In recent, T-commerce is widely dispersed as alternative type of commerce. It is forecasted that t-commerce system is used more than e-commerce system. Therefore more and more t-commerce-related industries are also recognizing that t-commerce is a critical business model. It is needed to understand the concept of t-commerce and develop the t-commerce marketing strategy. CEO analyses consumer's behaviors according to the data about buyers and applies the advantage of t-commerce to the communication with customers. This t-commerce system plays an important role in maximizing customer satisfaction and affecting their intention to reuse it. Therefore this paper attempts to identify T-commerce critical success factors and divide between use-intention group and unuse-intention group by taking out a discriminant function by the discriminant analysis. This lays a foundation in developing T-commerce strategy. According to the discriminant function extracted, convenience factor, amusement factor, system quality factor, product perception factor are significant in the sequence of influential degree. However, usefulness factor and speedy connection factor are not significant. In result, the target hitting rate is 77.9% in the first unuse-intention group and it is 95.2% in the second use-intention group. The total discriminant target hitting rate is computed to higher value, 86.55%. The statistic package, SPSS 12.0, is used to survey and analyse data and test the hypothesis. The validity and reliability of variables are verified by both reliability analysis and factor analysis. The discriminant analysis is used to tell the difference between use-intention group and unuse-intention group.
Journal of the Korean Society of Fashion and Beauty
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v.5
no.2
s.13
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pp.48-55
/
2007
This Study was conducted in order to provide a satisfying beauty service to customers by investigating the effect of hair thickness on personality and attitude of hair style. It executed a survey of customers within the age of $20{\sim}}40$ who come and go to beauty salons, dwell in Kyeong-gi and Seoul. First, it investigated the difference of blood types depending on hair thickness. Second, it investigated how hair thickness affects on types of personality. Third, it investigated the difference of hair style attitude depending on hair thickness. We picked normal hairs for mineral test from our salon customers of the occipital region, except coloring hairs, white hairs. The hairs were picked 2 cm off from the scalp. In the result, many people with thick hair were found to have the blood type O, and many people with thin hair were found to have the blood type A. Also, in the types of personality the owners of thick hair and thin hair were highly found to have characters of both sexes, the owners of normal hair were highly found to have feminine characters. Many of the owners of thick hair appeared to prefer short hair styles, a high percentage of the owners with thin hair appeared to have long hair styles, A type people who are introspective prefer soft and long hair styles which have less movement.
The objective of the current study is to provide basic data necessary for the development of systematic program that is required for the systematic occupational work training of dental hygienists who newly employed at dental hospitals or clinics. The results of the surveys were listed as in below. The survey was conducted for 175 experienced dental hygienists who are in charge of occupational work training in 6 regions(Seoul, Kyunggi, Busan, Ulsan, Kwangju, Chungnam, Kyungnam) of the country where the occupational work training for new dental hygienists is systematically operated. 1. The recognition of experienced dental hygienists for the importance of occupational work training revealed that image training was the most importantly recognized by dental hygienists in Seoul Kyunggi regions(pE.01). In case of Busan region, periodontic training and conservative dentistry training were the most importantly recognized, and customer service training was mostly highly recognized in Ulsan region(pE.01). In case of Kwangjuregion, dental health insurance claim training was recognized as most important subject, and Patient consultation training was the most importantly recognized in Chungnam region. In case of Kyungnam region. Oral surgery was recognized as the most important training subject. 2. Regard on the importance of the range of occupational work training, the experienced dental hygienists with less than 2 years of experience were found to recognize the training of greeting and naming most importantly, the dental hygienists with 2~3 years of experience most importantly recognized oral surgery, and the dental hygienists with 4~5 year of experience were found to recognize conservative training most importantly. In case of dental hygienists having 6~9 year of experience recognized periodontic and conservation trainings as the most important subjects, and the dental hygienist having more than 10 years of experience were found to recognize conservative and image trainings mostly importantly.
Generally, project audit provides the service which accomplishes a project successfully by checking the management activity of information system project, indicating a controversial point and reflecting the improvement issues based on project audit check list. In addition, the projects are managed by using the project management maturity model based on process. However, the effect is not big as we except projects performance of real world. In this paper. to solve these problems, the project management maturity evaluation model which is connected with project audit check list and organizational maturity model survey items is designed. Thus, we propose the model which can improve the project performance through the project evaluation of customer's project and development part and the evaluation of organization level as we design that it is possible to not only audit the project but also evaluate it before and after the project.
Park, Bum-Jin;Heo, Jin-Nyung;Kang, Weon-eui;Weon, Young-Su
The Journal of the Korea Contents Association
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v.12
no.9
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pp.489-499
/
2012
Most roads in Korea are constructed through a riverside or among the mountains due to geographical characteristics, and composed of various connection roads and complex networks, which makes it susceptible to a fog, rainfall and snowfall and causes serious negligent accidents due to misperception of network while driving. This study amis at securing original technology to provide traffic information, utilizing the road surface by grafting LED and optical technology highly recognized in terms of energy efficiency recently onto ITS, thereby developing next-generation ITS service. To support the research development, H/W was developed and field test was conducted. In addition, the customer satisfaction survey towards equipment, an end product of this research development was also carried out to find out what it means to customers potentially.
Seo, Young-Joon;Kang, Shin-Hee;Kim, Yeon-Hee;Choi, Dae-Bong;Shin, Hyun-Kyu
The Journal of Korean Medicine
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v.31
no.2
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pp.124-136
/
2010
Objective:: This study aimed to examine the customers' utilization of and satisfaction with oriental medical clinics in South Korea. Method: The data for this study were collected from 1,208 patients of 391 oriental medical clinics through a mail questionnaire survey from September to December 2008. The collected data were analyzed by the frequency analysis and $X^2$-test. Results: The results of the study were as follows. First, the most important reason that patients used oriental medical services was to get both oriental and western medical services simultaneously, because they thought such approach would be more effective for treating their diseases. Second, two important reasons that patients visited oriental medical clinics were "the reputation of and trust in the oriental medical clinics" and "the recommendation of their family and friends". Third, many patients of the oriental medical clinics have concerns about the "high prices and the outcome of oriental medical services". Fourth, the most preferred oriental medical service was "acupuncture". Fifth, it was found that 75% of the respondents were satisfied with the services they had received. They told that the outcome of the care and the kindness of the clinics' staff were very important factors that have an impact on their satisfaction. Conclusion: The study results imply that oriental medical clinics have to make an effort to strengthen their reputation and trust in the community through the scientific validation of oriental medicine, differentiated services mixed with traditional value, customer relationship management, reasonable and acceptable price of the services, staff education, and continuous quality improvement.
The purpose of current study was to find differences of selected attributes and visitors of responses according to their lifestyle as perceived by Pocheon Yidong-BBQ-Galbi Festival participants. Survey method was employed and total 370 data was used for statistical analysis. The results of factor analysis showed that three factors were extracted from lifestyle(Activity, Example, Commonness), and four factors were found from festival selection attribute(Food, Service, Program, Cleanliness). In addition, three clusters(Outgoing personality, Gentle character, Normal character) were extracted from the result of cluster analysis. The result of chi-square shows that selection attributes are significantly different by clusters of festival. Therefore the festival host need to focus on various kinds of BBQ along with diverse foods and activities to make attractive cultual experience festival for visitors who visited with family. Additionally, all selection attributes except clearness have significantly influence on responsive relationship. Thus, the organizer should make an effort to provide high quality of various selection attributes. Current study will be contribute to develop various and fascinating local festival expecially related to food.
Purpose: The purposes of this study were to investigate the degree of presenteeism, which lowers productivity when call center workers come to work with illness, and analyze the factors influencing it. Methods: A survey was conducted for three months from July to September, 2013 to collect data. Questionnaires were distributed to 1,500 workers at 30 call centers in Seoul and Gyeonggi Province, of which were 1,274 returned and analyzed for the study. Results: The findings show that the call center workers scored 15.4 points out of the maximum 30 on presenteeism based on SPS-6. The study examined factors that affect the presenteeism of call center workers and identified inner emotional labor, depression, subjective health condition, age and turnover intention as those factors. Their presenteeism was low when they engaged in more inner emotional labor, and when they had a good subjective health condition. The presenteeism was high when they had a higher degree of depression, were young, and had a higher turnover intention. Conclusion: The findings call for a need to implement a mental health promotion program to resolve call center workers' depression at work, help them manage their emotional labor to lower their turnover intention, improve their subjective health conditions, and run a health management program to consider the uniqueness of the young age group in order to prevent their increasing presenteeism.
This study aimed to analyze the association among dental care consumers' responses to waiting time, hospital image, and patient satisfaction and provide basic data that could help qualitative waiting conditions management related to health care service. A survey was conducted from May 18 to June 20, 2016 in adults who had spent waiting time at dental hospitals or clinics, and the following conclusion was drawn: Hospital image was associated with the changes in reliance on dental care centers in case of long wait, the changes in reuse intentions, and the reservation system, and patient satisfaction was associated with gender, explanation of expected waiting time, the changes in reliance on dental care centers in case of long wait, the changes in reuse intentions, and the reservation system. The positive responses to waiting time was positively correlated with hospital image and patient satisfaction; the negative reaction to waiting time was negatively correlated with hospital image and patient satisfaction; and hospital image was positively correlated with patient satisfaction.
The Journal of the Convergence on Culture Technology
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v.9
no.2
/
pp.51-56
/
2023
This paper analyzes the relationship between organizational development culture, intra-organizational trust, and communication and their influence on corporate competitiveness. The research model is composed that development culture has a positive effect on trust and communication, and that trust and communication have a positive effect on corporate competitiveness. The data for the analysis were integrated at the company level (510 companies) and used the data of 9,053 employees collected in the 1st survey of the Human Capital Company Panel(HCCP II) of the Korea Research Institute for Vocational Education and Training(KRIVET). For corporate competitiveness, responses to 10 factors for internal process capability and customer service capability were used. The structural equation model was employed to analyze the research model. As a result of the analysis, development culture had a positive effect on organizational trust and communication. And trust and communication were found to have a positively effect on corporate competitiveness. In the indirect effect analysis through bootstrapping, the development culture did not show indirect effects through trust and communication, so only direct effects between development culture, trust and communication, and corporate competitiveness could be confirmed.
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