• 한국프랜차이즈경영연구
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• 제14권1호
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• pp.57-74
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• 2023

Purpose: As global interest in environmental issues increases, the demand for green products/services is increasing. Companies are establishing eco-friendly policies to meet the changing expectations of customers. Therefore, this study aims to analyze the effect of eco-friendly behavior and third-party certification on trust, satisfaction, and loyalty as well as the mediating role of satisfaction based on SOR and signaling theory. Research design, data and methodology: This study collected data from 501 respondents who visited restaurant and analyzed using measurement model with SPSS 28.0 and SmartPLS 4. Results: First, restaurants' eco-friendly behavior and third-party certification (TPC) positively influenced trust while these did not influence satisfaction. Second, trust positively influenced satisfaction. Third, trust and satisfaction positively influenced loyalty. Fourth, TPC had stronger impact on trust and satisfaction compared to eco-friendly behavior in female group while TPC had stronger impact on trust in male group. Conclusions: This study emphasized the importance of TPC over eco-friendly behavior. Restaurants should maintain pro-environmental behaviors such as reducing single-use items while obtaining TPC such as ISO and LEED certifications to increase customer trust. It also found the importance of trust and satisfaction in securing loyal customers. Restaurants should make efforts to build bonds with customers through authentic marketing such as events that encourage customer participation.

• 한국기계가공학회지
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• 제17권3호
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• pp.141-147
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• 2018

Recently, interest in customers has shifted to the emotional quality of customers as the driving, handling, and collision stability of automobiles have been greatly improved. The NVH performance of a vehicle is quantified and evaluated from the DPDS. To improve the DPDS, we need to optimize the shape without considering the increases in thickness of the parts or additions to the parts. And at the same time, we need to establish design and analysis processes to satisfy the requirements of the DPDS.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.523-528
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• 2003

Involvement was defined customers has been the standard of interest of product, service, company. Involvement can explain customers doing more detail than any conception. In the light of this, the brand awareness is important factor to reduce the perceived risk. Therefore, we measured the brand awareness to study whether it affects on decision of product. As a result of study, we could get the following outcome. We found out that the brand awareness effects positive influence on consumer to choose a travel agency. It can be considered as a natural result, but it proved that the brand awareness has a quite important role for decision making process. This study has investigated the relationships between brand awareness satisfaction and involvement about product.

• 한국가구학회지
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• 제15권1호
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• pp.17-25
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• 2004

In this study, web-sites of home furniture business in Korea have been investigated to understand the conditions for the activation of e-marketing activities. Contents of seven businesses that have been selected for the study was analyzed in three aspects: utility, value of entertainment and structure. Result of the study showed that in the aspect of utility, the web-sites were desired to provide customers with more detail and diverse information rather than simply present description and prices of the products for the purpose of promotion. In the aspect of entertainment value, it was found that the information on the web-sites lacked diversity, originality and expertism, thus requiring for an independent contents development in a way that arouse interest in the web-sites. In the aspect of structure, the web-sites were desired to have interface easy to access and with strong absorption force. To sum up, the examined web-sites were required to diversify their standardized contents in a way that reflects identity of the business and meets diverse needs of customers.

• 산업경영시스템학회지
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• 제23권55호
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• pp.107-116
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• 2000

Electronic Commerce is purchasing or sales a products and services to customers using computer network. It is different to traditional commerce. Also, It divide into business to business commerce and business to customer commerce. Cyber Shopping Mall is a representative type of business to customer commerce. The interest and demand of national business to customer commerce is explosively increasing with industry. It expect to reach 61 billion won in the 2000. Thus Structure of Cyber Shopping Mall is the more complex and the more vary types. It is the problem that change of established Cyber Shopping Mall structure is very difficult. The purpose of this study Is designed to Cyber Shopping Mall Purchase Process that deal with quickly changable internet environment and meet the needs of customers immediately using UML(Unified Modeling Language) in design phase determinant of Cyber Shopping Mal1 structure. Cyber Shopping Mall Purchase Process is designed to have objective-oriented development methodology's advantage. It has a flexibility in case of shopping mall structure change and acts as useful guideline in design phase of construction of Cyber Shopping Mall.

• International Journal of Quality Innovation
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• 제4권2호
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• pp.32-49
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• 2003

The interest in on-line services has increased during the last couple of years and there are now several models developed to better understand how customers evaluate e-service quality. In this empirical study we combine the use of the theories of attractive quality and technology readiness so as to explain customer experiences of e-services. A survey was conducted with 188 students at three universities in Sweden, asking how they assess an e-service that enables one to reserve and buy cinema tickets on-line. The main contribution of the study is its provision of evidence on how to interpret and improve customer satisfaction when designing e-services. Our belief is that an organization can gain a clearer grasp of how customer satisfaction is created with an e-service by taking into account customers' experiences with new technology.

• 유통과학연구
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• 제9권4호
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• pp.15-27
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• 2011

Although a huge number of academic researchers have paid considerable attention to exploring both the degree to which store image influences retailer brand customers and how to develop store personality, they have overlooked the contemporary retail context in which retailers have developed many different types of retailer brands, that is, price-oriented or quality-oriented retailer brands. Rather than focusing on the latter, much literature has looked at the former. Accordingly, even though there are many articles related to store image, a few authors have shown their interest in identifying the extent to which store personality affects customers purchasing retailer brands at lower prices. As a result, their efforts have been to illustrate the relationship between store image and consumer behaviours buying retailer brands. In that multiple retailers over the world such as E-Mart, Lotte-Mart, Tesco Korea and Tesco UK have actively introduced not only the quality-focused retailer brands that quality is better than, or equal to national brands, and prices are slightly higher than, or equal to them, but also price-focused retailer brands, academicians should make an effort to investigate how store image affects customers purchasing a quality-oriented retailer brand, comparing with previous research results. That is why the authors illustrate the extent to which store personality components influence retailer brand customers, including particularly quality-oriented retailer brand customers through an empirical research. By adopting a questionnaire method as a research technique to illuminate the relationship between store image components and retailer brand customers, research validity increases and further, data gathered through a field survey are analysed through a few statistic analysis methods, in order to minimise statistical deviations. Compared with the prior research concentrated on price-focused retailer brands, the authors have significantly shed light on customer behaviours purchasing retailer brand products with higher quality. When it comes to store personality components, the research suggests the following five items: merchandise attributes, services, physical facilities, promotions, and institutional image, considering the subcomponents mentioned by the previous research. Proposing the conceptual research model which those elements are differently hypothesised, according to retailer brand types: PR (Price-oriented Retailer brand) and QR (Quality-oriented Retailer brand), the research is proceeded. Through empirical research, the authors found that amongst the five items, only promotion influenced retailer brand customers in the Korean retailing marketplace, unlike other countries explored by many researchers, such as UK. Although much literature emphasises that those elements are closely related to retailer brand buying proneness, it is completely not fit to the Korean market. Also, research findings provide new insights into the degree of store image effects on retailer brand customers for academiciansand practitioners. Whether the retailer brand development program that a retailer has carried simultaneously both price-focused and quality-focused retailer brand types is practically profitable should be explored in the future.

• 한국의류학회지
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• 제27권2호
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• pp.239-249
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• 2003

The purpose of this research was to investigate influential factors for shopmaster's CRM (Customer Relationship Management) in the designer brand products, and to indicate the future fashion marketing strategies. The questionnaires were distributed to 74 shopmasters of the Designer shop in domestic L. S and H Department stores. Descriptive statistics, factor analysis, and path analysis from Lisrel program were used to analyze the data. The results were as follows; Firstly. for shopmaster's CRM variables, four factors of customer management variables were found and labeled as interest, DB construction, contact opportunity, and materials. Also, four (actors of shopmaster's knowledge regarding apparel materials were found and labeled as professionalism, manner, sense, and persuasion. For service variables, four factors such as precision, variety, rapidity, positiveness, and convenience of shopping were found. Secondly, for the results of hypothesis, all of the independent variables had direct influences on forming the relationship with customers. Therefore, it is concluded that the main elements of Shopmaster's CRM are highly important variables in customer relationship marketing strategy.

• 한국의류산업학회지
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• 제1권4호
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• pp.342-348
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• 1999

The purpose of this study taken interest in recent, is a development of the sportswear style fashion design and provision of aid for making a marketing strategy and reasonable purchasing for customer's. Results of this study can be summarized as follows : As baseball boom is revived due to Park, Chan-ho's nice pitching, baseballcap and hood-shirt that printed each team's logo have an effect on mass fashion style. Clothes of mountain c1imbingwear style can personal free coordination, because they are little change of fashion, customers are constantly purchase them. As contemporary women are increase about interest on beauty, leggins and bra-top that aerobic clothes are scoordinated various type and included practice style. Snowboard style is coincide with Hip-hop look that loose fitting style pursues free style, it becomes more popular fashion with street fashion. Golfwear taking root in townwear of the 40, 50 women.

• 복식문화연구
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• 제10권5호
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• pp.565-577
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• 2002

Impulsive buying behavior is an important aspect of consumer behavior and is of significant interest to researchers and retail management alike. It is a familiar from of in-apparel store behavior because of its social-psychological characteristics. The objectives of this study were to find out the variable(5) influencing impulsive and non-impulsive buying behavior, as well as to investigate the causal relationships between variables related to impulsive buying behaviors in boutiques. A questionnaire was completed by 345 boutiques customers in Busan, Korea. Demographics showed that consumers were more educated and had higher incomes than average consumers in Korea. Data was analysed by discriminant analysis and path analysis. Results showed that "Clothing involvement" was the most influencing variable determined impulsive buying behavior. "Self-monitoring" proved negatively influencing on impulsive buying behavior in boutiques. Consumers with low interest in apparel reacted positively to the in-store purchasing situation, and did negatively to their affective factors. As a result, they provided the useful information for consumer behavior researchers and boutiques retailers.