• The Journal of Society for e-Business Studies
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• v.22 no.3
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• pp.57-74
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• 2017

The Electronic Shelf Label (ESL) is an alternative to the paper price label attached to merchandise shelves and is attracting attention as a retail IoT infrastructure that will lead the innovation of offline retail outlets. In general, when introducing a substitute product, the company tends to consider the financial factors such as the efficiency of the investment cost compared to the existing product or the reduction of the operating cost. However, considering only financial factors in the decision-making process, it may not properly reflect the various values associated with corporate strategy and the requirements of stakeholders. In this study, 8 evaluation items (Investment Cost, Operating Cost, Quality Level, Customer Management, Job Efficiency, Maintenance, Functional Expandability, and Store Image) based on BSC's 4 perspectives (Financial, Customer, Internal Business Process, Learning & Growth), and using AHP (Analytic Hierarchy Process) to measure the priorities of evaluation items for domestic small supermarket employees. As a result of the research, priority was given in order of Customer, Learning & Growth, Internal Business Process, and Financial aspects among the evaluation items for adopting the price label, and the electronic price label was supported with higher importance than the paper price label. In contrast to the priorities of the financial aspects of most prior studies, the items of Learning & growth and customer perspectives have relatively high priorities. In particular, respondents classified by job group, The priorities of the 8 evaluation items were different among the groups. These results are expected to provide implications for both companies (retail outlets) and ESL providers (manufacturers and service providers) who are considering the introduction of ESL.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.115-123
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• 2018

This study is empirically intended to put forward the modeling and process improvement measures for the SCM capability in small venture firms. The findings are summarized as follows. There were strategic alliance, technological development and centralization in the modeling of strategic planning for supply chain, not the least of which is strategic alliance, followed by centralization and technological development. There were routing scheduling, network integration and third party logistics outsourcing in decision making, not the least of which was network integration. There were customer service management, productivity management and quality management in management control, not the least of which was quality management. And there were order management choice, pricing demand, shipment delivery and customer management in transaction support system, not the least of which was order management choice. As for the above-mentioned findings, to maximize the SCM capability and operate the optimized process in small venture firms, the existing strategic alliances can optimize the quality management and stabilize the transaction support system through the network sharing and integration from the perspective of relevant organizational members' capability and process improvement. And the strategic linkage between firms can maximize the integrated capability of information system beyond the simple exchange relation between electronic data, achieving a differentiated competitive advantage. Consequently, the systematization and centralization for the maximization of SCM capability, including the infrastructure construction based on the system compatibility and reliability for information integration, should be preceded before the modeling of the integrated capability for optimum supply chain and the best process management in the smart era.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.170-180
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• 2006

The increase in international logistics market and various customer demands emphasize the importance of Multimodal Transportation, and that market is continuously keeping growing. In order to ensure competitive superiority in a market of such infinite competition, service that can satisfy each individual customer by considering various customer characteristics, has become an issue. Thus, through the aspect of service, in order to improve customer satisfaction, growing factors of Multimodal Transportation Route was studied in this research. For this research, first of all main service factors that affect the growth of Multimodal Transportation were seized by literature survey and positive research. Then, by using these factors a methodology that enables individual customers to assess Multimodal Transportation Route was studied. Through this research, individual customers can acquire objective assessment data and Multimodal Transportation companies can seize what factors are considered as important by their customers.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.1
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• pp.251-259
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• 2006

The increase in international logistics market and various customer demands emphasize the importance of Multimodal Transportation, and that market is continuously keep growing. In order to ensure competitive superiority in a market of such infinite competition, service that can satisfy each individual customer by considering various customer characteristics, has become an issue. Thus, through the aspect of service, in order to improve customer satisfaction, growing factors of Multimodal Transportation Route on was studied in this research. For this research, first of all main service factors that affect the growth of Multimodal Transportation were seized by literature survey and positive research. The, by using these factors a methodology that enables individual customers to assess Multimodal Transportation Route was studied. Through this research, individual customers can acquire objective assessment data and Multimodal Transportation companies can seize what factors are considered as important by their customers.

• Korean Journal of Construction Engineering and Management
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• v.12 no.4
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• pp.50-58
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• 2011

Lean concept is management philosophy that defines a customer's value and eliminates wasteful and impeditive factors. Management philosophy of Lean in the construction industry is referred to as "Lean Construction". Now this concept has expanded to achieve effective productivity during the design phase. Currently the norm of the domestic design process has been Point-based Design(PBD). It involves selecting a single structurally-feasible design option early and then refining that single design as more information becomes available throughout the design process. This single design is then re-worked until a solution is found that is feasible for all parties. On the contrary, Set-based Design(SBD) is based on lean processes to eliminate waste and improve project productivity. It focuses on keeping the design space as open as long as possible, to allow "subdesign" to advance and not labeling them as secondary in importance. Preserving the maximum number of feasible designs as long as possible reduces the likelihood that rework will be necessary and allows all project participants to utilize their unique expertise to make the project successful. This study proposes that the design methodology of minimizing waste and increasing productivity through SBD of AHP, one of the decision making process so as to compare PBD with SBD and tries to find decision making process and then suggest that application methodology through performs case study of SBD process.

• The Journal of Information Systems
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• v.21 no.3
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• pp.117-136
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• 2012

Given to the prevalence of social commerce such as Groupon, Ticketmonster, and Coupang, it has become critical to understand customer purchasing behavior in social commerce environments. When consumers make purchasing decisions in social commerce, they often act impulsively. This is because social commerce is a deal-of-the-day website that features discounted gift certificates usable at local companies. However, the vast majority of social commerce research has viewed consumer decision-making as a rational process. This study develops a theoretical framework to investigate key drivers of customer's impulsive purchasing in social commerce. This study identifies flow, positive emotion, negative emotion, social commerce attractiveness, and discounted price as the key antecedents of impulsive purchasing. Data collected from 164 users who had prior purchasing experiences with social commerce were empirically tested against the research model using partial least squares analysis. The analysis results indicate that flow plays an important role in facilitating customers' impulsive purchasing in social commerce environments. Moreover, the findings show the exact roles of positive emotion, negative emotion, social commerce attractiveness, and discounted price on consumer's impulsive purchasing.

• The Journal of Society for e-Business Studies
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• v.26 no.3
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• pp.97-117
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• 2021

Predicting term deposit subscriptions is one of representative financial marketing in banks, and banks can build a prediction model using various customer information. In order to improve the classification accuracy for term deposit subscriptions, many studies have been conducted based on machine learning techniques. However, even if these models can achieve satisfactory performance, utilizing them is not an easy task in the industry when their decision-making process is not adequately explained. To address this issue, this paper proposes an explainable scheme for term deposit subscription forecasting. For this, we first construct several classification models using decision tree-based ensemble learning methods, which yield excellent performance in tabular data, such as random forest, gradient boosting machine (GBM), extreme gradient boosting (XGB), and light gradient boosting machine (LightGBM). We then analyze their classification performance in depth through 10-fold cross-validation. After that, we provide the rationale for interpreting the influence of customer information and the decision-making process by applying Shapley additive explanation (SHAP), an explainable artificial intelligence technique, to the best classification model. To verify the practicality and validity of our scheme, experiments were conducted with the bank marketing dataset provided by Kaggle; we applied the SHAP to the GBM and LightGBM models, respectively, according to different dataset configurations and then performed their analysis and visualization for explainable term deposit subscriptions.

• Journal of Distribution Research
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• v.14 no.1
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• pp.27-44
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• 2009

This research classified the customer service factor of on-line shopping mall into tangibility, reliability, responsiveness, and empathy and analyzed the effect that the factors affect to consumer's purchase and re-purchase. If we present suggestions on the basis of these results of study, we would provide next two points: First, purchasers have utilized online shopping mall who pursued free from hard sell that being done in off-line and convenience of purchase affected more by reliability and responsiveness such as the fame of shopping mall that visit, reliability of security, and quick product search than the Customer of After-purchase Feedback influence for online purchasers decision factor out of consumer's purchase and re-purchase by on-line shopping mall customer service factor. Second, This study analyzed that online re-purchaser recognized the Customer of After-purchase Feedback factor high and built their loyalty through friendly emotion of on-line shopping mall and satisfaction of shopping mall service, and recommendation. In addition, they behave themselves as an affirmative messenger that is role of the Customer of After-purchase Feedback that make active opinion presentation and participation through community by important adjustment impact that empathy factor of on-line shopping mall customer service.

• Journal of the Korea Safety Management & Science
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• v.14 no.2
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• pp.159-166
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• 2012

As enterprises, based on the forecast of the customer's demand and collaboration with the suppliers, establish the integrated system directing supply, production, and distribution for the increase of productivity, Thus, this study intends to find the most urgent and critical factors for the improvement of the information system by externalizing factors affecting the operation of information system, suggest the process to improve the relevant functions of information system, and design the process. As a result of the analysis of the previous studies on the improvement of the information system, many studies were conducted on the improvement of ERP and SCM, yet there was no study conducted targeting about APS (Advanced Planning & Scheduling). Thus, this study chose APS as the subject for the design of the process for the improvement for the information system.

• Journal of Service Research and Studies
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• v.4 no.1
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• pp.123-132
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• 2014

In this study, the service concept was explained, which could be applied to the development process of new service in service design specially. The service concept has the important role in decision making in the service planning stage as to the new strategic service development or service remodelling. This service concept is very useful for customized operational planning or service recovery through the combination of various service element, and for reviewing the possibility of service's success as of customer's acceptance related to business model throughout the service concept test. Finally, in this study, some models are suggested that the service development model including the service concept, also the test model about service concept in the process of service development.