• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.2
• /
• pp.243-254
• /
• 2022

Customers' perceptions of information about a company's products or services have altered as a result of the development of ICT and social networks. This gives rise to a fact that buzz marketing, which is a marketing technique employed commonly in today's business and communication, has a significant impact on customers' electronic word of mouth intention (e-WOM). However, very few studies about this issue have been conducted so far, which reveal a gap in understanding buzz marketing from an academic perspective. Based on the results of a cross-sectional survey in Binh Duong city, this study investigates the efficiency and effect of buzz marketing on customers' e-WOM intention through mediating variables of message credibility. Data from 367 time-lagged individual samples were collected and analyzed by the structural equation modeling method (SEM). Results showed that creativity, clarity, and humor variables have a positive relationship with message credibility and then impact the intention to conduct e-WOM of social networks' users. Marketing campaigns employing the buzz technique should be launched with easy-to-understand and entertainable messages. Findings from this study also provide managers with a scientific understanding of buzz marketing and the effectiveness of this technique as well as reveal the potential for future studies to explore further in this area.

• The Journal of Korean Academic Society of Nursing Education
• /
• v.27 no.2
• /
• pp.186-196
• /
• 2021

Purpose: The purpose of this study was to investigate interpersonal competence and social support and their mediating effects on the relationship between caring efficacy and empathy in nursing students. Methods: This study used a cross-sectional design. Data collection was conducted from February 5 to February 12, 2019, from 254 students enrolled in the Department of Nursing in Jeollabuk-do and Chungcheongbuk-do. Data analysis was conducted using the SPSS/WIN 21.0 program. Results: As a result of verifying the mediating effects of social support and interpersonal competence on the relationship between the empathy ability and caring efficacy of nursing college students, it was found that social support and interpersonal competence partially mediated the relationship between the two variables (Z=1.68, p=.046). Conclusion: Through this study, a theoretical basis was provided that when applied to an educational program could improve nursing students' caring efficacy. Content that can improve not only empathy but also social support and interpersonal competence should be included.

• Journal of Korean Society of Environmental Engineers
• /
• v.39 no.5
• /
• pp.237-245
• /
• 2017

This study was aimed at investigating effluent water quality and proposing reuse possibilities for 12 sewage treatment plants discharged more than $5,000m^3/day$ in order to recycle the sewage treatment plant effluent of Jeollabuk-do effectively. Additionally, a laboratory scale test for reprocessing water discharge was performed. Categories of reclaimed sewage water reuse were divided into 7 topics and analyzed a total of 28 items including 16 heavy metals based on water quality standard. As a results, color, BOD, TN, chloride and Electrical Conductivity (EC) exceeded reused water quality standard. In particular, color and TN exceeded in 8 and 5 sewage treatment plants, respectively. The value of chloride and EC were high in sewage treatment plants including the food and industrial wastewater. At 4 sewage treatment plants were possible to reuse without re-treatment. The laboratory scale test was conducted to SandFilter (SF)-Granular Activated Carbon (GAC)-MicroFiltraion (MF)-Reverse Osmosis (RO). Both the removal efficiencies and economic feasibility of total E. coli., color and Suspended Solid (SS) suited in case using the SF-GAC treatment method. The removal of chloride and EC had little effect in the case of SF-GAC-MF system, but RO showed over 90% of removal efficiency. After using SF-GAC process only, the concentration of $UV_{254}$ decreased sharply from 0.3651 /cm to 0.0306 /cm and it showed over 92% of removal efficiency rate. In conclusion, for the effective reuse of sewage discharged water, water quality and the surrounding terrain of treatment plants should be all taken into account. If it needed for the reprocessing, both the selection for treatment and economic combination treatment methods will have to be considered.

• Korean Journal of Plant Resources
• /
• v.31 no.3
• /
• pp.254-267
• /
• 2018

The phenotypic traits of 63 Asian plum varieties were investigated for three years to select those with superior qualities for breeding. Eight morphological characteristics of the flowers and fruits (e.g., stigma position, fruit skin, and flesh color) were evaluated. Phenological characteristics (e.g., blooming time and ripening time) were also monitored. Being useful traits for breeding, fruit quality factors (e.g., fruit weight, skin color, flesh color, soluble solids content, and titratable acidity) were evaluated as well. The majority of the fruits were cordate (36%) and circular (23%) in shape. Approximately 78% of the varieties showed a red skin color, whereas 67% had yellowish fruit flesh. Fruit ripening occurred from June 28th to September 5th, spanning 69 days. The average fruit weight and soluble solids content were 77.2 g and $12.2^{\circ}Brix$, respectively. Regarding correlations among the characteristics, the most significant correlation coefficients were for the ripening time and fruit size parameters. Such information of Asian plum varieties will be useful for future breeding programs.

• Culinary science and hospitality research
• /
• v.15 no.4
• /
• pp.245-258
• /
• 2009

This study is to theoretically verify the components of job satisfaction and turnover intention of cuisine employees working in the hotel and food service industry and to present some implications for more reasonable and efficient personnel management. Cuisine employees show higher turnover than others do. Change in cuisine employees has an adverse effect on their companies. Additional expenses for hiring and training new employees are needed as well. Consequently, the ways of improving job satisfaction should be sought, since job satisfaction can lower the turnout of the cuisine employees and cut down expenses as well. For the survey, employees working at a hotel located in Daegu were inquired of. Total 254 copies collected and 239 were analyzed for this study(24 was excluded due to the insincere responses). SPSS/WIN 12.0 statistical program was used. The result is that job satisfaction and adequate personnel allotment of the hotel and food industry employees decrease their resignation intention. For efficient management and reduced expenses, plans should be made to increase employees' job satisfaction.

• Proceedings of the Korean Vacuum Society Conference
• /
• 2013.02a
• /
• pp.254-254
• /
• 2013

마그네트론 스퍼터링은 그 단순한 구조로 인하여 신뢰성과 확장성이 높은 기술이다, 이로 인해 DLC, ITO 등의 산업 분야에서 많이 사용하는 박막 공정 기술이다. 하지만 인듐과 같은 희토류 금속의 가격이 최근 상승함에 따라 나타난 낮은 타겟 효율성의 문제와 낮은 파워 밀도로 인한 기판의 추가적인 bias 추가에 따른 비용상승, 그리고 reactive 스퍼터링 시 낮은 증착률 등의 문제점들 또한 존재한다. 이러한 단점들을 해결하기 위해 많은 연구들이 이루어 졌으며, 높은 파워 밀도를 위해 High power Impulse Plasma Magnetron Sputtering (HIPIMS) 기술과 타겟 사용률을 높이기 위한 High Target Utilization Sputtering (HITUS) 등의 기술 등이 개발되었다. 본 연구에서는 직류 전원을 사용한 High density Plasma Sputtering System (HIPASS)이라 명하는 고밀도 원거리 플라즈마 소스를 이용한 스퍼터링 이용해 증착한 박막의 특성을 연구 하였다. Hollow cathode discharge에서 발생한 고밀도 플라즈마가 외부 유도 자장 코일에 의하여 타겟 표면까지 도달하게 되며, 스퍼터링 타겟의 고전압 bias에 의해 플라즈마 이온들이 가속이 이루어져 스퍼터링 공정이 이루어 지게 된다. 본 연구의 공정에서 타겟 사용 효율은 최대 90%까지 이며, 원거리 플라즈마 소스에서의 이온으로 스퍼터링을 실시함으로 인해 스퍼터링 전압과 전류의 독립적인 조절이 가능 하다. 본 연구에서 HIPASS을 이용하여 기판에 추가적인 전압 인가 없이 Ti 타겟과 아르곤/질소 혼합가스를 사용하여 TiN 박막을 증착 하였다. TiN의 증착률은 약 44 nm/min였으며, 이 박막의 XRD 분석 결과 TiN (111), (200), (220) 면들이 관찰이 되었다. 높은 스퍼터링 입자 에너지에서 증착 된 TiN 박막에서 우선적으로 나타나는(200)과 (220) 면들이, 본 실험에서는 기판에 추가적인 전압인가 없이도 우선방위 성장을 보였다. 이 박막의 micro-hardness 측정 결과 약 34.7 GPa이며, 이는 UBM 이나 HIPIMS에서 보여주는 결과에 준하거나 그 이상의 수치이다. 이와 같은 결과는 본 연구에서 사용한 HIPASS 증착 공정이 높은 스퍼터링 입자 에너지를 가지기에 고밀도의 TiN 박막이 증착 된 결과로 볼 수 있다.

• The Journal of Korean Institute for Practical Engineering Education
• /
• v.2 no.1
• /
• pp.64-70
• /
• 2010

The purpose of this study is to understand students' use intentions of Web Based Collaborative Learning (WBCL) system. To meet this purpose, we developed a research model based on the Decomposed TPB. This model contains 5 influencing factors: Explicit social influence(EXSI) and Implicit social influence(IMSI), Perceived Usefulness (PU), Perceived easy of use(PEOU), Perceived Playfulness(PP). Data was collected 254 university students from two different institutions. Also, the analysis is conducted to do the hypothesis testing by using PLS 3.0. The result shows that influence factors except PEOU have a important and significant impact on user Behavior Intention(BI). Using WBCL system and learning tool, team leader(that is referent) and members can be a good interaction. For these same reasons, We found that especialy Explicit social influence(EXSI) and Implicit social influence(IMSI) are special influence factors in reference group.

• Health Policy and Management
• /
• v.24 no.3
• /
• pp.254-260
• /
• 2014

Background: The purpose of this study is to assume appropriate outpatient consultation time for each clinical department on the basis of measured outpatient consultation time and satisfaction of outpatient. Methods: We surveyed the feeling and satisfactory outpatient consultation time, satisfaction, revisiting intention and recommendation to others to 1,105 patients of single general hospital in Gyeonggi-do and measured their real outpatient consultation time from October 28 to November 27 in 2013. On the basis of satisfaction, we estimated appropriate outpatient consultation time through area under the receiver operating characteristic curve in logistic regression model. Results: Feeling outpatient consultation time was 5.1 minutess, satisfactory outpatient consultation time which was suggested by patient was 6.3 minutes, and real outpatient consultation time was 4.2 minutes. Department which had longest real outpatient consultation time was infection (7 minutes) and department which had longest satisfactory outpatient consultation time was neurology (9.4 minutes). From the univariate and the multiple linear regression analysis, real outpatient consultation time was longer in pulmonology patient, new patient and afternoon patient, satisfactory outpatient consultation time was longer in infection, neurology, neuropsychiatry, neurosurgery, and rehabilitation patient. Appropriate real outpatient consultation time was suggested as 5.6 minutes which differentiated high and low satisfied patient group. However, we could not assume appropriate outpatient consultation time for each clinical department because the number of patient who had bad satisfaction was too low. Conclusion: To improve patient's satisfaction, we hope outpatient reservation system is operated as each patient's outpatient consultation time is at least 5.6 minutes.

• Elastomers and Composites
• /
• v.47 no.3
• /
• pp.254-258
• /
• 2012

Material characteristics and the prediction of life time of polyacrylic rubber (ACM) for automotive engine gasket were studied. Two kinds of ACM rubber compounds, having chlorine cure-site and carboxyl cure-site, were made with optimum formulations and the properties of each materials were examined. As a test results for the thermal properties and compression set, which are very important in the application for the automotive engine gasket, the compound using ACM with carboxyl cure-site was evaluated as having a better characteristics than that of ACM with chlorine cure-site. Arrhenius relationship based on time-temperature superposition principle (TTSP) was obtained through the accelerated heat aging test to predict the useful life-time for the compound using ACM with carboxyl cure-site.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.10a
• /
• pp.247-249
• /
• 2016

Corporation, local government and government office provide useful information. Advertisement service is getting various manner. Typical example is electronic display, TV-advertisement and internet or mobile advertisement service. In this paper, I'm study about Taxi-advertisement service still. A similar case is bus or subway advertisement from display. But, Taxi have been only lapping advertisement. Because, Taxi get space restraints. Broadly speaking, Person using Gyeonggi-do to Soeul or Incheon to Soeul is 423million people. On a national basis, it's very amazing figure. However It's just so many person showing one advertisement. So people have no interest in advertisement. So I develop new advertisement system through taxi in the whole country. 254,823 car have passenger personal information and showing people needing advertisement. Also this system get geographical information. This system have high advertisement effect.