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Development of A Web-based Buying Decision Support System for A Cyber-Shopping Mall  

Jeong, Byung-Ho (전북대학교 산업정보시스템공학과)
Kim, Woo-Ju (전북대학교 산업정보시스템공학과)
Doo, Kye-Woong ((주) 오픈테크 SI사업부)
Lee, Keun-Ryul ((주) GenuWin ERP 팀)
Yang, Pil-Su (전북대학교 산업공학과)
Publication Information
Asia pacific journal of information systems / v.13, no.2, 2003 , pp. 105-117 More about this Journal
Abstract
As E-commerce is getting more popular, consumers faces more decision complexity than ever before because they can get greater alternative choices. Futhermore, consumers are sometimes motivated to expand effort in making a good decision in the case of relatively important and non-routine decison, such as buying a house or car. Thus, a buying decision support function is required to help consumers make decisions that have the greatest effects on consumer's lives. We develop a propotype system of a web-based buying decision support system for a cyber shopping mall. A buying decision of a consumer is a multi-attribute decision problem and is supported using analytic hierarchy process model. The system was implemented using HTML, Java, Java applet, JSP.
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