• 제목/요약/키워드: Customer performance

검색결과 1,743건 처리시간 0.028초

고객관계관리 (CRM)의 주요성공요인과 성과간의 관련성 연구 (A Electronic Intergovernmental Relations(e-IGR) between the Central Government of Korea and the Seoul Metropolitan Government)

  • 고창배;윤종수;이영식;조재완;차대규
    • 한국디지털정책학회:학술대회논문집
    • /
    • 한국디지털정책학회 2004년도 춘계학술대회
    • /
    • pp.369-382
    • /
    • 2004
  • This study is to analyze the relationships between critical success factors of customer relationship management and performance of customer relationship management. To accomplish this purpose, this study performed an empirical analysis of 206 domestic companies which have introduced customer relationship management applications. The result of the study shows that most organizational factors except evaluation and compensation factor have a positively significant effect on the performance of customer relationship management, and that ease of system use and level of system integration influence on the performance of customer relationship management positively.

  • PDF

국방품질경영시스템이 기업성과에 미치는 영향에 관한 실증적 연구 (An Empirical Study on the Influence of Business Performance by the Defense Quality Management System)

  • 노재용;이상복
    • 품질경영학회지
    • /
    • 제39권3호
    • /
    • pp.444-460
    • /
    • 2011
  • We study on the Influence of Business Performance by the Defense Quality Management System(DQMS). In this paper, we establish the 7 hypothesis which is as following that Motivation of DQMS certificate and CEO leadership of DQMS certificate will affect the DQMS, DQMS will affect on Quality performance and Customer performance, Quality performance will affect on Customer performance, each of Quality performance and Customer performance will affect Business Performance. By empirical study, we prove all hypothesis is accepted. We hope this result to improve performance and DQMS of corporate which try to take DQMS certificate.

고객접점직원의 고객무례경험이 서비스 성과에 미치는 효과: 감정소진과 정서조절역량의 역할을 중심으로 (The Effect of Frontline Employees' Experienced Customer Incivility on Service Performance)

  • 김민성;허원무;김병수
    • 유통과학연구
    • /
    • 제17권8호
    • /
    • pp.107-118
    • /
    • 2019
  • Purpose - The present study examines the effect of service employees' experienced customer incivility through their emotional exhaustion. We identified service employees' emotion regulation ability as a boundary condition (i.e., moderating variable) that decreased the positive relationship between service employees' experienced customer incivility and their emotional exhaustion. Furthermore, we also investigated the negative relationship between service employees' experienced customer incivility and their service performance via emotional exhaustion. Research design, data, and methodology - Drawing on AET (affective event theory) and COR (conservation of resources) theory, we developed three research hypotheses (i.e., mediation, moderation, and moderated mediation). Online panel survey data from 552 frontline employees at several service organizations (e.g., department stores, retail stores, hotels, restaurants, airlines, banking, insurance company, and etc) in South Korea were examined. To assess two types of validity (i.e., convergent and discriminant validity) and reliability of measurement model, we employed the CFA (confirmatory factor analysis) using M-plus 8.2 software. Internal consistency also was tested by Cronbach' α. In addition, we employed the SPSS PROCESS MACRO 2.16, which was recommended by Hayes (2013, 2015), to estimate mediation, moderation, and moderated mediation effects. Results - As predicted, the negative relationship between service employees' experienced customer incivility and their service performance was mediated by emotional exhaustion. Furthermore, service employees' emotion regulation ability also played a significant moderating role of the relationship between service employees' experienced customer incivility and emotional exhaustion, such that this relationship was less pronounced when service employees had a high level of their emotion regulation ability than when thir emotion regulation ability was low. Service employees' emotion regulation ability further moderated this mediation effect of service employees' experienced customer incivility on service performance through emotional exhaustion. These findings have theoretical implications for employees' experienced customer incivility and emotion regulation ability research and provide managerial implications for practitioners. Conclusions - This study empirically elaborated the previous model of service employees' experienced customer incivility and personal resource (e.g., emotion regulation ability) literature by presenting the findings that service employees' experienced customer incivility influences their service performance via emotional exhaustion and that emotion regulation ability effectively reduces this negative effect.

B2B 거래관계에서 고객가치, 고객만족, 관계지속의도에 영향을 미치는 관계품질에 관한 연구 : PCB 제조기업의 고객사를 중심으로 (A Study on Relationship Quality Influencing Customer Value, Customer Satisfaction and Relationship Retention Intention in the B2B Transaction : Focused on Clients of PCB Manufacturing Corporation)

  • 김민정;이재광;정종관
    • 한국IT서비스학회지
    • /
    • 제13권4호
    • /
    • pp.139-153
    • /
    • 2014
  • The purpose of this study is to examine the impact of relationship quality on customer value, customer satisfaction and relationship retention intention in the B2B transaction relationship. For the empirical study, we conducted a survey of the PCB corporation's client companies and used 110 surveys of them for analysis. The results of this study are summarized as follows : First, trust, relationship satisfaction, unity and performance as factors of relationship quality had significantly positive effect on relationship retention intention by the medium of customer satisfaction. Second, utilitarian value which is a parameter did not have significantly effect on customer satisfaction and relationship retention intention. Whereas, hedonic value which is influenced by relationship satisfaction, unity and performance had significantly positive effect on customer satisfaction and relationship retention intention. These results are not treated weightily in the preceding studies and managing the hedonic value in B2B transaction relationship is considered important to improve the customer satisfaction and relationship retention intention.

6시그마 혁신활동에 있어서의 구성원 성공체험이 기업성과에 미치는 영향 (The effects of employee's success experience on business performance in six sigma activities)

  • 이난영;신익주
    • 품질경영학회지
    • /
    • 제37권3호
    • /
    • pp.10-17
    • /
    • 2009
  • This study developed a new model for evaluating effects about the success of six sigma activities. This model consists of four constructs such as success of six sigma, employee's success experience, customer satisfaction, and business performance. Structural Equation Modeling (SEM) is used to analyze causality among the four constructs. Hypothesis were tested through a field study conducted for one hundred and thirty-one project leaders, who were asked to evaluate their experiences of six sigma projects. The results indicate that six hypothesis are statistically significant. As a result, the success of six sigma doesn't influence the customer satisfaction directly, but it influences customer satisfaction indirectly through employee's success experience. We find out that control for employee's success experience is important as well as success of six sigma in business innovation. Otherwise business performance is influenced directly by success of six sigma, that is business performance isn't influenced directly by employee's success experience but influenced indirectly through customer satisfaction. This study found that the change management raising employee's success experience is important in Six Sigma.

컨설턴트 역량이 컨설팅 성과, 고객만족, 재계약 의도에 미치는 영향에 대한 연구: GMP 산업의 CSV 컨설팅을 중심으로 (The Effect of Consultant Competency on Consulting Performance, Customer Satisfaction, and Intention to Renew Contract: Focused on CSV Consulting in the GMP Industry)

  • 박대현;백동현
    • 산업경영시스템학회지
    • /
    • 제46권4호
    • /
    • pp.74-92
    • /
    • 2023
  • The computer system validation consulting industry is growing as domestic GMP companies' overseas exports or advancements increase, and computer system validation has been mandatory in Korea since the 2010s, but domestic CSV consulting companies are small in size and have a short history, revealing many shortcomings in terms of service quality and customer satisfaction when conducting consulting. Research related to consulting has been mainly focused on management consulting and IT consulting, and research related to computer system validation is very insufficient. This study confirmed the effect of consultant competency and service quality on consulting performance, customer satisfaction, and intention to renew contract when performing computer system validation through empirical research on food, pharmaceutical, cosmetics, and medical device companies, which are representative companies in the GMP industry. As a result, it was confirmed that consultant competency and service quality had a significant effect on consulting performance, customer satisfaction, and intention to renew contract. In addition, it was confirmed that the reputation and expertise of consulting companies had a moderating effect on the relationship between consultant competency and consulting performance.

Perceived Organizational Performance Changes Resulting from Customer-Supplier Joint Action

  • Jung, Seung-Ho
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2000년도 추계학술대회 및 정기총회
    • /
    • pp.197-200
    • /
    • 2000
  • The objective of this research is to identify perceived organizational performance changes resulting from customer-supplier partnership and their joint action. In addition, the perceived organizational performance change in this research is compared with objectively measured organizational performance improvement to see if there is any difference between them.

  • PDF

비대면 서비스 조직에서 디지털 및 인적 지식자원이 상담사의 고객대응역량에 미치는 영향 (Impacts of Digital and Human Knowledge Resources on Customer Response Capability of Customer Service Representatives)

  • 최수정
    • 지식경영연구
    • /
    • 제21권3호
    • /
    • pp.123-140
    • /
    • 2020
  • 고객이 기업과 상호작용하는 대표적인 비대면 서비스 접점인 콜센터에서 서비스를 제공하는 상담사는 그 기업의 서비스 경쟁력을 결정한다. 즉 기업의 우수한 서비스는 상담사의 서비스 역량에 의해 영향을 받는다. 변화하는 환경에서 기업의 대응 능력을 강조하는 민첩성의 개념을 도입하여, 본 연구는 먼저 상담사의 고객대응역량을 고객대응전문성과 고객대응민첩성의 하위차원으로 개념화하고 고객서비스성과에 미치는 효과를 분석한다. 이와 더불어 기업의 디지털 및 인적 지식자원이 상담사의 고객대응역량에 미치는 효과를 규명한다. 연구가설을 검증하기 위해 보험사 콜센터 2곳의 상담사로부터 수집한 371부의 응답을 가지고 PLS(partial least squares) 분석을 수행했다. 연구결과는 기업의 디지털 및 인적 지식자원이 상담사의 고객대응전문성과 고객대응민첩성을 향상시키고 이를 통해 고객서비스성과를 증가시킬 수 있음을 보여준다. 이 결과는 우수한 고객서비스를 창출하기 위해 먼저 상담사의 서비스 역량을 강화하는 것이 필요함을 제시한다.

외식기업 차별화 전략이 고객만족 및 경영성과에 미치는 영향에 관한 연구 -패밀리 레스토랑을 중심으로- (The Study on Effects of Differentiation Strategy for Customer Satisfaction & Performance : Its Focus on Family Restaurants)

  • 임현철
    • 한국조리학회지
    • /
    • 제12권1호
    • /
    • pp.51-67
    • /
    • 2006
  • The purpose of this study is to examine the correlation between differentiation strategy of customer’s satisfaction and the effects on performance in family restaurants. Above all, looking into a device to take an internal competitive domination factor of family restaurants is the core purpose of this study. To achieve the purpose, a survey was conducted to 278 customers of family restaurants in Seoul. The result of this survey is as follows. First, the interior of family restaurants and responsibility of their employees had an effect on customer’s satisfaction. Secondly, menu/atmosphere satisfaction and employee’s appearance influenced quality performance of restaurants. In searching information on restaurants, reference group and visiting experience were highly recommended, leading to the importance of word of mouth.

  • PDF

지속가능 공급망 활동이 공급망 참여 기업의 성과에 미치는 영향에 관한 연구 -공급사 및 구매사의 성과창출 과정을 중심으로- (A Study on the Effect of Sustainable Supply Chain Activities on the Performance of Supply Chain Participants -Focusing on the performance creation process of suppliers and buyers-)

  • 박은실;최도영
    • 디지털융복합연구
    • /
    • 제20권1호
    • /
    • pp.107-117
    • /
    • 2022
  • 본 연구는 지속가능 공급망 활동이 공급망에 참여하는 참여자들의 성과에 어떻게 영향을 미치는지를 살펴 보고자 하였다. 구체적으로 지속가능 공급망 활동을 구성하는 경제적, 환경적, 사회적 활동들이 공급사의 운영성과와 구매사의 운영성과, 그리고 고객성과에 어떻게 영향을 미치는지를 참여 기업 간 성과창출의 과정을 중심으로 실증분석 하였다. 연구의 수행을 위하여 공급망관리, 구매, 협력사, 물류관리를 담당하는 직원을 대상으로 설문조사를 실시하였고, 최종 193부의 유효한 데이터를 분석하여 연구가설을 검증하였다. 분석결과 지속가능 공급망의 경제적, 사회적 활동은 공급사의 성과와 구매사 성과에 긍정적인 영향을 미치는 것으로 나타났지만, 환경적 활동은 공급사 성과에 영향을 미치지 않는 것으로 나타났다. 또, 구매사 성과는 고객만족과 고객유지율에 긍정적인 영향을 미치는 것으로 나타났다. 본 연구 결과를 통해 지속가능 공급망 활동의 시장성과 창출 프로세스를 설명할 수 있는 이론적 토대를 마련할 수 있었으며, 기업들에게는 지속가능 공급망 활동과 관련한 전략적 시사점을 제공해 줄 수 있다.