• 제목/요약/키워드: Decision factor

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소비자가 인식하는 아파트 구매가격결정요인과 쾌적성 결정요인과의 순위적 관계분석 (An Analysis of Rank Correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer.)

  • 김형돈
    • 한국주거학회논문집
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    • 제12권2호
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    • pp.45-54
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    • 2001
  • The purpose of this research was to analyze the correlation between the Apartment Purchase Price Decision Factor and Amenity decision Factor with cognition of the Consumer. The result are as follows; 1. The correlation coefficient between the Apartment Price Decision Factor and Amenity decision Factor with cognition of the Consumer was 0.587. 2. The ranking of the purchase price factor which it prefers were analyzed orientation > sunlight > view > the rising price expectation > natural environment etc. And the ranking of the amenity were analyzed orientation > natural environment > view > sunlight > noise etc. 3. Consumer group was classified the location, sex, year of ages and unit scale. The rank correlation coefficient of (the significant was below 0.05) sex was 0.617~0.644, year of ages was 0.62~0.771 and unit scale was 0.762~0.852. This research proved the fact that the amenity correlated with the apartment purchase price decision factor, so amenity contained an economic value. And this result will be used in decision-making-process of apartment construction.

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여대생의 외모관리행동이 진로결정수준에 미치는 영향 (Effects of Appearance Management Behaviors on Career Decision Level in Female College Students)

  • 김미경
    • 패션비즈니스
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    • 제20권4호
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    • pp.36-49
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    • 2016
  • The objective of this study was to examine the effects of appearance management behaviors on career decision level among female college students. Based on previous studies on appearance management behaviors and career decision level, the items for a questionnaire were developed. For the study, we conducted a questionnaire survey among 292 students from women's university in Seoul. Factor analysis, correlation analysis and multiple regression analysis were performed using SPSS statistics 23. Results of this study are as follows. First, the factor structure of appearance management behavior had three factors: 'fashion & hair,' 'skin & plastic surgery,' and 'body shape.' The reliability and validity of the factor structure were proved. Second, a significant correlation was found between sub-factors in appearance management behaviors. Career decision level showed a significant correlation only with body management factor. Third, the appearance management behavior of female college students was found to have a partially significant effect on career decision level. For higher grade students, fashion & hair factor and body shape factor had positive effects on career decision level. For lower grade students, body shape factor had a positive effect on career decision level while skin & plastic surgery factor had a negative effect on career decision level. Therefore, to increase career decision level, managing appearance through keeping fit body shape is crucial. This study also suggests that as one elevates to a higher grade, the importance of management and keeping interest toward fashion is important.

산업재 구매자의 구매의사결정에 미치는 영향요인에 관한 연구 (A Study on Influence Factors of Purchasing Decision Making of Industrial Buyer)

  • 이승희;이영하;김혜경
    • 한국디지털정책학회:학술대회논문집
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    • 한국디지털정책학회 2007년도 춘계학술대회
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    • pp.205-214
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    • 2007
  • This paper aimed to exam the influence factor of purchasing decision making of industrial buyer and analyze their effects on success. To accomplish this purpose, this study examined previous studies and summarized influence factors of purchasing decision making of industrial buyer. From previous studies, we drew influence factor. influence factor is buying center, character of industrial goods provider, perceive risk.

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패스트 패션 브랜드에 대한 소비자 의사결정 연기의 선행변수 (Antecedents of consumers' decision postponement on purchasing fast fashion brands)

  • 박혜정
    • 복식문화연구
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    • 제22권5호
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    • pp.743-759
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    • 2014
  • The purpose of this study is to identify the antecedents of consumers' decision postponement on purchasing fast fashion brands. Ongoing search behavior, overchoice confusion, and similarity confusion were considered as antecedents. It was hypothesized that ongoing search behavior influences decision postponement both directly and indirectly through overchoice confusion and similarity confusion. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred five questionnaires were used in the statistical analysis, which were exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. Factor analysis proved that ongoing search behavior, overchoice confusion, similarity confusion, and decision postponement were uni-dimensions. Tests of the hypothesized path proved that ongoing search behavior influences decision postponement indirectly through overchoice confusion. In addition, similarity confusion influences decision postponement. The results suggest some confusion reduction strategies for marketers of fast fashion brands. Suggestions for future study are also discussed.

스마트폰 구매결정 요인의 중요도와 만족도에 관한 연구 : 중국 소비자를 중심으로 (A Study on the Importance and Satisfaction of Purchase Decision Factor of Smart Phone : Focusing on Chinese Consumers)

  • 한려화;안종창
    • 한국IT서비스학회지
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    • 제13권3호
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    • pp.275-298
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    • 2014
  • The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

Empirical Analysis of Decision Maker's Schema and Cognitive Fit on Decision Performance

  • Chung, Nam-Ho;Lee, Kun-Chang
    • Asia pacific journal of information systems
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    • 제21권2호
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    • pp.19-42
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    • 2011
  • This paper proposes a new framework to predict decision performance by investigating the cognitive fit of decision makers. We assume that every decision maker has two kinds of schema: emotional and rational. Cognitive fit is believed to have a close relationship with the two schemata and decision performance. In the literature on decision performance there is few studies investigating the relationship between the two schemata and cognitive fit. Therefore, our research purposes are twofold: (1) to provide a theoretical basis for the proposed framework describing the causal relationships among the two schemata, cognitive fit. and decision performance, and (2) to empirically prove its validity in the application to an Internet shopping environment. Based on the questionnaires from 104 respondents, we used a second order, confirmatory factor analysis (CFA) model to extract valid constructs, and a structural equation model (SEM) to calculate path coefficients and prove the statistical validity of our proposed research model. The experimental results supported our research model.

Behavioral Factors on Individual Investors' Decision Making and Investment Performance: A Survey from the Vietnam Stock Market

  • CAO, Minh Man;NGUYEN, Nhu-Ty;TRAN, Thanh-Tuyen
    • The Journal of Asian Finance, Economics and Business
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    • 제8권3호
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    • pp.845-853
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    • 2021
  • The stock market shows the current health of an economy, and investment performance represents it. This study aims to clarify the relationship between financial behavior and investment decisions as well as its impact on investment results. Determine the influence of behavioral factors on individual investors' investment decisions and investment performance on the Vietnam stock market. The study surveyed 250 investors. The main analytical methods used are Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and Structural Equation Modeling (SEM). Research results show that Heuristic, Prospect, Market, and Herding directly and positively affect investment decision-making. Besides, the above factors have a direct and positive effect on investment performance. In particular, the Prospect factor has the strongest influence on investment decision-making and investment performance. The major findings of this study suggested that the important role of Heuristic, Prospect, Market, and Herding on Investment Decision-making and Investment Performance. Prospect had the strongest impact on Investment decision-making (β = 0.275). Heuristic had the second strongest impact (β = 0.257), then Herding (β = 0.202), and finally Market (β = 0.189) had the weakest effect. Regarding Investment Performance, the Prospect factor has a higher degree of impact than Heuristic Herding and Market.

적응적 임계치와 가중치 결정 방법에 기반한 디지털 워터마킹 (Digital Watermarking Based on Adaptive Threshold and Weighting Factor Decision Method)

  • 임호;김진영
    • 대한전자공학회:학술대회논문집
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    • 대한전자공학회 2000년도 하계종합학술대회 논문집(4)
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    • pp.123-126
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    • 2000
  • In this paper, we propose new watermarking technique using weighting factor decision method in the watermark embedding step and adaptive threshold decision method in the watermark extracting step. In our method, we are determined weighting factor in simple by calculating distance between pixel coefficient and neighborhood pixel coefficients and threshold is adaptively determined by searching the minimized extract error value using histogram of difference value.

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은행 기간시스템 전면 재개발 의사결정 기준에 대한 실증적 연구 (An Empirical Study on Decision Criteria of Core Banking System Redevelopment Project)

  • 이경조;류성열;김성근
    • Journal of Information Technology Applications and Management
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    • 제19권4호
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    • pp.19-39
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    • 2012
  • Korean core banking system has been redeveloped twice in the last 30 years with big-bang method, but still needs innovation to meet everlasting business changes. The objective of this study is to identify which decision criteria lead to replacement decision of core baning system in spite of its huge investment and accompanying business risk. For the study, we conducted a survey to 64 decision makers working in banks and IT service companies, and analysed the data using factor analysis and multi-regression analysis method of SPSS. As a result, we extracted statistically valid decision model with 4 major decision criteria, which are IT external, IT internal, IT ecology and Executive's will factor. Among them, we concluded only IT internal and IT ecology criteria give significant influence over the replacement decision of existing core banking system.

다문화청소년의 개인요인, 정서요인, 부모요인, 사회·환경 요인이 진로미결정에 미치는 영향 (The Effect of Individual Factors, Emotion Factors, Parents' Factors, and Social Environmental Factors on Career Decision Making of Adolescents with Multicultural)

  • 조옥선;석말숙
    • 산업융합연구
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    • 제19권6호
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    • pp.155-164
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    • 2021
  • 본 연구는 다문화청소년의 개인·정서·부모·사회·환경적 요인이 진로미결정에 미치는 영향 요인을 파악하는 것을 목적으로 한다. 조사대상자는 현재 고등학교에 재학 중이며 아버지가 한국인인 다문화청소년 1,146명을 다문화청소년패널(MAPS) 7차 자료에서 추출해 다중회귀분석으로 검증했다. 연구결과는 첫째, 다문화청소년의 개인 요인인 자아존중감과 사회·환경적 요인인 학교생활적응 및 다문화 수용이 진로미결정에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 정서적 요인으로 우울증과 부모요인인 방임이 진로미결정에 부적인 영향을 미치는 것을 확인하였다. 하지만 부모-자녀 의사소통은 진로미결정에 영향을 미치지 않는 것으로 확인되었다. 이와같은 연구결과를 토대로 다문화청소년의 진로 미결정을 사전에 예방하고 진로미결정을 위한 기초자료를 제공했다는 점에서 의의가 있다.