• Title/Summary/Keyword: Customer needs

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Exploratory approach to customer satisfaction factors of beauty service - Focusing on hair beauty services - (뷰티서비스 고객만족 요인의 탐색적 접근 - 헤어미용 서비스를 중심으로 -)

  • No, Jung-Eun;Chung, Jae-Yoon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.22 no.3
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    • pp.155-167
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    • 2020
  • Despite accelerating market changes in the beauty service industry, there are still inadequate service education programs and a lack of objective data and research to develop systematic policies to strengthen competitiveness, thereby fostering the beauty service industry. Accordingly, this study will examine the factors that affect customer satisfaction in terms of customer touchpoints, hence uncovering what the beauty service needs to develop systematic customer service education programs. It aims to contribute to the improvement of beauty service quality by providing basic empirical data that is necessary to build service education programs and strengthen the touchpoint staffs' job competency. A total of 16 people, 8 male, and 8 female customers in their 30s and 40s, who have ever used hair shop services in the metropolitan area, and 8 male and female hair designers and owners, were interviewed during a 9week period from October 31, 2017, through December 30, 2017. The data was analyzed as follows in order to measure service quality, SERVQUAL was revised and supplemented according to the purpose of this study, and a table for customer satisfaction factors was constructed. In addition, the results of the study were derived by classifying the relations among the customer satisfaction factors with respect to the interviews. The results show that the price of hardware, the location of the store, and hair designers' ability, which are the direct components of customer satisfaction, have a great influence on the customer satisfaction considered when selecting the beauty services (hair shops). In addition, it can be seen that human services including human-ware, which are accompanying services make up a high proportion considering customer satisfaction factors.

Usefulness of Audio-visual Methods that is used to Customer to Help Smooth Public Prosecutor at CT Examination (CT Scan Positioning시 고객의 검사진행의 이해를 돕기 위한 시청각 자료의 유용성)

  • Ahn, Hyeong-Taek;Jeon, Jung-Keun
    • Korean Journal of Digital Imaging in Medicine
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    • v.10 no.2
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    • pp.17-22
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    • 2008
  • It is to improve customer satisfaction measurement and CT Scan process without delay of examination time when is using Scan positioning time(Planning time) that time is happened always between research reactor CT examination to increase fear and examination satisfaction by the customer's comprehension tribe which get the latest contrast enhancement CT examination. Needs and interests that customer wants to compose visual and auditory Contents to be played to Scan positioning time did questionnaire about curiosity later before CT examination to 600 people for October - November 2 months of 2006 to customer whole that get CT examination on source. Data getting through questionnaire investigated examination comprehension and satisfaction through questionnaire after experiment Scan Positioning to 500 coming to help customers to be source CT examination for 3 months February December - 2007 year in 2006 manufacturing Voice and Visual announce media for reference. To customer who interest degree appeared, and answers preparatory audit from preparatory audit about curiosity of CT examination customer to order of examination time required(43%), contrast media side effect(26%), examination region(20%), breath(10%), etc..(1.5%) audio-visual materials in questionnaire that attain after do reclamation among examination age, sex, reception type of irrelatively in 91% of target increase of hailing degree and examination satisfaction appear. Searched that customer hailing and satisfaction are increased greatly when use of audio-visual materials in satisfaction result that use CT Positioning delay time. In experiment process, It took lacking part by method that use hearing in case of do not use sight as is unavoidable in subject position or old age. Through this, audio-visual materials could analogize that it is more useful method that use sight and hearing at the same time.

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Requirements Engineering & Management by the Object Oriented Methodology in the Weapon system (객체 지향적 방법론을 활용한 무기체계 요구사항 관리)

  • Choi, Sung Kyu;Choi, Eun Ha
    • Convergence Security Journal
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    • v.13 no.3
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    • pp.55-62
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    • 2013
  • System engineering is critical in today's industry and requirements engineering is an important stage of overall process. Requirements Engineering is the initial step of system development activity in which the requirements from the customer are elicited and documented. This activity is very much vital for the success of the project because all of activities depends upon requirements engineering such as designing, implementation, testing, operation and maintenance. The development process begins by clarifying the need and then articulating the need as a high level solution. In order to minimize the poor requirements and to sure successful projects, Object-Oriented requirements engineering was proposed. Object-Oriented requirements engineering is an approach to encapsulating information about the process and product, as well as functionality in to a requirements object. This paper proposes using the concept of an Operations Concept Harbinger(OCH) that is the prototype of Object-Oriented requirements engineering to develop the requirements with consolidating simultaneously the opinions of various stakeholder in the customer level and trace accurately the transition from User needs to requirements. Then the customer can secure the accurate requirements to meet their needs and traceability from user needs to requirements.

Development of Collaborative Filtering based User Recommender Systems for Water Leisure Boat Model Design (수상레저용 보트 설계를 위한 협력적 필터링 기반 사용자 추천시스템 개발)

  • Oh, Joong-Duk;Park, Chan-Hong;Kim, Chong-Soo;Seong, Hyeon-Kyeong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.413-416
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    • 2014
  • Recently, demand for various leisure sports gradually increases, as people's sense of values changes into leisure-centered one according to the change of given social circumstance and the change of customer needs all over the world. The actual condition is that an interest and participation rate especially in water leports during the summer increases. And needs for various hull design of standardized boat for water leisure increase. Therefore, this paper is intended to develop a recommendation system to design a boat for water leisure by using the collaborative filtering technique in order to make it possible to actively cope with the change of various customer needs for hull design. To this end, emotion relating to kayak design was selected through consumer survey, and emotion was derived by factor analysis and assessment, and then a kayak design layout in the aspect of customer's emotional preference was presented. Besides, an analysis was made according to the elements such as hull, body, and propulsion system of kayak in order to select emotional words according to the kayak design reflecting user's preference, and then a boat model for water leisure in conformance with user's preference was presented.

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The Effect of Coffee Shop's Servicescape on the Customer Loyalty - Focused on Jeonju Area (커피전문점의 서비스스케이프가 고객충성도에 미치는 영향 - 전주 지역을 중심으로)

  • Shen, Xiangdong;Bae, Byung-Ryul
    • The Journal of Industrial Distribution & Business
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    • v.9 no.3
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    • pp.89-98
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    • 2018
  • Purpose - Despite the global economic crisis, the numbers of coffee shops used for providing a place for social and cultural interactions show an upward trend and have become an indispensable part in people's daily life in recent years. Under the circumstance of tremendous efforts of searching new management strategies and projects, the concept of servicescape(which has physical environment characteristics) may provide a better alternative. Therefore, the purpose of this study can be broadly divided into 3 key points. First is to investigate the effects of servicescape on customer satisfaction, service value and customer loyalty about Coffee Shops in Jeonju area. Second is to examine the mediating effect of customer satisfaction and service value between servicescape and customer loyalty. Third, there is evidence that indicates the moderating effect among the interaction of customer and staff, brand image and the composition of servicescape, customer satisfaction, service value and customer loyalty. Research design, data, and methodology - This study begins empirical research about users of coffee shops' services. The data of the study is collected from 285 samples of a questionnaire which has been made from Korea and analysed by IBM SPSS 24.0 and IBM AMOS 24.0. Results - The results are reported below: First of all, the composition of condition, functionality, cleanliness and aesthetic characteristics of the servicescape has a significant impact on customer satisfaction and service value. Furthermore, customer satisfaction is identified as a factor to influence service value. Moreover, customer satisfaction and service value are identified as the causal relationship with customer loyalty. Besides, customer satisfaction and service value illustrated the mediation effect between the composition of servicescape and customer loyalty. Finally, the interaction between customer and staff, brand image illustrates the moderated effect. Conclusions - The composition of servicescape contributes to the formation of customer satisfaction and enhancing the customer's perceived service value in coffee shops. By meeting diverse and complex needs of consumers in coffee shop, the service value will not only attract loyal customers, but also increase customer loyalty and profitability. In a word, managers should rely on servicescape to enhance service experience by making differences with other competitors.

A Study on Hotel Customer Reputation Analysis based on Big Data (빅 데이터 기반 호텔고객 평판 분석에 관한 연구)

  • Kong, Hyo-Soon;Song, Eun-Jee
    • Journal of Digital Contents Society
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    • v.15 no.2
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    • pp.219-225
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    • 2014
  • Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Social media like Twitter and Facebook let customers to express their needs, and using big data such as data on SNS is a very effective method for getting customer's feedback. Collecting and analyzing social big data are operated by Buzz monitoring system. This research suggests how to utilize big data for getting customer's feedback on hotel CRM(Customer Relationship Management), which considers customer itself as asset of business. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents results of hotel customer reputation using buzz monitoring system. It would analyze the result from the hotel customer reputation, and research the implication in this paper.

A study on effects of Customer contact staff of Service training on job satisfaction and organizational loyalty (고객접점직원의 서비스교육훈련이 직무만족도 및 조직충성도에 미치는 영향)

  • Kim, Youngsoon
    • Journal of Service Research and Studies
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    • v.7 no.1
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    • pp.53-64
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    • 2017
  • Recently meet the growing needs of customers and has increased, the need for training of customer contact staff in order to improve and increase customer satisfaction. These service training is because it improves the service capabilities of contact for customer-facing employees to respond to customers as well as to improve customer satisfaction. This study is placed in the field after the service training aimed at Customer contact staff joined in 2013~2016 in the first half of these new recruits training education working in the Seoul Metro customers respond to customers in customer contact and practical services it will proceed to the empirical study of how this affects the satisfaction and loyalty to the organization for the job than to find a better improvement in the educational program.

A case study on balanced customer segmentation (균형적 고객세분화에 관한 사례연구)

  • Yoon Jong-Wook;Yoon Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.2 s.40
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    • pp.303-317
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    • 2006
  • The process of segmenting customers in CRM should take into equal consideration both the companies' and customers' expected value. However, most of the current studies on customer segmentation have focused only on the companies view in terms of profitability. This study focuses on clarifying a problem and proposing a modified view in the customer segmentation step. The authors offer a proposition which is beneficial to both customers and companies, and thus makes the segmentation step more balanced. There is a two-pronged focus on customer segmentation in this study: first, this paper proposes a balanced view considering not only companies' expected value, but also that of the customers'. Secondly, such balanced segmentation will give a more accurate definition of loyal customers for a given company. This new approach can be expected to improve the level of satisfaction and the length of customer retention, and to increase effectiveness in corporate resource allocation for customer target marketing, as well as improve company insight into customer needs and preferences.

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Airline Service Quality Evaluation Based on Customer Review Using Machine Learning Approach and Sentiment Analysis (머신러닝과 감성분석을 활용한 고객 리뷰 기반 항공 서비스 품질 평가)

  • Jeon, Woojin;Lee, Yebin;Geum, Youngjung
    • The Journal of Society for e-Business Studies
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    • v.26 no.4
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    • pp.15-36
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    • 2021
  • The airline industry faces with significant competition due to the rise of technology innovation and diversified customer needs. Therefore, continuous quality management is essential to gain competitive advantages. For this reason, there have been various studies to measure and manage service quality using customer reviews. However, previous studies have focused on measuring customer satisfaction only, neglecting systematic management between customer expectations and perception based on customer reviews. In response, this study suggests a framework to identify relevant criteria for service quality management, measure the importance, and assess the customer perception based on customer reviews. Machine learning techniques, topic models, and sentiment analysis are used for this study. This study can be used as an important strategic tool for evaluating service quality by identifying important factors for airline customer satisfaction while presenting a framework for identifying each airline's current service level.

Mass customization model and design strategy for consumer electronic industry (가전사업을 위한 매스커스터마이제이션 모델과 디자인 전략)

  • 변재형
    • Archives of design research
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    • v.15 no.2
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    • pp.233-242
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    • 2002
  • Mass customization is a paradoxical word which has some difficulties in introducing to consumer electronic industry due to its mass production system for economy of scale. On the basis of literature review and case studies, this study suggests the mass customization model and design strategy suitable for consumer electronic industry in the aspect of product design. Mass customization models are divided into manufacturer side customization, deliverer side customization, and customer side customization. And the fast is considered as appropriative to consumer electronic industry. Collecting customer 's needs, modular product design, and adopting basic product platform for derivation by 3rd party manufacturer can be used as design strategy for this model. For realization of the mass customization, further research in the area of the participative design for collecting practical design needs of customer wh o are inexpert to product design is needed.

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