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http://dx.doi.org/10.14400/JDC.2014.12.3.69

Method for Selecting a Smart Television Product Model Using AHP  

Byun, Dae-Ho (Dept. of Economics, Finance, and Logistics)
Publication Information
Journal of Digital Convergence / v.12, no.3, 2014 , pp. 69-77 More about this Journal
Abstract
Because smart televisions (TVs) have various and innovative functions that are different from traditional TVs, consumers are front with a complex decision-making problem when they want to buy a best TV among alternatives made by many TV makers. TV manufactures have developed and announced different types of smart TV models and they need a comparative study for evaluating their characteristics. In this paper, we suggest the Analytic Hierarchy Process(AHP) method for deciding the best smart TVs regarding many selection criteria. The method provides a decision support for consumers who like to purchase a smart TV. We describe criteria affecting the smart TV selection through a literature review and suggest a user testing method in order to derive accurate judgments from consumers. Using the Expert Choice software package, we show a an numerical example how the priority of smart TVs are computed.
Keywords
smart TV; selection criteria; Analytic Hierarchy Process; product selection; user testing; decision making;
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