• Title/Summary/Keyword: Decision Hierarchy

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Certifying the Quality of Electronic Commerce Services (전자상거래 서비스 품질 인증에 관한 연구)

  • Choi, Doug-W.
    • Journal of Korean Society for Quality Management
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    • v.33 no.2
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    • pp.1-12
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    • 2005
  • An extensive literature review has been made in this paper to build the evaluation hierarchy structure for the certification of electronic commerce services. In building the evaluation hierarchy structure, major candidate evaluation factors are selected by bench marking the various certification practices, including the Malcolm Baldrige award, ISO9000, and BSC(balanced scorecard) techniques. This paper deployed principal component analysis and factor analysis techniques to develop a statistically solid and systematic evaluation model. The final evaluation model, as presented in this paper as a model for the certification of electronic commerce services, produces a numeric score on the 100% scale, which can be served as a metric for the certification decision. The AHP technique was used in converting the various qualitative and quantitative evaluation values into a single measure for the certification decision.

Entrepreneurial Characteristics Affecting on Angel Investors's Decision making (엔젤투자자의 투자의사결정에 영향을 미치는 기업가특성에 관한 연구)

  • Yun, Young Sook;Hwangbo, Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.3
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    • pp.47-61
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    • 2014
  • Many angel investors hesitate to invest in early-stage company. Most early-stage company has no sales and only R&D step project or in early approach of market. So it's impossible to evaluate early-stage company quantitatively. Therefore many angel investors depend on CEO's tendency to evaluate company and make decision for investment. The purpose of this study is discover the entrepreneurial characteristics of CEO and the importance level which affect on the angel investors decision making factors for investment. To identify the factors of entrepreneurial characteristics, survey was conducted by Delphi Technique which is involved by 20 experts who is angel investment club members, venture capitalists, CEOs and officers. Three rounds of survey results derived 10 elements of entrepreneurial characteristics for investment decision making factors including reliability, risk sensitivity, passion, perseverance, integrity, leadership, startup experience, organizational management skills, innovation and social networking. In addition, this study derived the importance level of elements of entrepreneurial characteristics based on the AHP(Analytic Hierarchy Process) theory and maintained the logical consistency by pair-wise comparison for each element. As a result of analyzing the importance of entrepreneurial characteristics, the sequence is reliability (18.1%), integrity (15.9%), leadership (11.7%), organizational management skills (10.0%), social networking (9.5%), passion(9.1%), perseverance(8.4%), innovation(8.1%), startup experience(5.3%) and risk sensitivity(3.9%) respectively. The significance of this study is somewhat decrease limit of the uncertainty arising from angel investors and angel investors can help a decision making, by discover factors of entrepreneurial characteristics that can be called the biggest influencing factors among Investor's investment decision-making In early stage companies and compare importance.

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A Multiple Criteria Decision-making Model to Select an Optimal Tomato Export Farm (최적의 토마토 수출 생산자 선정을 위한 다기준 의사결정 모델)

  • Seo, Kwang-Kyu;Kim, Young Shik
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.121-127
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    • 2013
  • As the worldwide trade of agricultural products became liberalized with the establishment of WTO and FTA, relatively cheaper agricultural products have influenced the Korean domestic market substantially. Fortunately, foreign countries have soften their restrictions on Korean agricultural exports, providing Korean farmers with more opportunities to advance into the world market. This study aims to propose a multiple-criteria decision-making model for selecting an optimal tomato export farm, as the part of an effort to vitalize exports of domestic agricultural products amid the competitive agricultural market worldwide. For this purpose, we are suggesting a 2-step decision-making model which consists of a simple hierarchy decision model that preliminary selects tomato export farms and a detailed hierarchy decision model that chooses the final and optimal tomato export farm. We applied the analytic hierarchy process (AHP) to determine the relative importance of the used evaluation factors and to choose the tomato export farms with most potential. Eventually, the systematic and efficient decision-making model proposed in this paper can be applied to determine the optimal export farms for crops other than tomato, and thus it can encourage the competitiveness of Korean agricultural exports.

Development of A Web-based Buying Decision Support System for A Cyber-Shopping Mall (사이버쇼핑몰을 위한 웹기반 구매 의사결정지원시스템의 개발)

  • Jeong, Byung-Ho;Kim, Woo-Ju;Doo, Kye-Woong;Lee, Keun-Ryul;Yang, Pil-Su
    • Asia pacific journal of information systems
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    • v.13 no.2
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    • pp.105-117
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    • 2003
  • As E-commerce is getting more popular, consumers faces more decision complexity than ever before because they can get greater alternative choices. Futhermore, consumers are sometimes motivated to expand effort in making a good decision in the case of relatively important and non-routine decison, such as buying a house or car. Thus, a buying decision support function is required to help consumers make decisions that have the greatest effects on consumer's lives. We develop a propotype system of a web-based buying decision support system for a cyber shopping mall. A buying decision of a consumer is a multi-attribute decision problem and is supported using analytic hierarchy process model. The system was implemented using HTML, Java, Java applet, JSP.

Decision Methodology for LNG Plant FEED Evaluation using Analytic Hierarchy Process (LNG 플랜트 프로젝트의 기본설계 평가방법에 관한 연구)

  • Park, Jong-Hwa;Cho, Dae-Myeong
    • Journal of the Korean Institute of Gas
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    • v.20 no.3
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    • pp.52-58
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    • 2016
  • In this study, evaluation method for LNG plant FEED is suggested and its validity is confirmed using a well-known decision making technique of Analytic Hierarchy Process (AHP). It is a pairwise comparison technique which can be used when multiple options must be considered for a single decision making problem. In order to develop an objective decision methodology, various decision parameters, sub-parameters as well as the concept of scale of assessment were introduced, and its consistency among these parameters was also checked by calculating the consistency index (C.I.). The methodology suggested in this article will contribute in evaluation of LNG plant FEED with less bias and subjectivity associated with the decision making procedure.

The Quantitative Analysis of Alternative-Decision in Missile Test: Focusing on Selecting a Foreign Test Site through Data Envelopment Analysis (미사일 시험을 위한 대안결정의 정량적 분석: 자료포락분석을 이용한 국외 시험장 선정을 중심으로)

  • Han, Seung Jo
    • Convergence Security Journal
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    • v.20 no.4
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    • pp.3-12
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    • 2020
  • Although the related regulations or guidelines are not specified in the defense weapon system R&D process, R&D authorities frequently encounter problems that require rational decision-making. If the rational process is not applied in the matter of alternative choice, the project could be disrupted, which can result in longer project periods or more resource provision. In particular, a variety of decision-making methods are needed for test&evaluation of missile R&D. The issue of selecting a test site is one of the representative decision-making problems. If it is needed to determine the priority of multiple sites, Delphi Method and Analytic Hierarchy Process(AHP) will be applied. However, if the input of cost is to be considered, Data Envelopment Analysis(DEA) is more valuable to solve the problem. This paper proposes a solution to handle quantitatively various decision-making problems that can occur in missile flight test, and shows how DEA is applied through a simulated case study of selecting a foreign test site.

A Study on the Effective Use of NEIS using Multiple Decision-Making Technique (다중의사결정기법을 이용한 NEIS의 효과적 활용방안에 관한 연구)

  • Seo, Kwang-Kyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.9 no.2
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    • pp.544-549
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    • 2008
  • National Education Information System (NEIS) is an ambitious reform project in the field of education, which is launched mainly by government initiative and is to link administrational work of between schools and their senior administration offices via internet. NEIS is introduced to lighten the teachers' overburden, to standardize the work process and to bring better quality education to each classroom and make it possible for those involved in education to resolve any related educational problem on line. This paper aims to construct a hierarchy model consisting of key factors such as administrative and technological factors for the effective use of NEIS and to evaluate the relative importance among key factors using multiple decision-making technique. Eventually, the analysis results can be utilized to develop the future improvement strategy of NEIS and to satisfy the users.

Prioritizing Service Supply-Chain Performance Measures Using Multi-Criteria Decision-Making Methodologies

  • ABBAS, Haidar;ALAWI, Alamir Al;MAKTOUMI, Khadija Al
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.843-851
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    • 2020
  • This study focuses on identifying and prioritizing the broader performance measures for the service supply chains by taking the case of Majan Electricity Company, Sohar, in the Sultanate of Oman. For an examination of the uniformity of ultimate objectives and the priorities therein, two strata of respondents with a total of fourteen respondents were approached for their valuable insights. Suitable structured instruments were personally administered to elicit the insightful and worthy responses. The two multi-criteria decision-making techniques, namely, the Fuzzy Analytical Hierarchy Process and the Best-Worst Method were used to reach a meaningful prioritization of the identified and refined broader performance measurement dimensions. The results show that there exists a minor gap between the two respondents' groups in terms of their prioritizations. The major finding points to the difference in terms of the topmost priorities as revealed by the two set of respondents. For one group of respondents, the customer satisfaction matters the most, whereas for the other group, it is the overall profitability that matters the most. This gap against the utopian state assists in concluding that there is a requirement to reorient the employees so as to have a shared and common understanding of the organizational priorities.

A Comparison Study on Supplier and Green Supplier Selection Problems using Fuzzy AHP and BSC (Fuzzy AHP와 BSC를 이용한 공급자와 그린 공급자 선정 문제의 비교 연구)

  • Seo, Kwang-Kyu
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.117-124
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    • 2011
  • Supplier selection is one of the most important activities of a company. This importance is increased even more by new strategies in a supply chain, because of the key role suppliers perform in terms of quality, costs and services which affect the outcome in the buyer's company. In addition, green production has become an important issue for almost every manufacturer and will determine the sustainability of a manufacturer. Therefore a performance evaluation system for supplier and green suppliers is necessary to determine the suitability of suppliers to cooperate with the company. Supplier and green supplier selection is a multiple criteria decision making problem in which the objectives are not equally important. In practice, vagueness and imprecision of the goals, constraints and parameters in these problems make the decision making complicated. The objective of this study is to construct a decision-making process using fuzzy analytic hierarchy process (FAHP) and balanced scorecard (BSC) for evaluating supplier and green suppliers in the manufacturing industry. The BSC concept is applied to define the hierarchy with four major perspectives and performance indicators are selected for each perspective. FAHP is then proposed in order to tolerate vagueness and ambiguity of information. Finally, FAHP is applied to facilitate the solving process. With the proposed approach, manufacturers can have a better understanding of the capabilities that supplier and green supplier must possess and can evaluate and select the most suitable supplier for cooperation.

Method for Selecting a Smart Television Product Model Using AHP (AHP를 이용한 스마트TV 제품모델 선정 방법)

  • Byun, Dae-Ho
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.69-77
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    • 2014
  • Because smart televisions (TVs) have various and innovative functions that are different from traditional TVs, consumers are front with a complex decision-making problem when they want to buy a best TV among alternatives made by many TV makers. TV manufactures have developed and announced different types of smart TV models and they need a comparative study for evaluating their characteristics. In this paper, we suggest the Analytic Hierarchy Process(AHP) method for deciding the best smart TVs regarding many selection criteria. The method provides a decision support for consumers who like to purchase a smart TV. We describe criteria affecting the smart TV selection through a literature review and suggest a user testing method in order to derive accurate judgments from consumers. Using the Expert Choice software package, we show a an numerical example how the priority of smart TVs are computed.