• 복식문화연구
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• 제24권4호
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• 복식
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• 제50권5호
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• pp.103-115
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• 2000

There are various presentation methods of apparel products on the internet shopping mall. The objective of this study was (a) to identify the effect of information supply about the criteria to evaluate a garment according to presentation methods and (b) to investigate the relation between the consumer's evaluation of presentation methods and confidence in purchase decision. For this experiment. 4 presentation methods of jean were selected from internet shopping mall. They were rotating appearance on the body, enlarged product picture, apparel items coordination method and just picture of wearing appearance. Each presentation method was evaluated by panels using questionnaire. Consumer's evaluation of presentation methods were developed 5 point likert scale. The major findings drawn from this study were as follows : 1. There were significant differences in degree of information supply about product criteria according to presentation methods. Enlarged product picture introduction was good for confirmation of sewing state, fabric and detail. Apparel items coordination method was good for judgement of styling and current fashion suitability. 2. Dimension of information evaluation was composed of providing pleasure, utility of information, reliability & attractiveness, negative emotions. All of these factors affect confidence in purchase decision and intention of revisiting the site. The most important factor for confidence in purchase decision making was reliability & attractiveness. as compared to this, intention of revisiting the site was more influenced by providing pleasure.

• 유통과학연구
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• 제21권1호
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• pp.45-52
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• 2023

Purpose: This study aims to analyze the confirmation the purchase decision of community enterprise products, such information is an important issue for community enterprise entrepreneurs to develop a marketing strategy through the purchasing decision of community enterprise products Research design, data and methodology: The research was designed by using mixed methods research (exploratory design), starting with in-depth interviews of consumers of community enterprise products to determine the reasons for their purchase decisions. The researcher then used the data from the in-depth interviews to create a questionnaire for consumers of community enterprise products. These data were used to analyze the confirmation components of such elements. Results: The analysis found the following. 1. Decision-making is based on a product 2. Decision-making is based on social context considerations Conclusions: Develop an image to make a difference between community enterprise entrepreneurs and general entrepreneurs for distribution. The local wisdom, it is a local intellectual resource. It should be used in adjusting or blending old knowledge with new knowledge together appropriately. Creating community participation, love, unity, and the sympathy of the people in the community can help in participation in the operation of community enterprises.

• 가정과삶의질연구
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• 제9권2호
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• pp.253-265
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• 1991

The purpose of this study was to investigate conflict management in family purchase behavior of urbanite by applying a systems approach. For this purpose, 230 questionnaire were distributed to the married men and women in Seoul. The 216 data were analyzed by Frequency, Percentile, Mean, t-test, ANOVA, Duncan's Multiple Range Test. The result were as follows. 1) According to the type of goods, the level of marital conflict in purchase decision making had differences significantly 2) According to the type of goods and the level of conflict, conflict management had differences significantly. 3) According to the level of conflict and the basic environmental characteristics, purchase management satisfaction had differences significantly. Through these results, the applicability of systems approach to family purchase behavior was shown． Family purchase behavior could be understood in environmental suprasystem, with considering the relationship of subsystem's components.

• 한국조리학회지
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• 제12권2호
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• pp.73-87
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• 2006

The purpose of this study is to investigate if recommendation selling (methods of recommendation selling, a key word used for recommendation, and employee attitude) influences the customers' menu decision. The results of the study are as follows: 'Menu picture' and 'explanation by word' among the tools used by employees for recommendation were found to influence customers' menu decision. The words such as 'new menu' and 'special only today' used by employees for recommendation were found to influence customers' menu decision. Employees' attitude elements such as 'interesting explanation', 'dressed up tidy', 'strong intention', and 'patience' were found to influence customer's menu decision. 'Recommendation selling' in the food and beverage industry means 'employees help customers make a good decision on food and beverage service'. This study makes an important contribution to the food industry in terms of providing substantial marketing strategies.

• 한국의류학회지
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• 제20권6호
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• pp.1027-1038
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• 1996

The decision making procedure of consumer's post purchase is important because post purchase evaluation function is the physiological variables in repurchasing. The previous studies of post-purchase decision making showed that consumer compared the expectation of pre-buying with the performance of the product of post-buying. After consumers evaluates the products, consumer is satisfactory or dissatisfactory with products. And the satisfaction effects repurchase intention. The criteria which consumer didn't consider can be important to consumer after buying. Therefore the research problems are as follows; 1. To reveal the consumer's post-purchase clothing evaluative criterita and to indentify the dimensions of post-purchase clothing evaluative criteria. 2, To examine a causal model of the repurchase intention by post- purchase clothing evaluative criteria, satisfaction and brand attitude, A questionnaire was developed and administered 530 women living in Taejeon, and social daytime wear was selected as a clothing item for the study. Consumer's post-purchase clothing evaluative criteria were composed of six dimensions; Fit, Utility, Management, Transformation, Wearing/sewing, Esthetic factor. The main causal model of repurchase intention is that post-purchase clothing evaluative criteria - satisfaction - brand altitude - repurchase intention. Finally we found that the post-purchase clothing evaluative criteria were important because the repurchase intention depended on post-purchase clothing evaluation, too.

• 한국건설관리학회논문집
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• 제17권1호
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• pp.76-82
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• 2016

기업의 의사결정은 실물옵션의 특성을 갖는 경우가 빈번하다. 이러한 옵션의 가치를 산정하는 일은 쉽지 않기 때문에 일방이 유리한, 즉 불평등한 계약이 맺어지는 경우 또한 흔하다. 기업의 합리적인 의사결정을 도모하기 위해서는 의사결정에 내장된 실물옵션의 성격을 정확하게 규명하고, 그 가치를 경제적으로 산정하는 방안이 체계화되어야 한다. 이에 본 연구는 건설 기업의 태양전지 구매 사례를 바탕으로 이 계약에 내장된 옵션을 분석하기 위한 프레임을 제시하였다. 또한, 이 상황에서 건설 기업이 취할 수 있는 두 가지 전략적 의사결정을 도출하고 이 전략이 갖는 가치 및 그 의미를 고찰하고자 하였다. 먼저 가격 상한의 성격을 규명하고 그 가치를 산정하였다. 그 다음으로 의사결정을 연기하는 전략을 취함으로써 얻을 수 있는 가치도 평가하였다

• International Journal of Contents
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• 제10권4호
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• pp.38-47
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• 2014

Recently, with the development of technology, social network service (SNS) has become a hot topic. Lots of companies are now making online marketing strategy to promote their products and brand identities using SNS. Through these strategies, companies can produce more profit as well as make better brand images by performing online public relations. Among the SNSs, Facebook has a lot of users, it has been regarded by companies as a suitable platform with respect to online marketing for latent customers. The companies of today typically have at least one account and a Facebook page, and constantly make relationships with customers. However, companies have been thoughtless in this process, and usually provide information to customers through one-way communication. Based on this phenomenon, a study was conducted herein on how to use Facebook pages for promoting products and brand identities, keeping good relationships between companies and customers. This study assumed that the types of interaction on Facebook pages and user involvement are the key factors affecting decision making of purchase. Four types of Facebook pages which were made virtually were used in analysis with 56 participants who were selected for the experiment. The results indicated partial verification of the hypothesis. Particularly, product involvement had an effect on decision making of purchase in all conditions. According to these results, it can be explained that there are close relationships between the psychological status of online behaviors and Facebook corporate pages. In addition, through linear tendency of this phenomenon, this can infer how to setup a positive relationship with latent customers and make improve brand images of products.

• 한국의류학회지
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• 제39권6호
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• pp.799-811
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• 2015

This study examined factors that influenced susceptibility to dyadic influences between opposite-gender couples on making apparel purchase decisions. This study focused on main effects of couple identity, product knowledge, clothing involvement and gender, and the interaction effects of gender with other factors for normative and informational influences. A survey was conducted on 155 males and 166 females currently married or in a relationship between the ages of 20 and 50 living in South Korea. For normative influence, the main effects of joint couple identity and clothing involvement (fashion interest, symbolism, and pleasure), and the interaction between gender and clothing involvement (fashion interest) were significant. The interaction between gender and other variables were insignificant. For informational influence, the main effects of partner's product knowledge, pleasure, and gender as well as the interaction effects between fashion interest and gender, and between pleasure and gender were significant. Marketers may find implications from the study results on how couples influence each other in making apparel purchase decisions.

• 대한가정학회지
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• 제40권4호
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• pp.27-44
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• 2002

The purposes of this study were 1) to identify predictors of consumers′ apparel purchase on Internet shopping malls and 2) to determine reasons that respondents didn\`t have purchase intention of apparel on Internet shopping malls. The data were collected via a self-administered questionnaire from 204 male and female students who experienced shopping for apparel on Internet shopping malls, living in Cheju and analyzed by factor analysis, multiple regression analysis, t-test and paired t-test. Two predictors were found regarding purchase of apparel on the "big box" Internet shopping malls which sells various product categories; apparel quality and fun of order process. On the speciality Internet shopping malls which sells only fashion goods, diverse apparel assortment and easy handling and fun of information search were identified as predictors of apparel purchase. Reasons that respondents didn′t have purchase intention of apparel on Internet shopping malls were summarized and labeled as: difficulty of decision making due to virtual shopping environment, insufficiency of diverse apparels, users′ unease handling, risk of incredible apparel quality, unfamiliarity of Internet shopping and risks of unsecurity. Difficulty of decision making due to virtual shopping environment was determined as the most important factor of reasons that respondents didn′t have purchase intention of apparels in website.