stages and sub-decisions. The objective of this research is to measure children and parents' perceptions of the influence of the decision-making process for a family dining-out experience, and to determined the customers' choice behavior of restaurants according to isolated factors underlying the important attributes of the restaurants, and finally authors applied a market segmentation approach by capturing customers' preference of restaurant attributes in family dining-out situation and to investigated influence of the family decision making for family dining out in family life cycle. For practitioner, marketing implications are provided and recommendations for future research are also discussed.

• 한국신뢰성학회지:신뢰성응용연구
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• 제17권3호
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• pp.246-255
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• 2017

Purpose: This study proposes the optimal PM (preventive maintenance) policy of leased equipment for lessee's decision-making using two types of reliability condition. Methods: We consider reliability threshold based PM model. Equipment reliability is estimated and used as condition variable. The effect of repair for maintenance is imperfect and represented by age reduction factor. Results: We provide two PM policies. Policy 1 is focused on minimized total cost. This policy guarantees reliability threshold until last maintenance action. Policy 2 focus on maintaining reliability threshold during leased period. The proposed approach provides optimal reliability threshold under number of PM. Through result, we finally construct decision-making process for lessee using reliability threshold and end of reliability. Conclusion: This study provides two PM policy for lessee's decision-making. Through numerical example, we get a result of optimal reliability threshold, number of PM, optimum alternative under lessee's reliability condition.

• 한국생산제조학회지
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• 제19권1호
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• pp.94-100
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• 2010

Nowadays, several nontraditional machining(NTM) processes are widely used to machine a complex and accurate shape part of hard materials, such as titanium, ceramics, high strength temperature resistant and refractory materials which are difficult to machine and having high strength, hardness, toughness. Machining of these complex shapes in such materials by traditional machining processes are very difficult. The NTM processes is important in the areas of micro- and nano scale machining, where high accuracy and superior surface characteristics are required, which can only be achieved using these NTM processes. So, for effective selection of different NTM processes, careful decision making for a given NTM application is often necessary. An appropriate NTM process for a given material and shape condition is very difficult for the novice engineers. In this paper, an expert system based on an analytic network process(ANP) is suggested for a best selection of NTM process in a NTM application considering an prior interdependency effect among various factors.

• 복식
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• 제52권4호
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• pp.141-154
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• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2016년도 춘계 학술논문 발표대회
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• pp.156-157
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• 2016

Construction projects have shown a dramatic increase in size and complexity during the recent years that precise management has been recognized as one of key factors leading the project to success. It has been investigated that management in construction sites is generally done based on the experience of site engineers. Such experience based decision making lacks reliability that could bring disastrous results such as delay and cost overruns. The purpose of this study is to suggest a process progress pattern analysis method that is expected to be used as an objective reference for site managers to aid the decision making done regarding process progress management.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2002년도 춘계공동학술대회
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• pp.804-808
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• 2002

A strategic decision making needs a sound process modeling to find out the right path of organizational changes; however, dynamic feedback processes involved in a real world business, make it difficult to predict the outcomes of strategic decisions. In this paper, we present a conceptual framework to facilitate strategic decision making process for organizational changes. The framework, which employs the concepts of analytic network process (ANP) and system dynamics (SD), can be used to prioritize various projects under consideration and to make a long-term strategic plan in a constructive manner.

• 한국의류산업학회지
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• 제11권4호
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• pp.537-548
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• 2009

Consumers' price related response in the clothing purchase decision-making process includes their expectation of price, price perception, attitude toward price and consequent behaviors. The purposes of this research are to systematically organize consumers' price related responses in the clothing purchase decision-making process, and to explain the effect of price on their purchasing. The qualitative research including shopping observation and in-depth interview was conducted. The result identified stages that showed different price related responses in clothing purchase decision-making process, and clarified each stage's characteristics. In the internal search stage, consumers recalled price information from memory and had a specific expectation about the price. This set a direction for the external search. In the external search stage, consumers selected brands or stores by a non-compensatory evaluating with an expectation of the price, and narrowed these down to several determinant alternatives by actively evaluating the products. In case a sufficient amount of price information was not recalled, the consumer established reference price through the external search. Finally, in the purchasing stage, consumers evaluated the determinant alternatives based on their compensatory evaluation. When perception of price was negative, consumers evaluate price combined with the higher criteria of clothing benefits, such as symbolic value and usability. The research is expected to contribute to predicting consumers' responses to price, and to establishing an effective pricing strategy.

• 대한간호학회지
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• 제49권5호
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• pp.601-612
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• 2019

Purpose: The purpose of this study was to construct and test a hypothetical model of clinical decision-making ability of nurses based on the Decision Making Process model and the Cognitive Continuum theory. Methods: The data were collected from nurses working at 11 hospitals in Busan, Daejeon, and South Gyeongsang Province from June 30 to August 1, 2017. Finally, the data from 323 nurses were analyzed. Results: The goodness-of-fit of the final model was at a good level ($x^2/df=2.46$, GFI=.87, AGFI=.84, IFI=.90, CFI=.90, SRMR=.07, RMSEA=.07) and 6 out of 10 paths of the model were supported. The clinical decision-making ability was both directly and indirectly affected by task complexity and indirectly affected by experiences, autonomy, and work environment. Specifically, it was strongly directly affected by analytical competency but was insignificantly affected by intuitive competency. These variables accounted for 66.0% of clinical decision-making ability. Conclusion: The nurses' clinical decision-making ability can be improved by improving their analytical competency. Therefore, it is necessary to organize nursing work, create a supportive work environment, and develop and implement various education programs.

• 정보학연구
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• 제3권1호
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• pp.45-59
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• 2000

본 연구에서는 의사결정의 유형에 따라 의사결정시 사용하는 정보에 내재된 잡음(noises)을 완화시키거나 제거할 수 있는지를 분석한다. 이러한 분석을 수행하기 위해 각 증권사가 투자 유망종목으로 추천한 한국증권거래소에 상장된 기업의 주식수익률을 의사결정성과의 대용치로 하여 분석을 수행한다. 분석결과 각 개별증권사가 추천한 개별의사결정 성과는 의사결정자의 정보분석능력의 차이로 개별의사결정자간에 상당한 차이가 있는 것으로 나타났다. 또한 개별의사결정과 개별의사결정자의 합의로 도출된 집단의사결정의 성과간에도 차이가 있어 합의의 과정에서 개별정보 속에 내재된 잡음(noises)이 제거됨을 알 수 있다. 그러나 정보능력이 뛰어난 개별의사결정자의 성과와 집단의사결정의 성과간에는 유의한 차이를 나타내지 않아 집단의사결정시 합의의 과정에서 개별의사결정정보를 평균화하는 것으로 보인다. 본 연구는 한국증권거래소에 상장된 주식수익률을 대용치로 하여 의사결정성과를 분석하였다. 따라서 우리나라 주식시장에서 투자자들이 정보를 주가에 매우 신속하고 정확하게 반영하고 있다는 것을 전제한다.