• Title/Summary/Keyword: Decision making process

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The Mediating Effect of CEO's Innovation Direction on the Impact of Market Environment Favorability on Sales Growth Rates : Focused on Small and Medium-sized Manufacturing Companies (시장환경 호의성이 매출성장률에 미치는 영향에서 최고경영자 혁신지향성의 매개효과 : 중소제조기업을 중심으로)

  • Lee, Jong-chan
    • Journal of Venture Innovation
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    • v.4 no.3
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    • pp.17-30
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    • 2021
  • Environmental deterministic perspectives and resource-based perspectives have different perceptions on the factors that determine corporate performance. While the environmental deterministic viewpoint sees the external environment as having a significant impact on corporate performance. On the other hand, the resource-compliant viewpoint believes that it is important to obtain the necessary resources through appropriate decision-making in order to overcome the uncertainty of the environment. Although the external environmental impact on corporate performance is important, the study is in the position that efforts within the company to cope with environmental uncertainty are necessary. This study identified the role that factors within the company play in the process of affecting the external environment of the company's performance. This study looked at whether the CEO's innovation direction plays an mediating role in the market environment favorability affecting sales growth rate. The data was collected using a survey method. We collected data from 138 small and medium-sized manufacturing companies in Gyeongin area. The collected data was analyzed using SPSS 22 packages. According to the analysis, market environment favorability positively affects sales growth rate, and the CEO's innovation direction plays a mediating role between market environment favorability and sales growth rate. The results of this study showed that depending on the market environment, the CEO's interest and willingness to innovate, present a vision for innovation, and institutionalize innovation activities increase management performance through innovation.

The Role of Ambivalence to Technology Adoption: Focusing on Metaverse Service Providers (양가적 감정이 신기술 기반 서비스 도입에 미치는 영향: 메타버스 서비스 제공자를 중심으로)

  • Boram Lee;Hyerin Kim;Saerom Lee
    • Knowledge Management Research
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    • v.24 no.3
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    • pp.149-172
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    • 2023
  • With the development of information technology, new technologies to be introduced in each industry are continuously increasing. This study aims to verify the influence of ambivalent emotions experienced when encountering new technologies, the coping strategies they induce, and their impact on the decision-making process of technology adoption Specifically, this research investigates the emotions and responses to new technologies in the situational context where service providers must deliver services based on new technology in environments where no such services have been developed previously. Furthermore, it seeks to verify the influence of coping responses on the intention to use services based on new technologies. To this end, this study investigated the ambivalent emotions and coping responses of financial sector workers to new financial services based on metaverse technology. As a result of the analysis ambivalance had a significant effect on all four coping responses (disengagement-oriented coping, denial, indecision and compromise). Among them, denial, which is an inflexible response, and compromise, which is a flexible response, had a significant positive effect on the intention to use, and disengagement-oriented coping and indecision had a significant negative effect on the intention to use. The results of this study confirm the user's metaverse acceptance factor and user-centered influence, and are expected to provide guidelines for the introduction of services to practical workers with academic significance.

The Signaling Effect of Government R&D Subsidies on Inducing Venture Capital Funding (스타트업 대상 정부 R&D 지원금의 벤처 투자 유도 효과)

  • Hong, Seulki;Bae, Sung Joo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.39-50
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    • 2022
  • Based on the signaling theory, this study examined whether startups are more likely to attract venture investment when receiving government R&D subsidies. First, we reviewed previous studies of the investment decision-making process of venture capitalists and understood the conditions that influence investment decisions. Based on previous studies on the signal effect of government subsidies, particularly government R&D grants, on inducing private fund investment, this study revealed a mechanism to induce venture investment by startups. In addition, in order to verify whether government R&D subsidies have the effect of inducing venture investment, an empirical analysis was conducted based on data from startups under seven years and certified as a venture companies in 2021. This paper used PSM(Propensity Score Matching) method and DID(Difference In Difference) analysis for an empirical study to analyze the average treatment effect on the treated group(beneficiary startups of government R&D grants). As a result of empirical analysis, companies that receive more government R&D subsidies after starting a business are more likely to attract venture investment. From two to three years after conducting the first government R&D project, startups that received government R&D grants attracted more venture investment than those that did not. The results of this paper demonstrate that government R&D projects can also affect the venture investment ecosystem, giving policy implications to government R&D projects targeting startups. It is also expected to suggest strategic implications to startups that need new funding.

Integrated Sensing Module for Environmental Information Acquisition on Construction Site (건설현장 환경정보 수집을 위한 통합 센싱모듈 개발)

  • Moon, Seonghyeon;Lee, Gitaek;Hwang, Jaehyun;Chi, Seokho;Won, Daeyoun
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.44 no.1
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    • pp.85-93
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    • 2024
  • The monitoring of environmental information (e.g. noise, dust, vibration, temperature, humidity) is crucial to the safe and sustainable operation of a construction site. However, commercial sensors exhibit certain drawbacks when applied on-site. First, the installation cost is prohibitively high. Second, these sensors have been engineered without considering the rugged and harsh conditions of a construction site, resulting in error-prone sensing. Third, construction sites are compelled to allocate additional resources in terms of manpower, expenses, and physical spaces to accommodate individual sensors. This research developed an integrated sensing module to measure the environmental information in construction site. The sensing module slashes the installation cost to 3.3%, is robust enough to harsh and outdoor sites, and consolidates multiple sensors into a single unit. The sensing module also supports GPS, LTE, and real-time sensing. The evaluation showed remarkable results including 97.5% accuracy and 99.9% precision in noise measurement, an 89.7% accuracy in dust measurement, and a 93.5% reliability in data transmission. This research empowers the collection of substantial volumes and high-quality environmental data from construction sites, providing invaluable support to decision-making process. These encompass objective regulatory compliance checking, simulations of environmental data dispersion, and the development of environmental mitigation strategies.

The Effect of Online Multiple Channel Marketing by Device Type (디바이스 유형을 고려한 온라인 멀티 채널 마케팅 효과)

  • Hajung Shin;Kihwan Nam
    • Information Systems Review
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    • v.20 no.4
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    • pp.59-78
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    • 2018
  • With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface (UI) and User Experience (UX). In this study, we analyzed the marketing channel effects of multi-device shoppers using a unique click stream dataset from global online retailers. We examined device types that activate online shopping and compared the differences between marketing channels that promote visits. In addition, we estimated the direct and indirect effects on visits and purchase revenue through customer's accumulated experience and channel conversions. The findings indicate that the same customer selects a different marketing channel according to the device selection. These results can help retailers gain a better understanding of customers' decision-making process in multi-marketing channel environment and devise the optimal strategy taking into account various device types. Our empirical analyses yield business implications based on the significant results from global big data analytics and contribute academically meaningful theoretical framework using an economic model. We also provide strategic insights attributed to the practical value of an online marketing manager.

Intelligent Transportation System (ITS) research optimized for autonomous driving using edge computing (엣지 컴퓨팅을 이용하여 자율주행에 최적화된 지능형 교통 시스템 연구(ITS))

  • Sunghyuck Hong
    • Advanced Industrial SCIence
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    • v.3 no.1
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    • pp.23-29
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    • 2024
  • In this scholarly investigation, the focus is placed on the transformative potential of edge computing in enhancing Intelligent Transportation Systems (ITS) for the facilitation of autonomous driving. The intrinsic capability of edge computing to process voluminous datasets locally and in a real-time manner is identified as paramount in meeting the exigent requirements of autonomous vehicles, encompassing expedited decision-making processes and the bolstering of safety protocols. This inquiry delves into the synergy between edge computing and extant ITS infrastructures, elucidating the manner in which localized data processing can substantially diminish latency, thereby augmenting the responsiveness of autonomous vehicles. Further, the study scrutinizes the deployment of edge servers, an array of sensors, and Vehicle-to-Everything (V2X) communication technologies, positing these elements as constituents of a robust framework designed to support instantaneous traffic management, collision avoidance mechanisms, and the dynamic optimization of vehicular routes. Moreover, this research addresses the principal challenges encountered in the incorporation of edge computing within ITS, including issues related to security, the integration of data, and the scalability of systems. It proffers insights into viable solutions and delineates directions for future scholarly inquiry.

Study on Customer Satisfaction Performance Evaluation through e-SCM-based OMS Implementation (e-SCM 기반 OMS 구현을 통한 고객 만족 성과평가에 관한 연구)

  • Hyungdo Zun;ChiGon Kim;KyungBae Yoon
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.891-899
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    • 2024
  • The Fourth Industrial Revolution is centered on a personalized demand fulfillment economy and is all about transformation and flexible processing that can deliver what customers want in real time across space and time. This paper implements the construction and operation of a packaging platform that can instantly procure the required packaging products based on real-time orders and evaluates its performance. The components of customer satisfaction are flexible and dependent on the situation which requires efficient management of enterprise operational processes based on an e-SCM platform. An OMS optimized for these conditions plays an important role in maximizing and differentiating the efficiency of a company's operations and improving its cost advantage. OMS is a system of mass customization that provides efficient MOT(Moment of Truth) logistics services to meet the eco-friendly issues of many individual customers and achieve optimized logistics operation goals to enhance repurchase intentions and sustainable business. OMS precisely analyzes the collected data to support information and decision-making related to efficiency, productivity, cost and provide accurate reports. It uses data visualization tools to express data visually and suggests directions for improvement of the operational process through statistics and prediction analysis.

An Empirical Study on Consumers' Dissatisfaction, Attribution and Complaint Behavior (소비자의 구매 후 불만족과 귀인 및 불평행동에 대한 실증적 연구)

  • In-Kon, Koh
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.3
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    • pp.69-79
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    • 2024
  • Companies should resolve consumer dissatisfaction and increase brand loyalty by actively identifying the factors of consumer dissatisfaction and proactively responding to expected complaint behavior to induce repurchase. This is a management goal that should be pursued in common regardless of the size of the company. The specific purpose of this study is to find out whether the degree of dissatisfaction differs depending on whether or not consumers' expected performance before purchase and the actual perceived performance after purchase is compared, whether the degree of dissatisfaction affects the type of complaint behavior, which is a subsequent behavior, and whether the attributable behavior has a moderating effect in this process and whether the persistence of the result and the controllability of the cause act as a factor that determines the attribution position. In particular, compared to general companies, venture companies are more likely to overload the information processing ability of managers and are likely to make various irrational errors in decision making, so this study has important academic and practical implications. As a result of the analysis, the negative inconsistency group had the highest degree of dissatisfaction, and the higher the degree of inconsistency, the higher the dissatisfaction. The attributable behavior of unsatisfied consumers had a moderating effect on the degree of dissatisfaction, and the dissatisfaction was significantly higher in the external attributable group than the internal attributable group, which was statistically significant. On the other hand, the persistence of the result had a statistically significant effect on the attribution position, but the controllability of the cause was not. The degree of attributable behavior and dissatisfaction did not affect the type of complaining behavior, showing limited influence. Along with the interpretation of these results, this study presents various implications, especially for small and medium-sized/venture companies that provide new durable products.

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Data-driven Modeling for Valve Size and Type Prediction Using Machine Learning (머신 러닝을 이용한 밸브 사이즈 및 종류 예측 모델 개발)

  • Chanho Kim;Minshick Choi;Chonghyo Joo;A-Reum Lee;Yun Gun;Sungho Cho;Junghwan Kim
    • Korean Chemical Engineering Research
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    • v.62 no.3
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    • pp.214-224
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    • 2024
  • Valves play an essential role in a chemical plant such as regulating fluid flow and pressure. Therefore, optimal selection of the valve size and type is essential task. Valve size and type have been selected based on theoretical formulas about calculating valve sizing coefficient (Cv). However, this approach has limitations such as requiring expert knowledge and consuming substantial time and costs. Herein, this study developed a model for predicting valve sizes and types using machine learning. We developed models using four algorithms: ANN, Random Forest, XGBoost, and Catboost and model performances were evaluated using NRMSE & R2 score for size prediction and F1 score for type prediction. Additionally, a case study was conducted to explore the impact of phases on valve selection, using four datasets: total fluids, liquids, gases, and steam. As a result of the study, for valve size prediction, total fluid, liquid, and gas dataset demonstrated the best performance with Catboost (Based on R2, total: 0.99216, liquid: 0.98602, gas: 0.99300. Based on NRMSE, total: 0.04072, liquid: 0.04886, gas: 0.03619) and steam dataset showed the best performance with RandomForest (R2: 0.99028, NRMSE: 0.03493). For valve type prediction, Catboost outperformed all datasets with the highest F1 scores (total: 0.95766, liquids: 0.96264, gases: 0.95770, steam: 1.0000). In Engineering Procurement Construction industry, the proposed fluid-specific machine learning-based model is expected to guide the selection of suitable valves based on given process conditions and facilitate faster decision-making.

A Study on the Analysis of Necessary Information to Explore the Employees' Teamwork Behavior (직원의 팀워크 행동 예측을 위한 필요 정보 분석에 관한 연구)

  • Youngshin Kim
    • Journal of Internet Computing and Services
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    • v.25 no.3
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    • pp.83-92
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    • 2024
  • Recently, the importance of HR analytics for data-based decision-making in establishing and operating an effective human resource management system for companies is increasing. In addition, there is growing interest in the effect of employees' perceptions of organizational justice on positive organizational behavior. Therefore, in this study, among the various factors affecting teamwork behavior, we analyzed the impact on teamwork behavior such as perception of organizational justice and organizational culture. Organizational justice has a significant impact on the formation of members' attitudes, but its meaning may vary depending on the organizational context. In this study, we divided organizational justice into four types (procedural, distributive, interpersonal, and informational fairness) and confirmed their impact on teamwork behavior. In addition, organizational culture was divided into hierarchy culture and innovation culture, and how to regulate these relationships was examined. To analyze these relationships, individual-level data collected from 657 people at domestic companies were used for analysis. According to the analysis results, in a hierarchical culture, procedural justice and information justice had a positive influence on teamwork behavior through the mediating process of job satisfaction, and in an innovative culture, interpersonal justice and information justice had a positive influence on teamwork behavior through job satisfaction. It was confirmed to have a (+) effect. These research results provide implications for people management by indicating that, although organizational justice is important to members and organizations, it may be perceived differently and have different meanings depending on the organizational context. Through the use of the information presented in this study, we will provide value that can effectively and efficiently implement a company's human resource management system.