1 |
Wang, H., Kalwani, M.U., and Akcura, T., A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior. Journal of Retailing and Consumer Services, Vol. 14, 369-382, 2007.
DOI
ScienceOn
|
2 |
Sarma, P., Sivakumaran, B., and Marshall, R., Impulse buying and variety seeking: a trait-correlates perspectives. Journal of Business Research, Vol. 63, pp. 276-283, 2010.
DOI
ScienceOn
|
3 |
Spool, J. M., Scanlon, T., Schroeder, W., Snyder, C., and DeAngelo, T., Web Site Usability. A Designer's Guide. Morgan Kaufman Publishers, Inc, 1999.
|
4 |
Tafesse, W. and Korneliussen, T., Identifying factors affecting consumers purchase incidence at retail trade shows. Journal of Retailing and Consumer Services, Vol. 19, pp. 438-444, 2012.
DOI
ScienceOn
|
5 |
Zeithaml, V. A., Parasuraman, A., and Malhotra, A., Service quality delivery through Web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, Vol. 30, pp. 362-375, 2002.
DOI
ScienceOn
|
6 |
Keeney, R. L. and Raiffa, H., Decisions with Multiple Objectives. John Wiley and Sons, New York, 1976.
|
7 |
Inman, J. J., Winer, R. S., and Ferraro, R, The interplay among category characteristics, and customer activities on in-store decision making. Journal of Marketing, September, Vol. 73, pp. 19-29, 2009.
|
8 |
ISO 9241-11, Ergonomic Requirements for Office Work with Visual Display Terminals (VDTs), Part 11: Guidance on Usability. International Organization for Standardization, 1998.
|
9 |
McFarland, D. J. and Hamilton, D., Adding contextual specificity to the technology acceptance model. Computers in Human Behavior, Vol. 22, No. 2, pp. 427-447, 2006.
DOI
ScienceOn
|
10 |
Moon, J., Chadee, D., and Tikoo, S., Culture, product type, and price influences on consumer purchase intention to buy personalized products online. Journal of Business Research, Vol. 61, No. 1, pp. 31-39, 2008.
DOI
ScienceOn
|
11 |
Nielsen, J., Designing Web Usability: The Practice of Simplicity. New Riders Publishing, 2000.
|
12 |
Pan, Y. and Zinkhan, G. M., Determinants of retail patronage: a meta-analyticsal perspective. Journal of Retailing, Vol. 82, No. 3, pp. 229-243, 2006.
DOI
ScienceOn
|
13 |
Parasuraman, A., Zeithaml, V. A., and Berry, L. L., SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, Vol. 64, No. 1, pp. 12-40, 1998.
|
14 |
Peppers, D. and Rogers, M., Enterprise One to One, New York: Doubleday, 1997.
|
15 |
Prabhala, S. and Ganapathy, S., Emerging artificial intelligence application: transforming television into smart television. Studies in Computational Intelligence, Vol. 381, pp. 311-318, 2011.
DOI
|
16 |
Roca, J. C., Chiu, C. M., and Martinez, F. J., Understanding e-learning continuance intention: An extension of the Technology Acceptance Model. Int. J. Human-Computer Studies, Vol. 64, pp. 683-696, 2006.
DOI
ScienceOn
|
17 |
Saaty, T. L., The Analytic Hierarchy Process. McGraw-Hill, New York, 1980.
|
18 |
Kim, Y. H., N-screen strategies and trend analysis. Broadcasting and Telecommunication Policy, Vol. 22, No. 20, 2009.
|
19 |
Saaty, T. L. and Kearns, K., Analytical Planning: The Organization of Systems. Pergamon Press, Oxford, 1985.
|
20 |
Han, D. S. et al., Technology trend of smart TV. Journal of Korean Institute of Electromagnetic Engineering and Science, Vol. 22, No. 2, pp. 44-51, 2011.
|
21 |
Choi. Y. J., Analysis of the difference of business models between Apple and Google. DIGIECO, 2010.
|
22 |
Choi, J. S., Service trends of online VOD in smart TV era. Journal of the Korean Society of Broadcast Engineering, Vol. 16, No. 2, pp. 76-81, 2011.
|
23 |
Han, Y. S., Market competition between Apple's TV and Google's TV. LGERI Report, pp. 2-15, 2010.
|
24 |
Ailawadi, K., Neslin, S. A., and Gedenk, K., Purchasing the value conscious consumer: store brands versus national brand promotions. Journal of Marketing, 65, pp. 71-89, 2001.
DOI
ScienceOn
|
25 |
Ailawadi, K. L. and Keller, K. L., Understanding retail branding: conceptual insights and research priorities. Journal of Retailing, Vol. 80, pp. 331-342, 2004.
DOI
ScienceOn
|
26 |
Badre, A. N., Shaping Web Usability: Interaction Design in Context. Addison-Wesley, 2002.
|
27 |
Baker, J., Parasuraman, A., Grewal, D., and Voss, G. B., The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing, Vol. 66, No. 2, pp. 120-141, 2002.
|
28 |
Besharati, B., Azarm, S., and Kannan, P. K., A decision support system for product design selection: A generalized purchase modeling approach. Decision Support Systems, Vol. 42, pp. 333-350, 2006.
DOI
ScienceOn
|
29 |
Cooke, D. J. et al., Marketing the unfamiliar: the role of context and item-specific information in electronic agent recommendations. Journal of Marketing Research, Vol. 39, No. 4, pp. 488-497, 2002.
DOI
ScienceOn
|
30 |
Blattberg, R. C. and Wisniewski, K. J., Price-induced patterns of competition. Marketing Science, Vol. 8, No. 4, pp. 291-310, 1989.
DOI
ScienceOn
|
31 |
Darian, J. C., Wiman, A. R., and Tucci, L. A., Retail patronage intentions: the relative importance of perceived prices and salesperson service attributes. Journal of Retailing and Consumer Services, Vol. 12, No. 1, pp. 15-23, 2005.
DOI
ScienceOn
|
32 |
Green, P. E. and Rao, V. R., Conjoint measurement for qualifying judgmental data. Journal of Marketing Research, Vol. 8, 1971.
|
33 |
Song, M. J., Impact on media market and implications by smart TV innovation. DIGIECO, June 25, 2010.
|
34 |
Park, M. S., Evolution direction of OTT service industry and key issues. Broadcasting and Telecommunication Policy, Vol. 23, No. 15, KISDI, pp. 1-30, 2011.
|
35 |
Park, S. Y. and Yoo, S. H., Consumers' preference on smart TV. Journal of Korea Industrial Economic Association, Vol. 25, No. 2, pp. 1401-1417, 2012.
|
36 |
Park, J. H. and Chung, D. B., Buying determinants of the customers for smart TV: Focusing on the entry strategies of Apple's TV market. Journal of the Korea Management Engineers Society, Vol. 16, No. 3, pp. 205-223, 2011.
|
37 |
Lee, G. H., Kim, M. C., and Lee, W. H., UI technology trend for improving UX of smart TV. Journal of KIISE, August, pp. 18-25, 2011.
|
38 |
Shin, Y. K., Choe, J. H., Remote control interaction for individual environment of smart TV. Journal of the Korea Contents Association, Vol. 11, No. 11, pp. 70-78, 2011.
과학기술학회마을
DOI
ScienceOn
|
39 |
Chung D. N., A study on structural change of media industry according to smart TV appearance. KBS Research Report, 2010.
|
40 |
Lee, H. J., Lim, Y. S., and Ahn, M. J., Apple's new apple TV: characteristics and implications. DIGIECO, Digieco Report, 2010.
|
41 |
Chung D. N. and Choi, S. J., Smart TV technologies and media policies. Broadcasting and Telecommunications Studies, Winter, pp. 77-103, 2011.
|
42 |
Jeong, Y. H., Ahn, C. H., and Hong, J. W., Technology trend of smart TV. Journal of the Korean Society of Broadcast Engineering, Vol. 16, No. 1, pp. 65-75, 2011.
|
43 |
Cho, Y. S., Competitive landscape toward smart TV. Korean Journal of Broadcasting, Vol. 25, No. 2, pp. 233-266, 2011.
|
44 |
Kang, H. R. et al., Smart TV and change of media paradigm. KISDI Report pp. 11-06, 2011.
|
45 |
Kim, M. K., Park, J. H., and Choi, Y. W., The industrial strategies for global leading of smart TV. Electronics and Telecommunications Trends, Vol. 25, No. 5, October, 2010.
과학기술학회마을
|
46 |
Kim, S. W., Building a sustainable UX eco system under N-screen and cloud computing paradigm. Journal of Ergonomics Society of Korea, Vol. 29, No. 4, pp. 553-561, 2010.
DOI
ScienceOn
|
47 |
Kim, H., K, Kim, J. C., and Oh, K. S., A study on a legal status and regulation direction about Smart TV on global media times. Broadcasting and Telecommunications Studies, Vol. 12, No. 2, pp. 79-114, 2011.
|
48 |
Hanson, W., Principles of Internet Marketing. Cincinnati, OH: South-Western College Publishing, 2000.
|
49 |
Moon, C. S. and Choi, M. J., The explanatory study on the effect of mart TV appearance on domestic broadcasting environment. Broadcasting and Telecommunications Studies, Winter, pp. 147-170, 2010.
|