• Title/Summary/Keyword: Customer feeling

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Kansei engineering research on deodorizing airflesheners

  • Nagamachi, Mitsuo
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.05a
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    • pp.20-23
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    • 2002
  • In Japan, deodorizing airflesheners are very popular to make air flesh by deodorizing odor in rooms, toilet as well as inside a car. There are in different features in deodorizing material of Gel and Liquid, in a shape of bottle from tall to low height, in bottle color and so on. These different features will influence the customer's feeling to the products of deodorizing airfleshener. This paper deals with the psychological evaluation of the features of deodorizing airfleshener on the SD scale with kansei words. The evaluated data were analyzed by Quantification Theory Type I that leads to the relational rules between the product feature and the kansei words. The beautiful and graceful kansei consists of low height, middle width deformed round shape, but easy operational feature is based on tall shape design. These results are helpful to develop a new product of deodorizing airfleshener.

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Would Polymer Banknotes (Plastic Money) Influence Customer Intention to Buy? An Empirical Study from Jordan

  • ORABI, Marwan Mohamed Abu
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.355-361
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    • 2022
  • The goal of the study was to see how polymer banknotes affected users' purchasing intention. Variables affecting the properties of polymer banknotes were considered, including security, ease of use, convenience, and durability. To achieve the study's main goal, quantitative methods were used, and a questionnaire was created and posted online through Google Forms to collect primary data. The questionnaire was completed by 403 people, and the data was screened and analyzed using SPSS.The study found that using Polymer money influenced people's behavior, particularly in terms of purchase patterns, decisions, and impulsive behavior toward purchases. This was attributed to the security and simplicity of using Polymer money, which appealed to many people. Furthermore, the study found that people lost their feeling of spending, meaning that using polymer money didn't feel like spending to them, effectively eliminating the moral guilt associated with excessive spending and encouraging more impulsive buying decisions.Based on the findings, the study recommends that a study be conducted to compare the use of Polymer money with tiny and large banknotes to see what kind of difference there is.

The implementation of the search system by Human sensibility Ergonomics for customer shopping benefit based on Internet shopping mall (인터넷 쇼핑몰에서 고객 쇼핑편익을 위한 감성공학적 검색 System 구현)

  • 오진희;김돈한
    • Archives of design research
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    • v.13 no.1
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    • pp.49-58
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    • 2000
  • This study is to implement the search system of human sensibility ergonomics in the internet shopping mall, which is a the electronic commerce in the contemporary as a shopping culture on the internet. Instead a category of business, an item, cost & size is using the keyword of a search in a existing shopping mall, the research is accomplished the center of system selecting products by the sensitivity feeling in products. The search system chooses the proper item and makes database with the sensible vocabulary for its image and then searches the item chosen by customers with keywords of the vocabulary after constructing web-server on the internet. This study - systematizes customers' sensible needs with more practical ways. - recognize the customers' sense on items and provides the applied technology conditions tor customers. - gives more opportunities of choice to customers on the internet shopping mall. - supplies various information and approaches to the customers' needs with practice.

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Analysis of Appropriate Outpatient Consultation Time for Clinical Departments (진료과별 적정 외래 진료시간에 관한 연구)

  • Lee, Chan Hee;Lim, Hyunsun;Kim, Youngnam;Park, Ai Hee;Park, Eun-Cheol;Kang, Jung-Gu
    • Health Policy and Management
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    • v.24 no.3
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    • pp.254-260
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    • 2014
  • Background: The purpose of this study is to assume appropriate outpatient consultation time for each clinical department on the basis of measured outpatient consultation time and satisfaction of outpatient. Methods: We surveyed the feeling and satisfactory outpatient consultation time, satisfaction, revisiting intention and recommendation to others to 1,105 patients of single general hospital in Gyeonggi-do and measured their real outpatient consultation time from October 28 to November 27 in 2013. On the basis of satisfaction, we estimated appropriate outpatient consultation time through area under the receiver operating characteristic curve in logistic regression model. Results: Feeling outpatient consultation time was 5.1 minutess, satisfactory outpatient consultation time which was suggested by patient was 6.3 minutes, and real outpatient consultation time was 4.2 minutes. Department which had longest real outpatient consultation time was infection (7 minutes) and department which had longest satisfactory outpatient consultation time was neurology (9.4 minutes). From the univariate and the multiple linear regression analysis, real outpatient consultation time was longer in pulmonology patient, new patient and afternoon patient, satisfactory outpatient consultation time was longer in infection, neurology, neuropsychiatry, neurosurgery, and rehabilitation patient. Appropriate real outpatient consultation time was suggested as 5.6 minutes which differentiated high and low satisfied patient group. However, we could not assume appropriate outpatient consultation time for each clinical department because the number of patient who had bad satisfaction was too low. Conclusion: To improve patient's satisfaction, we hope outpatient reservation system is operated as each patient's outpatient consultation time is at least 5.6 minutes.

Differences in Appearance Management Behavior according to Occupational Characteristics and Demographic Characteristics of Workers (직장인의 직업특성 및 인구통계학적 특성에 따른 외모관리행동의 차이)

  • Yoo, Hee
    • Journal of the Korean Society of Costume
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    • v.67 no.2
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    • pp.17-35
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    • 2017
  • The purpose of this study was to present empirically the factors in appearance management behavior, the differences in appearance management behavior according to various occupational characteristics and demographic characteristics, and the degree of efforts to manage appearance for workers. The questionnaire was administered to 1,056 male and female workers in 10 occupational categories in Korea. Data were analyzed using descriptive statistics, factor analysis, analyses of variance (ANOVA) and chi-square tests. The results of the study are as follows. First, the factors of workers' appearance management behavior consist of 'appearance management for decoration' and 'appearance management for a good feeling'. Workers perform appearance management behavior for a good feeling more than appearance management behavior for decoration. Second, there were statistically significant differences in the appearance management behaviors of the workers according to occupational categories, the size of the organization, the presence of the dress code in the workplace. Third, there were statistically significant differences in the management behaviors of workers by gender of demographic characteristics. Fourth, the largest number of monthly average expense for appearance management was 100,000~300,000 won (44.1%), and the largest number of daily average time for appearance management was 30 minutes~1 hour (45.5%). This study presents the tendency of appearance management behaviors according to the occupational characteristics and demographic characteristics of workers and helps the marketer in the appearance industry understand the target customer clearly.

A Study on Relationship of Salesperson's, Relationship Beliefs, Negative Emotion Regulation Strategies, and Prosocial Behavior to Customer (판매원의 관계신념, 부정적 감정 조절전략, 그리고 친소비자행동의 관계에 관한 연구)

  • Kim, Sang-Hee
    • Management & Information Systems Review
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    • v.34 no.5
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    • pp.191-212
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    • 2015
  • Unlike the existing researches related to salespersons, this study intends to place the focus on salespersons' psychological characteristic as an element affecting their selling behavior. This is because employees' psychological characteristic is very likely to affect their devotion and commitment to relationship with customers and long-term production by a company. In particular, salespersons are likely to get a feeling of fatigue or loss, or make a cynical or cold response to customers because of frequent interaction with them, and to show emotional indifference in an attempt to keep their distance from customers. But the likelihood can vary depending on salespersons' own psychological characteristic; in particular, the occurrence of these phenomena is very likely to vary significantly depending on relationship belief in interpersonal relations. In the field of psychology, under way are researches related to personal psychological characteristics to improve the quality of interpersonal relations and to maximize personal performance and enhance situational adaptability during this process; it is a personal relationship belief that is recently mentioned as such a psychological characteristic. For salespersons having frequent interaction with customers, particularly, relationship belief can be a very important element in forming relations with customers. So this study aims at determining how salespersons' relationship belief affects negative emotion regulation strategies and prosocial behavior to customer. As a result, salespersons' relationship belief was found to have effects on their negative emotion regulation strategies and prosocial behavior to customer. Negative emotion regulation strategies was found to have effects on prosocial behavior. Salespersons with intimate relationship belief try to use active regulation, support-seeking regulation and salespersons with controlling relationship belief try to use avoidant/distractive regulation. Intimate relationship belief was found to have more prosocial behavior, controlling relationship belief was found to have less prosocial behavior to customer. salespersons' negative emotion regulation strategies was found to have effects on their prosocial behavior to customer. Active, support-seeking influence prosocial behavior to customer positively, avoidant/distractive regulation influence prosocial behavior to customer negatively.

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A Study on the Change of Opticion's perception and Actual conditions on Eyewear Dispensing (안경조정에 대한 안경사의 인식 및 실태 변화에 관한 연구)

  • Park, Jeong-Sik;Lee, Jeong-Yeong;Jang, Woo-Yeong
    • Journal of the Korea society of information convergence
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    • v.7 no.1
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    • pp.47-53
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    • 2014
  • This study was carried out recognition and status changes of optician for glasses fitting. It based on a survey results of twice in relation to the glasses fitting. The results are as follows. The ratio of glasses fitting about optician operation appeared to increase gradually. The positive awareness change appeared from the customer and optician about the cost charging about the glasses fitting. In the case of a plastic glasses, the burden for the inconvenience feeling and fitting frequency showed an increase with relation to the temple fitting. To reduce the burden of glasses fitting, The continuous education for the correct glasses usage need.

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The Qualitative Study on the Emotional Labor of Fashion Sales Personnel -Focused on Fast Fashion Sales Personnel- (의류 판매원의 감정 노동에 관한 질적 연구 -패스트 패션 판매원을 중심으로-)

  • Lee, Seung-Hee;Kim, Gi-Hyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.5
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    • pp.534-548
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    • 2012
  • This study investigates the emotional labor of fast fashion sales personnel using the qualitative research method. The research was performed through an in-depth interview with 10 sales personnel (managers, coordinators, head cashiers, and sales associates) who experienced fast fashion brands from July to October in 2011. The results of this study provide that fast fashion brands do have specific feeling rules and display behavior. Even though the sales personnel spend an extremely short time (about 1 minute) to serve customers, most of them experience exhaustion, fatigue, burnout and self-alienation because of emotional dissonance. Sales personnel do deep-acting and surface acting simultaneously and interviewees who have longer and more sales experience express less emotional dissonance. To reduce the negative results of emotional labor, the company plays an important role through the organizational culture; in addition, deep-acting could be recommended for a beginner until they are comfortable with sales. The results of this study provide the elements of emotional labor in a fast fashion and practical suggestions for store operation and sales personnel training.

A Study on the Product Development for Wedding Miniature (웨딩 미니어쳐의 상품 개발에 관한 연구)

  • Kim, So-Young;Baik, Chun-Eui
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.4
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    • pp.153-165
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    • 2011
  • The purpose of this study is to take into consideration the package products of wedding miniature dress. The method of the research was mainly focused on precedent research data and general references. Furthermore the data on wedding dresses was mainly collected from internet sites. Ai; reflection customer's demands, more personal and distinctive design was planned reflecting trend in the sector of wedding dress. The results of the research is the following. First, the first consideration for designing product in wedding miniature was designed with the focus on what consumers are easy to make and on brilliance when having made. 8 pairs for barbie miniature and 2 pairs for ball joints were designed. Among these things, it designed colorfully with 6 pairs for wedding dress and 4 pairs for shooting, which are used in the right size. Second, as a result of seeing consumers' response by up-loading totally 10 pieces of miniature clothes on wedding miniature. com site, and were the most popular products. The aim is to suggest package product based on these two works. The design-based pattern, the fabric of being used, lace material, beads, and several trimmings are offered to 2 wedding miniature package products. Consumers can make own collection with a handicraft-based feeling by using this.

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Chief Factors in the Quality of Western Food (서양요리 품질의 결정요인에 관한 연구)

  • 정진우
    • Culinary science and hospitality research
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    • v.7 no.3
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    • pp.275-294
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    • 2001
  • There have been many discussions on the importance and part of quality in the marketing field. It also has been an effort in the cooking field to understand how the quality, recognized by customers, influences customer satisfaction in the process of serving western food. This study is a theory about evaluation methods of western food. It can be summarized in three views as below especially with sensuous evaluation methods. First, it is decoration. Visual factors, such as a receptacle and the amount of food in it, the arrangement of food colors, gloss of food, steam arising of from food, additional garnishes on food should be harmonious. Second, it is a flavor. The factors like the taste and smell of food, and feeling of food in the mouth can be evaluated with the taste and the smell. Third, it is texture. It is considered with the sense of touch, the motor sensation in the mouth and the hearing sense. Especially the sense of touch involves feel of receptacle when it is hot or cold as well as feel of food. This study has been conducted for providing customers with higher-quality western food, which is based on a theoretical study about evaluation methods. During the study, the limit was found that there is no measuring instrument, since the study was restricted in a theoretical work. For more accurate research, the measuring instrument should be developed through the positive research.

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