• Title/Summary/Keyword: Cycle Path

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Relationship among Marketing Activities, Brand Equity, and Consumer Behavior by Life Cycle of Fashion Brand (패션상표의 수명주기에 따른 마케팅 활동, 상표자산, 소비행동 간의 관계)

  • Jung, Na-Young;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.9
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    • pp.1454-1469
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    • 2010
  • Brands have their own life cycles and exert a great influence on the marketing activities of companies. This study examines the marketing activities according to a brand life cycle and measures the scope of their performances. The research divides a fashion brand life cycle into three stages through the analysis of secondary data, and validates the causal relationship between marketing activities, brand equity, and consumer behavior according to the brand life cycle. A total of 573 responses were analyzed through a factor analysis, path analysis, and paired t-test with SPSS 12.0. The results are as follows: According to the analysis of the relationship between marketing mix and brand equity, distribution strategies are effective at the introduction/growth stage and the continuation stage. Advertisement strategies should be a main focus at the maturity stage for brand awareness. Throughout all the stages, product strategies wield the greatest influence on the brand image. Among brand equity components, the brand image has an influence on consumer behavior at every stage of the cycle while the brand awareness has no significant effect on consumer behavior. The marketing mix component that has the greatest impact on consumer behavior is product. Contrary to general expectations, price has a negative or insignificant effect on consumer behavior at every stage of the cycle. The results illustrated in this study help to understand the life cycle of fashion brands and characteristics different from consumer goods. Thus, fashion companies should identify at which stage their brands are positioned and develop different strategies to fit each stage.

Computation of the Shortest distance and Forecasting movement distance for Y/T Multi-Cycle System (Multi-Cycle 작업을 위한 Y/T 최단거리 및 예상 이동거리 계산)

  • Park, Tae-jin;Kim, Han-soo;Kim, Cheeyong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.05a
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    • pp.127-130
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    • 2009
  • In this paper, we introduce a Y/T(Yard Tractor) Multi-Cycle System on the basis of RTLS that improves a low efficient loading and unloading. In the proposed approach, we apply the best suited algorithm looking for seeking of the optimum path and the shortest movement distance. In this paper, Our experiment results show that rate of a driving distance is reduced more than 12% compared to the average value, and that is reduced more than 23% compared to the maximum value.

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Anti-breast cancer activity of Fine Black ginseng (Panax ginseng Meyer) and ginsenoside Rg5

  • Kim, Shin-Jung;Kim, An Keun
    • Journal of Ginseng Research
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    • v.39 no.2
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    • pp.125-134
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    • 2015
  • Background: Black ginseng (Ginseng Radix nigra, BG) refers to the ginseng steamed for nine times and fine roots (hairy roots) of that is called fine black ginseng (FBG). It is known that the content of saponin of FBG is higher than that of BG. Therefore, in this study, we examined antitumor effects against MCF-7 breast cancer cells to target the FBG extract and its main component, ginsenoside Rg5 (Rg5). Methods: Action mechanism was determined by MTT assay, cell cycle assay and western blot analysis. Results: The results from MTT assay showed that MCF-7 cell proliferation was inhibited by Rg5 treatment for 24, 48 and 72 h in a dose-dependent manner. Rg5 at different concentrations (0, 25, 50 and $100{\mu}M$), induced cell cycle arrest in G0/G1 phase through regulation of cell cycle-related proteins in MCF-7 cells. As shown in the results from western blot analysis, Rg5 increased expression of p53, $p21^{WAF1/CIP1}$ and $p15^{INK4B}$ and decreased expression of Cyclin D1, Cyclin E2 and CDK4. Expression of apoptosiserelated proteins including Bax, PARP and Cytochrome c was also regulated by Rg5. These results indicate that Rg5 stimulated cell apoptosis and cell cycle arrest at G0/G1 phase via regulation of cell cycle-associated proteins in MCF-7 cells. Conclusion: Rg5 promotes breast cancer cell apoptosis in a multi-path manner with higher potency compared to 20(S)-ginsenoside Rg3 (Rg3) in MCF-7 (HER2/ER+) and MDA-MB-453 (HER2+/ER) human breast cancer cell lines, and this suggests that Rg5 might be an effective natural new material in improving breast cancer.

Psychological Wellbeing across the Family Life Cycle based on Bioecological Family Welfare Model (생태학적 가족복지모형을 적용한 가족생활주기에 따른 심리적 복지)

  • Jeon, Hyo-Jeong
    • Journal of the Korean Home Economics Association
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    • v.45 no.5
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    • pp.121-133
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    • 2007
  • The purpose of this study was to investigate the psychological wellbeing as applied to the bioecological family life welfare model, concerning individual attributes, family backgrounds, and family processes across the family life cycles. Based on Bronfenbrenner's bioecological perspective, the "bioecological family welfare model", which includes person (individual attributes), context (family background), process (mechanism - family process), and time (the family life cycles), was applied as a research paradigm for this study. The sample for the questionnaire study comprised for 900 families, considering the family life cycle in Busan and the Kyungnam area. The families were categorized into 6 family life cycles based on Duvall and Hill's family life cycle. For the final analysis, 628 families were used. According to the path analysis results, the length of commitment before marriage and self-esteem had significant effects on the stress coping ability. Several individual attributes and family backgrounds such as age, length of marriage, family life cycle, self-esteem and stress coping ability had significant effects on marital adjustment. The family life cycle and age were significant variables on family function. The significant variables on psychological wellbeing were monthly income, length of commitment before marriage, stress coping ability and marital adjustment. The regression model showed that the variables of the individual attributes, context and family process accounted for 51% of the psychological wellbeing. The results show that the suggested research model was significant and effective to explain the mechanism of psychological wellbeing. Individual attributes and family context have an impact on stress coping, marital adjustment, and family function, which in turn affect psychological wellbeing.

High Temperature Fatigue Deformation Behavior of Automotive Heat Resistant Aluminum Alloys (자동차 부품용 내열 알루미늄 합금의 고온 피로 변형 거동)

  • Park, Jong-Soo;Sung, Si-Young;Han, Bum-Suck;Jung, Chang-Yeol;Lee, Kee-Ahn
    • Korean Journal of Metals and Materials
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    • v.48 no.1
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    • pp.28-38
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    • 2010
  • High temperature high cycle and low cycle fatigue deformation behavior of automotive heat resistant aluminum alloys (A356 and A319 based) were investigated in this study. The microstructures of both alloys were composed of primary Al-Si dendrite and eutectic Si phase. However, the size and distribution for eutectic Si phase varied: a coarse and inhomogeneous distributed was observed in alloy B (A319 based). A brittle intermethallic phase of ${\alpha}-Fe\;Al_{12}(Fe,Mn)_3Si_2$ was detected only in B alloy. Alloy B exhibited high fatigue life only under a high stress amplitued condition in the high cycle fatigue results, whereas alloy A showed high fatigue life when stress was lowered. With regard to the low-cycle fatigue result ($250^{\circ}C$) showing higher fatigue life as ductility increased, alloy A demonstrated higher fatigue life under all of the strain amplitude conditions. Fractographic observations showed that large porosities and pores near the outside surface could be the main factor in the formation of fatigue cracks. In alloy B. micro-cracks were formed in both the brittle intermetallic and coarse Si phasese. These micro-cracks then coalesced together and provided a path for fatigue crack propagation. From the observation of the differences in microstructure and fractography of these two automotive alloys, the authors attempt to explain the high-temperature fatigue deformation behavior of heat resistant aluminum alloys.

FEM/BEM Modeling of the Top Cap of Scroll Compressors for Analysis of Noise Radiation (스크롤 압축기 상부 캡의 방사 소음 해석을 위한 유한 요소/경계 요소 모델링)

  • Ahn, Jae-Hong;Song, Jae-Soo;Kim, Sung-Won
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2000.06a
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    • pp.346-350
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    • 2000
  • In scroll compressors, there are two major noise sources. Sturctural path: excitation of the compressor housing by unbalance forces and forces generated by compression cycle. Gas cavity path: excitation of top cap by discharge gas pulsation. In this study, in order to analyze the radiated noise generated by the discharge gas pulsation, FEM/BEM model of the top cap is established. Measured pressure of discharge pulsation is introduced in the FEM model as the excitation and vibration response is calculated. Radiated sound pressure is then obtained by BEM method based on this vibration response. Results are compared with the measured data. It is shown that the trend of the noise radiation can be predicted in this approadch.

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An Improvement of Navigation in Robot Soccer using Bezier Curve (베지어 곡선을 이용한 로봇 축구 항법의 개선)

  • Jung, Tae-Young;Lee, Gui-Hyung
    • Journal of the Korean Society of Manufacturing Technology Engineers
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    • v.24 no.6
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    • pp.696-702
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    • 2015
  • This paper suggests a new method for making a navigation path by using Bezier curve in order to improve the navigation performance used to avoid obstacles during a robot soccer game. We analyzed the advantages and disadvantages of both vector-field and limit-cycle navigation methods, which are the mostly widely used navigation methods for avoiding obstacles. To improve the disadvantages of these methods, we propose a new design technique for generating a more proper path using Bezier curve and describe its advantages. Using computer simulations and experiments, we compare the performance of vector-field navigation with that of Bezier curve navigation. The results prove that the navigation performance using Bezier curve is relatively superior to the other method.

A New Conceptual Framework for Designing Ubiquitous Business Model (유비쿼터스 비즈니스 모델 설계를 위한 개념적 프레임워크 개발)

  • Lee, Young-Ho;Kim, Hye-Won;Kim, Young-Jin;Sohn, Hawk
    • IE interfaces
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    • v.19 no.1
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    • pp.9-18
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    • 2006
  • In this paper, we explore the ubiquitous system that provides new business opportunities in the context of digital convergence. Exploiting the value network of the proposed ubiquitous system, we analyze strategic market drivers that define the speed and direction of the evolution path for ubiquitous industries. Motivated by the dynamic growth of ubiquitous industry, we design a set of ubiquitous business models that pave the way for firms to identify profitable business cases. In addition, we analyze the evolution path of the proposed business model such that the model can be implemented in the life-cycle of ubiquitous industry. Futhermore, we develop a modeling framework for selecting a suitable business model and for evaluating the performance of the selected business model.

Cryptographic Protocols using Semidirect Products of Finite Groups

  • Lanel, G.H.J.;Jinasena, T.M.K.K.;Welihinda, B.A.K.
    • International Journal of Computer Science & Network Security
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    • v.21 no.8
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    • pp.17-27
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    • 2021
  • Non-abelian group based cryptosystems are a latest research inspiration, since they offer better security due to their non-abelian properties. In this paper, we propose a novel approach to non-abelian group based public-key cryptographic protocols using semidirect products of finite groups. An intractable problem of determining automorphisms and generating elements of a group is introduced as the underlying mathematical problem for the suggested protocols. Then, we show that the difficult problem of determining paths and cycles of Cayley graphs including Hamiltonian paths and cycles could be reduced to this intractable problem. The applicability of Hamiltonian paths, and in fact any random path in Cayley graphs in the above cryptographic schemes and an application of the same concept to two previous cryptographic protocols based on a Generalized Discrete Logarithm Problem is discussed. Moreover, an alternative method of improving the security is also presented.

A Study on Didactic Transposition Method and Students' Understanding for Graph's Trail (그래프의 경로에 대한 교수학적 변환 방식과 학생들의 이해 분석)

  • Shin, Bo-Mi
    • Journal of the Korean School Mathematics Society
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    • v.13 no.2
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    • pp.289-301
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    • 2010
  • This study discovered that instructional objectives of graphs which are dealt with in Math I of the revised curriculum are not matched with those of Discrete Mathematics in the 7th Curriculum. Based on the findings, this study analysed didactic transposition method of trail in graph and matrix of Math I and students' understanding about trail. Then this study discovered that though the concept definition of trail in Math I of the revised curriculum, some textbooks and students tend to consider it as the path. The concept definition of trail is significant in systems that deal with Euler Circuits(Euler Closed trail) and Hamilton Cycle. Then it is not easy to find the value of trail in Math I of the revised curriculum.

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