• Journal of Distribution Science
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• v.20 no.11
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• pp.89-98
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• 2022

Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.

• Journal of Environmental Science International
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• v.32 no.8
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• pp.585-593
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• 2023

This study promotes the understanding of landscape technicians by, assessing the professional qualification system that aligns with the needs of the 21st-century environment, distinct from the industrialization era, It, provides basic theoretical insights into the multi-dimensional connections between the motivation for a certificate and the career decision-making self-efficacy of individuals with a demand for the certificate in the structural aspect. The collected data underwent a comprehensive analysis involving frequency assessments, confirmatory factor analysis, descriptive statistics, reliability tests, and correlation analyses. The study found differences according to particpants' diverse sociodemographic characteristics including gender, place of residence, educational background, and occupation. The motivation for obtaining a certificate had significant positive effects on their career-decision-making self-efficacy, within the context of structural relations. The study findings on the relations between motivation for obtaining a certificate and career decision-making self-efficacy demonstrate that the direction and intensity of efforts to obtain a certificate can increase the career decision-making self-efficacy of people hoping to become landscape technicians.

• International Journal of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.227-239
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• 2023

Online marketing is a rapidly growing industry that heavily depends on digital technologies and data analysis to effectively reach and engage consumers. For that, artificial intelligence (AI) has emerged as a crucial tool for online marketers, enabling marketers to analyze extensive consumer data and automate decision-making processes. The purpose of this study was to investigate the ethical implications of using AI in online marketing, focusing on its impact on consumer privacy and decision-making. AI has created new possibilities for personalized marketing but raises concerns about the collection and use of consumer data, transparency and accountability of decision-making, and the impact on consumer autonomy and privacy. In this study, we reviewed the relevant literature and case studies to assess the potential risks and make recommendations for improving consumer protection. The findings provide insights into ethical considerations and offer a roadmap for balancing the advantages of AI in online marketing with the protection of consumer rights. Companies should consider these ethical issues when implementing AI in their marketing strategies. In this study, we explored the concerns and provided insights into the challenges posed by AI in online marketing, such as the collection and use of consumer data, transparency, and accountability of decision-making, and the impact on consumer autonomy and privacy.

• The Journal of Korean Academic Society of Nursing Education
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• v.29 no.2
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• pp.180-189
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• 2023

Purpose: The purpose of this study is to confirm the relationship between nursing students' nursing professionalism and ethical decision-making confidence, and to clarify the mediating effect of moral sensitivity which has a mutual influence on nursing professionalism and ethical decision-making confidence. Methods: The data collection for this study was conducted from January 23 to February 1, 2021 with junior and senior nursing students enrolled in five nursing departments in two regions. The data collected in this study were analyzed using the IBM SPSS statistics version 23.0 program. Results: Through this study, it was found that nursing professionalism (β=.47) and moral sensitivity (β=.32) acted as important influencing factors on the ethical decision-making confidence of nursing students, with an explanatory power of 31.2%. In addition, it was confirmed that there was a partial mediating effect of moral sensitivity in the relationship between the nursing professionalism and ethical decision-making confidence of nursing students, and the mediating effect coefficient of moral sensitivity was .16. Conclusion: Based on the results of the study, it is suggested to prepare a plan to increase ethical decision-making confidence and moral sensitivity when planning interventions to improve nursing professionalism in nursing students.

• International Journal of Internet, Broadcasting and Communication
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• v.16 no.1
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• pp.203-214
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• 2024

This study seeks to provide implications for domestic-related policies through exploratory analysis research to support AI-based policy decision-making. The following should be considered when establishing an AI-based decision-making model in Korea. First, we need to understand the impact that the use of AI will have on policy and the service sector. The positive and negative impacts of AI use need to be better understood, guided by a public value perspective, and take into account the existence of different levels of governance and interests across public policy and service sectors. Second, reliability is essential for implementing innovative AI systems. In most organizations today, comprehensive AI model frameworks to enable and operationalize trust, accountability, and transparency are often insufficient or absent, with limited access to effective guidance, key practices, or government regulations. Third, the AI system is accountable. The OECD AI Principles set out five value-based principles for responsible management of trustworthy AI: inclusive growth, sustainable development and wellbeing, human-centered values and fairness values and fairness, transparency and explainability, robustness, security and safety, and accountability. Based on this, we need to build an AI-based decision-making system in Korea, and efforts should be made to build a system that can support policies by reflecting this. The limiting factor of this study is that it is an exploratory study of existing research data, and we would like to suggest future research plans by collecting opinions from experts in related fields. The expected effect of this study is analytical research on artificial intelligence-based decision-making systems, which will contribute to policy establishment and research in related fields.

• Journal of Internet Computing and Services
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• v.21 no.1
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• pp.237-246
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• 2020

this paper, a data modeling method based on decision-making conditions is proposed for making combat and battlefield management systems to be intelligent, which are also a decision-making support system. A picture of a robot seeing and perceiving like humans and arriving a point it wanted can be understood and be felt in body. However, we can't find an example of implementing a decision-making which is the most important element in human cognitive action. Although the agent arrives at a designated office instead of human, it doesn't support a decision of whether raising the market price is appropriate or doing a counter-attack is smart. After we reviewed a current situation and problem in control & command of military, in order to collect a big data for making a machine staff's advice to be possible, we propose a data modeling prototype based on decision-making conditions as a method to change a current control & command system. In addition, a decision-making tree method is applied as an example of the decision making that the reformed control & command system equipped with the proposed data modeling will do. This paper can contribute in giving us an insight of how a future AI decision-making staff approaches to us.

• Journal of Intelligence and Information Systems
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• v.14 no.2
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• pp.1-20
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• 2008

This study is aimed at proposing a new approach to designing UDSS (Ubiquitous Decision Support System) which allows context-awareness and connectivity. In the previous studies, the need to design UDSS and analyze its performance empirically was raised. However, due to the complexity of empirical approaches, there is no study attempting to tackle this research issue so far. To fill this research void, this study proposes a Mobile Delivery System (MDS) as a form of UDSS, empirically analyzing how users perceive its context-awareness and connectivity functions. Especially, to add more rigor to the proposed approach to know how much it works well in the decision-making contexts, we considered three decision making phases (intelligence, design, choice) in the research model. With the valid questionnaires collected from 340 users of the MDS, we induced statistically proven results showing that both context-awareness and connectivity of the proposed UDSS (or MDS) influence the decision making steps positively and then contribute to improving the decision making quality.

• The KIPS Transactions:PartB
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• v.16B no.4
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• pp.327-331
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• 2009

In fuzzy logic, aggregating uncertainties is generally achieved by means of operators such as t-norms and t-conorms. However, existing aggregation operators have some disadvantages as follows : First, they are situation-independent. Thus, they may not be properly applied to dynamic aggregation process. Second, they do not give an intuitional sense to decision making process. To solve these problems, we propose a new $\varepsilon$-AMDA (Aggregation based on the fuzzy Multidimensional Decision Analysis) algorithm to reflect degrees of strength for option i (i = 1, 2, ..., n) in the decision making process. The $\varepsilon$-AMDA algorithm makes adaptive aggregation results between min (the most weakness for an option) and max (the most strength for an option) according to the values of the parameter representing degrees of strength for an option. In this respect, it may be applied to dynamic aggregation process. In addition, it provides a mechanism of the fuzzy multidimensional decision analysis for decision making, and gives an intuitional sense to decision making process. Thus, the proposed method aids the decision maker to get a suitable decision according to the degrees of strength for options (or alternatives).

• Journal of Korean Academy of Nursing
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• v.29 no.4
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• pp.880-891
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• 1999

The purpose of this study was to describe nursing decision tasks, their characteristics, and problems associated with decision making. The subjects were 32 nurses who had at least one-year nursing experience and worked on medical-surgical units or intensive care units(ICU). They were asked to describe their decision making experiences in patient care situations and to identify the characteristics of each decisions. They were also asked to describe perceived problems associated with decision making in nursing. The responses on nursing decision tasks and problems were analyzed with content analysis and the decision characteristics were identified by statistical analysis of variance. It was found that there were 16 nursing decisions which are as follows : decisions related to interpreting and selecting appropriate strategies for pain management(6.6%) ; decisions related to providing emotional support (0.7%) ; decisions related to explaining the patient's condition and rationale for procedures(1.1%) ; decisions related to assisting patients to integrate the implications of illness and recovering into their lifestyles(2.9%) ; decisions related to detecting significant changes In patients and selecting appropriate intervention strategies (17.2%) ; decisions related to anticipating problems and selecting preventive measures(4.2%) ; decisions related to identifying emergency situations(0.4%) ; decisions related to effective management of patient crisis until physician assistance becomes available(2.8%) ; decisions related to starting and maintaining intravenous therapy(2.6%) ; decisions related to administering medications(8.1%) ; decisions related to combating the hazards of immobility(7.3%) : decisions related to treating wound management strategies(5.5%) ; decisions related to relieving patient discomfort(13.9) ; decisions related to selecting appropriate strategy according to the changing situation of the patient(18.2%) ; decisions related to selecting the best strategy for patient management(5.3%) ; and decisions related to coordinating, ordering, and meeting the various needs of the patient (3.1%). The nurses reported the fellowing problems in decision making : difficulties due to lack of knowledge and experience (18.6%) ; uncertainty and complexity of decision tasks(15.2%) ; lack of time to make decisions(2.9%) ; personal values which conflict with other staff(15.7%) ; lack of selection autonomy(30.0%) ; and organizational barriers(7.6%). Continuing education programs and decision support systems for frequent nursing decision tasks can be established on the basis of these results. Then decision ability in nurses will increase through the education programs and decision support systems, and then quality of nursing service will be better.

• Journal of the Korea Safety Management & Science
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• v.6 no.2
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• pp.177-186
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• 2004

Decision analysis has becomes an important technique for decision making in the face of uncertainty. It is characterized by enumerating all the available courses of action, identifying the payoffs for all possible outcomes, and quantifying the subjective probabilities for the all possible random events. When the data are available, decision analysis becomes a powerful tool for determining an optimal course of action. We study the multi-attribute decision making in a compensatory models. In this paper, we use the entropy methods in weights calculating. For the purpose of making optimal decision, the data of five different car models are used. For computing, we used Visual Numerica Version 1.0 software package.