Kansei engineering research on deodorizing airflesheners

In Japan, deodorizing airflesheners are very popular to make air flesh by deodorizing odor in rooms, toilet as well as inside a car. There are in different features in deodorizing material of Gel and Liquid, in a shape of bottle from tall to low height, in bottle color and so on. These different features will influence the customer's feeling to the products of deodorizing airfleshener. This paper deals with the psychological evaluation of the features of deodorizing airfleshener on the SD scale with kansei words. The evaluated data were analyzed by Quantification Theory Type I that leads to the relational rules between the product feature and the kansei words. The beautiful and graceful kansei consists of low height, middle width deformed round shape, but easy operational feature is based on tall shape design. These results are helpful to develop a new product of deodorizing airfleshener.