• Title/Summary/Keyword: Customer Validation

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Enhancement of Internal Control by expanding Security Information Event Management System

  • Im, DongSung;Kim, Yongmin
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.8
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    • pp.35-43
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    • 2015
  • Recently, internal information leaks is increasing rapidly by internal employees and authorized outsourcing personnel. In this paper, we propose a method to integrate internal control systems like system access control system and Digital Rights Managements and so on through expansion model of SIEM(Security Information Event Management system). this model performs a analysis step of security event link type and validation process. It develops unit scenarios to react illegal acts for personal information processing system and acts to bypass the internal security system through 5W1H view. It has a feature that derives systematic integration scenarios by integrating unit scenarios. we integrated internal control systems like access control system and Digital Rights Managements and so on through expansion model of Security Information Event Management system to defend leakage of internal information and customer information. We compared existing defense system with the case of the expansion model construction. It shows that expanding SIEM was more effectively.

A study of the transaction certification model in the e-commerce (전자 상거래에서 거래 인증 모델 연구)

  • Lee, Chang-Yeol
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.17 no.1
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    • pp.81-88
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    • 2007
  • In on-line transaction, the transparency is the key factor for the taxation and customer's rights. Using the cash register concept of the off-line transaction, we studied on-line transaction register model for the e-commerce transparency. Although on-line transaction register may be used under the related e-commerce laws, in this paper, we only considered the mechanism of the register. The register issues the digital receipt, and then the receipt can be verified the validation by the models developed in this paper.

Window defects identification method by using photos collected through the pre-handover inspection of multifamily housing (창호 하자 식별을 위한 컴퓨터 비전 기반 결함 탐지 방법)

  • Lee, Subin;Lee, Seulbi
    • Journal of Urban Science
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    • v.11 no.2
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    • pp.1-8
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    • 2022
  • This study proposed how to identify window defects by using photos uploaded by occupants during the pre-handover inspection of mulch-family housing. A total of 1168 door images were acquired to generate training data and validation data. Subsequently, through the proposed algorithms, every pixel in images labeled a door was binarized using the OTSU threshold, and then dark pixels were identified as defects. Experimental results demonstrated that our computer vision-based defects identification method detects the door with a recall of 57.9%, and door defects with 63.6%. Although it is still a challenge to automatically identify building defects because of the distortion and brightness of photos, this study has the potential to support better defects management. Ultimately, the improved pre-handover inspection may lead to increased customer satisfaction.

The Effects of Franchise Firm's Reputation on Trust and Loyalty (외식프랜차이즈 기업의 평판이 신뢰와 충성도에 미치는 영향)

  • Kim, Hye-Rim;Han, Young-Wee;Cho, Hye-Duck
    • The Korean Journal of Franchise Management
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    • v.8 no.2
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    • pp.37-47
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    • 2017
  • Purpose - Recently, the food service franchise market is experiencing rapid growth and competition is intensifying. Therefore, consumer choice has expanded, and reputation management has become important as a strategy for survival of corporations. Based on previous studies, this research proposed the theoretical framework about the structural relationships among reputation, trust(cognitive trust, affective trust), and loyalty. Research design, data, and methodology - This study examined the structural relationship between reputation, trust, and loyalty from the customer's perspective. Based on comprehensive validation procedures across nine food service Franchise firm types, This study found support for a five-dimensional scale with the following dimensions: Customer Orientation, Employer Brand, Reliable and Financially Strong Company, Product and Service Quality, and Social and Environmental Responsibility. In order to verify the research purposes, research model and hypotheses were developed. The data were collected from 227 food service franchise consumers through online survey. The data was analyzed with SPSS 24.0 and Amos 23.0 statistical program. Result - The results of the study are as follows. First, customer orientation, reliable·financially strong company and product·service quality have significant impact on corporate cognitive trust. And employer brand, product/service quality and social·environmental responsibility have significant impact on corporate affective trust. Second, cognitive trust and affective trust have significant impacts on consumer loyalty. Conclusions - The implications of this study are following as: From the theoretical perspective, this study considers trust as two dimensions such as cognitive and affective, not a single dimension, and identify what dimensions of franchise firms affect consumers' reputation perception and in turn lead cognitive and affective trust, and loyalty. This study also provides several managerial implications. In the franchise market where competition is intensifying, it is very important to analyze the attitudes of consumers in order to gain an advantage in competition with other competitors. In this study, it is meaningful that the study was conducted on consumers who have experience using a restaurant franchise company. Also, reputation is necessary to pay attention to the company because it is an important variable that strengthens with customer through confidence in food service franchise business, and leads loyalty and consumer consumption. Therefore, marketers should develop marketing strategies considering various reputation factors.

Importance-Difficulty Analysis for DQMS Requirements (국방품질경영시스템 요구사항에 대한 중요도-난이도 분석)

  • Kim, Yun-Hi;Park, Jong Hun;Lee, Sang Cheon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.3
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    • pp.49-58
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    • 2017
  • The DQMS (Defence Quality Management System) is a certification system that manages participating companies to improve the quality of munitions. Since Korean Defense Specification (KDS) for DQMS certification that was established by adding military requirements based on the ISO quality standard, many companies complain that they should pay too much effort into the preparation process. However, it is hard to find helpful information on the preparation process because we have been only interested in the effect of DQMS acquisition. The purpose of this paper is to provide helpful information to companies preparing for DQMS certification. We surveyed the degree of difficulty and importance of the DQMS requirements from the companies with certification experience, and performed IDA (Importance-Difficulty analysis) by dividing the companies into the main contractor and the subcontractor. The result of IDA shows that there is a different recognition to the DQMS certification between main-contracting and sub-contracting companies. Subcontractor has more difficulties than main contractor in preparing the DQMS certification. In addition, we are able to identify the difficult and important requirements in the preparation process to the DQMS certification. Both main contractor and subcontractor have difficulty to the requirements related to configuration or validation such as 'customer controls configuration', 'configuration review shall be implemented' and 'design and development validation documentation.' The requirements related to customers are important to main contractor but the subcontractor regards difficult requirements as important ones. The result of this paper would be helpful to both the company preparing for DQMS and the munitions quality assurance agency.

The Study of Facebook Marketing Application Method: Facebook 'Likes' Feature and Predicting Demographic Information (페이스북 마케팅 활용 방안에 대한 연구: 페이스북 '좋아요' 기능과 인구통계학적 정보 추출)

  • Yu, Seong Jong;Ahn, Seun;Lee, Zoonky
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.61-66
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    • 2016
  • With big data analysis, companies use the customized marketing strategy based on customer's information. However, because of the concerns about privacy issue and identity theft, people start erasing their personal information or changing the privacy settings on social network site. Facebook, the most used social networking site, has the feature called 'Likes' which can be used as a tool to predict user's demographic profiles, such as sex and age range. To make accurate analysis model for the study, 'Likes' data has been processed by using Gaussian RBF and nFactors for dimensionality reduction. With random Forest and 5-fold cross-validation, the result shows that sex has 75% and age has 97.85% accuracy rate. From this study, we expect to provide an useful guideline for companies and marketers who are suffering to collect customers' data.

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Prediction Model for Unpaid Customers Using Big Data (빅 데이터 기반의 체납 수용가 예측 모델)

  • Jeong, Jaean;Lee, Kyouhwan;Jung, Hoekyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.7
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    • pp.827-833
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    • 2020
  • In this paper, to reduce the unpaid rate of local governments, the internal data elements affecting the arrears in Water-INFOS are searched through interviews with meter readers in certain local governments. Candidate data affecting arrears from national statistical data were derived. The influence of the independent variable on the dependent variable was sampled by examining the disorder of the dependent variable in the data set called information gain. We also evaluated the higher prediction rates of decision tree and logistic regression using n-fold cross-validation. The results confirmed that the decision tree can find more accurate customer payment patterns than logistic regression. In the process of developing an analysis algorithm model using machine learning, the optimal values of two environmental variables, the minimum number of data and the maximum purity, which directly affect the complexity and accuracy of the decision tree, are derived to improve the accuracy of the algorithm.

From a Defecation Alert System to a Smart Bottle: Understanding Lean Startup Methodology from the Case of Startup "L" (배변알리미에서 스마트바틀 출시까지: 스타트업 L사 사례로 본 린 스타트업 실천방안)

  • Sunkyung Park;Ju-Young Park
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.5
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    • pp.91-107
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    • 2023
  • Lean startup is a concept that combines the words "lean," meaning an efficient way of running a business, and "startup," meaning a new business. It is often cited as a strategy for minimizing failure in early-stage businesses, especially in software-based startups. By scrutinizing the case of a startup L, this study suggests that lean startup methodology(LSM) can be useful for hardware and manufacturing companies and identifies ways for early startups to successfully implement LSM. To this end, the study explained the core of LSM including the concepts of hypothesis-driven approach, BML feedback loop, minimum viable product(MVP), and pivot. Five criteria to evaluate the successful implementation of LSM were derived from the core concepts and applied to evaluate the case of startup L . The early startup L pivoted its main business model from defecation alert system for patients with limited mobility to one for infants or toddlers, and finally to a smart bottle for infants. In developing the former two products, analyzed from LSM's perspective, company L neither established a specific customer value proposition for its startup idea and nor verified it through MVP experiment, thus failed to create a BML feedback loop. However, through two rounds of pivots, startup L discovered new target customers and customer needs, and was able to establish a successful business model by repeatedly experimenting with MVPs with minimal effort and time. In other words, Company L's case shows that it is essential to go through the customer-market validation stage at the beginning of the business, and that it should be done through an MVP method that does not waste the startup's time and resources. It also shows that it is necessary to abandon and pivot a product or service that customers do not want, even if it is technically superior and functionally complete. Lastly, the study proves that the lean startup methodology is not limited to the software industry, but can also be applied to technology-based hardware industry. The findings of this study can be used as guidelines and methodologies for early-stage companies to minimize failures and to accelerate the process of establishing a business model, scaling up, and going global.

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Development of the Performance Measurement Model of Electronic Medical Record System - Focused on Balanced Score Card - (균형성과표를 활용한 전자의무기록시스템의 성과측정 모형개발)

  • Lee, Kyung Hee;Kim, Young Hoon;Boo, Yoo Kyung
    • Korea Journal of Hospital Management
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    • v.21 no.4
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    • pp.1-12
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    • 2016
  • The purpose of this study are suggest to performance measurement model of Electronic Medical Record(EMR) and Key Performance Index(KPI). For data collection, 665 questionnaires were distributed to medical record administrators and insurance reviewers at 31 hospitals, and 580 questionnaires were collected(collection rate: 87.2%). Regarding methodology, Critical Success Factor(CSF) and index of the information system were derived based on previous studies, and these were set as performance measurement factors of EMR system. The performance measurement factors were constructed by perspective using BSC, and analysis on causal relationship between factors was conducted. A model of causal relationship was established, and performance measurement model of EMR system was proposed through model validation. Analysis on causal relationship between performance management factors revealed that utility cognition of the learning & growth perspective factor had causal relationship with job efficiency(${\beta}=0.20$) and decision support(${\beta}=0.66$) of the internal process perspective factors, and security had causal relationship with system satisfaction(${\beta}=0.31$) of the customer perspective factor. System quality had causal relationship with job efficiency(${\beta}=0.66$) and decision support(${\beta}=0.76$) of the internal process perspective factors, all of which were statistically significant(P<0.01). Job efficiency of the internal process perspective had causal relationship with system satisfaction(${\beta}=0.43$), and decision support had causal relationship with decision support satisfaction(${\beta}=0.91$) and job satisfaction (${\beta}=0.74$), all of which were statistically significant(P<0.01). System satisfaction of the customer perspective had causal relationship with job satisfaction(${\beta}=0.12$), job satisfaction had causal relationship with cost reduction(${\beta}=0.53$) of the financial perspective, and decision support satisfaction had causal relationship with productivity improvement(${\beta}=0.40$)of the financial perspective(P<0.01). Also, cost reduction of the financial perspective had causal relationship with productivity improvement(${\beta}=0.37$), all which were statistically significant(P<0.05). Suitability index verification of the performance measurement model whose causal relationship was found to be statistically significant revealed that $X^2/df=2.875$, RMR=0.036, GFI=0.831, AGFI=0.810, CFI=0.887, NFI=0.838, IFI=0.888, RMSEA=0.057, PNFI=0.781, and PCFI=0.827, all of which were in suitable levels. In conclusion, the performance measurement indices of EMR system include utility cognition, security, and system quality of the learning & growth perspective, decision support and job efficiency of the internal process perspective, system satisfaction, decision support satisfaction, and job satisfaction of the customer perspective, and productivity improvement and cost reduction of the financial perspective. In this study, it is expected that the performance measurement indices and model of EMR system which are suggested by the author, will be a measurement tool available for system performance measurement of EMR system in medical institutions.

Sentiment Analysis of Product Reviews to Identify Deceptive Rating Information in Social Media: A SentiDeceptive Approach

  • Marwat, M. Irfan;Khan, Javed Ali;Alshehri, Dr. Mohammad Dahman;Ali, Muhammad Asghar;Hizbullah;Ali, Haider;Assam, Muhammad
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.16 no.3
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    • pp.830-860
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    • 2022
  • [Introduction] Nowadays, many companies are shifting their businesses online due to the growing trend among customers to buy and shop online, as people prefer online purchasing products. [Problem] Users share a vast amount of information about products, making it difficult and challenging for the end-users to make certain decisions. [Motivation] Therefore, we need a mechanism to automatically analyze end-user opinions, thoughts, or feelings in the social media platform about the products that might be useful for the customers to make or change their decisions about buying or purchasing specific products. [Proposed Solution] For this purpose, we proposed an automated SentiDecpective approach, which classifies end-user reviews into negative, positive, and neutral sentiments and identifies deceptive crowd-users rating information in the social media platform to help the user in decision-making. [Methodology] For this purpose, we first collected 11781 end-users comments from the Amazon store and Flipkart web application covering distant products, such as watches, mobile, shoes, clothes, and perfumes. Next, we develop a coding guideline used as a base for the comments annotation process. We then applied the content analysis approach and existing VADER library to annotate the end-user comments in the data set with the identified codes, which results in a labelled data set used as an input to the machine learning classifiers. Finally, we applied the sentiment analysis approach to identify the end-users opinions and overcome the deceptive rating information in the social media platforms by first preprocessing the input data to remove the irrelevant (stop words, special characters, etc.) data from the dataset, employing two standard resampling approaches to balance the data set, i-e, oversampling, and under-sampling, extract different features (TF-IDF and BOW) from the textual data in the data set and then train & test the machine learning algorithms by applying a standard cross-validation approach (KFold and Shuffle Split). [Results/Outcomes] Furthermore, to support our research study, we developed an automated tool that automatically analyzes each customer feedback and displays the collective sentiments of customers about a specific product with the help of a graph, which helps customers to make certain decisions. In a nutshell, our proposed sentiments approach produces good results when identifying the customer sentiments from the online user feedbacks, i-e, obtained an average 94.01% precision, 93.69% recall, and 93.81% F-measure value for classifying positive sentiments.