• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2003년도 춘계학술대회
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• pp.206-213
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• 2003

Application of existing decision tree algorithms for Internet retail customer classification is apt to construct a bushy tree due to imprecise source data. Even excessive analysis may not guarantee the effectiveness of the business although the results are derived from fully detailed segments. Thus, it is necessary to determine the appropriate number of segments with a certain level of abstraction. In this study, we developed a stopping rule that considers the total amount of information gained while generating a rule tree. In addition to forwarding from root to intermediate nodes with a certain level of abstraction, the decision tree is investigated by the backtracking pruning method with misclassification loss information.

• 한국콘텐츠학회논문지
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• 제21권9호
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• pp.404-418
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• 2021

본 연구는 대학생들의 진로 성숙도가 가들의 진로 결정 수준에 영향을 미치는 과정에서 구직 효능감이 이를 매개할 때 성격 요인의 조절 효과를 검증하고자 하였다. 이를 위하여 국내·외 대학에 재학 중인 대학생 254명을 대상으로 온라인 설문조사를 실시한 후 이를 위계적 회귀분석과 Hayes의 Process Macro를 이용하여 해당 변인들의 조절 및 매개효과를 검증하였다. 분석 결과, 진로 성숙도와 진로 결정 수준의 관계에서 구직효능감의 매개효과를 확인하였다. 또한, 진로 성숙도가 구직 효능감의 매개를 통해 진로 결정 수준에 미치는 효과를 성격의 5요인 중 외향성 요인이 이를 조절하는 것으로 나타나 해당 변인들의 조절된 매개효과를 확인하였다. 이러한 연구 결과를 바탕으로 본 연구의 의의와 한계점이 결론 및 논의에서 다루어졌다.

• Asia Marketing Journal
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• 제15권1호
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• pp.155-168
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• 2013

This study describes consumers' movie choices in conjunction with other group members and attempts to reassess the effect of the online word of mouth (WOM) source in a joint decision context. The tendency of many people to go to movies in groups has been mentioned in previous literature but there is no modeling research that studies movie choice from the group decision perspective. We found that ignoring the group movie-going perspective can result in a misunderstanding, especially underestimation of genre preference and the impact of the WOM variables. Most of the studies to measure online WOM effects were done at the aggregate level, and the role of online WOM variables(volume vs valence) is mixed in the literature. We postulate that group-level analysis might offer insight to resolve these mixed understanding of WOM effects in the literature. We implemented the study via a random effect model with group-level heterogeneity. Romance, drama, and action were selected as genre variables; valence and volume were selected as online WOM variables. A choice-based conjoint survey was used for data collection and the models was estimated via Bayesian MCMC method. The empirical results show that (i) both genre and online WOM are important variables when consumers choose movies, especially as group, and (ii) the WOM valence effect are amplified more than the volume effect does as individuals are engaged in group decision. This research contributes to the literature in several ways. First, we investigate movie choice from a group movie-going perspective that is more realistic and consistent with the market behavior. Secondly, the study sheds new light on the WOM effect. At group-level, both valence and volume significantly affect movie choices, which adds to the understanding of the role of online WOM in consumers' movie choice.

• 대한가정학회지
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• 제34권2호
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• pp.341-353
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• 1996

The purpose of this research is to investigate the influence of demographic and housing life-style variables on evaluation or choice criteria to the decision making for purchasing house. The results of this research were as follows ; 1) In analysis on housing life-style according to demographic variables, it showed that the age group had significant difference in decoration pursuits ; the educational group had significant difference in self-expression ; the income group had significant difference in self-expression and interior function. 2) In analysis on evaluation or choice criteria of decision making for purchasing house according to demographic variables, it showed that : the age group had significant difference in surrounding environment ; the educational group had significant difference in interior environment, interior or exterior facilty, apartment management, economics and surrounding environment ; the income group had significant difference in avail of approach, convenience facilities, apartment management, economics and surrounding environment. 3) In analysis the influence of demographic and housing life-style variables on evaluation or choice criteria to decision making for purchasing house, it was effected on educational level, decoration pursuit, practicality and ostentation in interior environment ; decoration pursuit, self-expression, interior function and practicality in interior or exterior facility ; decoration pursuit, practicality and ostentation in avail ability of approach and convenience facilities ; self-expression, practicality and ostentation in apartment management and economics ; age level, income level, decoration pursuit, self-expression, practicality and ostentation in surrounding environment.

• KIEE International Transactions on Power Engineering
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• 제5A권1호
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• pp.46-55
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• 2005

This paper proposes a new method for choice of the best transmission system expansion plan on the side of highest satisfaction level of decision maker using fuzzy integer programming. The proposed method considers the permissibility and ambiguity of the investment budget (economics) for constructing the new transmission lines and the delivery marginal rate (reliability criteria) of the system by modeling the transmission expansion problem as a fuzzy integer programming one. It solves the optimal strategy (reasonable as well as flexible) using a fuzzy set theory-based on branch and bound method that utilizes a network flow approach and the maximum flow-minimum cut set theorem. Under no or only a very small database for the evaluation of reliability indices, the proposed technique provides the decision maker with a valuable and practical tool to solve the transmission expansion problem considering problem uncertainties. Test results on the 63-bus test system show that the proposed method is practical and efficiently applicable to transmission expansion planning.

• 융합정보논문지
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• 제9권10호
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• pp.144-153
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• 2019

본 연구는 뷰티관련 학과에서 보다 질 높은 교육과정을 통해 산업 현장에서 요구되는 전문화되고 경쟁력 있는 인재를 양성하고 뷰티전공 학생들의 진로결정 자기효능감과 전공만족도 및 직업가치관과의 구조적인 상관관계를 설문수집과 통계분석으로 알아보고자 하였다. 연구대상은 서울과 경기도에 소재한 뷰티관련 대학의 뷰티전공 학생을 대상으로 일반적인 특성, 직업가치관, 전공만족도, 진로결정 자기효능감과 구직결정 자기효능감에 관하여 설문조사하였다. 그 결과 전공만족도는 직업가치관과 진로결정 자기효능감에 대하여 p<.001로 유의수준 .05에서 통계적으로 유의미한 영향이 있는 것으로 나타났다. 직업가치관은 진로결정 자기효능감의 진로결정과 구직결정에 대하여 p<.001로 유의수준 .05에서 통계적으로 유의미한 영향이 있는 것으로 나타났다. 직업가치관은 전공만족도와 진로결정 자기효능감 중 진로결정에서 유의한 매개효과를 확인하였다. 따라서 전공만족도와 직업가치관이 진로결정 자기효능감에 있어 구조적으로 유의미하게 작용하는 요인임을 확인하였으며, 뷰티전공 대학생들의 진로결정 자기효능감에 영향을 주는 다양한 변수들에 대한 지속적인 연구는 반드시 필요하다고 사료된다.

• 보건행정학회지
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• 제24권3호
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• pp.205-218
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• 2014

Background: Most studies on the national health insurance benefit expansion policy have focused on policy tools or decision-making process. Hence there was not enough understanding on how policies are actually implemented within the specific policy context in Korea which has a national mandatory health insurance system with a dominant proportion of private providers. The main objectives of this study is to understand the implementation process of the benefit coverage expansion policy. Unlike other implementation studies, we tried to examine both the process of implementation and decision making and how they interact with each other. Methods: Interviews were conducted with the ex-members of the Health Insurance Policy Review Committee. Medical doctors who implement the policy at the 'street-level' were also interviewed. To figure out major variables and the degree of their influences, the data were analyzed with Winter's Policy Implementation Model which integrates the decision making and implementation phases. Results: As predicted by the Winter model, problems in the decision making phase, such as conflicts among the members of committee, lack of applicable causal theories application of highly symbolic activities, and limited attention of citizen to the issue are key variables that cause the 'implementation failure.' In the implementation phase, hospitals' own financial interests and practitioners' dependence on the hospitals' guidance were barriers to meeting the policy goals of providing a better coverage for patients. Patients, the target group, tend to prefer physicians who prescribe more treatment and medicine. To note, 'fixers' who can link and fill the gap between the decision-makers and implementers were not present. Conclusion: For achieving the policy goal of providing a better and more coverage to patients, the critical roles of medical providers as street-level implementers should be noted. Also decision making process of benefit package expansion policy should incorporate its influence on the implementation phase.

• 한국환경교육학회지:환경교육
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• 제20권1호
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• pp.42-61
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• 2007

This study investigated the effect of the environmental issue analysis instruction on the decision making ability of middle school students. A pretest-posttest control group design was employed. The participants for the research were 288 1st grade male students in middle school in Seoul, the environmental issue analysis lesson group consisted of 142 members and the non-environmental education group consisted of 146 members. The cognitive level of the students were divided into three groups-concrete, transition, formal-as the result of GALT test. Students take issue analysis lessons during 6 weeks, one lesson per a week. Students had studied through worksheets reconstructed and developed by researcher on basis of issue analysis suggested by Ramsey et al. (1997). The results of the research were followings: After lesson for environmental issue analysis, all of the students were improved in decision-making ability regardless of cognitive level (p<.05). Especially, decision-making ability of the transition group students was improved to a high degree. Scores of searching relevant information, generation of alternatives, identification of values for selection criteria, the evaluation of alternatives' merits and demerits, prediction of consequence were increased in experimental group (p<.05). But the ability of selection of alternatives according to value was not reached statistically meaningful improvement. The decision-making ability of the control group students was not improved but ability of selection of alternatives, the evaluation of consequence were increased (p<.05).

• 한국의류학회지
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• 제26권5호
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• pp.606-617
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• 2002

The purpose of this study is to develop a decision model that helps manufacturers and retailers determine the optimal timing of markdown in order to maximize their profit. An optimal timing decision model was developed based on three steps; conjoint measurement, scenario analysis and simulation. Data were collected from the sample of 149 out of 170 undergraduate and graduate students in Seoul in 1997. From the Jeans market, 8 brands; Levi's, lee, Guess, Calvin Klein, Pintos, Get used, MFG, and Basic, were selected as competitors for this study. In the conjoint measurement, respondents estimated the level of preference, from 1 to 100, for each item in which brand, price, style, and colors were used to explain product characteristics. Then, in order to reflect competitive situation in Jeans market, four types of scenarios were developed. In each scenario, simulations were applied to decide optimal timing of markdowns that leads to maximal profitability and sales volume. The profit was calculated based on the equation; Profit = Jean's market volume x market share of each brand - cost, where market volume was obtained by integral calculus for market utility function, and market share by logit value of part-worth from the conjoint analysis. For the purpose of the parsimony of the research, costs and the level of markdown were fixed to 30% of the regular price. In results, the optimal timing decision model identified 3 different types of brands. The brands that do not need to take markdown were Ievi's, MFG, and Basic Jeans characterized by the highest brand power and the highest price zone. The brands that needed to take early markdowns were Guess, Lee, Calvin Klein, and Get Used with the intermediate level of brand power and price. The brand that need late markdown was Pintos with the weakest brand power among the competitors and the lowest price. The optimal range of markdown remains for further research.

• 대한전기학회논문지:전력기술부문A
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• 제52권11호
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• pp.668-674
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• 2003

The electric marketplace is in the midst of major changes designed to promote competition. No longer vertically integrated with guaranteed customers and suppliers, electric generators and distributors will have to compete to sell and buy electricity. Unit commitment (UC) in such a competitive environment is not the same as the traditional one anymore. The objective of UC is not to minimize production cost as before but to find the solution that produces a maximum profit for a generation firm. This paper presents a hi-level formulation that decomposes the UC game into a generation-decision game (first level game) and a state(on/off)-decision game (second level game). Derivation that the first-level game has a pure Cournot Nash equilibrium(NE) helps to solve the second-level game. In case of having a mixed NE in the second-level game, this paper chooses a pure strategy having maximum probability in the mixed strategy in order to obviate the probabilistic on/off state which may be infeasible. Simulation results shows that proposed method gives the adequate UC solutions corresponding to a NE.