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http://dx.doi.org/10.14400/JDC.2022.20.1.107

A Study on the Effect of Sustainable Supply Chain Activities on the Performance of Supply Chain Participants -Focusing on the performance creation process of suppliers and buyers-  

Park, Eun Shil (Department of Business Consulting, Daejeon University)
Choi, Do Young (Department of Business Administration, Daejeon University)
Publication Information
Journal of Digital Convergence / v.20, no.1, 2022 , pp. 107-117 More about this Journal
Abstract
This study aims to examine the relationship between the economic, environmental and social activities of sustainable supply chains and the customer satisfaction and customer retention rate, which are the final results in the supplier's operational performance and the buyer's market performance. The survey was conducted on employees in charge of supply chain management, purchasing company, partner company, and logistics management in the company. The final 193 valid data were analyzed to verify the research hypothesis. The results of the study showed that the economic and social activities of the sustainable supply chain had a positive effect on the supplier performance and the purchaser performance, but environmental activities had a negative effect on the supplier performance. In addition, the purchasing company performance has a positive effect on customer satisfaction and customer retention rate. This study provides a theoretical basis for sustainable supply chain activities to affect the operating performance of suppliers and the market performance of buyers, and suggests implications for enhancing the competitiveness of companies through the performance creation process that affects customer performance.
Keywords
Sustainable Supply Chain Activities; Supplier Performance; Buyer Performance; Customer Satisfaction; Customer Retention Rate;
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Times Cited By KSCI : 2  (Citation Analysis)
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