• 제목/요약/키워드: Decision Making Styles

검색결과 65건 처리시간 0.028초

자기 조직 신경망에 의한 인지/감성 유형의 시계열 직관 예측과의 상관성 조사 (Investigation of Correlation Between Cognition/Emotion Styles and Judgmental Time-Series Forecasting Using a Self-Organizing Neural Network)

  • 유현중;박흥국;조태경;박종일
    • 전자공학회논문지CI
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    • 제42권3호
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    • pp.29-38
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    • 2005
  • 직관력은 의사결정시 자주 의존되나, 효과적인 의사결정지원 시스템의 개발 목적으로는 거의 고려되고 있지 않다. 본 연구는 의사결정자의 인지특성 및 감성특성과 시계열 직관 예측 간의 상관성을 자기조직 인공신경망에 의해 확인하고 비교함으로써, 시계열 직관 예측에 영향을 주는 의사결정자의 인지적 특성과 감성적 특성을 도출하고 궁극적으로는 효과적인 의사결정 환경을 조성하는데 공헌하고자 한다. 이 실험에 사용하는 인공신경망은 자기감독적응 알고리듬을 이용하는데, 이의 특징은 학습 기간 중 자기조직 층의 뉴런 클러스터 간에 정보를 교류함으로써 본질적으로 입력 벡터간의 상관성을 이용할 수 있다는 것이다. 실험결과, 인지 특성과 감성 특성이 모두 시계열 예측과 상관성이 있는 것으로 나타났으며, 또한 인지 특성이 감성 특성보다 상관성이 높은 것으로 나타났다. 유형별로는, 개념적 인지유형이 분석적 또는 행동적 인지유형보다, 불쾌-이완 감성유형이 쾌활-각성 감성유형보다 시계열 직관 예측의 상관성이 높은 것으로 관찰되었다.

패션제품 대여 서비스 이용자의 구매의사결정과정과 의복 쇼핑성향에 관한 탐색적 연구 (An Exploratory Study on Purchase Decision Making Process and Clothing Shopping Orientation of Fashion Products Rental Service Users)

  • 이지윤;신은정;고애란
    • Human Ecology Research
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    • 제56권6호
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    • pp.555-571
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    • 2018
  • This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

국내 의류업체의 QR의사결정지원시스템 및 지연생산 사례 연구 (A Case Study of QR Decision Support System and Postponement Production in the Korean Apparel Company)

  • 허지혜;송인천;이형진;천종숙
    • 복식문화연구
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    • 제17권4호
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    • pp.723-732
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    • 2009
  • The quick response(QR) system is very popular in Korean apparel companies. However, the usage of QR system was not known well. The purpose of this study is to identify the usage of the quick response decision support system(QR DSS) and postponement manufacturing in the Korean apparel company. The researched company was the only one which used the QR DSS. The researchers carried out the depth interview with the QR decision makers of the company. This company had 14 brands, and had used the QR DSS since January, 2008. The results are as follows: The QR DSS was supportive computer software program, and it helped the staffs to make agile decision about QR repeat production of clothing. The QR DSS automatically calculated the related data, and suggested the expected sales volume and the proper supply amounts of the styles. There were four functions in QR DSS : 'QR Alert', 'Proper Supply Amount Simulation', 'Sensible QR', and 'Supply/Sales Simulation by Item'. The men's clothing brands effectively used 'Supply/Sales Simulation by Item' function. And the women's clothing brands effectively used 'QR Alert' function. This company also used the postponement production system for QR repeat production. The postponement production was conducted with four methods : the yarn stocking, the grey fabric stocking, the dyed fabric stocking, and the fabric sourcing. The men's clothing brands usually used of the yarn stocking methods and the dyed fabric stocking methods. The women's clothing brands usually used the grey fabric stocking methods. By using QR DSS and postponement production system the company was able to shorten the lead time for QR decision making.

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운영방식과 고용형태에 따른 공공도서관 사서의 직무만족도에 관한 연구 - 대구광역시 소재 공공도서관을 중심으로 - (A Study on Public Librarians' Job Satisfaction by Management and Employment Styles: Focused on Public Libraries in Daegu Metropolitan City)

  • 김수진;김유승
    • 한국비블리아학회지
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    • 제23권4호
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    • pp.261-282
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    • 2012
  • 본 연구는 대구광역시 소재 공공도서관 사서들을 대상으로 직무만족도를 측정하고 이를 운영방식과 고용형태에 따라 분석하는 데 목적이 있다. 이론적 배경으로 공공도서관의 운영방식과 직무만족의 개념 및 변인을 논하고, 이를 바탕으로 직무만족도 측정을 위한 직무자체, 동료, 상사, 업무, 임금, 복지, 고용 등 7가지 직무만족 변인을 선정하여 설문을 실시하였다. 응답자 전체 평균으로 나타난 만족도를 보았을 때, 직무자체, 동료, 상사, 업무 등 4가지 변인에서 긍정적인 만족감을 표한 반면, 임금, 복지, 고용의 3가지 변인에서는 낮은 만족감을 나타냈다. 운영방식에 따른 직무만족 분석에서 주목할 것은 지자체 위탁도서관과 타 직영도서관 간의 차이였다. 지자체 위탁도서관은 고용불안감에 대한 체감 정도에서 정규직과 비정규직이 거의 동일한 수치를 보였다. 정규직과 비정규직이라는 고용형태에 따른 분석에서 가장 먼저 눈에 띄는 것은 업무결정 참여도와 업무 재량권 측면이었고, 이들 간 차이는 임금, 복지, 고용 측면에서 더욱 확연히 드러났다.

대학생 소비자의 돈에 대한 태도 유형별 의복구매행동 (The Clothing Purchase Behavior of College Students: A Comparison of Different Money Attitudes)

  • 박정숙;차경욱
    • 대한가정학회지
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    • 제41권6호
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    • pp.13-28
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    • 2003
  • The purposes of this study were to identify money altitudes of college students and to examine both socio-economic characteristics and clothing purchase behaviors by different money attitudes. For this study, guestionnaires completed by 2-year and 4-year college students (n=426) were analyzed by factor analysis, cluster analysis, X²- test, and ANOVA. The results of this study were as follows: First, the money attitudes were composed of five factors and they were categorized by three clusters: cluster of considering the money as a tool for future safety, a way of approval and filling up emotions, and inclination toward stinginess and distrust. Second, the factors which were associated with money attitudes were academic level, education level of parents, household income, students' own income, and the economic level of their households. Third, in each type of attitudes, the clothing purchase behavior had four steps of decision making: problem recognition, information search, evaluation of alternatives, and the purchase. There were significant differences in the clothing purchase behavior among the money attitude styles.

인테리어 디자인을 위한 相談 補助 시스템의 開發 (The Development of a Consulting Assisting System for Interior Design)

  • 최진원;이현수
    • 한국주거학회논문집
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    • 제9권2호
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    • pp.51-56
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    • 1998
  • With the improved quality of life standards interior design is recently gaining more concerns than ever before. This requires more well organized and standardized business and marketing in the field. Consequently, a few interior design firms concern about computerizing their marketing process to do this. This paper focuses on developing a computerized consulting system assisting interior design. For this a standardized consulting process is developed. The process includes the input of customer's information, surveying customer's preferences on interior design styles, estimation and budget adjustment, suggesting packages and interior items, and printing consulting results. The system developed is valuable in three different viewpoints: First, from the customer's view it can be a decision-making tool. Second, from the consultant's point of view it is a front-end marking tool. Third, it is an information collector from the viewpoint of an interior design firm.

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확장개체모델에서의 학습과 계층파악 (Learning and Classification in the Extensional Object Model)

  • 김용재;안준모;이석준
    • Asia pacific journal of information systems
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    • 제17권1호
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    • pp.33-58
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    • 2007
  • Quiet often, an organization tries to grapple with inconsistent and partial information to generate relevant information to support decision making and action. As such, an organization scans the environment interprets scanned data, executes actions, and learns from feedback of actions, which boils down to computational interpretations and learning in terms of machine learning, statistics, and database. The ExOM proposed in this paper is geared to facilitate such knowledge discovery found in large databases in a most flexible manner. It supports a broad range of learning and classification styles and integrates them with traditional database functions. The learning and classification components of the ExOM are tightly integrated so that learning and classification of objects is less burdensome to ordinary users. A brief sketch of a strategy as to the expressiveness of terminological language is followed by a description of prototype implementation of the learning and classification components of the ExOM.

교육과정 변화에 따른 고등학교 수학교과서의 스토리텔링 내용 분석 (A Content Analysis of Storytelling in High School Mathematics Textbooks According to Changes in the Curriculum)

  • 고정랑;손홍찬
    • 한국학교수학회논문집
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    • 제24권4호
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    • pp.429-447
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    • 2021
  • 이 연구에서는 2007개정 수학과 교육과정에서 2015개정 수학과 교육과정에 이르기까지 세 출판사에서 출판된 12권의 고등학교 1학년에 해당하는 '수학' 또는 '수학 1', '수학 2' 교과서의 스토리텔링을 탐구하였다. 스토리텔링 결과 분석으로부터 얻을 수 있었던 결론은 다음과 같았다. 첫째, 양적인 측면에서의 스토리텔링은 2015 개정 교과서로 오면서 점차 증가하였다. 둘째, 스토리텔링 유형으로는 실생활연계형과 학문융합형이 높게 나타났고, 다음으로 수학사탐구형, 의사결정형, 도구활용형의 순으로 나타났다. 셋째, 스토리텔링은 교과서 내용 구성 측면에서 '전개'에서 가장 많이 나타났고, '도입', '학습자료', '평가'의 순으로 나타났다. 연구를 통하여 수학사탐구형을 비롯하여 특히 의사결정형과 도구활용형의 스토리텔링 내용의 개발이 더욱 필요함을 알 수 있었고, '도입'에 단편적으로 제시되는 스토리텔링은 단원의 전체를 관통하며 마지막까지 활용될 수 있도록 교과서를 구성할 필요가 있음을 알 수 있었다.

패션 머천다이징 시스템 개발에 관한 실증적 연구 - 라이프스타일과 패션 의 마케팅 전략을 중심으로- (An Experimental Study on the Fashion Merchandising System-With special reference to the life-style of consumers and the Marketing strategy of the fashion industry-)

  • 이호정
    • 복식
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    • 제20권
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    • pp.151-167
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    • 1993
  • The purpose of this study is to systematize the theory of the Fashion Marketing and merchandi-sing system as well as the strategy for the Mar-keting based on the related variable. Furthermore, this study deals with development of the mark-eting strategy to the relation between consumers and industry. The content conclusion on the research can be outlined as follows : 1. In order to inverstigate how the life-style of consumers affects their sense of fashion, awa-reness of brand, and decision making process of purchase, the life-style of women consumers is classified into 15 types. (1) Acording to the different life-style types, and important difference is found in the consum-ers' sense of clothes, a unique image of outfit and its own favorite image of womanliness. (2) The consumer's awareness of a particular brand has a reasonable relationship with their brand preference and possession of the brands. (3) Their is an important discrimination acco-rding to the life-style types in their brand awar-eness and preference and possesion of brands. (4) The consumers of each life-style type show noticeable difference in the decision making pro-cess of purchase including he motive of purchase, the source of information, the cause of purchase intention, price, the frequency of purchase and the degree of satisfaction of purchased goods. 2. The merchandising system and the market positioning among the fashion industry are compared and analyzed in the following terms ; (1-1) For the purpose of establishing the target market strategy, the industry uses unreasenalbe methods to analyze the life-style of the target customers and the real customers(36%) and the aging phenomenon of brands is remarkable : as much as 37% of brands show over 5 years-old age gap. (1-2) The price setting process depends highly on the cost-plus approach. (1-3) In color planning, too many colors are used in every season(the average number is 22.3) and the investigation of the consumers' favorite color is neglected. (1-4) The manufacturers of successful brands are much likely to employ the textile designer and allow them to develop the various fabrication. (1-5) The regular rate of sales in each season is extremely low(56.04%) : the rate of the succ-essful brands is relatively high at 65%, but that of the unsuccessful as low as 51%. (1-6) 47% of brands reveal the designer-orie-nted fashion merchandising system. The successful brands, on the other hand, show a high rate of merchandiser oriented system. (2) Since the brand positioning is highly cen-tered on each brand image, styles and target age, the new data are presented in this study for the new market development. (3) To set up the target market, the mapping of images between the differentiated market and the consumers is suggersted according to the market positioning of industry and 15 types of the life-styles of consumers.

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노년층 여성들의 의복구매유형에 따른 의복구매불만 (The Anxiety in Purchasing According to Clothes Buying Style in Elderly Women)

  • 배현숙
    • 대한가정학회지
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    • 제35권1호
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    • pp.373-388
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    • 1997
  • This research was intended to understand the degree of variety in elderly women by was of classifying the type of clothing purchase's according to the degree of anxiety when they buy clothes. Samples were 285 elderly women who are aged over 55 dwelling in Busan Meropolitan city and this research is made available by the method of the questionnaire interview. The data was analyzed using reliability ANOVA regression Scheffe Test and correlation. The results of the study were the followings 1. The most important factors in the type of clothing purchase's of elder women are the styles disparity of age is represented similarly except the styles of a Brand Loyal tat ranked highest were among the age group 60-64. 2, The factor of difference in clothing purchase's according to degree of education are Brand loyal Cautious Impulsive Ecologists and Experimenters and the style of clothes buying according to activity of leisure are Brand Loyal and conformists. The factor of difference in clothing buying according to shopping companion are Planners Experiments Conformists Impulsive and Persuasible and the item represents difference according to payer for clothing marked all style of clothes buying and similarity except Impulsive and Style-Conscious, 3, The highly correlated item in the degree of education and activity of leisure in the context of the correlated item concerning about shopping companion and payer for clothes are Experimenters impulsive and Ecologists. The colthing anxiey which is highly related is the degree of education and the activity of leisure and the anxiety in masterial colour and self-harmony and the anxiety of colthing purchase's which is highly correlated in clothing purchase's companion and payer for clothin proved the priceand the anxiety of decision-making 4. Economy-Minded Experimenters Impulsive Planners and Style-Conscious represents all of the difference in all items in clothing purchase's Conformists represents anxiety to all items except the anxiety in clothing administration, Cautious and Ecologists represents the differences only for the anxiety in clothing administration,. But Brand-Loyal and Persuasible feels no anxiety in clothing purchase. 5. The most explicable independent variable based upon the analysis of regression in anxiety of colthing purchase is Economy-Minded and the next is Conformist Experiments Planners Style-Conscious Impulsive and so on.

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